{"id":36721,"date":"2023-07-24T19:04:51","date_gmt":"2023-07-24T13:34:51","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=36721"},"modified":"2023-07-24T19:24:09","modified_gmt":"2023-07-24T13:54:09","slug":"integrate-salesforce-crm-with-adobe-marketo","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/integrate-salesforce-crm-with-adobe-marketo\/","title":{"rendered":"Step By Step Guide To Successfully Integrating Salesforce CRM With Adobe Marketo"},"content":{"rendered":"\n

To get the best out of your sales and marketing combined efforts, you need to get them to join ranks across platforms. This will not only ensure a smooth and hassle-free alignment between your sales and marketing strategies but also help you sync your customer journeys at every touchpoint. <\/p>\n\n\n\n

With a repertoire of SaaS tools to help businesses and firms actualize and optimize better revenues, almost 67%<\/a> of market leaders make use of marketing automation, whereas 21% intend to resort to deploying a new platform in the coming year. <\/p>\n\n\n\n

Adobe Marketo Engage\/Marketo\/Marketo Engage is a premium Software-as-a-Service (SaaS) tool that helps you align, streamline, and seamlessly automate all your marketing tasks, engagements & workflows to boost operational efficiency and enhance growth in revenue.<\/p>\n\n\n\n

On the other hand, Salesforce is a much-loved, widely adopted, and full-service CRM (Customer Relationship Management) tool. In addition to its customer service features, it also comes equipped with built-in amenities for nurturing leads, capitalizing on opportunities, servicing, sales, marketing, managing accounts, etc. It also helps maintain customer relationships by saving customer data and contact information, along with seamless integrations with multiple platforms.<\/p>\n\n\n\n

If you are privy to the lead cycle, you would know the importance of the combined efforts of the sales and marketing teams in ensuring a smooth flow of leads through the sales funnel.<\/p>\n\n\n\n

To ensure seamless data consistency across the two platforms, Marketo offers a native Salesforce integration option that you might be acquainted with if you work for a firm that utilizes both. On account of this integration, one can sync leads, Salesforce campaigns, and contacts bi-directionally. This ensures that every alteration you make in either Salesforce or Marketo will reflect in the other platform every five minutes (or longer) without any manual efforts.<\/p>\n\n\n\n

This also allows a seamless alignment between sales and marketing as well as support teams, which ultimately results in enhanced customer retention rates and improved ROIs.<\/p>\n\n\n

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Elements Synced Between Adobe Marketo Engage and Salesforce CRM<\/h2>\n\n\n\n

The following elements are synced in the integration between Marketo and Salesforce CRM;<\/p>\n\n\n\n