But, here\u2019s the all-important question- How do you craft awe-inspiring emails using these editors? That\u2019s exactly what we are going to help you out with today. In this blog, we are going to discuss a few best practices using which you can create pixel-perfect templates in Klaviyo with ease. Excited to find out what\u2019s in store? Read on!<\/p>\n\n\n\n
Features In Klaviyo Email Template Editor<\/strong><\/h2>\n\n\n\nBefore we learn how to build jaw-dropping templates in Klaviyo, you may want to consider how to set up Klaviyo here<\/a>.\u00a0<\/p>\n\n\n\nNow, let us understand the tools we have at our disposal to give shape to the same.\u00a0Content, Styles, Preview And Test<\/a>\u2013 these are three broad options available to you in Klaviyo\u2019s in-built editor. Let us take a closer look at each.<\/p>\n\n\n\nContent<\/strong><\/p>\n\n\n\n\n- Offers you \u201cBlocks\u201d and \u201cLayouts\u201d, using which you can build your email template from scratch. With the help of blocks, you can add text, images, CTA buttons, social links, spacers, header bar, and other elements to the template. Layouts allow you to configure and arrange said blocks. One of the most endearing aspects of these blocks and layouts is that they can be saved, cloned, or deleted with ease. Should you want to shift any section or block in your template, just click on it and drag it around.<\/li>\n<\/ul>\n\n\n\n
\n- In the Klaviyo editor, one can easily access the content they have designed in other templates (provided they have saved it), even in the first email template.<\/a><\/li>\n<\/ul>\n\n\n\n
\n- You can take two routes while adding products from your store to the email template- Static and Dynamic. Choosing the former lets you manually pick out the products you want to showcase in your email. On the other hand, upon selecting the latter, products will be automatically chosen from your website. This happens in accordance with some set parameters, such as the popularity of the product, the frequency with which they are browsed, and the like.\u00a0<\/li>\n<\/ul>\n\n\n\n
Styles<\/strong><\/p>\n\n\n\nUnder the styles tab, you can utilize a host of styling options. Below, we have listed a few:<\/p>\n\n\n\n
\n- Adding a background image<\/li>\n\n\n\n
- Applying a background color to the template<\/li>\n\n\n\n
- Selecting and implementing fonts of your choice (and modifying their attributes as well, such as font size, spacing, weight, and color)<\/li>\n\n\n\n
- Defining horizontal spacing between individual letters and vertical spacing between lines<\/li>\n\n\n\n
- Aligning text as per your requirement<\/li>\n<\/ul>\n\n\n\n
Preview And Test<\/strong><\/p>\n\n\n\nYour job in Klaviyo\u2019s email template<\/a> editor doesn\u2019t end with designing the template, of course. Once done, you must scan it for bugs and also inspect how it is going to hold up across a variety of environments and devices. This, you can accomplish by using the editor\u2019s Preview And Test feature.<\/p>\n\n\n\nThere are two ways you can go about it:<\/p>\n\n\n\n
1. If you are using a metric-triggered flow, click on \u201cPreview data source\u201d and select \u201cEvent\u201d. After that, you\u2019ll need to specify the event that will set the flow into motion.<\/p>\n\n\n\n
2. If you are dealing with list-triggered, price drop, date-triggered, or segment-triggered flows, click \u201cSearch for a profile\u201d and select one you deem fit. It\u2019s not necessary that this profile be an existent contact on the list that\u2019s going to receive said email. It could also be someone whom you think qualifies for it.<\/p>\n\n\n\n
Now that we have addressed the editor\u2019s different features, on to the next stop – Klaviyo email best practices.\u00a0<\/p>\n\n\n\n
1. Mindfully Curate The Email Header<\/strong><\/h2>\n\n\n\nThe email header is a critical component of the template. Why? Because it is home to several essential elements such as the brand logo, navigation bar, social media links and, sometimes, social media links, even.<\/p>\n\n\n\n
\n- Brand logo- The pillar of your brand identity, your logo is arguably the most tangible marker of your brand personality. Hence, it only makes sense to have it showcased extremely prominently in your template\u2019s header. To ensure consistency, sync your logo\u2019s placement in the email with that of your website. If on your page, the logo is sat on the extreme right, mete out the same treatment to it in your email as well.<\/li>\n\n\n\n
- Social media links- We are in 2023, which means that omnichannel marketing is no longer a heady concept but very much a reality. Brands that have a solid grip over it, have risen head and shoulders above their competition. Leveraging emails to divert traffic to social media handles has become quite a common practice. One of the best ways to go about it is by placing links to your social media accounts in your email header<\/a> itself. That way, your readers will instantly spot them as soon as they open the email.\u00a0<\/li>\n\n\n\n
- Navigation bar- Besides links to your social media accounts, you can also add a bevy of other links in your template as well, like homepage, sales page, shopping cart, and products page. So, where do you place them? You guessed it- in the navigation bar. Klaviyo makes it very convenient for you to create anchor links in your template. All you have to do is add in a \u2018#\u2019 symbol and follow it up with a few descriptive words.<\/li>\n<\/ul>\n\n\n
![\"Klaviyo](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/Klaviyo.jpg\")
<\/a><\/div><\/div>\n\n\n\n2. Build A Master Template<\/strong><\/h2>\n\n\n\nChurning out emails regularly and staying on top of your production volume is important, sure. But, you know what\u2019s even more important? Maintaining consistency. You might be hitting up your audience with a variety of marketing emails, but they\u2019ll fail to create an impact if no two of them seem to be originating from the same source.<\/p>\n\n\n\n
The easiest way to ensure consistency? Create a master template and save it. Once that is done, all you have to do is slice and dice different components of it as per the requirements of a particular campaign. Klaviyo\u2019s editor gives you the choice of crafting saved blocks, which makes this all the more easy. Analyze the elements you want to standardize and save them as a block in your master template. Your logo, headlines, and CTA buttons are some elements you can consider for the same. This also makes it easier for you to leverage dynamic content in your campaigns- using different types of content for different audience segments- and amp up your personalization game.<\/p>\n\n\n\n
3. Pay Attention To Your Layout<\/strong><\/h2>\n\n\n\nYour email can contain a ton of important and insightful information and still get overlooked if all of it isn\u2019t structured tastefully. This is why, your email layout plays a pivotal role in determining its readability. Content, when arranged tastefully, incentivizes your subscribers to engage with it, thereby doing a whole world of good to your conversions. Klaviyo\u2019s template editor is an extremely user-friendly platform. So, feel free to let your imagination run amok. The editor\u2019s diverse suite of functionalities will never fail to actualize your vision.<\/p>\n\n\n\n
Most brands these days can be seen adopting the single-column layout, and rightfully so. Compared to their multi-column counterparts, single-column layout emails aren\u2019t just easier to read but also render significantly better across mobile devices. They also help you steer clear of issues such as overlapping columns, shifting images, and overflowing text, which the multi-column layout invites. Lastly, single-column layout emails can easily be navigated by screen readers as well, thereby making your information accessible to everyone. However, if you do have to use a multi-column layout, try using split blocks while dealing with two-column sections and columns block for three-column sections; this will help enhance the visual appeal of the end product.<\/p>\n\n\n\n
4. Embrace White Space<\/strong><\/h2>\n\n\n\nFor your emails to grab attention, they need to be legible, indisputably so. To make that possible, every single element in your email must have ample breathing space. And to actualize that, in turn, you need to make white space the hallmark of your templates. <\/p>\n\n\n\n
Apart from lending harmony and sophistication to your design, white space also doubles up as a visual pointer for your readers- it helps them navigate from one element to another. The driving philosophy behind using white space is not just to present information to your audience but to deliver it in such a manner that they feel rewarded while engaging with it.<\/p>\n\n\n\n
5. Be Judicious With CTAs<\/strong><\/h2>\n\n\n\nIn a bid to shoot up their conversion rates, brands often pepper their emails with way too many CTA buttons. However, all that ends up doing is increasing the cognitive load of the email. At all times, your priority should be to design your email<\/a> so that it is easy for your subscribers to scan through it. <\/p>\n\n\n\n
Now, let us understand the tools we have at our disposal to give shape to the same.\u00a0Content, Styles, Preview And Test<\/a>\u2013 these are three broad options available to you in Klaviyo\u2019s in-built editor. Let us take a closer look at each.<\/p>\n\n\n\n Content<\/strong><\/p>\n\n\n\n Styles<\/strong><\/p>\n\n\n\n Under the styles tab, you can utilize a host of styling options. Below, we have listed a few:<\/p>\n\n\n\n Preview And Test<\/strong><\/p>\n\n\n\n Your job in Klaviyo\u2019s email template<\/a> editor doesn\u2019t end with designing the template, of course. Once done, you must scan it for bugs and also inspect how it is going to hold up across a variety of environments and devices. This, you can accomplish by using the editor\u2019s Preview And Test feature.<\/p>\n\n\n\n There are two ways you can go about it:<\/p>\n\n\n\n 1. If you are using a metric-triggered flow, click on \u201cPreview data source\u201d and select \u201cEvent\u201d. After that, you\u2019ll need to specify the event that will set the flow into motion.<\/p>\n\n\n\n 2. If you are dealing with list-triggered, price drop, date-triggered, or segment-triggered flows, click \u201cSearch for a profile\u201d and select one you deem fit. It\u2019s not necessary that this profile be an existent contact on the list that\u2019s going to receive said email. It could also be someone whom you think qualifies for it.<\/p>\n\n\n\n Now that we have addressed the editor\u2019s different features, on to the next stop – Klaviyo email best practices.\u00a0<\/p>\n\n\n\n The email header is a critical component of the template. Why? Because it is home to several essential elements such as the brand logo, navigation bar, social media links and, sometimes, social media links, even.<\/p>\n\n\n\n Churning out emails regularly and staying on top of your production volume is important, sure. But, you know what\u2019s even more important? Maintaining consistency. You might be hitting up your audience with a variety of marketing emails, but they\u2019ll fail to create an impact if no two of them seem to be originating from the same source.<\/p>\n\n\n\n The easiest way to ensure consistency? Create a master template and save it. Once that is done, all you have to do is slice and dice different components of it as per the requirements of a particular campaign. Klaviyo\u2019s editor gives you the choice of crafting saved blocks, which makes this all the more easy. Analyze the elements you want to standardize and save them as a block in your master template. Your logo, headlines, and CTA buttons are some elements you can consider for the same. This also makes it easier for you to leverage dynamic content in your campaigns- using different types of content for different audience segments- and amp up your personalization game.<\/p>\n\n\n\n Your email can contain a ton of important and insightful information and still get overlooked if all of it isn\u2019t structured tastefully. This is why, your email layout plays a pivotal role in determining its readability. Content, when arranged tastefully, incentivizes your subscribers to engage with it, thereby doing a whole world of good to your conversions. Klaviyo\u2019s template editor is an extremely user-friendly platform. So, feel free to let your imagination run amok. The editor\u2019s diverse suite of functionalities will never fail to actualize your vision.<\/p>\n\n\n\n Most brands these days can be seen adopting the single-column layout, and rightfully so. Compared to their multi-column counterparts, single-column layout emails aren\u2019t just easier to read but also render significantly better across mobile devices. They also help you steer clear of issues such as overlapping columns, shifting images, and overflowing text, which the multi-column layout invites. Lastly, single-column layout emails can easily be navigated by screen readers as well, thereby making your information accessible to everyone. However, if you do have to use a multi-column layout, try using split blocks while dealing with two-column sections and columns block for three-column sections; this will help enhance the visual appeal of the end product.<\/p>\n\n\n\n For your emails to grab attention, they need to be legible, indisputably so. To make that possible, every single element in your email must have ample breathing space. And to actualize that, in turn, you need to make white space the hallmark of your templates. <\/p>\n\n\n\n Apart from lending harmony and sophistication to your design, white space also doubles up as a visual pointer for your readers- it helps them navigate from one element to another. The driving philosophy behind using white space is not just to present information to your audience but to deliver it in such a manner that they feel rewarded while engaging with it.<\/p>\n\n\n\n In a bid to shoot up their conversion rates, brands often pepper their emails with way too many CTA buttons. However, all that ends up doing is increasing the cognitive load of the email. At all times, your priority should be to design your email<\/a> so that it is easy for your subscribers to scan through it. <\/p>\n\n\n\n\n
\n
\n
\n
1. Mindfully Curate The Email Header<\/strong><\/h2>\n\n\n\n
\n
<\/a><\/div><\/div>\n\n\n\n2. Build A Master Template<\/strong><\/h2>\n\n\n\n
3. Pay Attention To Your Layout<\/strong><\/h2>\n\n\n\n
4. Embrace White Space<\/strong><\/h2>\n\n\n\n
5. Be Judicious With CTAs<\/strong><\/h2>\n\n\n\n