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What Does A Branded Email Look Like?<\/strong><\/h2>\n\n\n\nA branded email has the brand logo, brand colors, and a distinct typography. Those are the more immediate markers. It also carries the brand\u2019s personality and ethos. You can\u2019t have one without the other. <\/p>\n\n\n\n
A branded email is recognizable. Because it is memorable. You want your subscribers to recognize you. Any nonstrategic deviation from brand identity can disrupt the viewing experience. <\/p>\n\n\n\n
For example, take a look at one of our own emails here. This is what a branded email looks like. Logo, brand palette (black and yellow), font (Montserrat), and vector artwork \u2013 all intact. The personality element will be more familiar to our subscribers. \ud83d\ude42<\/p>\n\n\n\r\n\r\n \r\n \t\t \r\n\t \t\t\t \r\n\t\t \r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t \r\n\t\t\t \t\t\t\t\t \r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t \r\n\t\t\t <\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t ![\"branded](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/03\/image1.jpg\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \t\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\nIn fact, take a look at the following series of our emails. You will understand brand identity better when you see various instances. Do you see the consistency?<\/p>\n\n\n\n
![\"Email](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/03\/image2-2.png\")
<\/figure><\/div>\n\n\n\nThis is why whenever clients seek our help, we always ask them to define their brand for us. The more we know about the brand, the better. <\/p>\n\n\n\n
For example, here is one of the emails we designed for our client, Weight Watchers.<\/p>\n\n\n\r\n\r\n \r\n \t\t \r\n\t \t\t\t \r\n\t\t \r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t \r\n\t\t\t \t\t\t\t\t \r\n\t\t\t\t \t<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t \r\n\t\t\t <\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t \r\n\t\t\t ![\"customized](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/03\/image4-2.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \r\n\t\t\t \t\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\nWe have been working with Weight Watchers for six years now. So far, we have designed over 1900 email templates for them. Each month, we deliver around 60 templates. We know who they are, what language they speak, their brand ethos, and brand sensibilities. This helps our designers design emails that are consistent with their brand image.
One of the tests of brand consistency is comparing a brand\u2019s email and website. Visit the website of Weight Watchers<\/a>, and see for yourself.<\/p>\n\n\n\nHow Do You Create A Branded Email?<\/strong><\/h2>\n\n\n\nUse your company\u2019s domain name, not your ESP\u2019s such as gmail.com, yahoo.com, etc. Make sure your email has your brand logo, brand color, brand fonts and layout, and brand tongue. Not including these in one or two emails occasionally is fine. In those cases, the content and purpose of your email dictates the design approach. Example: font\/layout\/language in legal emails. <\/p>\n\n\n\n
The shortest answer to the question would be customized email templates<\/a>. Many ESPs provide the option of building custom templates. Mailchimp, Klaviyo, Salesforce, HubSpot, etc. are some obvious choices. Incidentally, we have ESP-friendly designers, including these four. <\/p>\n\n\n\nBut remember that creating custom templates is difficult from the coding point of view. Your developer needs to code it from scratch. They must make your email responsive. It should open seamlessly across devices. <\/p>\n\n\n\n
Your developer should also ensure maximum client compatibility. If your designer has added advanced features, these will need additional coding. Examples: interactive design, gamification, etc. <\/p>\n\n\n\n
How Do You Create A Custom Email Template?<\/h2>\n\n\n\n
The process varies from one ESP to another. So it depends on the platform you are using. But before you select an ESP, save the main visual markers of your brand to a file. Don\u2019t rely on memory, even though you may know your brand better than anybody else. <\/p>\n\n\n\n
To give you an instance of creating a custom template in a particular ESP, let\u2019s look at the process in Salesforce.<\/p>\n\n\n
![\"email-templates\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/email-templates.jpg\")
<\/a><\/div><\/div>\n\n\n\nWhat Is A Custom Email Template in Salesforce?<\/h2>\n\n\n\n
In Salesforce, a custom email template is a feature that allows you to build branded templates. There are two approaches to create a custom template in Salesforce:<\/p>\n\n\n\n
- Pre-formatted approach: You choose a suitable email template. Next, you drag-and-drop your brand designs to the template. Then you use merge fields and dynamic content to customize your email.
<\/li> - Design-from-scratch approach: You can create a custom email template from scratch using HTML code. For that, you would need a developer with good HTML understanding. <\/li><\/ol>\n\n\n\n
ESP terminology can be a bit confusing. In Salesforce, the pre-formatted approach actually refers to the drag-and-drop functionality. You can \u2018customize\u2019 pre-formatted email designs. Custom templates, on the other hand, refer to templates you create from scratch. Both are called \u2018custom\u2019 in Salesforce. <\/p>\n\n\n\n
We will point out the differences between the two in greater detail in our next section<\/a>. Meanwhile, here are the steps to create an email template in Marketing Cloud Account Engagement:<\/p>\n\n\n\n- Go to Account Engagement. Click Add Email Template
<\/li> - Enter a name for your template
<\/li> - Select a campaign
<\/li> - Choose the email type
<\/li> - Select the right template for your email from the Available For option
<\/li> - Click Save
<\/li> - If you want to design from scratch, click Skip on the following popup. If not, choose a layout, and click Apply<\/li><\/ul>\n\n\n\n
![\"Custom](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/03\/image5-1.jpg\")
<\/figure><\/div>\n\n\n\nSource<\/a><\/p>\n\n\n\nWhat Is The Difference between Custom Email Templates And HTML Templates?<\/h2>\n\n\n\n![\"Difference](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/03\/image3.jpg\")
<\/figure><\/div>\n\n\n\nWhy Use HTML Templates?<\/h2>\n\n\n\n
You would use HTML templates<\/a> to standardize elements that define your brand identity. <\/p>\n\n\n\nYour monthly newsletters can be built on HTML-powered email builders. These would have all the necessary markers of your brand. <\/p>\n\n\n\n
But if you want to run a special holiday campaign, you can revert to custom email templates to add interactive features, games, animations, etc. These emails would still carry the trademarks of your brand.<\/p>\n\n\n\n
The point is you can use both, depending on the purpose of an email. In fact, it\u2019s a good idea to use both. You get all the flexibility you need from custom templates without deviating from brand identity. <\/p>\n\n\n\n
To reiterate: designing custom templates is not easy. If you need unique layouts and complex functionalities, go for custom templates. Otherwise, feel free to choose HTML templates. <\/strong><\/p>\n\n\n\nOf course, the latter option can\u2019t help you with creating interactive emails<\/a>. With custom templates, your designer can transform your quirkiest ideas into reality. But remember \u201cexpensive\u201d and \u201clonger turnarounds,\u201d too. <\/p>\n\n\n
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t In fact, take a look at the following series of our emails. You will understand brand identity better when you see various instances. Do you see the consistency?<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nThis is why whenever clients seek our help, we always ask them to define their brand for us. The more we know about the brand, the better. <\/p>\n\n\n\n
For example, here is one of the emails we designed for our client, Weight Watchers.<\/p>\n\n\n\r\n We have been working with Weight Watchers for six years now. So far, we have designed over 1900 email templates for them. Each month, we deliver around 60 templates. We know who they are, what language they speak, their brand ethos, and brand sensibilities. This helps our designers design emails that are consistent with their brand image. Use your company\u2019s domain name, not your ESP\u2019s such as gmail.com, yahoo.com, etc. Make sure your email has your brand logo, brand color, brand fonts and layout, and brand tongue. Not including these in one or two emails occasionally is fine. In those cases, the content and purpose of your email dictates the design approach. Example: font\/layout\/language in legal emails. <\/p>\n\n\n\n The shortest answer to the question would be customized email templates<\/a>. Many ESPs provide the option of building custom templates. Mailchimp, Klaviyo, Salesforce, HubSpot, etc. are some obvious choices. Incidentally, we have ESP-friendly designers, including these four. <\/p>\n\n\n\n But remember that creating custom templates is difficult from the coding point of view. Your developer needs to code it from scratch. They must make your email responsive. It should open seamlessly across devices. <\/p>\n\n\n\n Your developer should also ensure maximum client compatibility. If your designer has added advanced features, these will need additional coding. Examples: interactive design, gamification, etc. <\/p>\n\n\n\n The process varies from one ESP to another. So it depends on the platform you are using. But before you select an ESP, save the main visual markers of your brand to a file. Don\u2019t rely on memory, even though you may know your brand better than anybody else. <\/p>\n\n\n\n To give you an instance of creating a custom template in a particular ESP, let\u2019s look at the process in Salesforce.<\/p>\n\n\n In Salesforce, a custom email template is a feature that allows you to build branded templates. There are two approaches to create a custom template in Salesforce:<\/p>\n\n\n\n ESP terminology can be a bit confusing. In Salesforce, the pre-formatted approach actually refers to the drag-and-drop functionality. You can \u2018customize\u2019 pre-formatted email designs. Custom templates, on the other hand, refer to templates you create from scratch. Both are called \u2018custom\u2019 in Salesforce. <\/p>\n\n\n\n We will point out the differences between the two in greater detail in our next section<\/a>. Meanwhile, here are the steps to create an email template in Marketing Cloud Account Engagement:<\/p>\n\n\n\n Source<\/a><\/p>\n\n\n\n You would use HTML templates<\/a> to standardize elements that define your brand identity. <\/p>\n\n\n\n Your monthly newsletters can be built on HTML-powered email builders. These would have all the necessary markers of your brand. <\/p>\n\n\n\n But if you want to run a special holiday campaign, you can revert to custom email templates to add interactive features, games, animations, etc. These emails would still carry the trademarks of your brand.<\/p>\n\n\n\n The point is you can use both, depending on the purpose of an email. In fact, it\u2019s a good idea to use both. You get all the flexibility you need from custom templates without deviating from brand identity. <\/p>\n\n\n\n To reiterate: designing custom templates is not easy. If you need unique layouts and complex functionalities, go for custom templates. Otherwise, feel free to choose HTML templates. <\/strong><\/p>\n\n\n\n Of course, the latter option can\u2019t help you with creating interactive emails<\/a>. With custom templates, your designer can transform your quirkiest ideas into reality. But remember \u201cexpensive\u201d and \u201clonger turnarounds,\u201d too. <\/p>\n\n\n\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t
One of the tests of brand consistency is comparing a brand\u2019s email and website. Visit the website of Weight Watchers<\/a>, and see for yourself.<\/p>\n\n\n\nHow Do You Create A Branded Email?<\/strong><\/h2>\n\n\n\n
How Do You Create A Custom Email Template?<\/h2>\n\n\n\n
<\/a><\/div><\/div>\n\n\n\nWhat Is A Custom Email Template in Salesforce?<\/h2>\n\n\n\n
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<\/li><\/figure><\/div>\n\n\n\nWhat Is The Difference between Custom Email Templates And HTML Templates?<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\nWhy Use HTML Templates?<\/h2>\n\n\n\n
![\"Custom](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Our-experts-create-custom-coded-responsive-on-brand-email-templates-in-48-hours-1.jpg\")
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