{"id":36984,"date":"2023-08-18T18:01:16","date_gmt":"2023-08-18T12:31:16","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=36984"},"modified":"2025-01-09T19:01:38","modified_gmt":"2025-01-09T13:31:38","slug":"conversational-marketing-in-salesforce","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/conversational-marketing-in-salesforce\/","title":{"rendered":"Converse To Convert \u2013 Leveraging Conversational Marketing In SFMC To Build Customer Loyalty"},"content":{"rendered":"\n

As a marketer, here\u2019s what you do know. <\/p>\n\n\n\n

You know your business. You know the products\/services you aim to offer. You know your target audience. But do you know the individual customer to whom you are selling your wares? How well do you know them? How far<\/em> could you know them?<\/p>\n\n\n\n

Consider the following illustrations from SFMC. The first one depicts conversational mobile messaging, the second one, real-time affinity profiling.<\/p>\n\n\n\n

\"conversational
Image source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
\"real-time
Image source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

In the first image, the customer receives a Back-in-Stock notification on their preferred channel (WhatsApp in the present case). The second image shows the customer\u2019s profile, their personal details, and their interests and motivations as deduced from a psychographic analysis of their behavior. <\/p>\n\n\n\n

That\u2019s how well, and how far, the customer can be known. And there you have conversational marketing with Salesforce in full steam. <\/p>\n\n\n\n

Your customers demand your brand revolve around them, their needs, their desires. How do you know what they need or desire? By conversing with them! How do you converse with them? And how often?<\/p>\n\n\n\n

But let\u2019s take it one conversation at a time, beginning from the beginning, followed by conversational marketing examples, and benefits. <\/p>\n\n\n\n

What Is Conversational Marketing?<\/h2>\n\n\n\n

Conversational marketing is a dialogic engagement with the customer with a view to identify their pain points and offer prompt, relevant solutions.  <\/p>\n\n\n\n

By conversing with a customer, you learn what they want, why they want it, and how they want it. You get to know the customer better; your perspective gradually develops fine striations; you are ultimately set to offer highly personalized solutions. <\/p>\n\n\n\n

This trilateral approach to engaging with your customer works insanely well. Still, let\u2019s catch some numbers to really nail it home:<\/p>\n\n\n\n