{"id":39586,"date":"2024-05-20T18:45:35","date_gmt":"2024-05-20T13:15:35","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=39586"},"modified":"2024-06-19T17:34:58","modified_gmt":"2024-06-19T12:04:58","slug":"enable-amp-braze-dynamic-email-campaigns","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/enable-amp-braze-dynamic-email-campaigns\/","title":{"rendered":"How to Enable AMP in Braze for Dynamic Email Campaigns"},"content":{"rendered":"\n<p>The initial jog for <a href=\"https:\/\/blogs.oracle.com\/marketingcloud\/post\/amp-for-email-the-pros-and-cons-for-marketers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMP-enabled emails may have dulled<\/a>. The pandemic already drew marketers\u2019 attention away from experimenting with fancy emails. Add to that Google\u2019s curious insistence on the AMP standard being a standalone application, unrelated to its parent founder, which might have caused a promotional trough.&nbsp;<\/p>\n\n\n\n<p>More significantly, the incredibly low support for AMP emails in the US and Europe has pushed the standard to relative obscurity. Since consumers are yet to be fully trained to experience AMP emails, there hasn\u2019t been any solid sense of loss among marketers. Most marketers are happy to include standard interactive features into their emails, such as hamburger menus, hotspots, games, toggles, tabs, etc.<\/p>\n\n\n\n<p>But all\u2019s not lost! Quite a number of ESPs do support AMP technology. In this how-to guide, you will learn how to enable AMP in <a href=\"https:\/\/email.uplers.com\/braze-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Braze<\/a>, one of the leading ESPs and customer management platforms in the market today. Let\u2019s get going!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#AMP\">What is AMP?<br \/><\/a><\/li><li><a href=\"#Enabling\">Enabling AMP on Braze<\/a><ul><li><a href=\"#Create\">Create an AMP email<\/a><\/li><li><a href=\"#Test\">Test your AMP code<\/a><\/li><li><a href=\"#Send\">Send a test email in Braze<\/a><\/li><li><a href=\"#Submit\">Submit the Google registration form<\/a><\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"AMP\"><strong>What is AMP?<\/strong><\/h2>\n\n\n\n<p>Launched by <a href=\"https:\/\/www.blog.google\/products\/gmail\/take-action-and-stay-up-to-date-with-dynamic-email-in-gmail\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google in 2019<\/a>, AMP (Accelerated Mobile Pages) is an open source HTML framework developed by the AMP Open Source Project.&nbsp;<\/p>\n\n\n\n<p>AMP enhances the performance and user experience of mobile web content by simplifying code and enabling near-instant loading. It achieves this by compressing large files and loading only essential elements required to display a webpage.&nbsp;<\/p>\n\n\n\n<p>There are four types of AMP: AMP websites, Web Stories, AMP ads, and AMP emails.&nbsp;<\/p>\n\n\n\n<p>In the context of email marketing, AMP allows marketers to create dynamic and interactive emails, featuring elements such as carousels, accordions, drop-down menus, forms, etc. The goal is to bring app-like functionality within emails. Here\u2019s an example of an AMP-powered email. (<strong>Note: <\/strong><strong>\u26a1 is the standard sign of an AMP email<\/strong>)<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-37332 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/braze-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"240\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Get-your-Braze-email-marketing-requirements-catered-to-by-our-seasoned-team-1.jpg\" class=\"attachment-full size-full\" alt=\"Braze-email marketing\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Get-your-Braze-email-marketing-requirements-catered-to-by-our-seasoned-team-1.jpg 1000w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Get-your-Braze-email-marketing-requirements-catered-to-by-our-seasoned-team-1-300x72.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Get-your-Braze-email-marketing-requirements-catered-to-by-our-seasoned-team-1-768x184.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Get-your-Braze-email-marketing-requirements-catered-to-by-our-seasoned-team-1-624x150.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Get-your-Braze-email-marketing-requirements-catered-to-by-our-seasoned-team-1-600x144.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image11-1024x631.gif\" alt=\"AMP \" class=\"wp-image-39587\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image11-1024x631.gif 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image11-300x185.gif 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image11-768x473.gif 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image11-227x140.gif 227w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image11-624x384.gif 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image11-600x370.gif 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Currently, the following email clients support AMP technology:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gmail<br \/><\/li><li>FairEmail<br \/><\/li><li>Mail.ru<br \/><\/li><li>Yahoo Mail&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>Feel free to <a href=\"https:\/\/amp.dev\/support\/faq\/email-support\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">go through the full list<\/a> of supported email clients, platforms, and email providers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Enabling\"><strong>Enabling AMP on Braze&nbsp;<\/strong><\/h2>\n\n\n\n<p>Once you&#8217;re ready to deploy your dynamic emails to your audience, it\u2019s essential to register each sender email address with Google. Registration is a one-time process, even if your email content evolves or if the same sender address serves other purposes in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Create\">1. <strong>Create an AMP email<\/strong><\/h2>\n\n\n\n<p>Creating an AMP email involves meeting certain core requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To comply with AMP standards, AMP emails need to be clearly identified by including either \u26a14email or amp4email in the HTML tag.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>The &lt;head&gt; tag must also contain a &lt;script&gt; tag that loads the AMP runtime. &lt;script async src=&#8221;<a href=\"https:\/\/cdn.ampproject.org\/v0.js\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/cdn.ampproject.org\/v0.js<\/a>&#8220;&gt;&lt;\/script&gt;<br \/><\/li><li>A CSS boilerplate to initially hide the content until AMP is loaded: &lt;style amp4email-boilerplate&gt;body{visibility:hidden}&lt;\/style&gt;&nbsp;<\/li><\/ul>\n\n\n\n<p>This code sets the visibility of the body element to hidden, ensuring that the content remains hidden until the AMP components are fully loaded.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To add AMP to your emails, you&#8217;ll need to introduce a new MIME part with the content type of text\/x-amp-html. This AMP MIME part should be nested under a multipart\/alternative node and coexist with the existing text\/html or text\/plain parts. This setup guarantees that the email message renders correctly across all clients.<\/li><\/ul>\n\n\n\n<p>The below example shows the minimum markup required to make an email a valid AMP email.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"488\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14-1.png\" alt=\"AMP code\" class=\"wp-image-39589\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14-1.png 985w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14-1-300x149.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14-1-768x380.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14-1-283x140.png 283w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14-1-624x309.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image14-1-600x297.png 600w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Test\">2. <strong>Test your AMP code<\/strong><\/h2>\n\n\n\n<p>Having created your AMP email, you need to test the AMP code.&nbsp;<br \/>You can check the validity of your AMP code either on <a href=\"https:\/\/playground.amp.dev\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMP Playground <\/a>or on <a href=\"https:\/\/developers.google.com\/gmail\/ampemail\/testing-dynamic-email#:~:text=Use%20Gmail's%20AMP%20for%20Email,email%20and%20click%20Developer%20settings.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gmail AMP for Email Playground<\/a>. Below is a screenshot of our AMP code being tested on AMP Playground.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-7-1024x339.png\" alt=\"AMP Playground\" class=\"wp-image-39590\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-7-1024x339.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-7-300x99.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-7-768x254.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-7-1536x509.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-7-624x207.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-7-600x199.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image2-7.png 1917w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>You can insert or paste your AMP code into the Playground and verify it. If there are any errors in the code, the page will display them at the top and provide suggestions on what might be missing or mistaken, similar to the preview shown below.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"377\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-6-1024x377.png\" alt=\"Verify AMP Playground\" class=\"wp-image-39591\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-6-1024x377.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-6-300x110.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-6-768x283.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-6-1536x565.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-6-624x230.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-6-600x221.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image3-6.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Gmail AMP for Email Playground works similarly. You can use the Gmail Playground to insert or paste your code for validation. If your code is correct, the validation status will show &#8220;PASS&#8221; as the following screenshot shows.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-7-1024x436.png\" alt=\"Gmail AMP for Email Playground\" class=\"wp-image-39592\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-7-1024x436.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-7-300x128.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-7-768x327.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-7-1536x655.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-7-624x266.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-7-600x256.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image7-7.png 1915w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>If there are errors, it will display a &#8220;FAIL&#8221; result along with a suggestion message as shown below.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1893\" height=\"717\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image6-6.png\" alt=\"Error in Gmail AMP for Email Playground\" class=\"wp-image-39593\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image6-6.png 1893w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image6-6-600x227.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image6-6-768x291.png 768w\" sizes=\"auto, (max-width: 1893px) 100vw, 1893px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Send\">3. <strong>Send a test email in Braze<\/strong><\/h2>\n\n\n\n<p>This step involves sending a production-ready AMP email. The registration process requires sending a test AMP email for approval.&nbsp;<\/p>\n\n\n\n<p>You need to meet the following requirements to register successfully:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Emails should include a fallback MIME part with &#8220;text\/html&#8221; content type. This part is displayed in cases where dynamic email is disabled, ensuring consistent delivery of content to all users.<br \/><\/li><li>Comply with all client-specific sender standards.<br \/><\/li><li>You must authenticate the emails using SPF, DKIM and DMARC.<br \/><\/li><li>Ensure that you have reviewed AMP for Email best practices.<br \/><\/li><li>Your email should be error-free. (<a href=\"#Test\">Refer to the previous section<\/a>)<br \/><\/li><li>Make sure to send a genuine production email. Avoid sending emails with just &#8220;Hello world&#8221; or blank content.<br \/><\/li><li>Ensure that the subject line is appropriate and avoids placeholder strings such as {name} and {count}, as well as test strings like [Test], [Proof mail], and [Sample], both in the subject line and the body of the email.<\/li><\/ul>\n\n\n\n<p>Once you&#8217;ve confirmed the above points, send a production-ready AMP email from Braze to the following email addresses:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"mailto:ampverification@yahoo.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ampverification@yahoo.com<br \/><\/a><\/li><li><a href=\"mailto:postmaster_amp@corp.mail.ru\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">postmaster_amp@corp.mail.ru<br \/><\/a><\/li><li><a href=\"mailto:ampforemail.whitelisting@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ampforemail.whitelisting@gmail.com<\/a><\/li><\/ul>\n\n\n\n<p>Time to send the test email from Braze Editor! Follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Log in to your Braze account<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image16-1024x444.png\" alt=\"Log in to your Braze account\" class=\"wp-image-39594\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image16-1024x444.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image16-300x130.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image16-768x333.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image16-1536x667.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image16-624x271.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image16-600x260.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image16.png 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Go to <strong>Template<\/strong>. Select <strong>Email Templates&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13-1-1024x409.png\" alt=\"Select Email Templates from  Braze account\" class=\"wp-image-39595\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13-1-1024x409.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13-1-300x120.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13-1-768x307.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13-1-1536x614.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13-1-624x249.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13-1-600x240.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image13-1.png 1890w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Select <strong>HTML Editor<\/strong>. Click <strong>+ Create HTML Template<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-5-1024x398.png\" alt=\"Create HTML Template\" class=\"wp-image-39597\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-5-1024x398.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-5-300x117.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-5-768x299.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-5-1536x597.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-5-624x243.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-5-600x233.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image8-5.png 1905w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-5-1024x370.png\" alt=\"Create HTML Template\" class=\"wp-image-39598\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-5-1024x370.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-5-300x108.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-5-768x278.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-5-1536x555.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-5-624x226.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-5-600x217.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image5-5.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Add the template name and subject line<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7-1024x484.png\" alt=\"Add the template name and subject line\n\" class=\"wp-image-39599\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7-1024x484.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7-300x142.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7-768x363.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7-1536x727.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7-296x140.png 296w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7-624x295.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7-600x284.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image1-7.png 1613w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Click <strong>Edit Email Body<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2-1024x491.png\" alt=\"Edit Email Body\" class=\"wp-image-39600\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2-1024x491.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2-300x144.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2-768x368.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2-1536x737.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2-292x140.png 292w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2-624x299.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2-600x288.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image10-2.png 1593w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>In the &#8216;HTML&#8217; tab, add your HTML version of the AMP email<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"244\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-3-1024x244.png\" alt=\"Add HTML version of the AMP email\n\" class=\"wp-image-39603\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-3-1024x244.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-3-300x72.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-3-768x183.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-3-1536x367.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-3-624x149.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-3-600x143.png 600w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image9-3.png 1911w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Click &#8216;<strong>More<\/strong>&#8216; and select the <strong>&#8216;AMP<\/strong>&#8216; option. In the AMP tab, add your production-ready AMP code&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1729\" height=\"357\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15-1.jpg\" alt=\"Click AMP Option\" class=\"wp-image-39607\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15-1.jpg 1729w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15-1-300x62.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15-1-1024x211.jpg 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15-1-768x159.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15-1-1536x317.jpg 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15-1-624x129.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image15-1-600x124.jpg 600w\" sizes=\"auto, (max-width: 1729px) 100vw, 1729px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Send the test email. For that, go to <strong>Preview &amp; Test<\/strong>.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"446\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image12-4.png\" alt=\"Preview &amp; Test\" class=\"wp-image-39605\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image12-4.png 1096w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image12-4-300x122.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image12-4-1024x417.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image12-4-768x313.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image12-4-624x254.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image12-4-600x244.png 600w\" sizes=\"auto, (max-width: 1096px) 100vw, 1096px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Select <strong>Test Send<\/strong>. Add email ID in the second box &#8211; \u2018Add individual users\u2019, and click <strong>\u2018Send Test\u2019<\/strong>.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1669\" height=\"741\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-6.png\" alt=\"Send Test\" class=\"wp-image-39606\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-6.png 1669w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-6-300x133.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-6-1024x455.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-6-768x341.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-6-1536x682.png 1536w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-6-624x277.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/image4-6-600x266.png 600w\" sizes=\"auto, (max-width: 1669px) 100vw, 1669px\" \/><\/figure><\/div>\n\n\n\n<p>Send the email directly instead of forwarding it. When emails are forwarded in Gmail, AMP MIME parts are removed.&nbsp;<\/p>\n\n\n\n<p>Registration works on a per-sender-email-address basis. If you intend to register multiple sender email addresses, each address must be registered individually, and each must send its own production-quality email for approval.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-34801 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"290\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/4.jpg\" class=\"attachment-full size-full\" alt=\"email campaign management\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/4.jpg 1000w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/4-300x87.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/4-768x223.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/01\/4-624x181.jpg 624w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Submit\">4. <strong>Submit the Google registration form<\/strong><\/h2>\n\n\n\n<p>Sender registration is necessary for <a href=\"https:\/\/email.uplers.com\/blog\/amp-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">email clients to display AMP emails to users.<\/a> You need to fill the AMP for Email: Sender Registration form. This single form is sufficient to be allowlisted for sending AMP emails across all supporting email clients. You only need to submit this form once for any domain you wish to register.<\/p>\n\n\n\n<p>Remember, this is the most important step. Note also that Google will reject your registration application if you don&#8217;t send an email for review.&nbsp;<\/p>\n\n\n\n<p>After sending a test email and completing the Google registration form, you should expect to wait approximately five days for a response. In most cases, responses are received within five working days. Once Gmail has accepted your registration, you can start including AMP email content in your Braze email campaigns.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Food for thought?<\/strong><\/h2>\n\n\n\n<p>Implementing AMP for email is not easy. For one thing, not many brands use it for reasons already discussed. Second, configuring it for a particular ESP can be a complex process, requiring significant development resources.&nbsp;<\/p>\n\n\n\n<p>All that said, with ESPs like Braze, and a strong development team at your disposal, you can successfully implement AMP for email. From product selections to appointment bookings, AMP technology is the blend of app and web experiences in email.&nbsp;<\/p>\n\n\n\n<p>The future of AMP for email remains to be seen. In the meanwhile, if you want to bring more engaging experiences to your subscribers\u2019 inboxes, get in touch with our <a href=\"https:\/\/email.uplers.com\/braze-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Braze-certified experts<\/a> today for a free consultation.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t give up on AMP for emails just yet. There&#8217;s room for it in a number of ESPs and email clients. Learn how to implement it successfully. <\/p>\n","protected":false},"author":89,"featured_media":39608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-39586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Step-by-Step Guide to Enabling AMP in Braze for Dynamic Email Campaigns<\/title>\n<meta name=\"description\" content=\"Learn how to enable AMP in Braze to create dynamic and interactive emails. Follow our detailed guide to enhance your email marketing with AMP technology, from setup to Google registration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/enable-amp-braze-dynamic-email-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step-by-Step Guide to Enabling AMP in Braze for Dynamic Email Campaigns\" \/>\n<meta property=\"og:description\" content=\"Learn how to enable AMP in Braze to create dynamic and interactive emails. Follow our detailed guide to enhance your email marketing with AMP technology, from setup to Google registration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/enable-amp-braze-dynamic-email-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-20T13:15:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T12:04:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/EU-blog-feature-image-How-to-Enable-AMP-in-Braze-for-Dynamic-Email-Campaigns-540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kanchan Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kanchan Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/enable-amp-braze-dynamic-email-campaigns\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/enable-amp-braze-dynamic-email-campaigns\/\",\"name\":\"Step-by-Step Guide to Enabling AMP in Braze for Dynamic Email Campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/enable-amp-braze-dynamic-email-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/enable-amp-braze-dynamic-email-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/05\/EU-blog-feature-image-How-to-Enable-AMP-in-Braze-for-Dynamic-Email-Campaigns.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/247eea12307f6135d70673ed36325ae7\"},\"description\":\"Learn how to enable AMP in Braze to create dynamic and interactive emails. 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