{"id":33695,"date":"2022-10-14T14:36:26","date_gmt":"2022-10-14T09:06:26","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=33695"},"modified":"2023-04-12T16:49:39","modified_gmt":"2023-04-12T11:19:39","slug":"email-tracking-software-gmail","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-tracking-software-gmail\/","title":{"rendered":"Choosing the Best Email Tracker for Gmail (With 5 Most Popular Tools)"},"content":{"rendered":"\n

Email tracking has emerged as the most powerful feature for Gmail users. Often, we use Gmail to send cold emails rather than any ESP or CRM. It is faster and more cost effective when compared to email marketing tools. And now with email tracking functionality, it has become even more convenient for sales and marketing professionals alike. <\/p>\n\n\n\n

Email tracking, as the name suggests, gives you information about when your emails were opened, the click-through rate, and the time when the users access your email. <\/p>\n\n\n\n

Before we discuss how to choose the best email tracking solution for Gmail, let\u2019s understand the benefits of using these tools.<\/p>\n\n\n\n

1. You can optimize your emails according to the tracking results<\/h2>\n\n\n\n

Email tracking tools<\/a> let you know the time a reader has spent on your email. This metric can help you modify your content. As an instance: If your leads are not spending enough time on plain-text emails, you can add relevant visuals and see if they find it engaging. Email trackers will be your guiding light in this direction. <\/p>\n\n\n\n

2. These tools will give you an idea about the best time to send emails<\/h2>\n\n\n\n

By using email tracking tools, you can eliminate guesswork from your email cadence strategy. The software will give you an insight into when a particular user opened your email. You can then schedule your emails accordingly. It will draw maximum attention from the users and ensure a higher open rate<\/a>. <\/p>\n\n\n\n

3. You can follow up at the right time<\/h2>\n\n\n\n

An email tracker will give you real-time notifications when a user opens the email. You can expect a reply once they have read the email. In case you receive no reply within a couple of days, you can send a follow up email reminding them about it. Email tracking tools facilitate the decision to follow up and make it data-driven rather than assumption-based. <\/p>\n\n\n

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Now that we are well-versed with the advantages of email trackers, we
shall shed light on how to make the right choice when it comes to these software solutions. <\/p>\n\n\n\n

1. The tool should be user-friendly with an intuitive dashboard<\/h2>\n\n\n\n

User-friendliness is of paramount importance while choosing email tracking tools. The dashboard should be easy to navigate and provide all the necessary information that the user could be looking for. It should give a holistic view of the insights.<\/p>\n\n\n\n

2. Decide which features would you need in the tracker<\/h2>\n\n\n\n

How do you want to track your emails? Which metrics do you need to look for? Do you need any specific features in the tool?Get answers to these questions and then explore the tracking tools. Shortlist the most suitable ones and then make an informed decision (considering all the points discussed in this section).<\/p>\n\n\n\n

3. Determine your budget<\/h2>\n\n\n\n

According to the features, these tracking tools have different pricing structures. Hence, it is crucial to check the email agency pricing<\/a> beforehand. Weigh the pros and cons of each so that you can make the right decision. You can try out the free version in case it is available and see if it matches your needs. <\/p>\n\n\n\n

4. Evaluate the customer support<\/h2>\n\n\n\n

Check whether the tool has a dedicated support team and their availability. Figure out whether they have a support team in case you go for the free plan. In addition, check out their FAQs, Help Page, and contact details. See whether they are easily accessible in case you are stuck. For example, Mailtrack does not provide email support to users who have their free plan. It\u2019s exclusively available only for paid subscribers. <\/p>\n\n\n\n

With that said, let\u2019s take a look at five of the most versatile (and reasonably priced) email tracking tools that you can consider investing in. <\/p>\n\n\n\n

1. Mailtrack<\/h2>\n\n\n\n

In my opinion, Mailtrack is one of the most coveted email trackers with around 1,900,000 active users (as seen on their official website). I\u2019ve come across so many outreach emails in my inbox that has the watermark \u201cSender notified by Mailtrack\u201d. It goes to show how popular this tool is. <\/p>\n\n\n\n

The free version offers unlimited tracking, real-time desktop notifications, email alerts, and daily reports. However, the problem with the free version is a prominent watermark (mentioned above). If you want to get rid of this signature, you will have to go for the pro version billed monthly at USD 1. It also offers link tracking, email support, and full tracking history. <\/p>\n\n\n\n

The advanced version billed at USD 2.49 monthly per user, gives you the functionality of group emails tracked individually, campaigns with mail merge up to 1000 recipients, and PDF doc tracking. <\/p>\n\n\n\n

Did you notice the affordability? That\u2019s another reason for its immense popularity among the masses. Also, you can add the tool as a Google Chrome extension for easy accessibility. <\/p>\n\n\n\n

2. OpenedOrNot<\/h2>\n\n\n\n

OpenedOrNot shows detailed email activity like timeline, location, and logging device. It gives real-time notifications of who opened your email and links. You also get read receipts indicator in the inbox and sent folders. Like Mailtrack, it is available as a Google Chrome extension. You can sign up for a 14-day trial and evaluate its suitability for your business. It comes with a plethora of features like:-<\/p>\n\n\n\n