{"id":37186,"date":"2023-09-08T15:43:18","date_gmt":"2023-09-08T10:13:18","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=37186"},"modified":"2023-09-08T15:48:44","modified_gmt":"2023-09-08T10:18:44","slug":"email-tagging","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-tagging\/","title":{"rendered":"Aim, Draw, Bullseye! \u2013 Why Email Tagging Is A Must For A Successful Campaign"},"content":{"rendered":"\n

Tagging means labeling or categorizing. In any increasingly complex workflow, labeling introduces granularity, so you can handle various components piecemeal. <\/p>\n\n\n\n

In email marketing, proper tagging leads to personalized and highly targeted interaction with each contact on your list. It ensures a more refined segmentation. <\/p>\n\n\n\n

So first, let\u2019s define email tagging.\u00a0<\/p>\n\n\n\n

What Are Email Tags?<\/h2>\n\n\n\n

An email tag is a label attached to a particular email in order to categorize it. Tags are assigned to contacts on the basis of their engagement level, location data, shopping preferences, habits, etc. <\/p>\n\n\n\n

A single contact can have multiple tags. You can create as many tags as you want to in order to simplify monitoring performance on your email analytics platform. <\/p>\n\n\n\n

There are no laid-down rules as to how you should name your tags. You can name them anything you want as long as it makes sense to you and is immediately recognizable by you. <\/p>\n\n\n\n

So, how to add a tag to your email? It\u2019s not rocket science, but the process may vary from one ESP to another.\u00a0<\/p>\n\n\n\n

In Zoho Mail, for example, you go to the Tags menu, enter a Tag name in the dialog box, choose a Tag color, and then click Save.\u00a0<\/p>\n\n\n\n

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In Mailgun, you just need to use an o:tag parameter to apply tags. <\/p>\n\n\n\n

Gmail allows you to create a separate account for a particular tag. Everything sent to the email address with the tag is also delivered to your regular email address. <\/p>\n\n\n\n

In Mailchimp<\/a>, you first go to the Audience dashboard, where you will see the Tags option. Then, you click on the Create Tag button, name your tag, and click on Create.\u00a0<\/p>\n\n\n\n

Here\u2019s an example of how Mailchimp helps you manage email tags by including them in the contact table.\u00a0<\/p>\n\n\n\n

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In Klaviyo<\/a>, you navigate to the Tags section and select Create Tag. Klaviyo allows you to create 500 unique tags per account. You can also create a Tag group, so you will be able to create multiple tags within a group.\u00a0<\/p>\n\n\n\n

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Salesforce\u2019s Pardot<\/a> allows you to create tags either from the record\u2019s Edit page, or from the Tag overview page. Below is an example of a VIP event tag on Pardot.\u00a0<\/p>\n\n\n\n

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Types Of Email Tags<\/h2>\n\n\n\n

You can create many different types of tags according to your targeting needs. Generally, these are some of the types of tags that any email marketing campaign<\/a> would have.\u00a0<\/p>\n\n\n\n

Product Tag<\/h2>\n\n\n\n

The product tag will label subscribers on the basis of their shopping behavior, purchasing history, product preferences, etc.  <\/p>\n\n\n\n

If you know a customer buys a particular product from your store, you can now send them an email with a special offer attached to that product. <\/p>\n\n\n\n

Similarly, you can also send out recommendations for related products. <\/p>\n\n\n\n

Source Tag<\/h2>\n\n\n\n

A sign-up source tag lets you know how your subscribers came in touch with your brand. In other words, what channel did a subscriber choose to sign up for your newsletter?<\/p>\n\n\n\n

There are various ways a lead can subscribe to your email, such as through blog posts, advertisements, a LinkedIn campaign, etc. Knowing which marketing channel brings you the most subscribers will help you optimize your marketing efforts.<\/p>\n\n\n\n

Action Tag<\/h2>\n\n\n\n

How does a subscriber interact with your brand? Action-based email tagging will help you understand the engagement level of your subscribers.\u00a0<\/p>\n\n\n\n

Suppose a section of subscribers is used to leaving dedicated comments on a specific topic. You can now create more content on just that topic and include the content in your upcoming campaigns. <\/p>\n\n\n\n

Status Tag<\/h2>\n\n\n\n

A status tag helps you track the status of a subscriber along the sales funnel. You can create a status tag along the following lines:<\/p>\n\n\n\n