{"id":39311,"date":"2024-04-26T15:18:20","date_gmt":"2024-04-26T09:48:20","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=39311"},"modified":"2024-04-26T18:03:15","modified_gmt":"2024-04-26T12:33:15","slug":"maximize-email-roi-with-mailchimp-audience-segmentation","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/maximize-email-roi-with-mailchimp-audience-segmentation\/","title":{"rendered":"Pro Guide: How to Do Mailchimp Audience Segmentation"},"content":{"rendered":"\n<p>The goal of segmentation is to define your customer personas on the basis of their interests, behaviors, preferences, and other relevant criteria. It allows you to create highly targeted content for your audience, leading to increased ROI.&nbsp;<\/p>\n\n\n\n<p>The benefits of email segmentation include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Improved campaign performance<\/strong>: More relevant content will lead to greater engagement, resulting in higher open rates, clicks, and conversions.<br \/><\/li><li><strong>Improved email deliverability<\/strong>: Higher engagement with emails signals sender authenticity to email service providers.<br \/><\/li><li><strong>Improved targeting<\/strong>: Distinguish between loyal and and not-so-loyal customers to create relevant, targeted emails for each segment.<br \/><\/li><li><strong>Improved customer experience<\/strong>: Offering customers exactly what they\u2019re looking for leads to better CX.&nbsp;<\/li><\/ul>\n\n\n\n<p>The process of segmentation varies from ESP to ESP. In this guide, we\u2019re going to learn how to do audience segmentation in Mailchimp. Later, feel free to learn <a href=\"https:\/\/email.uplers.com\/blog\/mailchimp-drip-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to create and send an effective Mailchimp drip campaign<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#Segmentation\">Mailchimp audience segmentation steps<\/a><br \/><\/li><li><a href=\"#Demographics\">Segmentation by demographics<br \/><\/a><\/li><li><a href=\"#behavior\">Segmentation by behavior<\/a><br \/><\/li><li><a href=\"#interest\">Segmentation by interest<\/a><br \/><\/li><li><a href=\"#journey\">Segmentation by buyer journey<br \/><\/a><\/li><li><a href=\"#Launching\">Launching your campaign&nbsp;<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Segmentation\">1. Mailchimp Audience Segmentation Steps<\/h2>\n\n\n\n<p>By breaking down your subscriber list into smaller, more specific groups, you can tailor your messages to suit the unique needs and interests of each segment.&nbsp;<\/p>\n\n\n\n<p>Follow these simple steps to create audience segments in Mailchimp:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Log in to your Mailchimp account using your credentials. Once logged in, navigate to the Audience tab.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1342\" height=\"622\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-10.png\" alt=\"Mailchimp Audience Segmentation Steps\" class=\"wp-image-39312\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-10.png 1342w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-10-300x140.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-10-1024x475.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-10-768x356.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-10-624x289.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-10-600x278.png 600w\" sizes=\"auto, (max-width: 1342px) 100vw, 1342px\" \/><\/figure><\/div>\n\n\n\n<p>2. Select the audience you wish to segment from the drop-down menu.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1177\" height=\"499\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-3.png\" alt=\"Audience Dashboard\" class=\"wp-image-39313\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-3.png 1177w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-3-300x127.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-3-1024x434.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-3-768x326.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-3-624x265.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-3-600x254.png 600w\" sizes=\"auto, (max-width: 1177px) 100vw, 1177px\" \/><\/figure><\/div>\n\n\n\n<p>3. Once you&#8217;ve chosen your audience, click on the Manage Audience dropdown and select &#8220;View Contacts&#8221; to access the Audience dashboard.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"590\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image7-4.png\" alt=\"View Contacts to access the Audience dashboard\" class=\"wp-image-39314\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image7-4.png 977w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image7-4-300x181.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image7-4-768x464.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image7-4-232x140.png 232w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image7-4-624x377.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image7-4-600x362.png 600w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><\/figure><\/div>\n\n\n\n<p>4. On the Audience dashboard, locate and click on the &#8220;Create Segment&#8221; button to initiate the segmentation process.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"444\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-7.png\" alt=\"Create Segment\" class=\"wp-image-39315\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-7.png 1266w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-7-300x105.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-7-1024x359.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-7-768x269.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-7-624x219.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-7-600x210.png 600w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/figure><\/div>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17418 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/mailchimp-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p>5. In the segment creation window, define the conditions that will determine how your audience is segmented. This could include factors such as demographics, interests, or past interactions.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1434\" height=\"477\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-10.png\" alt=\"how your audience is segmented\" class=\"wp-image-39316\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-10.png 1434w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-10-300x100.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-10-1024x341.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-10-768x255.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-10-624x208.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-10-600x200.png 600w\" sizes=\"auto, (max-width: 1434px) 100vw, 1434px\" \/><\/figure><\/div>\n\n\n\n<p>6. After setting your segment conditions, preview the segment to ensure it accurately captures the desired audience subset.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1472\" height=\"468\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image10-3.png\" alt=\"Review the Segment\" class=\"wp-image-39317\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image10-3.png 1472w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image10-3-300x95.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image10-3-1024x326.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image10-3-768x244.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image10-3-624x198.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image10-3-600x191.png 600w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/figure><\/div>\n\n\n\n<p>7. Once you&#8217;re satisfied with the segment preview, click on the &#8220;Save Segment&#8221; button to save your segmentation settings.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1448\" height=\"648\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-5.png\" alt=\"Segments\" class=\"wp-image-39318\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-5.png 1448w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-5-300x134.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-5-1024x458.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-5-768x344.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-5-624x279.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-5-600x269.png 600w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Demographics\">Segmentation by Demographics<\/h2>\n\n\n\n<p>This is the most common method of audience segmentation\u2014and usually the easiest one. Age, income level, job type, and geographic location are all demographic criteria you can use to sort your audience.&nbsp;<\/p>\n\n\n\n<p>One way to segment customers based on location is by targeting them when they&#8217;re most likely to want your product. For instance, a farming business might buy equipment during harvest time. In some places like the American South, this could be nearly all year, while in other regions, it might be in summer or fall.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"336\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-6.png\" alt=\"Regular Segment Builder\" class=\"wp-image-39319\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-6.png 1365w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-6-300x74.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-6-1024x252.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-6-768x189.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-6-624x154.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-6-600x148.png 600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1261\" height=\"469\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-1.png\" alt=\"Sample Contacts In this segment\" class=\"wp-image-39320\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-1.png 1261w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-1-300x112.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-1-1024x381.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-1-768x286.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-1-624x232.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-1-600x223.png 600w\" sizes=\"auto, (max-width: 1261px) 100vw, 1261px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Important note:<\/strong> You can group people by different categories like where they live or how old they are, but only if you&#8217;ve gathered that info from them.<\/p>\n\n\n\n<p>For instance: If you didn&#8217;t ask where your subscribers are from, you can&#8217;t sort them by country at first. But with Mailchimp, you can guess where they&#8217;re from after sending some emails using the &#8216;predicted&#8217; feature.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"665\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-1.png\" alt=\"Predicted Location In segment\" class=\"wp-image-39321\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-1.png 1206w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-1-300x165.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-1-1024x565.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-1-768x423.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-1-254x140.png 254w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-1-624x344.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-1-600x331.png 600w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1223\" height=\"656\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-1.png\" alt=\"Predicted Age In segment\" class=\"wp-image-39322\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-1.png 1223w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-1-300x161.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-1-1024x549.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-1-768x412.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-1-261x140.png 261w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-1-624x335.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-1-600x322.png 600w\" sizes=\"auto, (max-width: 1223px) 100vw, 1223px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"behavior\">Segmentation by Behavior<\/h2>\n\n\n\n<p>Customer behavior segments require e-commerce data in your account from version 3.0 of Mailchimp API. This data can come from integrations like Mailchimp for Magento, Mailchimp for BigCommerce, or a custom API 3.0 integration.<\/p>\n\n\n\n<p>This approach goes beyond just splitting people by basic details like age or location. Instead, it delves into how people behave when they shop. It means examining what they buy, how often they buy it, and why they make those purchases.&nbsp;<\/p>\n\n\n\n<p>For instance, someone who regularly makes small purchases needs different messages than someone who only buys big items occasionally. This is because their needs and reasons for buying are different. With behavioral segmentation, your message is crafted to reach customers when they&#8217;re most likely to make a purchase.&nbsp;<\/p>\n\n\n\n<p>Examples of these groups include potential buyers, first-time purchasers, regular customers, and those who&#8217;ve switched to a different brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmentation by Engagement<\/h2>\n\n\n\n<p>Create segments based on how subscribed email contacts have interacted with your emails. For example, use a combination of segmenting criteria to target contacts who were sent recent emails but didn&#8217;t open them.<\/p>\n\n\n\n<p>Here are some examples of how email interaction segments work.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Email interaction<\/strong>&nbsp;|&nbsp;<strong>did not open<\/strong>&nbsp;|&nbsp;<strong>Any of the Last 5 Campaigns<\/strong><\/li><\/ul>\n\n\n\n<p>Subscribed email contacts who did not open 1 or more of your last 5 emails<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Email interaction<\/strong>&nbsp;|&nbsp;<strong>did not open<\/strong>&nbsp;|&nbsp;<strong>All of the Last 5 Campaigns<\/strong><\/li><\/ul>\n\n\n\n<p>Subscribed email contacts who opened none of your last 5 emails<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Email interaction<\/strong>&nbsp;|&nbsp;<strong>opened<\/strong>&nbsp;|&nbsp;<strong>Any of the Last 5 Campaigns<\/strong><\/li><\/ul>\n\n\n\n<p>Subscribed email contacts who opened 1 or more of your last 5 emails<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Email interaction<\/strong>&nbsp;|&nbsp;<strong>opened<\/strong>&nbsp;|&nbsp;<strong>All of the Last 5 Campaigns<\/strong><\/li><\/ul>\n\n\n\n<p>Subscribed email contacts who opened all of your last 5 email<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1446\" height=\"465\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-5.png\" alt=\"Segmentation by Behavior\" class=\"wp-image-39323\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-5.png 1446w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-5-300x96.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-5-1024x329.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-5-768x247.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-5-624x201.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-5-600x193.png 600w\" sizes=\"auto, (max-width: 1446px) 100vw, 1446px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1413\" height=\"605\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-9.png\" alt=\"Segmentation by Behavior\" class=\"wp-image-39324\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-9.png 1413w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-9-300x128.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-9-1024x438.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-9-768x329.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-9-624x267.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-9-600x257.png 600w\" sizes=\"auto, (max-width: 1413px) 100vw, 1413px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"interest\">Segmentation by Interest<\/h2>\n\n\n\n<p>Everyone has unique interests, from the things they find visually appealing to the activities they love. By targeting customers according to these interests, you can divide your audience effectively and tailor your messages accordingly.&nbsp;<\/p>\n\n\n\n<p>For instance, if many of your customers are passionate about a specific sport or team, you can design personalized and captivating ads for them. You can also segment your audience based on their preferred aesthetic, whether it&#8217;s a sleek, contemporary style or a classic, traditional one.<\/p>\n\n\n\n<p><strong>Note<\/strong>: To aim your messages directly at specific interests, you&#8217;ve got to have those interests saved in your audience list. Alternatively, you can link up your store to gather that info and target your audience based on it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"journey\">Segmentation by Buyer Journey<\/h2>\n\n\n\n<p>With this strategy, you customize your messages according to where your customer is in their buying process.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re not familiar, the buyer&#8217;s journey typically consists of three stages: awareness, consideration, and decision. At the start of their journey, a buyer might only be realizing they have a problem to solve. But toward the end, they already know what they want and are ready to decide.&nbsp;<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-25198 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/03\/5.jpg\" class=\"attachment-full size-full\" alt=\"Need help with the design and coding of your emails?\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/03\/5.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/03\/5-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/03\/5-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/03\/5-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p>Instead of sending everyone the same message, segmentation allows you to address each buyer&#8217;s unique needs and address any questions they might have.<\/p>\n\n\n\n<p><strong>Read more<\/strong>: <a href=\"https:\/\/email.uplers.com\/blog\/email-segmentation-recipe-great-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Leverage Email Segmentation To Maintain Customer Relationship?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Launching\">Launch Your Campaign<\/h2>\n\n\n\n<p>Now that you&#8217;ve saved your segment, you can customize your email campaigns to reach this particular audience group. Create personalized messages that connect with their interests and preferences to boost interaction and increase conversions.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"525\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-8.png\" alt=\"Launch Your Campaign\" class=\"wp-image-39325\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-8.png 1206w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-8-300x131.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-8-1024x446.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-8-768x334.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-8-624x272.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-8-600x261.png 600w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Hire A Mailchimp Pro Partner for Your Next Campaign!<\/h2>\n\n\n\n<p>Mastering audience segmentation on Mailchimp is key to delivering targeted and relevant content to your subscribers.&nbsp;<\/p>\n\n\n\n<p>We are a team of dedicated Mailchimp email pros, developers, campaign managers, automation experts, and migration specialists.&nbsp;<\/p>\n\n\n\n<p>Looking to launch a new email campaign? Learn how to <a href=\"https:\/\/email.uplers.com\/mailchimp-experts-developer\/\" target=\"_blank\" rel=\"noreferrer noopener\">choose the right Mailchimp experts<\/a>. Or, get in touch with our Mailchimp crew right away, and make a date with success!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segmentation is to email, as sorting is to laundry. In this concise guide, our experts delineate the process of email segmentation in Mailchimp.<\/p>\n","protected":false},"author":88,"featured_media":39327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1258],"tags":[1314],"class_list":["post-39311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-campaign-management","tag-mailchimp-audience-segmentation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Maximize Email ROI with Mailchimp Audience Segmentation<\/title>\n<meta name=\"description\" content=\"Master Mailchimp segmentation to target demographics, behavior, interests and buyer journey. Optimize your campaigns and elevate your email marketing game now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/maximize-email-roi-with-mailchimp-audience-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Maximize Email ROI with Mailchimp Audience Segmentation\" \/>\n<meta property=\"og:description\" content=\"Master Mailchimp segmentation to target demographics, behavior, interests and buyer journey. Optimize your campaigns and elevate your email marketing game now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/maximize-email-roi-with-mailchimp-audience-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-26T09:48:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T12:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/Email-uplers-Blog-feature-img-Segment-Like-a-Pro-Mastering-MailChimps-Audience-Segmentation-for-Better-Results-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rudra Tibak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rudra Tibak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/maximize-email-roi-with-mailchimp-audience-segmentation\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/maximize-email-roi-with-mailchimp-audience-segmentation\/\",\"name\":\"How To Maximize Email ROI with Mailchimp Audience Segmentation\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/maximize-email-roi-with-mailchimp-audience-segmentation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/maximize-email-roi-with-mailchimp-audience-segmentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/Email-uplers-Blog-feature-img-Segment-Like-a-Pro-Mastering-MailChimps-Audience-Segmentation-for-Better-Results.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/6ce26e1bc9ed055f7f53f4601ac50747\"},\"description\":\"Master Mailchimp segmentation to target demographics, behavior, interests and buyer journey. 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