{"id":34729,"date":"2023-01-20T16:17:26","date_gmt":"2023-01-20T10:47:26","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=34729"},"modified":"2023-01-20T16:20:38","modified_gmt":"2023-01-20T10:50:38","slug":"how-to-maintain-brand-personality-in-email-designs","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-to-maintain-brand-personality-in-email-designs\/","title":{"rendered":"Maintaining Brand Personality In Email Designs: The Key To Cutting Through The Noise"},"content":{"rendered":"\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4 billion<\/a>&#8211; that\u2019s the total number of daily email users, at present. That\u2019s roughly half the global population, just to put things into perspective. The long and short of this is, almost everyone with an internet connection uses email. But, its primary use is not with respect to exchanging personal correspondences. It is in professional spheres where its stocks truly glisten. Irrespective of whether you\u2019re plying your trade as an individual or as an organization, email is your go-to channel for communicating with your customers, isn\u2019t it?<\/p>\n\n\n\n<p>On a daily basis, your mailbox chimes with messages from a gazillion brands. However, you don\u2019t really engage with them all, do you? You communicate with a select few, cherrypicked using mostly the following criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You find it easy to establish a dialogue with them<\/li><li>You find them credible based on their industry know-how<\/li><li>You feel your relationship with them is not strictly transactional<\/li><li>You look up to them as your one-stop solution providers<\/li><\/ul>\n\n\n\n<p>In a nutshell, the warmer your perception of a brand, the better your engagement with them. Now, this perception isn\u2019t an accidental thing. Brands put in a lot of painstaking yards to curate it. Why? Because this perception is what you\u2019d also refer to as a business\u2019 \u201cBrand Personality\u201d and is the very thing that allows them to stand out from the crowd. In a ubiquitous communication medium like email, its significance can\u2019t possibly be overstated. You can be prolific with your <a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">email campaigns<\/a>, but if your designs don\u2019t have a distinctive brand personality, you\u2019ll have a tough time outshining your competitors.&nbsp;<\/p>\n\n\n\n<p>Wondering how you can ace that? You\u2019re just at the right place, then.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to maintain brand personality in email<\/strong><\/h2>\n\n\n\n<p>There is a whole slew of techniques that will allow you to maintain brand personality in your email designs. Ready to find out? Let\u2019s proceed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Be Clear About Your Tone<\/strong><\/h2>\n\n\n\n<p>This is, hands down, one of the most crucial components of your brand personality. The tone of your brand is the very voice with which you reach out to your audience. It is a manifestation of your character, a tangible entity belonging to your brand that your customers commit to their memories.<\/p>\n\n\n\n<p>More often than not, brands tend to think in broad strokes while conceptualizing their tone. \u201cLet\u2019s aim for funny,\u201d \u201cWe need to be a serious brand,\u201d \u201cOur target is to appeal to teenagers\u201d are examples of the kind of briefs that get floated around during brand tone brainstorming sessions. I\u2019m not saying these briefs are bad, but they\u2019re incredibly vague. If you end up building on these directives, you\u2019ll end up sounding just like your competitors. We don\u2019t want that, of course, do we? So, what can we do? We get really specific while chalking out our brand tone blueprints.<\/p>\n\n\n\n<p>Allow me to share an example so that you and I can get on the same page regarding this discussion.<\/p>\n\n\n\n<p>Below, I\u2019ve shared an email each by TUSHY and Pit Viper.<\/p>\n\n\n<!-- image-text-block start -->\r\n<section class=\"image-text-block\">\r\n    <div class=\"main\">\r\n    \t\t        <div class=\"content\">\r\n\t        \t\t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca38f46e0b7_1\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/TUSHY-email.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca38f46e0b7_1\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/TUSHY-email.png\" alt=\"Tushy- email design\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca38f46e0b7_2\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Pit-viper-email-design.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca38f46e0b7_2\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Pit-viper-email-design.png\" alt=\"Pit Viper- email design\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <p><span style=\"font-weight: 400;\">Now, both of them, on the surface, can be classified as funny. But, a close inspection of both would reveal that their brands of humor are somewhat contrasting. In the case of Pit Viper, the humor draws from a vein of irreverence; a sort of planned boorishness even, some might say. With TUSHY, the humor isn\u2019t as off-kilter; it\u2019s observational, witty, and charming. Even though both have humor at the core of their communication, their brand personalities are extremely distinctive, isn\u2019t it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly what I\u2019ve been alluding to so far. Don\u2019t just settle with sounding \u201cfunny,\u201d \u201cangry,\u201d \u201csilly,\u201d or \u201cformal.\u201d Keep deliberating until you discover the exact strand of a mood you want to weave into their messages.\u00a0<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <h2>2. <b>Align Your Design Language With Your Copy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brand personality is a composite entity, comprising several individual components. To carve a memorable one, thus, you need all of these units to be in absolute sync with one another. Whatever tone you\u2019re going for with your copy- formal, informal, friendly, crazy- make sure your visual elements (viz. pictures, illustrations, and GIFs) suitably complement it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following examples will help you wrap your heads neatly around this concept.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start by looking at an email by Magic Spoon.<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca38f46e0b7_4\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Magic-spoon-email-desigm.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca38f46e0b7_4\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Magic-spoon-email-desigm.png\" alt=\"Magic spoon\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <p><span style=\"font-weight: 400;\">Of course, reading this <\/span><a href=\"https:\/\/email.uplers.com\/blog\/professional-tips-to-power-up-your-email-copy\/\" target=\"_blank\" rel=\"follow noopener\"><span style=\"font-weight: 400;\">email\u2019s copy<\/span><\/a> <span style=\"font-weight: 400;\">will help you understand how Magic Spoon aims to position itself as a brand- friendly, informal, and reliable. But, here\u2019s the thing- you get all of that information purely from their design language as well. A conscious choice to use vibrant colors, using wavy lines as section demarcations, the purposeful bleeding of images into text, the choice of typeface- all of that is coming together to reinforce the mood of the copy. Imagine the same copy but with much sombre colors, a more formal typeface, and images arranged in a grid-like fashion instead of how they are now. Paints an entirely different picture, doesn\u2019t it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, take a look at this email from Klaviyo.<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca38f46e0b7_5\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Klaviyo-email.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca38f46e0b7_5\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Klaviyo-email.png\" alt=\"Klaviyo- email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <p><span style=\"font-weight: 400;\">Makes a formal statement, even when you look past the copy. So, what makes that possible? Right off the bat, the sober shade of mauve that forms the email background. Next, the contents of the image used in the hero section. It\u2019s set in an office setting, with the employees neatly sitting across one another, seemingly engrossed in a discussion. Now, imagine if the same picture would have had shown the employees in a different body language- sitting casually, suppose, their faces clad with ear-to-ear smiles, clearly engaged in banter. Wouldn\u2019t that have undermined the formal vibe of the email? Lastly, the manner in which the content is organized, under distinct headings, in a columnar fashion, does its bit in reinforcing the formal tone too.<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <h2><b>3. Ensure Consistency Across Channels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brand personality is a challenging thing to cultivate; I\u2019m sure you have picked that up on that much by now. Let me add something on top of that. You can\u2019t expect to reap rich dividends if your efforts, no matter how concerted they might be, are directed toward just one channel. Sure, you maybe meticulously rolling out <\/span><span style=\"font-weight: 400;\">branded <\/span><span style=\"font-weight: 400;\">email templates, but if the landing pages they direct to seem incongruous with them, all your attempts at carving a formidable brand personality will be in vain. Remember, this is the age of omnichannel marketing, which essentially means that your <\/span>brand personality<span style=\"font-weight: 400;\"> is going to be a culmination of your efforts across every channel you\u2019re active on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take the example of Uncommon Goods over here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the email they sent to promote their Valentine\u2019s day offerings.<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca38f46e0b7_7\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Uncommon-goods-1.jpg');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca38f46e0b7_7\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Uncommon-goods-1.jpg\" alt=\"Uncommon-goods-email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <p><span style=\"font-weight: 400;\">When you click on the first CTA button (titled \u201cSneak Peek\u201d), you\u2019re led to this page.<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca38f46e0b7_8\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/uncommon-goods-webpage.png.jpg');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca38f46e0b7_8\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/uncommon-goods-webpage.png.jpg\" alt=\"Uncommon goods\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <p><span style=\"font-weight: 400;\">The visual language and tone over here are thoroughly consistent with that of their email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, take a look at their Instagram feed.\u00a0<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca38f46e0b7_9\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Uncommon-goods-1.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca38f46e0b7_9\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Uncommon-goods-1.png\" alt=\"uncommongoods-Instagram\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <p><span style=\"font-weight: 400;\">Even if I were to hide the display picture, you\u2019d still end up guessing that this page belongs to Uncommon Goods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Striving to deliver a unified experience to your audience across all channels is paramount, for it helps enhance your credibility, promotes brand awareness, and improves customer loyalty.\u00a0<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <h2>4. <b><\/b><b>Provide Clarity With Your CTAs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your CTA button is, arguably, the most important part of your email. Everything you do with respect to your email design is consciously (or subconsciously) aimed at getting your subscribers to take action against your CTA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, we talked about the importance of aligning your design language with your copy. In a similar vein, it is equally vital for your CTAs to resonate with the overall character and personality of your email. What\u2019s even more important is that your CTAs should never fail to offer clarity to your readers. Besides your tone and visual flair, the clarity of your communication also contributes immensely to your brand personality. Hence, curate your CTAs as such so that your audience knows precisely where they\u2019ll be led to upon clicking them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at this email by Four Sigmatic to get an idea of what I am talking about.<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca38f46e0b7_11\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Four-Sigmatic-email.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca38f46e0b7_11\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Four-Sigmatic-email.png\" alt=\"Email by Four Sigmatic\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t        <\/div>\r\n\t        <\/div>\r\n<\/section>\r\n<!-- image-text-block end -->\r\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-33017 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-pixel-perfect-templates.png\" class=\"attachment-full size-full\" alt=\"pixel perfect email templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-pixel-perfect-templates.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-pixel-perfect-templates-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-pixel-perfect-templates-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-pixel-perfect-templates-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n<!-- image-text-block start -->\r\n<section class=\"image-text-block\">\r\n    <div class=\"main\">\r\n    \t\t        <div class=\"content\">\r\n\t        \t\t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t\t                    <div class=\"inner-content\">\r\n\t\t\t                       <h2><b>5. Make Your Logo Prominent<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Logos are priceless- in your audience\u2019s mental maps, it\u2019s the very thing that they associate with your brand. It wouldn\u2019t be wrong to say, thus, that your logo is the pillar of your brand identity. Given just how priceless this bit of real estate is, it\u2019s only logical that you should always strive to make its presence felt loud and clear in your <\/span><a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\" target=\"_blank\" rel=\"follow noopener\"><span style=\"font-weight: 400;\">email designs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your logo and its various attributes- shape, color, typography, tone- speak volumes about your brand. It is basically the marker of your brand personality. So, where should you place it in your emails? Right at the very top, much like the best in the business do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The examples below illustrate what I just mentioned.<\/span><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                \t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca55516e0c3_1\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/email-design.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca55516e0c3_1\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/email-design.png\" alt=\"email-design\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca55516e0c3_2\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/email-design-with-logo.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca55516e0c3_2\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/email-design-with-logo.png\" alt=\"email-design-with-logo\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_63ca55516e0c3_3\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/email-template.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_63ca55516e0c3_3\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/email-template.png\" alt=\"email-template-with-logo\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t        <\/div>\r\n\t        <\/div>\r\n<\/section>\r\n<!-- image-text-block end -->\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping It Up<\/strong><\/h2>\n\n\n\n<p>Email is an exciting and highly rewarding channel for businesses of every shape and hue, which means that its users will only keep growing in the days to come. And with that, the competition is all set to get much steeper than what it is at present. All this is, of course, not under your control. But, you know what is? Acing your brand personality in your email designs and soaring above your competitors! We hope the tips and tricks shared above will help you with that endeavor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how you can make your brand personality shine through in your emails? Get your answers in this blog!<\/p>\n","protected":false},"author":55,"featured_media":34756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[],"class_list":["post-34729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Maintain Brand Personality in Your Email Designs<\/title>\n<meta name=\"description\" content=\"Creating a strong email brand personality helps you better connect with your audience. Here are the top tips to maintain brand personality in your email designs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/how-to-maintain-brand-personality-in-email-designs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maintain Brand Personality in Your Email Designs\" \/>\n<meta property=\"og:description\" content=\"Creating a strong email brand personality helps you better connect with your audience. Here are the top tips to maintain brand personality in your email designs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/how-to-maintain-brand-personality-in-email-designs\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-20T10:47:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-20T10:50:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Maintaining-brand-personality-in-email-designs-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rohan Kar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rohan Kar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-maintain-brand-personality-in-email-designs\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/how-to-maintain-brand-personality-in-email-designs\/\",\"name\":\"How to Maintain Brand Personality in Your Email Designs\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-maintain-brand-personality-in-email-designs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-maintain-brand-personality-in-email-designs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Maintaining-brand-personality-in-email-designs.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/0dd451544df90306dc93c510e8aed2ee\"},\"description\":\"Creating a strong email brand personality helps you better connect with your audience. 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