{"id":38044,"date":"2025-01-28T18:00:00","date_gmt":"2025-01-28T12:30:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=38044"},"modified":"2025-02-26T15:11:03","modified_gmt":"2025-02-26T09:41:03","slug":"merge-tags-in-mailchimp-email-campaigns","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/merge-tags-in-mailchimp-email-campaigns\/","title":{"rendered":"How to Use Mailchimp Merge Tags: The Complete Guide"},"content":{"rendered":"\n

In email marketing, a merge tag is a piece of code<\/strong> that acts as a placeholder<\/strong> for data from your subscriber list. <\/p>\n\n\n\n

So far, so good. But here\u2019s the prob: The type and specificity of merge tags vary from ESP to ESP. Plus, who\u2019s got the time to read up page after page of documentation? On average, ESP documentation runs over a hundred to thousand pages. Plus x2, even if you read it all, how many times are you going to switch tabs mid-campaign just to check again? \ud83d\ude10<\/p>\n\n\n\n

But then, there are ESP-specific experts like us, specializing in more than 50 ESPs<\/a>, and always here to help you. <\/p>\n\n\n\n

In this guide, you\u2019ll learn how to use Mailchimp merge tags. 
As Mailchimp pro partners<\/a>, we have helped many clients over the last 12 years with their Mailchimp requirements. So, let\u2019s tee off! <\/p>\n\n\n\n

How Merge Tags Work in Mailchimp<\/strong><\/h2>\n\n\n\n

Mailchimp merge tags are of two types:<\/p>\n\n\n\n

  1. System Merge Tags:<\/strong> These pull data from your Mailchimp account. They allow you to include elements like RSS content, social sharing links, and account details. Additionally, system merge tags can be used to translate emails and add links for updating profiles, unsubscribing, or forwarding emails.
    <\/li>
  2. Audience Merge Tags:<\/strong> These pull data from your audience records. Audience merge tags enable you to include information such as email addresses, signup form URLs, first and last names, company names, and other audience-specific details.<\/li><\/ol>\n\n\n\n

    Each audience field in Mailchimp corresponds to a specific merge tag. When a merge tag is included in an email, it is replaced with the content stored in the respective audience field (ensure all your contact information is uploaded correctly). For example, |FNAME|<\/strong> automatically inserts the recipient’s first name into the email. <\/p>\n\n\n\n

    Some merge tags are linked to additional content, such as text or images, via URLs. <\/p>\n\n\n\n

    To link an image to a merge tag, use the hyperlink tool found in the editor toolbar to embed the merge tag in the URL. When subscribers click on the linked image, they\u2019re directed to the URL specified by the merge tag. Whenever you send an email containing merge tags, Mailchimp retrieves the latest data from the corresponding audience fields. So, here\u2019s an overview of some commonly used merge tags and their functions:<\/p>\n\n\n\n