You don\u2019t have to be a linguistic\/anthropological expert to pull this off. At Email Uplers, we have been exploring Lokalise, a cloud-based localization platform, to create email campaigns that resonate with our clients\u2019 non-native audience. <\/p>\n\n\n\n
In this blog post, we\u2019re going to show how you can leverage Lokalise so that your email campaigns are not lost in translation. So, let\u2019s get started!
<\/p>\n\n\n\n
- Localization Is Not Translation
<\/strong><\/a><\/li>- Introduction to Lokalise: Your Interpreter
<\/strong><\/a><\/li>- Lokalise: The Terminology
<\/strong><\/a><\/li>- Getting Started with Lokalise
<\/strong><\/a><\/li>- Using Lokalise for Different Types of Content
<\/strong><\/a><\/li>- Localization in Email Development
<\/strong><\/a><\/li>- Key Elements in Email Localization<\/strong><\/a><\/li><\/ul>\n\n\n\n
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![\"key](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image7-2.png\")
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Localization Is Not Translation<\/strong><\/h2>\n\n\n\n
In simple terms, localization refers to adopting the content to fit the cultural context of the target audience, whereas translation is simply the process of converting the text from one language to another. <\/p>\n\n\n\n
Introduction to Lokalise: Your Interpreter<\/strong> <\/h2>\n\n\n\n
Lokalise is a cloud-based localization and translation management platform designed to simplify the translation and adaptation of content for various languages and regions. It provides a wide range of tools and features for overseeing translation projects, allowing teams to collaborate on translations concurrently, and automating repetitive tasks. <\/p>\n\n\n\n
Furthermore, Lokalise supports multiple file formats, making it compatible with popular web frameworks and development environments.<\/p>\n\n\n\n
The core advantages of using Lokalise include the following: <\/p>\n\n\n\n
- Team Collaboration:<\/strong> Lokalise allows you to collaborate with your country specific translators, designers, developers, managers, etc. As a team you can work together within a single platform in real time. <\/li><\/ul>\n\n\n\n
- Coordinated Translation Process: <\/strong>All the data is stored in a single place making it easy to manage, update and track the translations history. <\/li><\/ul>\n\n\n\n
- Cost and time efficiency: <\/strong>Lokalise reduces manual work, leading to faster project completion.\u00a0<\/li><\/ul>\n\n\n\n
Read More: Create a Memorable Subscriber Experience with Interactivity in Emails<\/a><\/p>\n\n\n\n
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![\"win](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/05\/4-Win-over-subscribers.png\")
<\/a><\/div><\/div>\n\n\n\nLokalise: The Terminology<\/strong><\/h2>\n\n\n\n
Before using Lokalise, get familiar with the platform\u2019s basic terminology: <\/p>\n\n\n\n
- Project: <\/strong> This is a directory designed to store all of your localization data, including source strings, translations, keys, and more.<\/li><\/ul>\n\n\n\n
- Keys:<\/strong> Each text to be translated is uniquely identified by a key. For instance, the text “Hello World” may have the key “hello_world” associated with it. Each key must be unique for all source text.<\/li><\/ul>\n\n\n\n
- Strings:<\/strong> Strings are sets of characters or the original text that need to be translated. Each string is uniquely identified by a key or actual text.<\/li><\/ul>\n\n\n\n
- Languages:<\/strong> This refers to the languages in which you want your content to be translated. Lokalise offers support for a wide range of languages, allowing you to choose the languages you need for your project.<\/li><\/ul>\n\n\n\n
- Import\/Export:<\/strong> With Lokalise, you can upload your data and also export the translated data from Lokalise.<\/li><\/ul>\n\n\n\n
- Tags:<\/strong> Tags in Lokalise are used to filter translated text and keys, and they’re helpful for managing and organizing content.<\/li><\/ul>\n\n\n\n
- Versions:<\/strong> Lokalise enables you to switch between different versions of your translations and helps in keeping track of different available alternatives.<\/li><\/ul>\n\n\n\n
- Translation Memory (TM): <\/strong> Translation Memory is a database that stores all previously translated text, which is helpful in maintaining consistency. In the future, if a similar text appears, it can suggest the previous translation.<\/li><\/ul>\n\n\n\n
Getting Started with Lokalise<\/strong><\/h2>\n\n\n\n
Now that you\u2019re familiar with the \u201clanguage\u201d of Lokalise, follow these steps:\u00a0<\/p>\n\n\n\n
- Create an account on Lokalise. Log in to your account.<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
![\"Create](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image2-3-1024x241.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
- To start a new project, click on New Project.\u00a0<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
![\"Creating](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image1-1024x259.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
- Next, select the type of project as shown in the following screenshot.\u00a0<\/li><\/ul>\n\n\n\n
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![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image9-1-1024x257.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
- Add the necessary details as shown.\u00a0<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image6-2-1024x460.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
- Your project has been created. Now, to add content, open the project.\u00a0<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image8-2-1024x444.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
- You can add keys in any of these ways. But for now, let\u2019s add it manually.<\/li><\/ul>\n\n\n\n
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![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image3-3-1024x541.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
- Add the key values and click on Create.\u00a0<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image5-3-1024x345.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
- Now you can add the translated content. (For the purpose of this example, we translated the content using Google Translate and ChatGPT).\u00a0<\/li><\/ul>\n\n\n\n
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![\"border1-black\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/image4-2-1024x341.png\")
<\/figure><\/div>\n\n\n\n<\/p>\n\n\n\n
Read More: Interactive Email Advancements for Apple Subscribers<\/a><\/p>\n\n\n\n
Using Lokalise for Different Types of Content<\/strong><\/h2>\n\n\n\n
- Mobile Apps:<\/strong> Lokalise allows you to import app strings for Android (XML) and iOS (XLIFF) projects. It organizes these strings into easily translatable keys, which can be efficiently managed in a single location.<\/li><\/ul>\n\n\n\n
- Games:<\/strong> With Lokalise, you can handle complex gaming elements such as in-game dialogues, UI components, cultural aspects, instructions, menus, and more. These strings can be grouped as translation keys, making them easily updatable or changeable.<\/li><\/ul>\n\n\n\n
- Software:<\/strong> Similar to games, Lokalise enables you to manage localization for UI elements, software messages, and more.<\/li><\/ul>\n\n\n\n
- Ecommerce:<\/strong> Localizing your ecommerce platform is crucial as it will be accessed by people globally. It’s important to provide a seamless shopping experience in different languages and regions. Ecommerce localization includes the localization of product catalogs, product descriptions, campaigns and promotions, checkout process, and more.<\/li><\/ul>\n\n\n\n
- Documentation:<\/strong> You can easily manage and translate documents that you need to deliver in multiple languages. Lokalise allows for the import and export of documents in various formats such as Markdown, HTML, XML, and more.<\/li><\/ul>\n\n\n\n
Localization in Email Development<\/strong><\/h2>\n\n\n\n
Transactional and marketing emails<\/a> are two types of emails that can be sent. Since emails are a cost-effective way to engage with our audience, it’s important to personalize the content and ensure it is in the recipient’s native language. This can help the customer understand the message and take the necessary action.<\/p>\n\n\n\n
<\/p>\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/03\/Banner-CRO-Email-marketing-campaign.jpg\")
<\/a><\/div><\/div>\n\n\n\nKey Elements in Email Localization<\/strong><\/h2>\n\n\n\n
Take care of these key elements in email localization. <\/p>\n\n\n\n
- The first aspect is content translation<\/span>, which includes the following elements:<\/li><\/ol>\n\n\n\n
- Subject Lines:<\/strong> Transform compelling subject lines to be engaging and relevant in each language, taking into account cultural nuances and regional preferences.<\/li><\/ul>\n\n\n\n
- Body Copy:<\/strong> Translate the core content of the email, such as promotional or transactional messages, ensuring that the tone effectively conveys the same message across all languages.<\/li><\/ul>\n\n\n\n
- Call to Action (CTA):<\/strong> Localize the CTA content and redirection links so that when users click, they are directed to content in their native language. Implement best marketing practices<\/a> when localizing the CTA text.<\/li><\/ul>\n\n\n\n
- Body Copy:<\/strong> Translate the core content of the email, such as promotional or transactional messages, ensuring that the tone effectively conveys the same message across all languages.<\/li><\/ul>\n\n\n\n
- Subject Lines:<\/strong> Transform compelling subject lines to be engaging and relevant in each language, taking into account cultural nuances and regional preferences.<\/li><\/ul>\n\n\n\n
- The first aspect is content translation<\/span>, which includes the following elements:<\/li><\/ol>\n\n\n\n
- Documentation:<\/strong> You can easily manage and translate documents that you need to deliver in multiple languages. Lokalise allows for the import and export of documents in various formats such as Markdown, HTML, XML, and more.<\/li><\/ul>\n\n\n\n
- Ecommerce:<\/strong> Localizing your ecommerce platform is crucial as it will be accessed by people globally. It’s important to provide a seamless shopping experience in different languages and regions. Ecommerce localization includes the localization of product catalogs, product descriptions, campaigns and promotions, checkout process, and more.<\/li><\/ul>\n\n\n\n
- Software:<\/strong> Similar to games, Lokalise enables you to manage localization for UI elements, software messages, and more.<\/li><\/ul>\n\n\n\n
- Games:<\/strong> With Lokalise, you can handle complex gaming elements such as in-game dialogues, UI components, cultural aspects, instructions, menus, and more. These strings can be grouped as translation keys, making them easily updatable or changeable.<\/li><\/ul>\n\n\n\n
- Mobile Apps:<\/strong> Lokalise allows you to import app strings for Android (XML) and iOS (XLIFF) projects. It organizes these strings into easily translatable keys, which can be efficiently managed in a single location.<\/li><\/ul>\n\n\n\n
- Now you can add the translated content. (For the purpose of this example, we translated the content using Google Translate and ChatGPT).\u00a0<\/li><\/ul>\n\n\n\n
- Add the key values and click on Create.\u00a0<\/li><\/ul>\n\n\n\n
- You can add keys in any of these ways. But for now, let\u2019s add it manually.<\/li><\/ul>\n\n\n\n
- Your project has been created. Now, to add content, open the project.\u00a0<\/li><\/ul>\n\n\n\n
- Add the necessary details as shown.\u00a0<\/li><\/ul>\n\n\n\n
- Next, select the type of project as shown in the following screenshot.\u00a0<\/li><\/ul>\n\n\n\n
- To start a new project, click on New Project.\u00a0<\/li><\/ul>\n\n\n\n
- Create an account on Lokalise. Log in to your account.<\/li><\/ul>\n\n\n\n
- Translation Memory (TM): <\/strong> Translation Memory is a database that stores all previously translated text, which is helpful in maintaining consistency. In the future, if a similar text appears, it can suggest the previous translation.<\/li><\/ul>\n\n\n\n
- Versions:<\/strong> Lokalise enables you to switch between different versions of your translations and helps in keeping track of different available alternatives.<\/li><\/ul>\n\n\n\n
- Tags:<\/strong> Tags in Lokalise are used to filter translated text and keys, and they’re helpful for managing and organizing content.<\/li><\/ul>\n\n\n\n
- Import\/Export:<\/strong> With Lokalise, you can upload your data and also export the translated data from Lokalise.<\/li><\/ul>\n\n\n\n
- Languages:<\/strong> This refers to the languages in which you want your content to be translated. Lokalise offers support for a wide range of languages, allowing you to choose the languages you need for your project.<\/li><\/ul>\n\n\n\n
- Strings:<\/strong> Strings are sets of characters or the original text that need to be translated. Each string is uniquely identified by a key or actual text.<\/li><\/ul>\n\n\n\n
- Keys:<\/strong> Each text to be translated is uniquely identified by a key. For instance, the text “Hello World” may have the key “hello_world” associated with it. Each key must be unique for all source text.<\/li><\/ul>\n\n\n\n
- Project: <\/strong> This is a directory designed to store all of your localization data, including source strings, translations, keys, and more.<\/li><\/ul>\n\n\n\n
- Cost and time efficiency: <\/strong>Lokalise reduces manual work, leading to faster project completion.\u00a0<\/li><\/ul>\n\n\n\n
- Coordinated Translation Process: <\/strong>All the data is stored in a single place making it easy to manage, update and track the translations history. <\/li><\/ul>\n\n\n\n
- Introduction to Lokalise: Your Interpreter