1. Hallenstein Brothers<\/b><\/h2>\n
Subject line: Need inspo? We’ve got a few suggestions.<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t Image source<\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t One of the foremost things that experts will ask you to keep in mind while crafting cart abandonment emails is this: Make the abandoned product the hero of the email. Hallenstein Brothers, over here, have taken this directive to heart, which is what makes it rank among the most effective <\/span>email template examples<\/span><\/a> in this genre. Their cart abandonment email has just the one visual element- a resplendent image of the product accompanied by an equally dapper copy. If earlier you didn\u2019t have any incentive to finish the purchase of this item, you certainly have one now. The overall <\/span>minimalism of the email<\/span> must be credited as well, for it helps the central message of the email come across, loud and clear.<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t Subject line: Are you still thinking about me?…<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t Image source<\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t If your subject lines are effective, you can\u2019t nudge your subscribers toward opening your emails, no matter how dazzling your content is. This holds true of all varieties of marketing emails, be it cart abandonment, product recommendation, re-engagement, or customer feedback. And if you\u2019re wondering what a good abandoned cart email subject line sounds like, you don\u2019t have to look further than this email by Built for Athletes.\u00a0<\/span><\/p>\n Imagine, for a moment, that you are a visitor on their website. You browse through their products, shortlist a few, and add them to their cart. Then, for whatever reason, you fail to complete the purchase and eventually bounce from the page. A few hours later, you receive this email in your inbox, brandishing THIS subject line. Wouldn\u2019t your curiosity be piqued?\u00a0<\/span><\/p>\n Now, coming to the contents of the email. It contains a generous and quite an aesthetic visual of the abandoned product accompanied by a simple yet pretty compelling copy. Below this, the price has been highlighted too, lest the visitor should have forgotten it post exiting the site.\u00a0<\/span><\/p>\n The CTA button hits all the right notes as well- the phrase is telling the readers what they\u2019d accomplish upon clicking on it and its physical appearance curated as such to make it unambiguously prominent. I also like the fact that the \u201cfree shipping\u201d nugget of information has also been clearly stated over here. It gives the buyer just that extra bit of incentive to go ahead with the purchase.\u00a0<\/span><\/p>\n <\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t Subject line: Did this catch your eye?\u2026\ud83d\udc40<\/span><\/p>\n <\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t Image source<\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t Right off the bat, one thing that I greatly appreciate about this <\/span>cart abandonment email from Vanity Planet is that it hasn\u2019t shed the brand\u2019s design aesthetic, something that many brands do with their abandoned cart email campaigns. Businesses that tend to view these emails as mere reminders, and not an extension of their marketing or branding repertoire drive unenviable results from them.\u00a0<\/span><\/p>\n What makes this particular cart abandonment email super effective is Vanity Planet\u2019s decision to add social proof in it. As a buyer, few things are as incentivizing as a glowing review from another fellow buyer, you\u2019d agree? The email also invites the readers to check out the brand\u2019s best sellers and other special offerings. Additionally this email has that trait <\/span>that all <\/span>responsive email html templates<\/span><\/a> do- a single-column layout<\/span>.<\/span><\/p>\n <\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t Subject line: Did you forget something?<\/span><\/p>\n Image source<\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t Including an animation, even if it\u2019s as simple as the one in this cart abandonment email by Animed Direct, in your hero section is an excellent means of grabbing customer attention. Any agency dabbling with professional <\/span>email template design services<\/span><\/a> will give you this bit of advice. Pair it with an incontestably adorable image as is the case here and you\u2019re sure to attract your audience\u2019s eyeballs left, right, and center.\u00a0<\/span><\/p>\n In this case, Animed Direct hasn\u2019t just reminded the customer of their abandoned cart. They have also extended a helping hand in an attempt to understand if there are any obstacles in their checkout experience which is potentially keeping their visitors from finishing their transactions. Quite a clever move, if you ask me.\u00a0<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t Subject line: \u2728 A reminder about what you left in your cart \u2728 (Plus, up to 40% off inside.)<\/span><\/p>\n <\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t Image source<\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t Besides doing the obvious, Pottery Barn\u2019s cart abandonment subject line contains additional information regarding the email\u2019s content too. Now, some might deem it unnecessary, citing that this manoeuvre could end up distracting the readers, but I\u2019m quite in favor of this. I\u2019m a huge fan of setting expectations and that\u2019s all Pottery Barn have done over here. If the cart abandonment email has a sale announcement, I\u2019d much rather you apprise me of it in the subject line itself than spring it on me, first thing, as I open the email.\u00a0<\/span><\/p>\n Now, let\u2019s shift our attention to what\u2019s inside the email. The contents check all the right boxes- the spotlight is on the abandoned products, the copy is crisp and compelling, and there\u2019s also an attempt at instilling an emergency in the subscriber\u2019s mind.\u00a0<\/span><\/p>\n <\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n Subject line: This The Starting Lineup belongs in your kitchen<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t There\u2019s just something irresistibly charming about good wordplay, isn\u2019t it? The header in The Great Jones\u2019 abandoned cart email is a perfect testimony of that. Other than this, there are two other features here that are absolute standouts for me.<\/span><\/p>\n 1. There\u2019s an explicit mention of the business no-return\u2019s policy. This is priceless messaging and goes a long way toward earning the trust of your customers. Subject line: I\u2019m almost yours\u2026<\/span><\/p>\n <\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t The faux-emotional question posed by Uncommon Goods here is just the kind of simplistic humor you\u2019d want to incorporate into your cart abandonment email to earn some very handy brownie points from your subscribers. Apart from highlighting the item in the abandoned cart, Uncommon Goods has also served up some product recommendations based on it. Pretty smart, right?<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t Subject line: Leave something behind?<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t Image source<\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t If you had temporarily lost sight of just how vital <\/span>email list segmentation<\/span><\/a> is, let this email from taylorstitch serve as a timely reminder. The first line of this email is sufficient to tell you that this cart abandonment email is crafted explicitly for first-time visitors. The subsequent content of the email is crafted accordingly, aimed at demystifying features that could confuse new buyers. Here, too, the email contains recommendations centred around the item in the customer\u2019s cart.\u00a0<\/span><\/p>\n Even though this email has relatively more text compared to the other entries on this list, it\u2019s still not tiring to look at because the spacing between consecutive paragraphs is on-point. Besides that, every element in this email has ample breathing space around it, further enhancing its appeal. The font used here is Arial- a bonafide web-safe font. Both the manage preferences and unsubscribe links have been clearly highlighted in the <\/span>email footer<\/span><\/a>.<\/span><\/p>\n <\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t Subject line: Don’t Leave A Good Cart Behind\u2026<\/span><\/p>\n <\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t ![\"cart](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Hallenstein-Brothers.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 2. <\/b>Built for Athletes<\/b><\/h2>\n
![\"Built](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Built-for-Athlete.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 3. Vanity Planet<\/b><\/h2>\n
![\"Vanity](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Vanity-Planet.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 4. Animed Direct<\/b><\/h2>\n
<\/h2>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t
![\"Animed](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Animed-Direct.gif\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 5. Pottery Barn<\/b><\/h2>\n
![\"Pottery](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Pottery-Barn.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"Pixel-perfect,](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/06\/2-pixel-perfect.png\"){kind=tracking}
<\/a><\/div><\/div>\n\n\n\n\n\r\n6. The Great Jones<\/b><\/h2>\n
![\"Great](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Great-Jones.jpg\")
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\n2.<\/span>The social proof section here doesn\u2019t use reviews by customers but those by reputable publications, thereby boosting the brand\u2019s credibility by leaps and bounds.<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t 7. Uncommon Goods<\/b><\/h2>\n
![\"Uncommon](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/uncommon-goods.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 8. taylorstitch<\/b><\/h2>\n
![\"taylor](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/taylor-stitch.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 9. \u00a0Cotopaxi<\/b><\/h2>\n
![\"Cotopaxi-](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Cotopaxi.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t