{"id":40026,"date":"2024-06-20T15:38:07","date_gmt":"2024-06-20T10:08:07","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=40026"},"modified":"2024-06-20T16:10:16","modified_gmt":"2024-06-20T10:40:16","slug":"alt-text-boost-email-engagement","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/","title":{"rendered":"Alt Text in Emails: Best Practices And Examples"},"content":{"rendered":"\n<p>Except for cold outreach, nearly all brand emails are predominantly visual, incorporating elements such as images, videos, and animated GIFs. In fact, <a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than 50% of marketers<\/a> concur on the importance of visual content to their marketing strategy. Next to video, image is the most popular content asset, leveraged by <a href=\"https:\/\/www.hubspot.com\/state-of-marketing?hubs_post=blog.hubspot.com\/marketing\/visual-content-marketing-strategy&amp;hubs_post-cta=HubSpot&amp;_ga=2.225640988.748922820.1718599859-1196442609.1717413586&amp;_gl=1*1sz09cs*_gcl_au*NDE0ODkxNC4xNzE3NDEzNTg3*_ga*MTE5NjQ0MjYwOS4xNzE3NDEzNTg2*_ga_LXTM6CQ0XK*MTcxODU5OTg1OC4xLjEuMTcxODYwMDI4Mi42MC4wLjA.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">47% of marketers<\/a>.<\/p>\n\n\n\n<p>However, these statistics didn\u2019t appear out of nowhere. The value of visual content in emails is directly related and solely attributable to <strong>accessibility<\/strong>.\u00a0<\/p>\n\n\n\n<p>So the question is: Are your visually rich emails accessible? Do you ensure that each time you send out an email, your subscribers can see and understand your visual content? <a href=\"https:\/\/email.uplers.com\/email-marketing-specialist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our development team<\/a> is foremost concerned about this.&nbsp;<\/p>\n\n\n\n<p>Alt text is key to email accessibility. In this blog post, you\u2019ll learn what alt text is, why it is critical to email marketing, how to write it, and also catch a few good alt text examples.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#what\"><strong>What Is Alt Text in Emails?<br \/><\/strong><\/a><\/li><li><a href=\"#Purpose\"><strong>What Is the Purpose of Alt Text in Emails?<br \/><\/strong><\/a><\/li><li><a href=\"#Code\"><strong>How to Code Alt Text in Emails?<br \/><\/strong><\/a><\/li><li><a href=\"#Good\"><strong>Good Alt Text Examples &amp; Best Practices&nbsp;<\/strong><\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What Is Alt Text in Emails?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Alt text, short for alternative text, is an HTML attribute that provides a precise textual description of an image. If subscribers cannot view an image in your email, they can still read the description and understand what the undisplayed image is about.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of how alt text makes images in email accessible to subscribers.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"630\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image5.jpg\" alt=\"Alt text makes images in email accessible\" class=\"wp-image-40031\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image5.jpg 661w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image5-300x286.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image5-147x140.jpg 147w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image5-624x595.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image5-24x24.jpg 24w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/figure><\/div>\n\n\n\n<p>In the above example, the brand logo, featured image, navigation bar, etc. are not displayed. But thanks to alt text, the viewer can understand the images. Of course, it impacts the viewing experience, but that&#8217;s the purpose of fallbacks when the priorities change. The focus now is on accessibility, not experience.<\/p>\n\n\n\n<p>Note that image alt text and image captions are<strong> totally different<\/strong>. All images have alt text, but not all images have captions. Alt text is a fallback, an \u201calternative,\u201d unlike captions, which may take the form of description, commentary, contextual remarks, etc.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Purpose\"><strong><\/strong><strong>What Is the Purpose of Alt Text in Emails?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The purpose of alt text in emails is to make visual content accessible.&nbsp;<\/p>\n\n\n\n<p>\u201cFrom websites to apps to emails, adopting an inclusive, \u2018accessibility-first mindset\u2019 for all sorts of digital design is the right thing to do. As a bonus, email accessibility makes it easier for all subscribers to see, understand, and engage with your messages. The point is \u2013 better accessibility leads to better email marketing performance,\u201d <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-development\/accessible-design-system\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">says<\/a> Megan Boshuyzen, Senior Email Developer at Mailgun.&nbsp;<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-24150 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/2-1.jpg\" class=\"attachment-full size-full\" alt=\"email campaign\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/2-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/2-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/2-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/2-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p>But the question is: Why might images be inaccessible in the first place? Three primary reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Certain email clients, such as Outlook do not allow image downloading<br \/><\/li><li>Many subscribers\/recipients manually block images to save network data<br \/><\/li><li>Slow internet delays image loading, especially if the file size is too large&nbsp;<\/li><\/ol>\n\n\n\n<p>However, there are other reasons that may affect <a href=\"https:\/\/email.uplers.com\/ultimate-guide-email-accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">email accessibility<\/a>, such as spam filters and visually challenged subscribers.&nbsp;<\/p>\n\n\n\n<p>The latter is one of the main reasons for using alt text in emails. According to the World Health Organization, approximately <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment#:~:text=Prevalence,has%20yet%20to%20be%20addressed.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2.2 billion people<\/a> are visually impaired.&nbsp;<\/p>\n\n\n\n<p>If your email list contains visually impaired subscribers, alt text is indispensable to your strategy. These subscribers use screen readers to navigate digital content, including emails. Feel free to learn <a href=\"https:\/\/email.uplers.com\/blog\/how-to-optimize-emails-for-screen-readers\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to optimize your emails for screen readers<\/a>.&nbsp;<\/p>\n\n\n\n<p>However, avoid being lopsided in your approach to alt text strategy. Alt text is just as important for regular subscribers. Be sure to use image alt text in every email you send. \u201cIn other words, alt text helps ensure your visual content is accessible to all users, regardless of their visual ability,\u201d <a href=\"https:\/\/blog.hubspot.com\/marketing\/image-alt-text\">states<\/a> Braden Becker, SEO Lead at Faire.&nbsp;<\/p>\n\n\n\n<p><strong>Read more:<\/strong> <a href=\"https:\/\/email.uplers.com\/blog\/dos-and-donts-alt-text-in-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Best Practices for Using Alt Text in Emails<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Code\"><strong><\/strong><strong>How to Code Alt Text in Emails?<\/strong><\/h2>\n\n\n\n<p>Include the \u201calt\u201d attribute within the &lt;img&gt; tag, as shown below.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1282\" height=\"179\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image7-5.png\" alt=\"Include the \u201calt\u201d attribute\" class=\"wp-image-40032\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image7-5.png 1282w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image7-5-300x42.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image7-5-1024x143.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image7-5-768x107.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image7-5-624x87.png 624w\" sizes=\"auto, (max-width: 1282px) 100vw, 1282px\" \/><\/figure><\/div>\n\n\n\n<p>In the above snippet, \u201cDescription of the image\u201d contains the alternative text displayed if the image fails to load or the recipient uses a screen reader.&nbsp;<\/p>\n\n\n\n<p>But here\u2019s another way to code email alt text.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1473\" height=\"121\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image6-3.png\" alt=\"Alt text is included within the image's\" class=\"wp-image-40033\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image6-3.png 1473w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image6-3-300x25.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image6-3-1024x84.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image6-3-768x63.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image6-3-624x51.png 624w\" sizes=\"auto, (max-width: 1473px) 100vw, 1473px\" \/><\/figure><\/div>\n\n\n\n<p>In this code snippet, the alt text is included within the image&#8217;s style attribute. You can style the alt text using CSS properties like color, font size, and font weight.&nbsp;<\/p>\n\n\n\n<p>Note that not all email clients support styled alt text. You can customize the styling on iPhone, Gmail, Yahoo! Mail, Apple Mail, Thunderbird, and Outlook.<\/p>\n\n\n\n<p>The point of using styled alt text is to make it more visually appealing. Or at least to display the text in non-HTML form. For instance, here\u2019s an example of a non-styled alt text for the undisplayed brand logo. As you can see, it\u2019s displayed in HTML format.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image11-1-1024x638.png\" alt=\"Example of a non-styled alt text\" class=\"wp-image-40034\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image11-1-1024x638.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image11-1-300x187.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image11-1-768x478.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image11-1-225x140.png 225w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image11-1-624x389.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image11-1.png 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Now, look at the same alt text styled.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"639\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image13-1-1024x639.png\" alt=\"Email using styled alt text\" class=\"wp-image-40035\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image13-1-1024x639.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image13-1-300x187.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image13-1-768x479.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image13-1-224x140.png 224w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image13-1-624x389.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image13-1.png 1167w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Good\"><strong><\/strong><strong>Good Alt Text Examples &amp; Best Practices&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Stationery\">1. <strong><\/strong><strong>Keep Your Alt Text Brief but Accurate<\/strong><\/h2>\n\n\n\n<p>Your email alt text should be short and simple. Try to avoid going over 100 characters. The following email from Mojo uses \u201cMojo Logo\u201d as the alt text for the brand logo.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"729\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image8-4.png\" alt=\"Mojo Logo\" class=\"wp-image-40036\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image8-4.png 764w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image8-4-300x286.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image8-4-147x140.png 147w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image8-4-624x595.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image8-4-24x24.png 24w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"23\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image12-1.png\" alt=\"alt taxt for mojo logo\" class=\"wp-image-40044\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/reallygoodemails.com\/emails\/back-to-school-burnout-is-no-match-for-mojo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/p>\n\n\n\n<p>Note how the alt text does not include \u201cImage of\u201d or \u201cPicture of.\u201d You want to make it as crisp as possible while also accurately describing the image.&nbsp;<\/p>\n\n\n\n<p>For more complex images that may require longer descriptions, it\u2019s best to explain them in the body copy to keep the alt text brief.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Save\"><strong>2. <\/strong><strong>Use Null Alt Text for Decorative Images<\/strong><\/h2>\n\n\n\n<p>Decorative images are those that do not serve any particular purpose. You can think of non-brand-specific hero banners and stock images.&nbsp;<\/p>\n\n\n\n<p>For such images, use empty or null alt text. The alt attribute will be present but contain no text. When a screen reader encounters the text-less attribute, it will skip over the image. In the absence of the empty alt attribute, the screen reader may read the file name of the decorative image, distracting the reader.&nbsp;<\/p>\n\n\n\n<p>In this email from MSC Cruises, the first icon in the footer has a null alt text attribute.<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"321\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image1-7.png\" alt=\"email from MSC Cruises\n\" class=\"wp-image-40037\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image1-7.png 595w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image1-7-300x162.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image1-7-260x140.png 260w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image4-5.png\" alt=\"Useing Null Alt Text for Decorative Images\" class=\"wp-image-40046\" width=\"370\" height=\"70\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image4-5.png 370w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image4-5-300x57.png 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/reallygoodemails.com\/emails\/just-in-meet-cliffhanger-the-only-over-water-swing-ride-at-sea\/live\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Limitations\"><strong>3. <\/strong><strong>Use Relevant Keywords in Your Alt Text<\/strong><\/h2>\n\n\n\n<p>Determine whether your images can benefit from the inclusion of campaign-specific keywords in the alt text. For instance, if an image is relevant to your call to action, you can add relevant keywords in the alt text to improve scannability for visually-impaired users.&nbsp;<\/p>\n\n\n\n<p>This <a href=\"https:\/\/email.uplers.com\/blog\/8-abandoned-cart-email-ideas-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">cart abandonment email<\/a> from Liquid Death uses the keyword \u201cabandoned\u201d in the alt text to the product image.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"748\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5.png\" alt=\"Abandonment email from Liquid Death\n\" class=\"wp-image-40038\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5.png 653w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5-262x300.png 262w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5-122x140.png 122w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image3-5-624x715.png 624w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image9-3.png\" alt=\"Using relevant Keywords in Alt Text\" class=\"wp-image-40048\" width=\"439\" height=\"28\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image9-3.png 439w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image9-3-300x19.png 300w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/reallygoodemails.com\/emails\/maybe-you-died\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Keep Image Text and Alt Text the Same<\/strong><\/h2>\n\n\n\n<p>The Web Content Accessibility Guidelines or WCAG does not allow images of text. However, many emails do use images of text for aesthetic purposes. In such cases, use the same text in your alt text.&nbsp;<\/p>\n\n\n\n<p>This email from ARMRA incorporates the heading verbatim into the alt text.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"708\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image10-2.png\" alt=\" email from ARMRA \" class=\"wp-image-40039\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image10-2.png 845w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image10-2-300x251.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image10-2-768x643.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image10-2-167x140.png 167w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image10-2-624x523.png 624w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image border1-black\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"28\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image2-7.png\" alt=\"Keeping Image Text and Alt Text the Same\" class=\"wp-image-40049\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image2-7.png 590w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/image2-7-300x14.png 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/reallygoodemails.com\/emails\/open-for-immediate-gratification\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/p>\n\n\n\n<p><strong>Read more:<\/strong> <a href=\"https:\/\/email.uplers.com\/blog\/sending-image-heavy-emails-the-right-way\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sending Image-heavy Emails the Right Way<\/a><\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-31660 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/1.-Email-marketing-campaigns.png\" class=\"attachment-full size-full\" alt=\"email marketing campaigns\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/1.-Email-marketing-campaigns.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/1.-Email-marketing-campaigns-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/1.-Email-marketing-campaigns-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/1.-Email-marketing-campaigns-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><\/strong><strong><\/strong><strong>Build Accessible Emails with Email Uplers!<\/strong><\/h2>\n\n\n\n<p>Collaborate with us to hire remote email template developers capable of building a robust email template architecture for your business. Our pre-vetted experts specialize in creating customized, pixel-perfect, responsive HTML email templates. Monthly packages start at $1750 per resource, with proficiency in all DIY and enterprise-level ESPs. Get in touch with our dedicated <a href=\"https:\/\/email.uplers.com\/hire-dedicated-email-developer\/\" target=\"_blank\" rel=\"noreferrer noopener\">HTML email developers<\/a> today!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alt text is a critical component of email accessibility. Learn how to write and code alt text, apply best practices, and maintain engagement. <\/p>\n","protected":false},"author":78,"featured_media":40040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[382,10],"tags":[791,793,1358,1357],"class_list":["post-40026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-coding","category-email-marketing","tag-alt-text-best-practices","tag-alt-text-in-emails","tag-alt-text-tips-for-emails","tag-email-engagement-with-alt-text"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Email Engagement with Powerful Alt Text<\/title>\n<meta name=\"description\" content=\"Improve email accessibility with effective alt text. Explore best practices, coding tips, and examples to ensure all subscribers can engage with your visual content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Email Engagement with Powerful Alt Text\" \/>\n<meta property=\"og:description\" content=\"Improve email accessibility with effective alt text. Explore best practices, coding tips, and examples to ensure all subscribers can engage with your visual content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T10:08:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T10:40:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/Alt-Text-best-practices-we-follow-at-Email-Uplers-for-Better-Accessibility-in-Emails-540x282.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Susmit Panda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susmit Panda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/\",\"name\":\"Boost Email Engagement with Powerful Alt Text\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/Alt-Text-best-practices-we-follow-at-Email-Uplers-for-Better-Accessibility-in-Emails.png\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3\"},\"description\":\"Improve email accessibility with effective alt text. Explore best practices, coding tips, and examples to ensure all subscribers can engage with your visual content.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/Alt-Text-best-practices-we-follow-at-Email-Uplers-for-Better-Accessibility-in-Emails.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/Alt-Text-best-practices-we-follow-at-Email-Uplers-for-Better-Accessibility-in-Emails.png\",\"width\":1170,\"height\":470,\"caption\":\"Email engagement with alt text\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alt Text in Emails: Best Practices And Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3\",\"name\":\"Susmit Panda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/07\/Susmit-96x96.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/07\/Susmit-96x96.png\",\"caption\":\"Susmit Panda\"},\"description\":\"A realist at heart and an idealist at head, Susmit is a content writer at Email Uplers. He has been in the digital marketing industry for half a decade. When not writing, he can be seen squinting at his Kindle, awestruck.\",\"sameAs\":[\"https:\/\/email.uplers.com\/\",\"https:\/\/www.linkedin.com\/in\/susmit-panda-965a1214a\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boost Email Engagement with Powerful Alt Text","description":"Improve email accessibility with effective alt text. Explore best practices, coding tips, and examples to ensure all subscribers can engage with your visual content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Boost Email Engagement with Powerful Alt Text","og_description":"Improve email accessibility with effective alt text. Explore best practices, coding tips, and examples to ensure all subscribers can engage with your visual content.","og_url":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2024-06-20T10:08:07+00:00","article_modified_time":"2024-06-20T10:40:16+00:00","og_image":[{"width":540,"height":282,"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/Alt-Text-best-practices-we-follow-at-Email-Uplers-for-Better-Accessibility-in-Emails-540x282.png","type":"image\/png"}],"author":"Susmit Panda","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Susmit Panda","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/","url":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/","name":"Boost Email Engagement with Powerful Alt Text","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/Alt-Text-best-practices-we-follow-at-Email-Uplers-for-Better-Accessibility-in-Emails.png","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3"},"description":"Improve email accessibility with effective alt text. Explore best practices, coding tips, and examples to ensure all subscribers can engage with your visual content.","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/Alt-Text-best-practices-we-follow-at-Email-Uplers-for-Better-Accessibility-in-Emails.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/06\/Alt-Text-best-practices-we-follow-at-Email-Uplers-for-Better-Accessibility-in-Emails.png","width":1170,"height":470,"caption":"Email engagement with alt text"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/alt-text-boost-email-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Alt Text in Emails: Best Practices And Examples"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3","name":"Susmit Panda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/07\/Susmit-96x96.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/07\/Susmit-96x96.png","caption":"Susmit Panda"},"description":"A realist at heart and an idealist at head, Susmit is a content writer at Email Uplers. He has been in the digital marketing industry for half a decade. When not writing, he can be seen squinting at his Kindle, awestruck.","sameAs":["https:\/\/email.uplers.com\/","https:\/\/www.linkedin.com\/in\/susmit-panda-965a1214a\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/40026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=40026"}],"version-history":[{"count":5,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/40026\/revisions"}],"predecessor-version":[{"id":40051,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/40026\/revisions\/40051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/40040"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=40026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=40026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=40026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}