Create and Promote Seasonal Content<\/h2>\n\n\n\n
The first step is to craft unmissable seasonal content<\/a>. For that, you need to gauge the mood of your audience during the peak season. <\/p>\n\n\n\n Now it\u2019s not enough to know that consumers are in a festive mood and are expecting brands to act in a certain way. Anyone can tell you that. You want to conduct extensive market research and actually feel the pulse of the people. <\/p>\n\n\n\n That done, you want to tease potential subscribers on social media platforms by offering sneak peeks into subscriber-only gift guides, holiday offers, seasonal videos, newsletter excerpts, infographics, etc. This may be called value teasing. <\/p>\n\n\n\n It\u2019s common for retail stores to inspect their entrance doors during busy shopping events or holiday sales. This includes the use of electronic door counters and the implementation of safety protocols to guarantee smooth customer entry, emphasizing the importance of accessibility.<\/p>\n\n\n\n Similarly, implementing a frictionless signup process is critical for assimilating new subscribers into your contact list. This involves:<\/p>\n\n\n\n Ideally, you want to feature newsletter signups<\/a> on your home page and landing pages. However, subscription placement also depends on what kind of a brand you are and which of your pages generate the most traffic. <\/p>\n\n\n\n So, how to increase email newsletter subscribers?<\/p>\n\n\n\n If you are an ecommerce brand, you may want a signup form on your product page(s). Some brands tend to include a signup form toward the end of a product recommendation quiz. A notable example would be Warby Parker.<\/p>\n\n\n\n If you have dedicated landing pages to promote holiday events<\/a> or offers, you want to feature a signup form on those pages in order to capture users who may be interested in your seasonal offers. <\/p>\n\n\n\n Including a subscription form on your blog may not work if your posts lack popularity. <\/p>\n\n\n\n Exit-intent popups<\/a> are a great way to capture visitors just as they are about to leave your website. (Pop-ups capitalize on the concept of bounded rationality, where decision-making is constrained by cognitive limitations.) For the holiday season, you want to customize these pop-ups to encourage sign-ups. <\/p>\n\n\n\n At this juncture, design and evoking a sense of urgency assume paramount importance. Keep the design festive and engaging to capture the holiday spirit. You want to create a visually appealing experience. Craft compelling copy for your holiday exclusives by using negative triggers. In these examples, the bolded words\/phrases act as triggers: Running a holiday-themed contest<\/a> in the peak season can be very effective\u2014 as long as it is executed thoughtfully. There is no dearth of ideas as such. Just reflecting on your brand identity can give you a lot of ideas for contests and giveaways. What truly matters is the implementation. <\/p>\n\n\n\n The famous \u201cscarcity principle,\u201d one of Robert Cialdini\u2019s principles of influence, suggests that people are more drawn toward things that are perceived <\/em>as scarce. <\/p>\n\n\n\n Why? Scarcity tends to increase the perceived value of something. This is also the secret behind exclusive content which confers a sense of belonging to a select group. This is a particularly rewarding experience and acts as an intrinsic motivation. You want to use this principle to attract new subscribers. <\/p>\n\n\n\n To participate in your contest, users will be required to submit their email addresses. This is how you capture valuable leads. To maximize participation, promote your contest across marketing channels, including email, social media, and your website. <\/p>\n\n\n\n The essence of the idea remains: individuals often take cues from others\u2019 behavior. This is prominent especially in the holiday season. So here are some of the ways you can leverage social proof to reel in new subscribers:<\/p>\n\n\n\n The point is to include a subscription link or CTA in your email signatures<\/a> and social media profiles. The latter is one of the simpler ways to give a boost to newsletter subscriptions, and it can yield significant organic results if even a few of your team members command a substantial following on social media. <\/p>\n\n\n\n Just make sure that your call-to-action is clear and concise. Use persuasive language to tell the recipient what you want them to do, and make it easy for them to do it. <\/p>\n\n\n\n You could also include a link to your newsletter subscription in the footer. As an illustration, HubSpot includes the link to their Hustle newsletter in every email they send.<\/p>\n\n\n\n We’ve been exploring methods to attract subscribers from external sources. It’s worth noting that your existing contact list contains potential subscribers. You want to re-engage them by sending cart abandonment emails<\/a>. <\/p>\n\n\n\n This is a common issue during the holidays. Visitors browse for gift ideas but don\u2019t complete their purchases. But it\u2019s an excellent opportunity to reconnect with your audience. Why? Since the trigger doesn’t start from your end, you’re now engaging out of necessity, so to speak, rather than trying to pester a few cold leads into brand loyalty.<\/p>\n\n\n\n In terms of revenue recovery, this works, especially during the holidays. In order to rake in more subscribers as well, you may add prominent subscription CTAs in your cart abandonment emails. <\/p>\n\n\n\n Now that you know how to increase newsletter signups, time to reiterate the soft goal of it all. <\/p>\n\n\n\nImplement A User-friendly Signup Process<\/h2>\n\n\n\n
![\"signup](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/11\/signup-form.png\")
<\/figure><\/div>\n\n\n\n![\"Responsive-signup](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/11\/responsive-signup-form.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"social-sign-in-signup](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/11\/social-sign-in-signup-form.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/11\/incentives-signup.png\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/07\/4-1.jpg\")
<\/a><\/div><\/div>\n\n\n\nPromote Subscription on High-traffic Pages<\/h2>\n\n\n\n
![\"quiz-signup-form\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/11\/quiz-signup-form-1024x554.png\")
<\/figure><\/div>\n\n\n\n![\"Signup-form\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/11\/signup.png\")
<\/figure><\/div>\n\n\n\nUse Exit-intent Pop-ups<\/h2>\n\n\n\n
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<\/li>Organize Holiday-themed Contests and Giveaways<\/h2>\n\n\n\n
Leverage Social Proof and Trust Signals <\/h2>\n\n\n\n
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<\/li>Utilize Email Signatures and Social Media<\/h2>\n\n\n\n
![\"Hubspot-email](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/11\/Hubspot.png\")
<\/figure><\/div>\n\n\n\nRetarget Abandoned Carts<\/h2>\n\n\n\n
Wrapping Up!<\/h2>\n\n\n\n