{"id":39357,"date":"2024-04-30T16:13:44","date_gmt":"2024-04-30T10:43:44","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=39357"},"modified":"2024-05-16T16:55:02","modified_gmt":"2024-05-16T11:25:02","slug":"real-estate-landing-page-examples","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/real-estate-landing-page-examples\/","title":{"rendered":"5 Bounce-proof Real Estate Landing Pages Examples"},"content":{"rendered":"\n<p>Forget that you\u2019re a realtor for a while, and put yourself in the shoes of your prospect. Now think: what\u2019s the most important thing you\u2019d be looking for in a realtor? That they should be <em>well-informed<\/em>, right?&nbsp;<\/p>\n\n\n\n<p>Your prospects may differ in their interests. Someone may want to buy\/sell their home; while another may need help with office spaces, warehouses, etc. In all events, as a realtor, you\u2019re expected to give them the right <em>information<\/em>.<\/p>\n\n\n\n<p>But you may have all the information, and yet lack the funnel to direct it to those in need of information. Being informed and being able to inform \u2013 bridging the gap between the two often requires a calculated leap rather than a mere stepping-over.&nbsp; And this is where real estate landing pages prove useful.<\/p>\n\n\n\n<p>A proper landing page informs and educates. By the end of this post, you\u2019ll know what exactly such a landing page looks like and consists of.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#landing\">What is a landing page in real estate?<br \/><\/a><\/li><li><a href=\"#examples\">5 real estate landing page examples<br \/><\/a><\/li><li><a href=\"#design\">Real estate landing page design best practices<br \/><\/a><\/li><li><a href=\"#development\">Real estate landing page development best practices<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"landing\">What Is A Landing Page in Real Estate?<\/h2>\n\n\n\n<p>A real estate landing page is a web page that visitors \u201cland on\u201d upon clicking an ad or a specific SERP result for your business.&nbsp;<\/p>\n\n\n\n<p>Now, a landing page need not be your website\u2019s homepage. <strong>All homepages may be landing pages, but not all landing pages are homepages.<\/strong> Unlike a homepage, a landing page is dedicated to a single goal.&nbsp;<\/p>\n\n\n\n<p>The first result for Zillow below redirects the user to Zillow\u2019s homepage. The URLs further down are dedicated landing pages for specific search queries.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"661\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-2.png\" alt=\"First result for Zillow\n\" class=\"wp-image-39358\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-2.png 970w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-2-300x204.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-2-768x523.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-2-205x140.png 205w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-2-624x425.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image14-2-600x409.png 600w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/figure><\/div>\n\n\n\n<p>For more related information, read: <a href=\"https:\/\/email.uplers.com\/blog\/deciphering-the-thin-line-between-landing-pages-and-microsites\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Thin Line between Landing Pages and Microsites<\/a>.<\/p>\n\n\n\n<p>Now that you know the difference between a homepage and a landing page, over to the real estate landing pages examples!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">1. Trulia<\/h2>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1221\" height=\"602\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/trulia-1.png\" alt=\"Trulia\u2019s landing page\n\" class=\"wp-image-39375\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/trulia-1.png 1221w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/trulia-1-300x148.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/trulia-1-1024x505.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/trulia-1-768x379.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/trulia-1-284x140.png 284w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/trulia-1-624x308.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/trulia-1-600x296.png 600w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/><\/figure><\/div>\n\n\n\n<p>Trulia\u2019s landing page above the fold uses minimal content and sleek design to eliminate viewing distractions. Look at the use of white space in the hero section; it draws attention to the midpoint of the banner where the action is.&nbsp;<\/p>\n\n\n\n<p>Below the fold, the page provides information on newly listed rentals in Phoenix, how Trulia can help with renting or buying homes, etc. The second search bar right below the static carousel allows the user to search without having to scroll back to the top again. This eliminates an extra step, minimizing effort.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1916\" height=\"775\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-4.png\" alt=\"Trulia\u2019s landing page\" class=\"wp-image-39361\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-4.png 1916w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-4-300x121.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-4-1024x414.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-4-768x311.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-4-1536x621.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-4-624x252.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image11-4-600x243.png 600w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\" \/><\/figure><\/div>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-28479 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/2-1.jpg\" class=\"attachment-full size-full\" alt=\"We design and code flawless preference landing pages\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/2-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/2-1-300x83.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/2-1-768x211.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/2-1-624x172.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Beycome<\/h2>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1897\" height=\"918\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2.png\" alt=\"Beycome\u2019s landing page\" class=\"wp-image-39362\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2.png 1897w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2-300x145.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2-1024x496.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2-768x372.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2-1536x743.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2-289x140.png 289w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2-624x302.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image12-2-600x290.png 600w\" sizes=\"auto, (max-width: 1897px) 100vw, 1897px\" \/><\/figure><\/div>\n\n\n\n<p>Beycome\u2019s dedicated landing page for explaining how the buying\/selling\/renting process works deploys a directional strategy. The hero section does not contain the information the user\u2019s looking for. But the content points to the details below the fold. (Don\u2019t miss the chatbox, which is helpful to keep for more urgent visitors.)<\/p>\n\n\n\n<p>As you scroll further down, you can see the process explained. Note the caret on the right of the landing page. No matter where you are on the page, clicking on the caret will zip you back to the top, eliminating scrolling. Both that and the chatbox are outside the navigational hierarchy. All this is to make the page user-friendly.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1915\" height=\"889\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-8.png\" alt=\"Beycome\u2019s process\" class=\"wp-image-39363\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-8.png 1915w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-8-300x140.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-8-1024x475.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-8-768x357.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-8-1536x713.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-8-624x290.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image5-8-600x279.png 600w\" sizes=\"auto, (max-width: 1915px) 100vw, 1915px\" \/><\/figure><\/div>\n\n\n\n<p>But there\u2019s more. Further down the page, Beycome has provided more information, along with social proof and customer testimonials.&nbsp;<\/p>\n\n\n\n<p>Evidently, the focus is on preventing confusion, and building trust \u2013 a sine qua non for success in real estate.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"901\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11.png\" alt=\"Beycome\u2019s social proof and customer testimonials\" class=\"wp-image-39364\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11.png 1920w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11-300x141.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11-1024x481.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11-768x360.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11-1536x721.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11-298x140.png 298w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11-624x293.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image1-11-600x282.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"892\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-10.png\" alt=\"Beycome\u2019s social proof and customer testimonials\" class=\"wp-image-39365\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-10.png 1920w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-10-300x140.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-10-1024x476.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-10-768x357.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-10-1536x714.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-10-624x290.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image2-10-600x279.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. S&amp;P Global<\/h2>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1893\" height=\"894\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2.png\" alt=\"S&amp;P Global\u2019s  landing page\n\" class=\"wp-image-39366\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2.png 1893w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2-300x142.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2-1024x484.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2-768x363.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2-1536x725.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2-296x140.png 296w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2-624x295.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image13-2-600x283.png 600w\" sizes=\"auto, (max-width: 1893px) 100vw, 1893px\" \/><\/figure><\/div>\n\n\n\n<p>The first role of a proper landing page is to inform. S&amp;P Global\u2019s Summary informs the visitor what the page is about. Further down, the page lists the featured speakers, along with their headshots and designations. But the most important part of the landing page is the signup form. Here it is in full view.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"849\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-7.png\" alt=\"S&amp;P Global\u2019s  landing page\" class=\"wp-image-39367\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-7.png 1920w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-7-300x133.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-7-1024x453.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-7-768x340.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-7-1536x679.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-7-624x276.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image8-7-600x265.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p>A landing page is used for capturing leads. The signup form will capture relevant information about leads, thereby activating the marketing funnel. Once prospects enter the funnel, S&amp;P Global will send out emails in an effort to engage and potentially convert the webinar attendees.&nbsp;<\/p>\n\n\n\n<p>Note the checkbox at the foot of the signup form. By sending promotional emails and emails containing real-estate highlights and event invites, S&amp;P Global will try to lead the subscribers down the various stages of the funnel.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Apartments.com<\/h2>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1883\" height=\"814\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-6.png\" alt=\"Apartments.com\u2019s landing page\" class=\"wp-image-39368\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-6.png 1883w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-6-300x130.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-6-1024x443.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-6-768x332.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-6-1536x664.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-6-624x270.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image6-6-600x259.png 600w\" sizes=\"auto, (max-width: 1883px) 100vw, 1883px\" \/><\/figure><\/div>\n\n\n\n<p>Apartments.com\u2019s landing page for property listing is a banner for minimalism. The brand provides relevant information below the fold in the Z-pattern. The Z-pattern is how users scan web pages. So placing key information in the expected zones can improve readability and user experience.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1913\" height=\"892\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-9.png\" alt=\"Apartments.com\u2019s Z-pattern\" class=\"wp-image-39369\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-9.png 1913w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-9-300x140.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-9-1024x477.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-9-768x358.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-9-1536x716.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-9-624x291.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image3-9-600x280.png 600w\" sizes=\"auto, (max-width: 1913px) 100vw, 1913px\" \/><\/figure><\/div>\n\n\n\n<p>Like Beycome, Apartments.com offers social proof, followed by more information related to advertising properties on the rental network.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1904\" height=\"865\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-11.png\" alt=\"Apartments.com\u2019s social proof \" class=\"wp-image-39370\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-11.png 1904w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-11-300x136.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-11-1024x465.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-11-768x349.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-11-1536x698.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-11-624x283.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image4-11-600x273.png 600w\" sizes=\"auto, (max-width: 1904px) 100vw, 1904px\" \/><\/figure><\/div>\n\n\n\n<p>Further down, there\u2019s a FAQ section, ending with additional resources. Once again, informing and educating prospects is the overarching goal of the landing page.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"904\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6.png\" alt=\"Apartments.com\u2019s FAQ section\" class=\"wp-image-39371\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6.png 1710w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6-300x159.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6-1024x541.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6-768x406.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6-1536x812.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6-265x140.png 265w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6-624x330.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/image9-6-600x317.png 600w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. HotPads<\/h2>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"856\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/04\/New-GIF.gif\" alt=\"HotPads landing page\" class=\"wp-image-39372\"\/><\/figure><\/div>\n\n\n\n<p>Our last example is a homepage that may double as a landing page.&nbsp;<\/p>\n\n\n\n<p>HotPads uses a humble GIF to add to the viewing experience. Helpfully, the visitor can pause the GIF if they find it intrusive. Interestingly, unlike a typical homepage, HotPads\u2019 homepage is neither hectic nor does it have trust signals.<\/p>\n\n\n\n<p>This could be because HotPads is part of Zillow Group. The need for adding social proof and customer reviews may not have been essential.<\/p>\n\n\n\n<p>Another reason might be that the homepage was intended to be a landing page. It\u2019s short, and very search-query-focused. Apart from the search bars, there\u2019s nothing by way of direct on-page information, prioritizing user intent over extensive gumph. The page is clean, minimalistic, and directed.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design\">Real Estate Landing Page Design Best Practices<\/h2>\n\n\n\n<p>You can create your first landing page on a landing page builder. There are various LP builders out there, furnished with templates and code-free functionality.&nbsp;<\/p>\n\n\n\n<p>That being said, it is helpful to have an idea of what goes into designing and developing landing pages from scratch. Besides, if your LP needs are complex, you may not find builders that answer to advanced requirements.&nbsp;&nbsp;<\/p>\n\n\n\n<p>When <a href=\"https:\/\/email.uplers.com\/blog\/how-to-set-up-a-real-estate-drip-campaign\/\">designing a real estate landing page<\/a>, keep the following in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Identify your target audience<\/strong>: The landing pages we explored so far were designed keeping the user in mind. With a similar approach, designing can be less hectic and more focused and compact.<br \/><\/li><li><strong>Compose a short, compelling headline<\/strong>: The primary and secondary headings should not be longer than a sentence. Your words should capture the user query.<br \/><\/li><li><strong>Use simple, engaging visuals<\/strong>: Because a landing page is primarily about informing and converting users, balance it with simple but engaging visuals.<br \/><\/li><li><strong>Ensure responsive design<\/strong>: Your design should be device-optimized. <a href=\"https:\/\/www.linkedin.com\/pulse\/digital-marketing-real-estate-key-statistics-insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">58% of real estate website visits<\/a> come from mobile.<br \/><\/li><li><strong>Strategic CTA placement<\/strong>: Place one relevant CTA button above the fold. Try to repeat the same CTA across the page since the latter serves a single purpose. This will also minimize scrolling.&nbsp;<\/li><\/ul>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-26941 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/07\/5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/07\/5.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/07\/5-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/07\/5-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/07\/5-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"development\">Real Estate Landing Page Development Best Practices<\/h2>\n\n\n\n<p>Development is a different ball game altogether. A well-designed but poorly-developed landing page won\u2019t convert visitors. So you better jot these down:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Leverage effective schema markup<\/strong>: Implement relevant schema markup to your landing page code, enabling search engines to better understand your content.<br \/><\/li><li><strong>Minify landing page assets<\/strong>: Reduce file sizes of images, CSS, and JavaScript for faster loading times. <strong>Learn more<\/strong>: <a href=\"https:\/\/email.uplers.com\/blog\/how-to-increase-the-loading-speed-of-your-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Tips to Improve Landing Page Loading Speed<\/a><br \/><\/li><li><strong>Enable browser caching<\/strong>: This reduces server load and speeds up later visits by the same user. It\u2019s faster to retrieve information from your hard drive than from a server.<br \/><\/li><li><strong>Enable lazy loading<\/strong>: For longer landing pages, prioritize lazy loading. Instead of loading the entire page at once, the browser loads the page progressively according to how the viewer scans the page.<br \/><\/li><li><strong>Utilize a CDN<\/strong>: Today, almost all websites rely on a Content Delivery Network to serve landing pages from geographically-distributed servers. Why? A CDN reduces delivery delay for users from different locations.<br \/><\/li><li><strong>Server-side rendering (SSR)<\/strong>: If your landing page is complex with heavy client-side scripting, use SSR to help search engines properly crawl and index the content.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Create Responsive Landing Pages with Email Uplers!<\/h2>\n\n\n\n<p>Whether you want to turn your design into a custom landing page or start from scratch, feel free to get in touch with our <a href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom landing page design experts<\/a>. Just share your design brief, and we\u2019ll turn it into a responsive, conversion-friendly landing page.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your distinction as a realtor is only so valuable without a landing page to breathe life into it. Learn what a real real estate LP looks like.<\/p>\n","protected":false},"author":78,"featured_media":39373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1315],"class_list":["post-39357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-real-estate-landing-page-examples"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 winning real estate landing page examples<\/title>\n<meta name=\"description\" content=\"Learn the art of creating irresistible real estate landing pages with our showcase of 5 standout examples. 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