{"id":37628,"date":"2023-10-19T15:14:13","date_gmt":"2023-10-19T09:44:13","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=37628"},"modified":"2026-02-25T15:26:51","modified_gmt":"2026-02-25T09:56:51","slug":"podcast-email-marketing","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/","title":{"rendered":"Now Playing: How to Grow Your Podcast Audience with Email Marketing"},"content":{"rendered":"\n<p>If you are reading this post right now, you must have been listening to a podcast earlier. Or you will just after. Because that\u2019s how popular podcasts are. In fact:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As of 2022, <a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>62%<\/strong><\/a> of Americans will have tuned in to podcasts.<br><\/li>\n\n\n\n<li>Globally, there are <a href=\"https:\/\/www.insiderintelligence.com\/insights\/the-podcast-industry-report-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>424 mill<\/strong><\/a><strong><a href=\"https:\/\/www.insiderintelligence.com\/insights\/the-podcast-industry-report-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">i<\/a><\/strong><a href=\"https:\/\/www.insiderintelligence.com\/insights\/the-podcast-industry-report-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>on<\/strong><\/a> podcast listeners. The United States alone has 177 million listeners.<br><\/li>\n\n\n\n<li>On average, Americans listen to <a href=\"http:\/\/www.edisonresearch.com\/wp-content\/uploads\/2022\/03\/Infinite-Dial-2022-Webinar-revised.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>eight podcasts<\/strong><\/a> per week. <a href=\"https:\/\/www.slideshare.net\/KevinGoldberg2\/the-podcast-trends-report-2019\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>22% of fans<\/strong><\/a> listen to around 22 hours of podcasts every week.<br><\/li>\n\n\n\n<li><a href=\"https:\/\/www.slideshare.net\/KevinGoldberg2\/the-podcast-trends-report-2019\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>35% of podcast listeners<\/strong><\/a> tune in to more than 10 different shows each month.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>You get the picture. The podcast owns the zeitgeist. And did you know that some of the most celebrated podcasters rely on podcast email marketing to stay connected with their audience?&nbsp;<\/p>\n\n\n\n<p>\u201cEmail is the only way to get a direct connection to your listeners, which should be your potential customers. Without knowing who is listening, you\u2019re relying on algorithms that are completely out of your control,\u201d <a href=\"https:\/\/amplify.matchmaker.fm\/create-grow-podcast-newsletter\/\"><strong>says<\/strong><\/a><strong> <\/strong>Jarie Bolander, host of the Entrepreneur Ethos podcast.&nbsp;<\/p>\n\n\n\n<p>Well, if <em>they<\/em> need it, you need podcast emails too. But let\u2019s look at it in some detail.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Email Marketing for Podcasts? Appreciating The Benefits<\/h2>\n\n\n\n<p>You might think podcasts and email are like chalk and cheese. Unthink it. Because email works. <a href=\"https:\/\/squareup.com\/us\/en\/the-bottom-line\/selling-anywhere\/future-of-commerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>60% of consumers want to hear from their brands over email<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>Podcast email marketing can be valuable for several reasons. Here are a few of them to begin with.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email allows you to engage directly and personally with your audience. Bear in mind that podcast listeners are typically loyal. <a href=\"https:\/\/www.whypodcasts.org\/audience\/\"><strong>88% of podcast fans listen to all<\/strong><\/a> the episodes of a podcast.<br><\/li>\n\n\n\n<li>You can use email to promote fresh episodes by teasing juicy snippets, share behind-the-scenes highlights and extended interviews, conduct polls from time to time, etc.<br><\/li>\n\n\n\n<li>You can grow your subscriber base by encouraging your current subscribers to share your emails with their family and friends.<br><\/li>\n\n\n\n<li>If you intend to <a href=\"https:\/\/www.printful.com\/blog\/how-to-monetize-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">monetize your podcast<\/a> via affiliate marketing, sponsorships, or merchandising, email is the perfect channel for promoting these revenue sources.<br><\/li>\n\n\n\n<li>Through email, you can build a tight-knit community of your podcast listeners. You can share listener stories (user-generated content), ask periodically for feedback, etc.<br><\/li>\n\n\n\n<li>Personalization is the mitzvah of email marketing. As far as podcasts are concerned, interacting with an already loyal audience on their terms is enviable.<br><\/li>\n\n\n\n<li>Email enables you to engage consistently with your listeners. This means that you can set up a routine with your audience. They learn to expect the right thing at the right time.<br><\/li>\n\n\n\n<li>You have full ownership of your message. Unlike social media, email is not vulnerable to sudden algorithmic fluctuations.<br><\/li>\n\n\n\n<li>Podcast newsletters can be a helpful way to highlight your best or relevant past episodes for new subscribers over time.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Build a Podcast Email Marketing Strategy? Strategy And Tips<\/h2>\n\n\n\n<p>Now that you are convinced, let\u2019s strategize. We will first look at the four main pillars of a robust podcast marketing strategy, following which we will share with you some additional tips to nail it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Audience Segmentation and Personalization<\/h3>\n\n\n\n<p>Once you have identified your niche, you try and identify your audience\u2019s unique preferences, needs, interests, and problems. You need to figure out what your audience is looking for in your podcast.&nbsp;<\/p>\n\n\n\n<p>A good email marketing platform will help you segment your podcast email list into categories based on listening habits, geographic location, engagement level, podcast category, episode type, listening frequency, device type, binge listeners, premium content subscribers, etc. Personalization will enable you to deliver highly targeted content, leading to increased engagement and retention.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Exclusive Content Access<\/h3>\n\n\n\n<p>Offering exclusive access to certain podcast episodes is a proven way to make your subscribers stay engaged and interact with your podcast.<\/p>\n\n\n\n<p>Exclusive content may include sharing behind-the-scenes shorts, offering early access to much-anticipated episodes, special subscriber-only discounts on certain podcast merchandise, and so on.<br><br>As part of your podcast marketing strategy, consider promoting access to exclusive content on social media with a view to encourage more sign-ups.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Community Engagement<\/h3>\n\n\n\n<p>We have already touched on the role of community building when it comes to podcasts. This is fundamentally a user-centric approach to marketing whereby you foster two-way communication via regular podcast newsletters, Q&amp;A sessions, listener spotlights, etc.\u00a0In this way, <a href=\"https:\/\/makeheadway.com\/blog\/best-educational-podcasts\/\" target=\"_blank\" rel=\"noreferrer noopener\">learning Podcasts<\/a> can become interactive spaces where audiences not only consume content but also actively contribute to ongoing discussions and shared knowledge.<\/p>\n\n\n\n<p>\u201cI wanted listeners to know, I was a human no different than any other and always happy to take calls, set up meetings, answer questions, or bring up topics. This helped me build loyalty and organic growth,\u201d <a href=\"https:\/\/amplify.matchmaker.fm\/build-community-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>says<\/strong><\/a><strong> <\/strong>James Azar, host of CISO Talk and the brain behind The CyberHub Podcast. He has captured the essence of community engagement.&nbsp;<\/p>\n\n\n\n<p>Likewise, you need to engage with your listeners by responding to their emails and comments. Maintain regular engagement by implementing <a href=\"https:\/\/email.uplers.com\/email-marketing-automation-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>email automation<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Analytics and Trackings Setup<\/h3>\n\n\n\n<p>How do you know whether your campaigns are working? By setting up tracking and analytics in your email marketing platform.&nbsp;<\/p>\n\n\n\n<p>This is the most important pillar. By regularly reviewing the analytics data, you will be able to identify trends and make decisions accordingly. Collect feedback through listener surveys, social media as well as direct email inquiries to tap into the likes and dislikes of your listeners.&nbsp;<\/p>\n\n\n\n<p>Now, as promised, here are some actionable tips on how to use podcast emails for maximum results.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send teaser emails with short audio clips to build anticipation and encourage subscribers to tune in when the full episode is released.<br><\/li>\n\n\n\n<li>Offer detailed episode transcripts for the benefit of those who prefer reading over listening.<br><\/li>\n\n\n\n<li>Include the most significant timestamps from your episodes in your email. This is to make visceral the value of your content.<br><\/li>\n\n\n\n<li>Feature guest spotlights in your emails. Let your subscribers know who the guest is, their background and expertise, and how often they have been featured on your podcast.<br><\/li>\n\n\n\n<li>Invite your subscribers to live events, Q&amp;A sessions, and webinars. Make it an exclusive invitation (subscribers only) and then promote it on social media to tease new leads.<br><\/li>\n\n\n\n<li>If possible, customize your campaigns according to your subscribers\u2019 locations. Highlight episodes and events relevant to their geographical areas.<br><\/li>\n\n\n\n<li>Embed exciting audiograms in your emails to grab subscribers\u2019 attention and encourage continued listening.<br><\/li>\n\n\n\n<li>Collaborate with niche podcast communities and share their episodes and events in your emails. Because your podcast is being shared in the same manner, you can potentially garner new subscribers from others\u2019 podcast newsletters.<br><\/li>\n\n\n\n<li>Release podcast-related merchandise exclusively through email. And then as usual, promote it on social media to encourage new sign-ups.\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-37323 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-newsletter-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"240\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Bolg-internal.jpg\" class=\"attachment-full size-full\" alt=\"Responsive Newsletter\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Bolg-internal.jpg 1000w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Bolg-internal-300x72.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Bolg-internal-768x184.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Bolg-internal-624x150.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Bolg-internal-600x144.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Podcast Newsletter Examples<\/h2>\n\n\n\n<p>Now that you have an idea of what podcast email marketing <em>should<\/em> look like, here are some examples to illustrate what it <em>does<\/em> look like.<\/p>\n\n\n<!-- image-text-block start -->\r\n<section class=\"image-text-block\">\r\n    <div class=\"main\">\r\n    \t\t        <div class=\"content\">\r\n\t        \t\t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6530f5c7f0948_1\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/a24-podcast-email.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6530f5c7f0948_1\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/a24-podcast-email.png\" alt=\"a24-podcast-email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><a href=\"https:\/\/files.reallygoodemails.com\/emails\/the-a24-podcast-janicza-bravo-joi-mcmillon-.png\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6530f5c7f0948_2\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/kajab-podcast-newsletteri.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6530f5c7f0948_2\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/kajab-podcast-newsletteri.png\" alt=\"kajab-podcast-newsletter\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><a href=\"https:\/\/reallygoodemails.com\/emails\/get-a-competitive-edge-with-kajabi\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6530f5c7f0948_3\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/time-sensitive-podcast-email.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6530f5c7f0948_3\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/time-sensitive-podcast-email.png\" alt=\"time-sensitive-podcast-email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><a href=\"https:\/\/reallygoodemails.com\/emails\/time-sensitive-podcast-ep-10-andri-sn-r-magnason\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6530f5c7f0948_4\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/happy-international-podcast-day-email.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6530f5c7f0948_4\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/happy-international-podcast-day-email.png\" alt=\"Spotify-podcast-newsletter\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><a href=\"https:\/\/reallygoodemails.com\/emails\/happy-international-podcast-day\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6530f5c7f0948_5\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Mailchimp-podcast-email.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6530f5c7f0948_5\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Mailchimp-podcast-email.png\" alt=\"Mailchimp-podcast-email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><a href=\"https:\/\/reallygoodemails.com\/emails\/the-perfect-weekend-podcast-binge-going-through-it-season-2\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6530f5c7f0948_6\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/podcast-with-chili-co-founder.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6530f5c7f0948_6\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/podcast-with-chili-co-founder.png\" alt=\"Chilli-podcast-email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><a href=\"https:\/\/reallygoodemails.com\/emails\/podcast-with-chili-co-founder\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6530f5c7f0948_7\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/luminary-podcast-email.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6530f5c7f0948_7\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/luminary-podcast-email.png\" alt=\"luminary-podcast-email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><a href=\"https:\/\/reallygoodemails.com\/emails\/your-next-listen\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t\t            <div class=\"item\">\r\n\t\t                <div class=\"left image-popup-box\">\r\n\t\t                \t\t\t                <\/div>\r\n\t\t                \t\t\t                <div class=\"right\">\r\n\t\t\t                \t\t\t\t\t                    <div class=\"border-wrap\">\r\n\t\t\t\t                    \t<div class=\"templatepopup\" data-attr=\"card-block_6530f5c7f0948_8\" style=\"background-image:url('https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/podcast-hunt.png');\"><\/div>\r\n\t\t\t\t                    <\/div>\r\n\t\t\t                    \t\t\t                    <div class=\"blog-popup\" id=\"card-block_6530f5c7f0948_8\">\r\n\t\t\t                        <div class=\"rapper\">\r\n\t\t\t                        <div class=\"close-btn\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\t\t\t                        \t\t\t                            <div class=\"inner\">\r\n\t\t\t                                <img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/podcast-hunt.png\" alt=\"podcast-hunt email\">\r\n\t\t\t                            <\/div>\r\n\t\t\t                        \t\t\t                        <\/div>\r\n\t\t\t                    <\/div>\r\n\t\t\t                    <div class=\"source\">\r\n\t\t\t                    \t<p><a href=\"https:\/\/reallygoodemails.com\/emails\/podcast-hunt\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/p>\n\t\t\t                    <\/div>\r\n\t\t\t                <\/div>\r\n\t\t\t            \t\t            <\/div>\r\n\t\t        \t        <\/div>\r\n\t        <\/div>\r\n<\/section>\r\n<!-- image-text-block end -->\r\n\n\n\n<p>Now there are many reasons why these podcast email templates work. We already know that emails must have a CTA, social media handles, gripping subject lines, and so on. But what\u2019s unique to a podcast email?&nbsp;<\/p>\n\n\n\n<p>The defining feature of the above podcast newsletter examples is their use of high-quality visuals. This is because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual branding (inclusion of podcast artwork and episode-specific visuals) is immediately engaging and memorable. Plus, including quality images builds credibility, particularly when you are dealing with important issues.<br><\/li>\n\n\n\n<li>Guest recognition helps subscribers to connect with your featured guests more readily, especially if they are celebrated in your niche. Indeed, in most of our examples the guest\u2019s face predominantly occupies a major portion of the template.<br><\/li>\n\n\n\n<li>Podcasts are personality-driven. A blog post can be useful as long as it is accurate and informative. Who wrote it need not always be a relevant question to ask. Not so with podcasts. Hence the need for including pixel-perfect mugshots.<br><\/li>\n\n\n\n<li>Unlike textual content, podcasts are dependent on branding. You must include the podcast cover in your email. As a result, a podcast newsletter is going to be pictorial.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<p>We have not only shown the relationship between podcasts and email, but their impact when combined. Far from being like chalk and cheese, email and podcasts complement each other, if only because of their shared characteristic of facilitating personal, one-to-one interactions.&nbsp;<\/p>\n\n\n\n<p>But so much for symmetry. The key takeaway is that an email-inclusive <strong>podcast marketing strategy<\/strong> can widen your subscriber base and may, ultimately, establish your presence in the pod-sphere.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you tried email marketing to boost your podcast listenership? We have the perfect recipe for you. Read on!<\/p>\n","protected":false},"author":78,"featured_media":37637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1258,10],"tags":[],"class_list":["post-37628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-campaign-management","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Grow your Podcast Audience with Email Marketing<\/title>\n<meta name=\"description\" content=\"Podcast email marketing is an effective way to build relationships with email list subscribers Learn how to promote it successfully to grow your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Grow your Podcast Audience with Email Marketing\" \/>\n<meta property=\"og:description\" content=\"Podcast email marketing is an effective way to build relationships with email list subscribers Learn how to promote it successfully to grow your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T09:44:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T09:56:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Guide-to-podcast-email-marketing-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susmit Panda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susmit Panda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/\",\"name\":\"How to Grow your Podcast Audience with Email Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Guide-to-podcast-email-marketing.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3\"},\"description\":\"Podcast email marketing is an effective way to build relationships with email list subscribers Learn how to promote it successfully to grow your audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Guide-to-podcast-email-marketing.jpg\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Guide-to-podcast-email-marketing.jpg\",\"width\":1170,\"height\":470,\"caption\":\"Guide-to-podcast-email-marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Now Playing: How to Grow Your Podcast Audience with Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3\",\"name\":\"Susmit Panda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/07\/Susmit-96x96.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/07\/Susmit-96x96.png\",\"caption\":\"Susmit Panda\"},\"description\":\"A realist at heart and an idealist at head, Susmit is a content writer at Email Uplers. He has been in the digital marketing industry for half a decade. When not writing, he can be seen squinting at his Kindle, awestruck.\",\"sameAs\":[\"https:\/\/email.uplers.com\/\",\"https:\/\/www.linkedin.com\/in\/susmit-panda-965a1214a\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Grow your Podcast Audience with Email Marketing","description":"Podcast email marketing is an effective way to build relationships with email list subscribers Learn how to promote it successfully to grow your audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How to Grow your Podcast Audience with Email Marketing","og_description":"Podcast email marketing is an effective way to build relationships with email list subscribers Learn how to promote it successfully to grow your audience.","og_url":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2023-10-19T09:44:13+00:00","article_modified_time":"2026-02-25T09:56:51+00:00","og_image":[{"width":540,"height":282,"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Guide-to-podcast-email-marketing-540x282.jpg","type":"image\/jpeg"}],"author":"Susmit Panda","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Susmit Panda","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/","url":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/","name":"How to Grow your Podcast Audience with Email Marketing","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Guide-to-podcast-email-marketing.jpg","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3"},"description":"Podcast email marketing is an effective way to build relationships with email list subscribers Learn how to promote it successfully to grow your audience.","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Guide-to-podcast-email-marketing.jpg","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Guide-to-podcast-email-marketing.jpg","width":1170,"height":470,"caption":"Guide-to-podcast-email-marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/podcast-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Now Playing: How to Grow Your Podcast Audience with Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3","name":"Susmit Panda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/07\/Susmit-96x96.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/07\/Susmit-96x96.png","caption":"Susmit Panda"},"description":"A realist at heart and an idealist at head, Susmit is a content writer at Email Uplers. He has been in the digital marketing industry for half a decade. When not writing, he can be seen squinting at his Kindle, awestruck.","sameAs":["https:\/\/email.uplers.com\/","https:\/\/www.linkedin.com\/in\/susmit-panda-965a1214a\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/37628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=37628"}],"version-history":[{"count":8,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/37628\/revisions"}],"predecessor-version":[{"id":42493,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/37628\/revisions\/42493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/37637"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=37628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=37628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=37628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}