{"id":38741,"date":"2024-03-15T17:45:58","date_gmt":"2024-03-15T12:15:58","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=38741"},"modified":"2024-03-15T19:04:23","modified_gmt":"2024-03-15T13:34:23","slug":"email-marketing-campaign-checklist","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-marketing-campaign-checklist\/","title":{"rendered":"Revisiting The Email Marketing Checklists: 9 Fail-Safe Measures to Put in Place"},"content":{"rendered":"\n

Your Easter campaign is finally live! You\u2019re free to spend at least ten or so minutes looking at your iPhone. On your company page on X (formerly Twitter), you suddenly come across a screenshot of what looks like a familiar email. The post reads, \u201cLook what the bot dragged in!\u201d followed by monster emojis. <\/p>\n\n\n\n

The comments section is harsh and hilarious by turns. You slowly realize what\u2019s going on. It\u2019s one of your own Easter emails, and parts of it are totally unreadable. You forgot to test for Dark Mode compatibility!<\/p>\n\n\n\n

Right now, the last thing you want to hear is how great email marketing is. Perhaps this isn\u2019t even the first time. In your Christmas campaign the previous year, your AI-personalized emails referred to a segment of your subscribers as \u201cHey, First Name!\u201d <\/p>\n\n\n\n

But let\u2019s shut the closet, people! <\/p>\n\n\n\n

Email marketing failures can be small and great. Trust us, we\u2019ve learned it the hard way. Sometimes it\u2019s not even your fault. We get it. But your clients might not, and won\u2019t. So if you feel email is failing you, you probably need to revisit each email marketing checklist in this post. <\/p>\n\n\n\n

Email Checklist 1: Plan Your Email Campaign <\/h2>\n\n\n\n

You must begin with the beginning. \u201cBut we\u2019re not Amazon. We\u2019re just a local bakery. Do we really need to plan an email<\/em> campaign?\u201d <\/p>\n\n\n\n

You plan for your own benefit and then for the company\u2019s benefit. You plan because you\u2019re human and liable to make mistakes. So, it really doesn\u2019t matter if you\u2019re a small business owner or a mogul. You\u2019re still a human who can\u2019t always afford to rely on your memory alone. <\/p>\n\n\n\n

The planning process will include determining your campaign objectives (S-M-A-R-T goals), defining your target audience, and choosing the right KPIs. <\/p>\n\n\n\n

\"Email<\/figure><\/div>\n\n\n\n

Email Checklist 2: Build Your List The Right Way<\/h2>\n\n\n\n

It\u2019s time to implement your plan. For that, you need email addresses to send messages to. Keep the following points in mind:<\/p>\n\n\n\n