Why Social Proof? A Tale of Numbers<\/strong><\/h2>\n\n\n\nThe best way to assess the credibility of an argument is to view it in the context of numbers that substantiate it- this is a philosophy that we firmly believe in and that largely informs the manner in which we present information to our readers.<\/p>\n\n\n\n
Staying true to our habits, thus, here\u2019s presenting a few compelling statistics to drive home the significance of using social proof.
<\/p>\n\n\n\n
- Social proof plays a pivotal role in influencing the opinions of prospective buyers about your business. As many as 98%<\/a> (yes, really) of consumers read online reviews to assess local businesses. <\/li>
- Prior to making a purchase decision, the average buyer goes through 10 online reviews<\/a>. In a similar vein, approximately 87%<\/a> of buying decisions begin with research conducted online. Safe to say, thus, that if your customers aren\u2019t writing favorable things about you online, your traffic and conversions can take a significant hit.<\/li>
- When it comes to social proof, both quality and quantity play a role. Having quality reviews for a product is swell, of course, but if the volume of such reviews is high, it can augur extremely well for you. Studies show that if a product has 50 or more reviews, it can boost your conversion rate by 4.6%<\/a><\/li>
- Incorporating social proof in emails, websites, and landing pages is a given, of course. But, there\u2019s one more area where they can greatly benefit you- ads. Ads featuring reviews not only witness a 4x higher<\/a> click-through rate but also a 50% reduction in cost per click as well as cost per acquisition.<\/li>
- 92% <\/a>of people will accept a recommendation from a peer. Frankly, that\u2019s not very surprising. What might come across as fascinating is the fact that 70% <\/a>of people engage seriously with the recommendations and opinions of a buyer who might be an absolute stranger to them.<\/li>
- After coming across a positive review of a business, 50% of consumers go ahead with checking out its website. So, never hesitate before publishing any and all praise you get from your customers!<\/li><\/ul>\n\n\n\n
Different Ways of Including Social Proof in Emails<\/strong><\/h2>\n\n\n\nNow that we are well aware of the significance of social proof, let us take a look at how to use social proof in marketing campaigns. <\/p>\n\n\n\n
Customer Reviews<\/strong><\/h3>\n\n\n\nWe\u2019ll start with the type of social proof email marketing that most of us are familiar with and which is just as effective as any of the other entries that will find a mention in this section. Plain ol\u2019 customer reviews might be simple in appearance, but they can do wonders towards incentivizing your email subscribers. <\/p>\n\n\n\n
A product that comes with a host of 5-star reviews becomes pretty irresistible for the buyer. And while crafting such an email, if your design language happens to be as on fleek as this social proof email example from Drunk Elephant over here, you can be highly sure of your subscribers clicking on that CTA button (extra marks here to the brand for that creative CTA as well!)<\/p>\n\n\n\r\n\r\n \r\n \t\t \r\n\t \t\t\t \r\n\t\t \r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t \r\n\t\t\t \t\t\t\t\t \r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t \r\n\t\t\t <\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t ![\"social](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/social-proof-email-example-.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \t\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\nSometimes, brands get really creative with this format. An excellent case in point would be this social proof email by TUSHY.<\/p>\n\n\n\r\n\r\n \r\n \t\t \r\n\t \t\t\t \r\n\t\t \r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t \r\n\t\t\t \t\t\t\t\t \r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t \r\n\t\t\t <\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t ![\"social](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/social-proof-email-by-TUSHY.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \t\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\nThere\u2019s an obvious element of exaggeration to the customer reviews in this email; that\u2019s what makes them so hilarious. And yet, they\u2019ve been done tastefully enough not to come across as phony. As a reader, such an email is highly likely to succeed in disarming you and nudging you to take an interest in the products being talked about.<\/p>\n\n\n
<\/p>\n\n\n\n
Different Ways of Including Social Proof in Emails<\/strong><\/h2>\n\n\n\nNow that we are well aware of the significance of social proof, let us take a look at how to use social proof in marketing campaigns. <\/p>\n\n\n\n
Customer Reviews<\/strong><\/h3>\n\n\n\nWe\u2019ll start with the type of social proof email marketing that most of us are familiar with and which is just as effective as any of the other entries that will find a mention in this section. Plain ol\u2019 customer reviews might be simple in appearance, but they can do wonders towards incentivizing your email subscribers. <\/p>\n\n\n\n
A product that comes with a host of 5-star reviews becomes pretty irresistible for the buyer. And while crafting such an email, if your design language happens to be as on fleek as this social proof email example from Drunk Elephant over here, you can be highly sure of your subscribers clicking on that CTA button (extra marks here to the brand for that creative CTA as well!)<\/p>\n\n\n\r\n\r\n \r\n \t\t \r\n\t \t\t\t \r\n\t\t \r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t \r\n\t\t\t \t\t\t\t\t \r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t \r\n\t\t\t <\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t \r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \t\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\nSometimes, brands get really creative with this format. An excellent case in point would be this social proof email by TUSHY.<\/p>\n\n\n\r\n\r\n \r\n \t\t \r\n\t \t\t\t \r\n\t\t \r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t \r\n\t\t\t \t\t\t\t\t \r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t \r\n\t\t\t <\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t \r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \t\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\nThere\u2019s an obvious element of exaggeration to the customer reviews in this email; that\u2019s what makes them so hilarious. And yet, they\u2019ve been done tastefully enough not to come across as phony. As a reader, such an email is highly likely to succeed in disarming you and nudging you to take an interest in the products being talked about.<\/p>\n\n\n
We\u2019ll start with the type of social proof email marketing that most of us are familiar with and which is just as effective as any of the other entries that will find a mention in this section. Plain ol\u2019 customer reviews might be simple in appearance, but they can do wonders towards incentivizing your email subscribers. <\/p>\n\n\n\n
A product that comes with a host of 5-star reviews becomes pretty irresistible for the buyer. And while crafting such an email, if your design language happens to be as on fleek as this social proof email example from Drunk Elephant over here, you can be highly sure of your subscribers clicking on that CTA button (extra marks here to the brand for that creative CTA as well!)<\/p>\n\n\n\r\n Sometimes, brands get really creative with this format. An excellent case in point would be this social proof email by TUSHY.<\/p>\n\n\n\r\n There\u2019s an obvious element of exaggeration to the customer reviews in this email; that\u2019s what makes them so hilarious. And yet, they\u2019ve been done tastefully enough not to come across as phony. As a reader, such an email is highly likely to succeed in disarming you and nudging you to take an interest in the products being talked about.<\/p>\n\n\n\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t
![\"pixel](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-pixel-perfect-templates.png\"){kind=tracking}
<\/a><\/div><\/div>\n\n\n\n![\"buyers-stories-email\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/buyers-stories-email.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"social-proof-](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/social-proof-email-aero.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"Social-email](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Social-email-by-Eight-Sleep..png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"case](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/case-studies-email-by-Klaviyo.png\")
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