{"id":36620,"date":"2023-07-06T13:49:20","date_gmt":"2023-07-06T08:19:20","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=36620"},"modified":"2023-07-06T15:10:32","modified_gmt":"2023-07-06T09:40:32","slug":"how-to-optimize-images-for-dark-mode-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-to-optimize-images-for-dark-mode-emails\/","title":{"rendered":"The Email Marketers Guide To Optimize Images For Enhanced Dark Mode Viewing Experience"},"content":{"rendered":"\n

The other day my colleague requested me to test out brand emailers specifically in the dark mode. This was just to see how the different elements of the email render out for viewers who use dark mode on their screens to reduce eye strain or maybe just prefer the calm of dark background against an overdose of bright colors. Guess what? My phone\u2019s settings were already turned towards dark mode! <\/p>\n\n\n\n

The point is ever since Android and iOS started rolling out the option of switching on system-wide dark modes for their gadgets, people have been turning to it like a fish turns to water! Yes, the transition is that natural, and it is here to stay.<\/p>\n\n\n\n

Therefore as an email marketer, it makes sense to ensure that you test and optimize your email elements for good renderability and accessibility for users who prefer the dark mode. <\/p>\n\n\n\n

In today\u2019s blog, we will separate fact from fiction when it comes to decoding the meaning behind the term dark mode and ways to optimize your email’s image elements so that they render equally well in every mode across email clients and serve the purpose that they were intended to fulfill. <\/p>\n\n\n\n

Does dark mode mean color inversion?<\/h2>\n\n\n\n
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Image source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Well, it\u2019s not just that; here\u2019s how Litmus<\/a> defines dark mode as a \u201creversed color scheme utilizing light-colored typography, user interface (UI) elements, and iconography on dark backgrounds.”<\/p>\n\n\n\n

Though Windows 10 kickstarted the turn toward the dark side in late 2018, however, Apple\u2019s recent release<\/a> has indeed turned iOS users into fans of the dark mode. While this may seem like an aesthetic trend that will see its rise in popularity and eventually plateau, however, the statistics tell a different story. According to Litmus\u2019s<\/a> latest infographic, \u201cOn average, 35.4%* of subscribers using an Apple email client use dark mode.\u201d Thus it makes sense for email marketers to enhance the email experience for subscribers who prefer to view their emails in the dark mode.<\/p>\n\n\n\n

Wondering why so many users prefer to consume content in the dark mode? Here are some reasons why it’s so on trend right now,<\/p>\n\n\n\n

1. It’s easy on the eyes and causes less eye strain for those with vision issues such as myopia.
2. It may prolong battery power and extend the screen lifespan of commonly used devices.
3. Users can adjust contrast and brightness when in a low-light environment.
4. Helps reduce screen glare and caters to those with photosensitivity.
5. Enhances content legibility and readability.<\/p>\n\n\n\n

Currently, there are three types of color schemes that email clients deploy to add dark mode to emails, namely;<\/p>\n\n\n\n