The Benefits of Outsourcing SFMC Campaigns<\/strong><\/h2>\n\n\n\nSome companies prefer to take a DIY approach to SFMC email marketing. Although this approach can<\/em> work, more often than not, it doesn\u2019t, especially if the marketing program is growing and the inhouse team is not agile enough to make quick adjustments to customer needs or market dynamics. Often, marketing teams realize that using SFMC is not easy despite its user-friendly setup, automation capabilities, a comprehensive template library, and a built-in AI engine for email optimization.<\/p>\n\n\n\nSo how can you make the most of these capabilities to set up memorable email campaigns without<\/em> the associated complexity?<\/p>\n\n\n\nAnswer: Outsource!<\/p>\n\n\n\n
An external team of Salesforce email specialists<\/a>, developers, campaign managers, and testers can help you build effective email marketing campaigns, impress target audiences, and gain an edge over your competitors. This is because they:<\/p>\n\n\n\n1. Bring advanced SFMC expertise to benefit your brand<\/h2>\n\n\n\n
Your in-house email marketing team may have designed small email campaigns in the past. However, creating a campaign for a small number of prospects, leads, or customers is not the same as designing a campaign that will go out to thousands of subscribers. Large campaigns require a lot of planning and effort. They also require people who specialize in all these areas of email marketing:<\/p>\n\n\n\n
- Strategy and Planning<\/li>
- Design<\/li>
- Content<\/li>
- A\/B testing<\/li>
- Deliverability<\/li>
- Analytics<\/li>
- Project Management<\/li><\/ul>\n\n\n\n
By outsourcing your SFMC program, you will get dedicated resources who specialize in these areas. You will get specialist coders, template designers, UI\/UX experts, copywriters, email marketing strategists, campaign managers, and analytics experts who will deliver the best possible results with their expertise. More importantly, they will work together<\/em> to plan and launch your campaigns and maximize your chances of success.<\/p>\n\n\n\nThe best SFMC email marketing specialists keep themselves updated on all the new features and capabilities added to SFMC multiple times a year. They can thus continue to bring the SFMC expertise you need for successful campaigns, regardless of campaign goal, budget, or audience type.<\/p>\n\n\n\n
2. Will help you save money<\/h2>\n\n\n\n
The cost of your SFMC email marketing program will include multiple aspects. One is the cost<\/a> of the platform itself. For example, to implement personalized promotional email marketing, you will have to pay $400\/month for the Marketing Cloud Engagement tool. The cost can go up to $1,250\/month if you need personalized marketing automation with email solutions and $3,750\/month for SFMC\u2019s personalized cross-channel strategic marketing solutions.<\/p>\n\n\n\nYou will also incur a cost for hiring SFMC specialists. According to Glassdoor, the estimated salary of a Salesforce email marketing specialist<\/a> in the U.S. is $67,060 per year. A SFMC architect<\/a> can earn between $67,000 and $150,000 per year while SFMC admins<\/a> can earn $91,000 \u2013 $130,000 annually. Plus, you will incur costs related to hiring, onboarding, benefits, absenteeism\/vacations, bench employees, equipment, and training. The more such people you have in your in-house team, the more you will spend on your email marketing program.<\/p>\n\n\n\nThen there are the other costs associated with your SFMC email program:<\/p>\n\n\n\n
- Platform customization<\/li>
- Data migration<\/li>
- Integration with other systems<\/li>
- Maintenance<\/li>
- Subscriber list management<\/li><\/ul>\n\n\n\n
Outsourcing your SFMC email marketing program<\/a> can help you avoid or minimize many of these costs. Plus, you will get access to SFMC professionals who will provide their expert services at much lower prices compared to in-house teams. Some outsourcing partners provide their services and experts for short-term engagements, meaning you won\u2019t get tied down with a long-term (costly) contract. Others also provide predictable or tiered pricing models so you know exactly what you will pay without nasty surprises or unpredictable expenses.
<\/p>\n\n\n\n3. Will hit the ground running<\/h2>\n\n\n\n
Your inhouse SFMC team will have to be trained on your business objectives, brand goals, and marketing processes. Training and onboarding can take time. It can take even longer for team members to reach a level of comfort and competence required to design and deliver effective SFMC campaigns. As a result, you cannot expect fast results from them. You may also have to put off some projects until they prove their ability.<\/p>\n\n\n\n
Working with an outsourced team will cut out unnecessary waiting and onboarding time. Their learning curve is almost flat because they are both skilled in SFMC and highly experienced in a variety of deployments for many different companies and industries. Since they need little or no onboarding, you can get started on any kind of campaign right away.<\/p>\n\n\n\n
The external team will also help your internal team with all these crucial email marketing tasks:<\/p>\n\n\n\n
- Create a campaign plan<\/li>
- Segment the target audience<\/li>
- Design and optimize Salesforce HTML email templates<\/a><\/li>
- Test email messages before sends<\/li>
- Track and analyze campaign results<\/li>
- Leverage SFMC\u2019s Einstein AI to find campaign optimization opportunities (subject lines, send times, copy, etc.)
Some SFMC outsourcing companies are available 24×7 so their experts are always standing by to quickly resolve issues and help you drive business growth with SFMC email marketing.<\/li><\/ul>\n\n\n
So how can you make the most of these capabilities to set up memorable email campaigns without<\/em> the associated complexity?<\/p>\n\n\n\n Answer: Outsource!<\/p>\n\n\n\n An external team of Salesforce email specialists<\/a>, developers, campaign managers, and testers can help you build effective email marketing campaigns, impress target audiences, and gain an edge over your competitors. This is because they:<\/p>\n\n\n\n Your in-house email marketing team may have designed small email campaigns in the past. However, creating a campaign for a small number of prospects, leads, or customers is not the same as designing a campaign that will go out to thousands of subscribers. Large campaigns require a lot of planning and effort. They also require people who specialize in all these areas of email marketing:<\/p>\n\n\n\n By outsourcing your SFMC program, you will get dedicated resources who specialize in these areas. You will get specialist coders, template designers, UI\/UX experts, copywriters, email marketing strategists, campaign managers, and analytics experts who will deliver the best possible results with their expertise. More importantly, they will work together<\/em> to plan and launch your campaigns and maximize your chances of success.<\/p>\n\n\n\n The best SFMC email marketing specialists keep themselves updated on all the new features and capabilities added to SFMC multiple times a year. They can thus continue to bring the SFMC expertise you need for successful campaigns, regardless of campaign goal, budget, or audience type.<\/p>\n\n\n\n The cost of your SFMC email marketing program will include multiple aspects. One is the cost<\/a> of the platform itself. For example, to implement personalized promotional email marketing, you will have to pay $400\/month for the Marketing Cloud Engagement tool. The cost can go up to $1,250\/month if you need personalized marketing automation with email solutions and $3,750\/month for SFMC\u2019s personalized cross-channel strategic marketing solutions.<\/p>\n\n\n\n You will also incur a cost for hiring SFMC specialists. According to Glassdoor, the estimated salary of a Salesforce email marketing specialist<\/a> in the U.S. is $67,060 per year. A SFMC architect<\/a> can earn between $67,000 and $150,000 per year while SFMC admins<\/a> can earn $91,000 \u2013 $130,000 annually. Plus, you will incur costs related to hiring, onboarding, benefits, absenteeism\/vacations, bench employees, equipment, and training. The more such people you have in your in-house team, the more you will spend on your email marketing program.<\/p>\n\n\n\n Then there are the other costs associated with your SFMC email program:<\/p>\n\n\n\n Outsourcing your SFMC email marketing program<\/a> can help you avoid or minimize many of these costs. Plus, you will get access to SFMC professionals who will provide their expert services at much lower prices compared to in-house teams. Some outsourcing partners provide their services and experts for short-term engagements, meaning you won\u2019t get tied down with a long-term (costly) contract. Others also provide predictable or tiered pricing models so you know exactly what you will pay without nasty surprises or unpredictable expenses. Your inhouse SFMC team will have to be trained on your business objectives, brand goals, and marketing processes. Training and onboarding can take time. It can take even longer for team members to reach a level of comfort and competence required to design and deliver effective SFMC campaigns. As a result, you cannot expect fast results from them. You may also have to put off some projects until they prove their ability.<\/p>\n\n\n\n Working with an outsourced team will cut out unnecessary waiting and onboarding time. Their learning curve is almost flat because they are both skilled in SFMC and highly experienced in a variety of deployments for many different companies and industries. Since they need little or no onboarding, you can get started on any kind of campaign right away.<\/p>\n\n\n\n The external team will also help your internal team with all these crucial email marketing tasks:<\/p>\n\n\n\n1. Bring advanced SFMC expertise to benefit your brand<\/h2>\n\n\n\n
2. Will help you save money<\/h2>\n\n\n\n
<\/p>\n\n\n\n3. Will hit the ground running<\/h2>\n\n\n\n
Some SFMC outsourcing companies are available 24×7 so their experts are always standing by to quickly resolve issues and help you drive business growth with SFMC email marketing.<\/li><\/ul>\n\n\n
![\"Our](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png\")
<\/a><\/div><\/div>\n\n\n\n