{"id":35238,"date":"2023-03-10T14:18:20","date_gmt":"2023-03-10T08:48:20","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=35238"},"modified":"2023-03-10T19:52:51","modified_gmt":"2023-03-10T14:22:51","slug":"changing-email-marketing-landscape-with-kate-emiley","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/changing-email-marketing-landscape-with-kate-emiley\/","title":{"rendered":"Expert Interview Series: Part 9"},"content":{"rendered":"\n

Expert Interview Series: Part 9<\/h2>\n\n\n\n
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Essentials of an email:<\/h2>\n

conforming to the changing email marketing landscape<\/h5>\n

with<\/span> Kate Emiley<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

Copy is one of the most critical aspects of email marketing. The tone and words you choose have a profound influence on how the readers perceive your message. It will also affect the conversions you get. Besides, it is also important to follow certain best practices so that your email gets noticed and brings results. Whether it is an automated email or newsletter, you must think of something unique to serve your customers.<\/p>\n\n\n\n

So, we got in touch with Kate Emiley, an email and content marketing consultant to understand how to create emails that will help marketers have an edge over their competitors.<\/p>\n\n\n\n

We gathered some great insights from her and here\u2019s sharing them with you all.<\/p>\n\n\n\n

Read on\u2026<\/em><\/strong><\/p>\n\n\n\n

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Inboxes are getting pretty competitive. How do you make your emails stand out? <\/h4>\n <\/div>\n<\/div>\n\n\n\n

Kate :<\/strong> Personalization. That\u2019s one of the biggest advantages of email marketing vs other forms of digital marketing (like social media), you\u2019re able to send relevant content to an individual subscriber. This means you can send a specific sequence or content recommendations based on your subscriber’s interests or where they\u2019re at in the buyer journey
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What will your advice be when it comes to building email lists?<\/h4>\n <\/div>\n<\/div>\n\n\n\n

Kate :<\/strong> A lead magnet is still the number one way to build your email list<\/a> organically (aka for free!) But it\u2019s up to businesses to get creative with this one because we\u2019ve all downloaded a million e-books and guides that get forgotten about in our ever-growing downloads folder. A lead magnet could be a live masterclass or a challenge or even a trial of your product\/course. The key is to give a valuable piece of content away for free that gives your subscriber a quick win. If you\u2019re an eCommerce business though, keep things simple and offer a discount code or free shipping.<\/p>\n\n\n\n

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How important is the email copy when it comes to the success of an email campaign? <\/h4>\n <\/div>\n<\/div>\n\n\n\n

Kate :<\/strong> While email copy is important, content quality and consistency are most important. Rather than going back and forth over the copy for an email newsletter for weeks to make it \u201cperfect\u201d, it\u2019s better to create consistent content on a weekly or fortnightly basis. It\u2019s important to understand where your subscriber is at when they receive your email because your email will act as an interruption in their day (generally it\u2019s not something they are seeking out). So it\u2019s important to write copy with that frame in mind and make it easy to digest and skim.<\/p>\n\n\n\n

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Almost all brands send welcome emails these days. What kind of copy will help you get maximum click-throughs?<\/h4>\n <\/div>\n<\/div>\n\n\n\n

Kate :<\/strong> Use your welcome email<\/a> as an opportunity to segment your list. Give your new subscriber the chance to self-select what they\u2019re interested in hearing more of from you. This may mean you ask them where they are at experience-wise or another significant filter dependent on your business. For example, if you\u2019re a business coach, you may ask whether your new subscriber is new to business or has been in business for 5+ years. The content you share with a beginner will be vastly different than someone that\u2019s experienced. This level of relevancy will mean you get more opens and click-throughs in your welcome email and all future emails.<\/p>\n\n\n\n

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Do you follow any copywriting formula to get your emails read and acted on?<\/h4>\n <\/div>\n<\/div>\n\n\n\n

Kate :<\/strong> I don\u2019t focus on any formula but instead, some best practices boost engagement.<\/p>\n\n\n\n