In this blog article, we\u2019re sharing some of the classiest Father\u2019s Day email examples, the design principles behind which should open up the creative vents. Over to the emails then! <\/p>\n\n\n\n
- Letterfest
<\/a><\/li>- Google<\/a>
<\/li>- The New York Times<\/a>
<\/li>- FitVine<\/a>
<\/a><\/li>- Brooks Running<\/a>
<\/li>- Brother Moto
<\/a><\/li>- Bridge & Burn
<\/a><\/li>- Animoto<\/a>
<\/a><\/li>- Father\u2019s Day Email Marketing: Key Design Takeaways<\/a> <\/li><\/ul>\n\n\n\n
Read more<\/strong>: 10 Mother\u2019s Day Email Inspirations<\/a> <\/p>\n\n\n\n
1. Letterfest<\/h2>\n\n\n\r\n
\r\n \r\n \t\t\r\n\t \t\t\t\r\n\t\t\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t\r\n\t\t\t \t\t\t\t\t\r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t\r\n\t\t\t<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t![\"Letterfest\u2019s](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/letterfest-1.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \tSource<\/span><\/a>: Milled<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n
Letterfest\u2019s Father\u2019s Day email starts off with a scrapbook-esque hero image, which sets the (nostalgic) mood for the rest of the template. The hand-drawn signs seem to evoke a child\u2019s pleasant association with their father. (The hero image actually features a product \u2013 a cool way to trigger fantasizing, paving the way for a surprise purchase option below the fold.)<\/p>\n\n\n\n
Past the waveline which introduces the next section, the email is quite low-key in terms of design, perhaps to accentuate the products. The alternating color scheme improves readability, and maintains visual interest. <\/p>\n\n\n\n
2. Google <\/h2>\n\n\n\r\n
\r\n \r\n \t\t\r\n\t \t\t\t\r\n\t\t\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t\r\n\t\t\t \t\t\t\t\t\r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t\r\n\t\t\t<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t![\"Google\u2019s](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/its-not-too-late-to-save-on-fathers-day-gifts.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \tSource<\/span><\/a>: Really Good Emails<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n
Google as you know has always prioritized simplicity in design. There isn\u2019t much to play around with Google\u2019s aesthetics. But in their Father\u2019s Day email, Google has chosen to enhance the viewing experience notwithstanding their famed plainness. <\/p>\n\n\n\n
There are nine different shapes, or pods, wherein Google embeds the marketing collateral via text and images. The human brain craves novel experiences. Viewing multiple shapes can be stimulating since there\u2019s more information to process. <\/p>\n\n\n\n
When there are multiple shapes, some products will stand out more than others, creating a visual hierarchy. This adds depth to the image. The viewer is more likely to really see the products. In addition, contrasting shapes will create tension, further enriching the viewing experience. <\/p>\n\n\n
![\"Custom](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Our-experts-create-custom-coded-responsive-on-brand-email-templates-in-48-hours-1.jpg\")
<\/a><\/div><\/div>\n\n\n\n3. The New York Times<\/h2>\n\n\n\r\n
\r\n \r\n \t\t\r\n\t \t\t\t\r\n\t\t\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t\r\n\t\t\t \t\t\t\t\t\r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t\r\n\t\t\t<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t![\"NYT\u2019s](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5.gif\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \tSource<\/span><\/a>: Really Good Emails<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n
NYT\u2019s Father\u2019s Day email is short, cute, and unassuming. If you want to use GIFs in your email, this is one of the best ways to do it. NYT\u2019s GIF integration is:<\/p>\n\n\n\n
- Relevant<\/strong>: The walking crossword is relevant to NYT\u2019s niche segment
<\/li>- Rigorous<\/strong>: The GIF acts as a live CTA, pointing to the message of the email
<\/li>- Restrained<\/strong>: It\u2019s simple, and draws attention away from, not toward itself<\/li><\/ul>\n\n\n\n
Note the Z-pattern of the email as well, which is in line with how we scan content. <\/p>\n\n\n\n
Read more<\/strong>: How to Use Animated GIFs in Email Marketing<\/a> <\/p>\n\n\n\n
4. FitVine<\/h2>\n\n\n\r\n
\r\n \r\n \t\t\r\n\t \t\t\t\r\n\t\t\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t\r\n\t\t\t \t\t\t\t\t\r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t\r\n\t\t\t<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t![\"FitVine\u2019s](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/for-fathers-day-heres-15-off-and-some-real-good-dad-jokes.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \tSource<\/span><\/a>: Really Good Emails\u00a0<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n
FitVine\u2019s Father\u2019s Day email is single-column, and majorly monochromatic. It seems that the email was designed keeping mobile viewers in mind. <\/p>\n\n\n\n
The single-column layout eliminates the need for horizontal scrolling and pinching in on narrow columns to make out the content. <\/p>\n\n\n\n
This makes for a more intuitive reading experience. A single column also gives you more space to use text and large CTA buttons. Plus, the flow is viewer-friendly since the visual hierarchy is uncomplicated. If you\u2019re designing for your mobile audience, FitVine\u2019s email should give you a head start. <\/p>\n\n\n\n
5. Brooks Running Heartfelt Story<\/h2>\n\n\n\r\n
\r\n \r\n \t\t\r\n\t \t\t\t\r\n\t\t\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t\r\n\t\t\t \t\t\t\t\t\r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t\r\n\t\t\t<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t![\"Brooks](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/Untitled-1.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \tSource: Inbox<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n
This Father\u2019s Day email from Brooks Running is ingenuous in more ways than one. <\/p>\n\n\n\n
The hero image is winning, both in terms of its photographic vigor and seamless blending with the succeeding portions of the email. The slant of the road is the first divider. The road leads on effortlessly to the light-gray concrete background. The products are casually arranged, with only the native slits in the concrete separating the one from the other. <\/p>\n\n\n\n
The rest of the email uses on-screen dividers to separate the blocks. If you look at the email in full, you\u2019ll see the blocks progressively decrease in size. This symbolizes the order of importance of each component of the email<\/a>. Because it\u2019s a gift guide, the most important block is the one at the top. <\/p>\n\n\n\n
6. Brother Moto<\/h2>\n\n\n\r\n
\r\n \r\n \t\t\r\n\t \t\t\t\r\n\t\t\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t\r\n\t\t\t \t\t\t\t\t\r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t\r\n\t\t\t<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t![\"Brother](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/for-the-rad-dad.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \tSource<\/span><\/a>: Really Good Emails<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n
Brother Moto leverages ultra-detailed all-screen photography to create a lasting, immersive experience. The template is in line with the subject line, \u201cFor the rad dad.\u201d The design is <\/em>radical. The product images occupy more than half of the email. <\/p>\n\n\n\n
An all-screen photo fills out your entire field of vision, immersing you in the finest details of the image. It\u2019s a cool way of letting your product make an impact without going into too much textual description. <\/p>\n\n\n\n
The extra-bold all-caps typography in the hero section (FREE SHIPPING* ) is in perfect harmony with the equally bold zoomed-in motto on the shirt. This makes for consistent, unified design. <\/p>\n\n\n\n
7. Bridge & Burn<\/h2>\n\n\n\r\n
\r\n \r\n \t\t\r\n\t \t\t\t\r\n\t\t\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t\r\n\t\t\t \t\t\t\t\t\r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t\r\n\t\t\t<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t\r\n\t\t\t![\"Bridge](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \t - Rigorous<\/strong>: The GIF acts as a live CTA, pointing to the message of the email
- Google<\/a>
![\"Interactive](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/12\/4.jpg\")
<\/a><\/div><\/div>\n\n\n\n![\"Animoto\u2019s](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/Animoto.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t