What are email notifications<\/a><\/p>\n\n\n\n Differences between email notifications and push notifications<\/a><\/p>\n\n\n\n Advantages of email notifications<\/a><\/p>\n\n\n\n Email notifications best practices: 8 mantras to swear by<\/a><\/p>\n\n\n\n 17 types of notification emails<\/a><\/p>\n\n\n\n Miscellaneous email notification template examples<\/a><\/p>\n\n\n\n Two categories of email notifications: An overview<\/a><\/p>\n\n\n\n Wrapping up<\/a><\/p>\n\n\n\n [This post was originally published on June 2023. It has been updated on 20th Aug 2024.<\/strong>]<\/p>\n\n\n\n How many times do you check your phone for notifications? Almost all the time, right? That\u2019s how important notifications are! They give you real-time updates about almost everything under the sun, whether it is the weather, marketing offers, or messages. <\/p>\n\n\n Notifications are the most coveted form of communication as the user has opted in to receive them. These messages are sent in response to a particular action taken by the customer. So, they are like your favorite guests who have informed you about their arrival and you are looking forward to their visit. Text messages, push notifications, and emails are the three channels extensively used to send notifications. <\/p>\n\n\n\n Through this article, we shall focus on email notifications, what sets them apart, and notification email examples<\/a> used in different situations to give you a practical overview. <\/p>\n\n\n\n Email notifications are emails sent to inform\/notify subscribers regarding the changes to your products. They also help communicate any new features or timings of the scheduled maintenance. These emails keep the prospects or customers updated and allow them to plan their tasks better. They are better than marketing emails or newsletters as they provide valuable information that users are looking forward to. (For example: Order shipped notification emails)<\/p>\n\n\n\n A close competitor of email notifications is its little brother push notifications. They serve as instant messages broadcasted to everyone on your list. <\/p>\n\n\n\n Although they are quite similar in their objective of notifying people<\/strong>, they are different in certain aspects as discussed below:<\/p>\n\n\n\n Push notifications have limitations when it comes to the length. It depends on the browsers and devices. Mostly, the title text should be 30 to 50 characters while the body text should be up to 125 characters. You can also add an image to support your notification. But with custom email templates<\/a>, you have a huge playground to explore. You can add text, images, animations, and whatnot!<\/p>\n\n\n\n Push notifications can get quite overwhelming for an average user. That leads them to turn off the notifications and unsubscribe. With emails, people are more tolerant. Even if they mark your emails as read, ignore, or delete them, they might not unsubscribe on a whim. And the best part is you can even re-engage and reactivate the dormant subscribers with the help of email notifications. <\/p>\n\n\n\n Emails involve too many variables and elements to test. On the other hand, push notifications have fewer parameters to evaluate. So, it is easier to A\/B test the latter. <\/p>\n\n\n\n Considering all these differences, it is easy to deduce that email notifications work better than push notifications. <\/p>\n\n\n\n Here\u2019s how email notifications have the upper hand when it comes to engaging subscribers.<\/p>\n\n\n\n Notification emails have a higher open rate in comparison to marketing emails and email newsletters. As they include only important information, subscribers will be keen to open and click-through. A good open rate translates to higher deliverability for the future email campaigns and better email sender reputation<\/a>. <\/p>\n\n\n\n Suppose you are discontinuing a feature in your product. It would be great to send out an email notification so that the users don\u2019t get caught off guard. They should get enough time to make changes to their usage or try a new product. <\/p>\n\n\n\n When you send out regular email notifications, you stay at the top of the subscriber\u2019s mind. It helps reinforce brand recall and enhance awareness. Besides, it helps build trust and boost loyalty.<\/p>\n\n\n\n When you want to announce a new product or feature update, email notifications work well in informing the readers. They pique the subscriber\u2019s curiosity and prompt them to try it out. <\/p>\n\n\n Notification emails must conform to certain best practices if you want to make the most out of them.<\/p>\n\n\n\n Take a look at the 8 tips you must learn by heart.<\/p>\n\n\n\n \u201cYour notification email is the most important email that the user should see and read.\u201d<\/p>\n\n\n\n If you want the user to agree with this self-proclaimed statement, write a subject line that reflects the exigency of your notification email. For example: Subject lines like \u201cYour free trial is about to expire in a day\u201d or \u201cScheduled maintenance on 15th February 2023\u201d instantly inform the users what the email is about. <\/p>\n\n\n\n Brevity is the key when it comes to emails\u2026 and it becomes all the more important for notification emails. Be clear, crisp, and only include the necessary information related to the notification. <\/p>\n\n\n\n Take a look at this notification email example by HDFC Bank in which they have clearly communicated every minute detail to the subscriber. Also, they have informed the users about alternative usage methods in case of any urgency. <\/p>\n\n\n\r\n Personalized notification emails add a human touch to the emails and help build the subscriber\u2019s trust. They feel like a breath of fresh air amidst those bot-driven, automated emails<\/a>. Include the subscriber\u2019s first name and other relevant information to create tailormade notification emails like the one by Google Local Guides shown below:<\/p>\n\n\n\r\n Notification emails are not only about notifying the users. They could also expect action from the subscriber. It could be something like \u201cLearn more\u201d, \u201cUpgrade my account\u201d, or \u201cStart my free trial\u201d. Make sure you add a single CTA button and keep the email free from any distractions. It\u2019s good to have plenty of white space around the CTA to get it easily noticed. It is advisable to inform the subscribers about any changes well in advance. Take a look at this notification email template that informs the user about the scheduled maintenance. It was sent a week prior to the maintenance date. So, the users will get enough time to plan their usage despite the downtime. <\/p>\n\n\n\r\n Notification emails, just like every other email type, should follow all the brand guidelines. They should reflect the brand personality and impart a consistent experience to the readers. <\/p>\n\n\n\n Here are two email notification templates from WazirX. See how they conform to the same brand guidelines. <\/p>\n\n\n\n The first email is a notification email informing the reader about the change in the two factor authentication while the second email informs them about reactivation of INR deposits.<\/p>\n\n\n It is most likely that your notification emails contain information that might bring some questions to the reader\u2019s mind. So, you must add your contact details in the email without fail. <\/p>\n\n\n\n Many subscribers prefer to receive important notifications through text messages or push notifications. Allow them to opt out or set their preferences about which notifications they wish to receive and how often. <\/p>\n\n\n\n Here are some popular tools for sending notification emails:<\/p>\n\n\n\n Next, let\u2019s look at the various types of email notifications along with email notification template examples. <\/p>\n\n\n\n Depending on your industry and business operations involved, you will need different types of email notification templates. eCommerce industry marketers would have to send order update notifications through emails. Contrarily, SaaS business owners would prefer sending notifications about the free trial or product update emails. <\/p>\n\n\n\n Let\u2019s take a look at the wide range of notification emails that peacefully coexist in the marketing landscape.<\/p>\n\n\n\n In case a user forgets the password and requests to reset it, password reset emails come to their rescue. You might find a bunch of these notification email samples in your inbox if you sift through it.<\/p>\n\n\n\n You can either choose this opportunity to cross-sell or upsell your products or keep it simple like the example by Twitter below. <\/p>\n\n\n\n What we liked about this notification email example is that they have talked about the user\u2019s security. They have explained how to avoid email spoofing attempts and stay safe in a world of rampant cyber attacks.<\/p>\n\n\n\r\n Bear in mind that 28.6% of password resets<\/a> tend to fail, multiple attempts notwithstanding. Make sure, therefore, to review the reset process before sending out an email. <\/p>\n\n\n\n Often, you have to send an email to the customer support team for troubleshooting any issues. Support confirmation email notifications are sent in response to these emails. They confirm the receipt of your email and let you know that the support team will get back to you. <\/p>\n\n\n\n ProWritingAid sends out a detailed email that attempts to resolve the user\u2019s concerns without any manual intervention. <\/p>\n\n\n You can also use these email notifications for subtle promotion of your products without coming off as a salesy brand. First, try to resolve the customer\u2019s problem and then proceed with the promotion. <\/p>\n\n\n\n Recently, one of our team member\u2019s account was charged USD 119.40 for the auto-renewal of Canva Pro subscription<\/a>. It just slipped their mind that they had to cancel the subscription. So, they approached the customer support team at Canva and thankfully, the support staff was generous enough to cancel the subscription with a full refund. <\/p>\n\n\n\n Here\u2019s a sneak peek into the email from their support staff. <\/p>\n\n\n\n It exudes emotions and imparts a human touch to the emails. Reading it doesn\u2019t feel like you are reading an email notification but a friendly note from an acquaintance. It strengthens the feeling that there is an empathetic human at the other end of the digital device. <\/p>\n\n\n Of course, as mentioned previously, you can recommend relevant products in these customer email notifications or choose not to do so. It\u2019s all up to you. <\/p>\n\n\n\nIntroduction<\/h2>\n\n\n\n
![\"notification](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/notification-1.png\")
<\/figure><\/div>\n\n\nWhat are Email Notifications?<\/h2>\n\n\n\n
Differences Between Push Notifications and Emails<\/h2>\n\n\n\n
1. Email notifications have no length limitations<\/h3>\n\n\n\n
2. Push notifications have a lower tolerance threshold<\/h3>\n\n\n\n
3. It is easier to A\/B test push notifications<\/h3>\n\n\n\n
Advantages of Email Notifications<\/h2>\n\n\n\n
1. Emails have a good open rate<\/h3>\n\n\n\n
2. Email notifications keep users posted<\/h3>\n\n\n\n
3. Regular notification emails contribute to customer retention <\/h3>\n\n\n\n
4. Email notifications help in promoting new features or products<\/h3>\n\n\n\n
![\"designing](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/1.jpg\")
<\/a><\/div><\/div>\n\n\n\nEmail Notifications Tips<\/strong>: 8 Mantras to Swear By<\/h2>\n\n\n\n
1. Write subject lines that instantly convey the purpose of the email<\/h3>\n\n\n\n
2. Include a single message in the email<\/h3>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/HDFC.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 3. Personalize the emails<\/h3>\n\n\n\n
![\"Gmap\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Gmap.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 4. Place an actionable CTA in the email<\/h3>\n\n\n\n
Take a look at this email by Audible.in. They have added a CTA button in the first fold and repeated it in the second fold so that the readers don\u2019t miss out on it. <\/p>\n\n\n\r\n![\"audible\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/audible.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 5. Be proactive and send the email well in advance<\/h3>\n\n\n\n
![\"HDFC\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/HDFC-1.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 6. Adhere to all the branding guidelines<\/h3>\n\n\n\n
![\"wazir\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Wazir.jpg\")
<\/figure><\/div>\n\n\r\n![\"Wazir\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Wazir-email.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"Interactive](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/2.jpg\")
<\/a><\/div><\/div>\n\n\n\n7. Always include contact information in your notification emails<\/h3>\n\n\n\n
8. Allow the subscribers to set their preferences<\/h3>\n\n\n\n
Popular Tools for Sending Notification Emails<\/strong><\/h2>\n\n\n\n
\n
Types of Notification Emails<\/h2>\n\n\n\n
1. Password reset email<\/h3>\n\n\n\n
![\"Twitter\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Twitter.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 2. Support confirmation emails<\/h3>\n\n\n\n
![\"ProWritingAid\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/ProWritingAid.png\")
<\/figure><\/div>\n\n\n3. Email notifications from the support staff<\/h3>\n\n\n\n
![\"Canva-support](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/canva.png\")
<\/figure><\/div>\n\n\n4. Customer support feedback email<\/h3>\n\n\n\n
![\"customer-](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/customer-support-email.jpg\")
<\/figure><\/div>\n\n\n![\"HDFC\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/HDFC.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"memes\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/memes.jpg\")
<\/figure><\/div>\n\n\n![\"Google\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Google.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"email](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Olipop.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"Meundies-confirmation-email\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/Meundies-confirmation-email.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"memes\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/memes-.jpg\")
<\/figure><\/div>\n\n\n