{"id":38144,"date":"2024-01-22T18:37:06","date_gmt":"2024-01-22T13:07:06","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=38144"},"modified":"2024-01-22T18:51:33","modified_gmt":"2024-01-22T13:21:33","slug":"salesforce-unveils-marketing-gpt-commerce-gpt-for-campaign-personalization","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/salesforce-unveils-marketing-gpt-commerce-gpt-for-campaign-personalization\/","title":{"rendered":"Back to Tomorrow: Campaign Personalization with Marketing GPT And Commerce GPT"},"content":{"rendered":"\n

The future is personal. The distant, unseen customer is no longer a hypothetical persona, but a flesh-and-blood entity who has their own preferences, interests, and behavioral idiosyncrasies. With 63%<\/a> of digital marketing leaders still struggling to make the most of this same fact, understanding and leveraging AI is of the utmost importance. <\/p>\n\n\n\n

To that end, Salesforce launched Marketing GPT and Commerce GPT in June last year \u2013 their solution to the general hesitation in adopting generative AI as a core strategy. <\/p>\n\n\n\n

As Salesforce experts ourselves, we are always keeping close tabs on how the world\u2019s leading CRM ventures forth to transform the state of digital marketing. In this blog post, we shed light on how Commerce GPT and Marketing GPT are set to propel campaign personalization.<\/p>\n\n\n\n

But First Things First \u2013 A Peek into The Greenroom<\/h2>\n\n\n\n

To be sure, digital marketers are not ignorant of the increasing global significance of AI. The chief issue is translating the technology into real-world praxis. In their news release, Salesforce stated<\/a>, \u201c\u2018accuracy and quality\u2019 is marketers\u2019 number one concern, and 63% say trusted customer data is required for generative AI to work.\u201d<\/p>\n\n\n\n

This is possibly one of the major reasons why Salesforce launched Commerce GPT and Marketing GPT. \u201cMarketing GPT will empower marketers to deliver personalized, relevant, and engaging experiences across every touchpoint with generative AI and trusted first-party data from Data Cloud,\u201d the release affirmed. <\/p>\n\n\n\n

This is hearty news for marketers. Salesforce has felt the pulse of the problem. Now, with the help of generative AI and Data Cloud<\/a>, the stage for success is set.\u00a0<\/p>\n\n\n\n

Salesforce Marketing GPT: Features of The Future<\/h2>\n\n\n\n

Below are the latest features in Marketing GPT:<\/p>\n\n\n\n