{"id":36377,"date":"2023-06-02T18:32:40","date_gmt":"2023-06-02T13:02:40","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=36377"},"modified":"2023-06-02T18:32:44","modified_gmt":"2023-06-02T13:02:44","slug":"ecommerce-email-marketing-automation","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/ecommerce-email-marketing-automation\/","title":{"rendered":"An ECommerce Marketer\u2019s Comprehensive Guide To Setting Up Email Automation"},"content":{"rendered":"\n

Catch any marketer working for a DTC eCommerce brand over a cup of coffee, and you\u2019d know that the laptop never leaves their hand! Their noses are always to the grind, trying to bring the best products at amazing prices to their intended audience while managing to keep a cut for themselves. Sounds like a tough job? Well, it sure is! <\/p>\n\n\n\n

Add to that the pressure of crafting that perfect email marketing strategy that converts as amazingly in reality as on the projection boards. Yeah, it can have the best of us in a tizzy, scrunching up our foreheads like the neighbor\u2019s pug! Fret not, as we present an all-inclusive guide on email automation for eCommerce pundits. Stay tuned, folks! <\/p>\n\n\n\n

By the time we wrap up, you will be familiar with the basics of email automation, how to automate campaigns, the benefits of the whole exercise for your business, and an insight into some of the best e-commerce email marketing automation practices. Let\u2019s hit the throttle now, shall we?!<\/p>\n\n\n\n

Decoding the basics of email automation<\/h2>\n\n\n\n

When you automate your email flows, you ensure that the intended information, product catalogs, and steal deals reach the right audience at the right time. Therefore you set yourself up for greater conversions and, consequently, higher ROIs. <\/p>\n\n\n\n

This allows you to set flows for separate triggers, such as an abandoned cart, order confirmation, browsing abandonment, etc., without actually having someone hit the \u201cSend\u201d button on the requisite email every time someone leaves the cart without placing an order, etc. <\/p>\n\n\n\n

eCommerce email automation<\/a> not only saves you a lot of time but also frees up resources to work on other pressing tasks. Let\u2019s now move over to the difference between email campaigns and flows.\u00a0<\/p>\n\n\n\n

The distinction lies in their purpose and execution. With campaigns, the idea is to strike up a conversation with your subscriber base. Campaigns can be of different kinds based on your objective, which can vary from nurturing leads, engendering brand and product awareness, improving traffic to your webshop, or increasing revenue. Once the objective is clear, you can choose your specific campaign ~ new product announcements, direct emails, content or informational emails, or seasonal sale announcements. <\/p>\n\n\n\n

On the other hand, flows are sequential emails that are automated to be sent out in response to certain conditions or triggers. For example, if someone signs up for a newsletter, a free e-book, or a white paper, a welcome email is automatically sent out to express the brand\u2019s gratitude and a warm welcome on account of the new member in the house. Flows go by different names, such as automation and autoresponder, depending on the terminology of the ESP you subscribe to. <\/p>\n\n\n\n

The Undeniable Benefits of Email Automation<\/h2>\n\n\n\n

The time benefits are a no-brainer, but there is a whole well of other advantages that come with setting up email marketing automation for e-commerce. Let\u2019s delve into those benefits.\u00a0<\/p>\n\n\n\n

1. Enhanced marketing team efficiency: In today\u2019s fast-paced era, time is money, and improved efficiency of your marketing team translates into more streamlined strategies that ultimately beget better results.\u00a0
Automation will not only make sending out personalized emails<\/a> to subscribers easier but also make the data-crunching process a whole lot simpler. With the easy-to-peruse metrics at your fingertips, it can be easier and faster to select which campaigns are making the most impact and the ones that could do with some tweaking.

2. Translate leads into tangible sales: Every time a customer browses through the wares on display or signs up for a newsletter, you gain a lead. Even if they are probably just window shopping, adding items to their cart, and then leaving the website, you can still remind them of the awesomeness awaiting them in their cart with cart abandonment flows.

3. Keep existing\/current customers engaged: Let\u2019s face it, your existing customers are the ones responsible for the credit notification in your company\u2019s account. In other words, you cannot simply assume that they will always hang around without consistently engaging with them and offering them value-added services, discounts, and products. With automated flows, you can schedule content emails containing links to blogs or collection pages so that they know what\u2019s new with their favorite brand.

4. Infuse a touch of personalization: No one likes to hear from a bot. Your email list may be large or not-so-large, yet it\u2019s important to address every subscriber by their own name and offer bespoke product suggestions. An automated email workflow<\/a> can add that personal touch to every email that goes out to a particular subscriber, giving them the impression that they are cared for and that the brand values their association with them.\u00a0

5. Efficiently level up your marketing strategy: As you scale your business, the number of subscribers in your email list is also expected to increase. If you attempt to manually send out emails to each new subscriber, you\u2019d probably have little time for anything else.\u00a0With automation tools, every new subscriber can be integrated with the system and receives triggered emails right away from the moment they hit subscribe! How cool is that?<\/p>\n\n\n\n

The Step-By-Step Guide To Automating Email Workflows<\/h2>\n\n\n\n

Step 1: Begin with finalizing the most suited Email Marketing Automation Tool<\/h3>\n\n\n\n

While there are numerous email automation tools<\/a> such as Klaviyo,\u00a0 Mailchimp, Drip, Campaign Monitor, etc. available for businesses to set up email workflows, it makes sense to invest in the one that is best suited for your unique e-commerce business objectivs. Presenting a screenshot of one such tool, for DTC brands with its complex sets of triggers that can be effectively deployed.<\/p>\n\n\n\n

\"Klaviyo_Email<\/figure><\/div>\n\n\n\n

Step 2: Specify your email marketing automation strategy<\/h3>\n\n\n\n

Having your goals, all chalked out beforehand is quintessential to the success of your email marketing automation strategy<\/a>. Whether the end goal is to get more click-throughs, higher traffic, increased signups, or ultimately more sales, you need to have a clear picture and ensure that everyone in the marketing team is on the same page as you. Here are some elements that you must think about;<\/p>\n\n\n\n