{"id":40845,"date":"2024-09-16T18:16:29","date_gmt":"2024-09-16T12:46:29","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=40845"},"modified":"2024-09-18T19:38:04","modified_gmt":"2024-09-18T14:08:04","slug":"how-to-use-emarsys-for-email-marketing","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-to-use-emarsys-for-email-marketing\/","title":{"rendered":"A Tour of Emarsys: Features, Tags, And Examples"},"content":{"rendered":"\n<p>Integration plays a crucial role in ensuring that all your tools and platforms work seamlessly together. Today, <a href=\"https:\/\/www.partnerfleet.io\/blog\/valuable-integration-statistics-to-know\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">only 1 percent of SaaS<\/a> businesses find integration redundant, according to the State of SaaS Integration Report by Partner Fleet, Paragon, and PartnerStack. Evidently, integration is indispensable in marketing.&nbsp;<\/p>\n\n\n\n<p>Integration with Emarsys, a popular <a href=\"https:\/\/email.uplers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">email service provider<\/a>, ensures your customer data is centralized, accessible, and actionable. This holistic view of your customers enables you to deliver more targeted and relevant communications, ultimately driving better results.&nbsp;<\/p>\n\n\n\n<p>But how to leverage Emarsys for email marketing? You\u2019re aware of segmentation, personalization, analytics, etc. theoretically. How to apply these in a dedicated environment? Each ESP has a unique technical and linguistic framework, calling for specialized expertise.<\/p>\n\n\n\n<p>No worries! Our team has a wealth of experience in Emarsys and <a href=\"https:\/\/email.uplers.com\/email-service-provider-esp-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">50 other ESPs<\/a>. We&#8217;ve created hundreds of email templates in Emarsys and successfully integrated Emarsys with other ESPs. In this blog post, we\u2019ll be exploring the platform and how it can elevate your email marketing game. Let\u2019s begin!<br \/><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#Personalization\"><strong>Personalization in Emarsys<\/strong><\/a><\/li><li><a href=\"#Automation\"><strong>Automation in Emarsys<\/strong><\/a><\/li><li><a href=\"#Segmentation\"><strong>Segmentation in Emarsys<\/strong><\/a><\/li><li><a href=\"#Analytics\"><strong>Analytics in Emarsys<\/strong><\/a><\/li><li><a href=\"#Customization\"><strong>Customization in Emarsys<\/strong><\/a><\/li><li><a href=\"#Tags\"><strong>Tags in Emarsys, Plus Examples<\/strong><\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Personalization\"><strong><\/strong><strong>Personalization in Emarsys<\/strong><\/h2>\n\n\n\n<p>In Emarsys, personalization is a powerful feature that enhances email marketing and customer engagement by delivering tailored content and experiences.&nbsp;<\/p>\n\n\n\n<p>Emarsys adapts content in real time based on current customer interactions, ensuring that communications are always relevant and up-to-date. The platform offers robust analytics to track the <a href=\"https:\/\/email.uplers.com\/blog\/email-personalization-guide-to-bookmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">effectiveness of personalized campaigns<\/a>, helping you continuously refine and improve your strategies. Emarsys\u2019s personalization capabilities ensure that your marketing efforts are both relevant and impactful.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p style=\"font-size: 22px\"><em><span class=\"has-inline-color has-black-color\" style=\"font-size: 22px; color: red;\">\u201c<\/span>Relevancy is personalization done well.<span class=\"has-inline-color has-black-color\" style=\"font-size: 22px; color: red;\">\u201d<\/span><\/em><\/p><cite>&#8211; Adam Freeman, Senior Program Manager, Marketing Automation and Digital Operations, Emarsys\n<br \/> <\/cite><\/blockquote><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Automation\"><strong><\/strong><strong>Automation in Emarsys<\/strong><\/h2>\n\n\n\n<p>Automation in Emarsys streamlines and enhances email marketing to improve efficiency and effectiveness. The platform maps out automated touchpoints and interactions to deliver personalized experiences. Emarsys\u2019s automation capabilities improve customer engagement and driving conversions with minimal manual effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Segmentation\"><strong><\/strong><strong>Segmentation in Emarsys<\/strong><\/h2>\n\n\n\n<p>Emarsys provides robust segmentation tools, allowing businesses to target specific customer groups based on a wide range of criteria and enabling them to deliver highly targeted and personalized marketing campaigns.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/email.uplers.com\/blog\/email-segmentation-recipe-great-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Effective segmentation<\/a> on Emarsys ensures that your marketing campaigns are not just one-size-fits-all but instead tailored to the specific characteristics and behaviors. This leads to higher engagement rates and a stronger ROI for your marketing efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Analytics\"><strong><\/strong><strong>Analytics in Emarsys<\/strong><\/h2>\n\n\n\n<p>Analytics is at the core of effective marketing. Emarsys offers robust tools that empower businesses to track the performance of their campaigns in real-time, offering insights into customer engagement, conversion rates, and overall ROI.&nbsp;<\/p>\n\n\n\n<p>The platform provides detailed reports that show how different segments respond to your emails, this helps you refine your strategies for maximum impact. The analytics capabilities of Emarsys equip you with the data and <a href=\"https:\/\/email.uplers.com\/blog\/how-email-is-transforming-into-more-effective-channel-with-predictive-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve campaign effectiveness<\/a>, and achieve measurable success in your marketing efforts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p style=\"font-size: 22px\"><em><span class=\"has-inline-color has-black-color\" style=\"font-size: 22px; color: red;\">\u201c<\/span>Your data policy will become a differentiator between your brand and the rest, especially when you clearly demonstrate the improved personalized shopping experience your customers get in return for the data.<span class=\"has-inline-color has-black-color\" style=\"font-size: 22px; color: red;\">\u201d<\/span><\/em><\/p><cite>&#8211; Mark Enochs, Sr. Content Manager, Emarsys\n<br \/> <\/cite><\/blockquote><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Customization\"><strong><\/strong><strong>Customization in Emarsys<\/strong><\/h2>\n\n\n\n<p>Emarsys provides editability and <a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized email templates<\/a>, content blocks, and dynamic elements to tailor messages for different customer segments to align with changing marketing strategies and customer behaviors. It uses drag-and-drop editors and provides options to modify various design aspects and layout adjustments giving you control over the appearance of your emails.&nbsp;<\/p>\n\n\n\n<p>Using editing tools to control the layout and presentation of your email content, enhancing visual appeal and ensuring that messages are aligned with your brand&#8217;s style and guidelines. Editability is crucial for ensuring that your campaigns can be quickly adapted to meet new goals and respond to market changes.<\/p>\n\n\n\n<p>In our next section, we take a brief look at the various tags available in Emarsys for <a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\" target=\"_blank\" rel=\"noreferrer noopener\">customizing email templates<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-37421 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"240\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Our-experts-create-custom-coded-responsive-on-brand-email-templates-in-48-hours-1.jpg\" class=\"attachment-full size-full\" alt=\"Custom email templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Our-experts-create-custom-coded-responsive-on-brand-email-templates-in-48-hours-1.jpg 1000w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Our-experts-create-custom-coded-responsive-on-brand-email-templates-in-48-hours-1-300x72.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Our-experts-create-custom-coded-responsive-on-brand-email-templates-in-48-hours-1-768x184.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Our-experts-create-custom-coded-responsive-on-brand-email-templates-in-48-hours-1-624x150.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/09\/Our-experts-create-custom-coded-responsive-on-brand-email-templates-in-48-hours-1-600x144.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Tags\"><strong>Tags in Emarsys, Plus Examples<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Background Color<\/strong><\/h2>\n\n\n\n<p>Modify the background color of individual sections or blocks within the email to highlight important content or create visual contrast. Here\u2019s how you do it.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" bgcolor=\"{variables.bgc}\" style=\"background-color: {variables.bgc};\">.......&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Border Color<\/strong><\/h2>\n\n\n\n<p>Apply different colors to borders around images, text blocks, buttons, or other elements within your email to match your design preferences. Here\u2019s how you do it.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=border: 1px solid {variables.boc};\">.......&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong><\/strong><strong>Border Size<\/strong><\/h2>\n\n\n\n<p>Customize the thickness of borders around elements to enhance visual appeal and ensure clear separation between sections in the following manner.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=\"border: {variables.bs} solid #000000;\">.......&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Border Type<\/strong><\/h2>\n\n\n\n<p>Customize the style of borders like solid, dotted etc. as shown below.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=\"border: 1px {variables.bt} #000000;\">.......&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"additional-features\"><strong>5. <\/strong><strong>Border Radius<\/strong><\/h2>\n\n\n\n<p>You can modify the border radius to achieve rounded corners for elements within your email templates, such as buttons, images, or sections. Here\u2019s the code.<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=\"border-radius: {variables.br};\">.......&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"handlebars-helpers\"><strong>6<\/strong>. <strong>Text Color<\/strong><\/h2>\n\n\n\n<p>You can adjust text color as part of the overall styling options. Use the following code snippet.<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=\"font-family:Arial, sans-serif;font-size:13px; line-height:15px; color:{variables.ct};font-weight: 500;\">Lorem Ipsum.....&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strings\"><strong>7. <\/strong><strong>Text Weight<\/strong><\/h2>\n\n\n\n<p>You can adjust the thickness of the texts to highlight various texts in your template. Use the following code snippet.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=\"font-family:Arial, sans-serif;font-size:13px; line-height:15px; color:#000000;font-weight: {variables.tw};\">Lorem Ipsum.....&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"working-numbers\"><strong>8. <\/strong><strong>Text Size<\/strong><\/h2>\n\n\n\n<p>Apply different text sizes for headings, subheadings, and body copy to create a clear hierarchy and improve the overall layout of your email. Here\u2019s how you do it.<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=\"font-family:Arial, sans-serif;font-size:{variables.ts}; line-height:15px; color:#000000;font-weight: 500;\">Lorem Ipsum.....&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. <\/strong><strong>Text Line Height<\/strong><\/h2>\n\n\n\n<p>Control the spacing between lines of text to improve readability. Like this.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=\"font-family:Arial, sans-serif;font-size:12px; line-height:{variables.tlh}; color:#000000;font-weight: 500;\">Lorem Ipsum.....&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">10. <strong>Font Family<\/strong><\/h2>\n\n\n\n<p>Adjust font family settings for various text elements within your email templates to match your brand\u2019s style. Like this.<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"center\" valign=\"top\" style=\"font-family:{variables.tf};font-size:12px; line-height:15px; color:#000000;font-weight: 500;\">Lorem Ipsum.....&lt;\/td>\n&lt;\/tr>\n<\/code><\/pre><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-37744 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-template-production-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"240\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/email-templates.jpg\" class=\"attachment-full size-full\" alt=\"email-templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/email-templates.jpg 1000w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/email-templates-300x72.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/email-templates-768x184.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/email-templates-624x150.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/email-templates-600x144.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">11. <strong>Image Alignment<\/strong><\/h2>\n\n\n\n<p>Align images within the email layout, whether centered, left, right, or justified according to your design needs. Here\u2019s how you do it.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"{variables.ac}\" valign=\"top\">&lt;img src=\".....\" width=\"54\" alt=\"\" style=\"display:block;max-width:54px;font-family: Arial, sans-serif;font-size:20px;line-height:22px;color:#000000;\" border=\"0\" \/>&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">12. <strong>Text Alignment<\/strong><\/h2>\n\n\n\n<p>Text alignment refers to the positioning of text within your email templates. Here\u2019s how you do it.<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td align=\"{variables.ta}\" valign=\"top\" style=\"font-family:Arial, sans-serif;font-size:13px; line-height:15px; color:#000000;font-weight: 500;\">Lorem Ipsum.....&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">13. <strong>CTA Alignment<\/strong><\/h2>\n\n\n\n<p>Allows you to preview how your CTA will appear. Catch the code below.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td valign=\"top\" align=\"{variables.ca}\">&lt;table width=\"177\"  border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" style=\"width: 177px; border-radius: 92px;\" bgcolor=\"#412473\">                                      &lt;tr>\n&lt; td valign=\"middle\" align=\"center\" height=\"37\" style=\"font-family: Arial, sans-serif; font-size:12px;  color:#ffffff; font-weight:600; height: 37px;\">&lt;a href=\"#\" target=\"_blank\" style=\"text-decoration: none; color: #ffffff; display: block; line-height: 37px;\">Lorem Ipsum..&lt;\/a>&lt;\/td>\n&lt;\/tr> &lt;\/table>&lt;\/td>&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">14. <strong>Space between Two Sections<\/strong><\/h2>\n\n\n\n<p>Adjusting the space between sections helps in creating a clean and organized layout, improving the readability and visual appeal of your email campaigns. Here\u2019s the code for it.&nbsp;<\/p>\n\n\n\n<div class=\"dm-code-snippet dark dm-normal-version default no-background-mobile\" snippet-height=\"\" style=\"background-color:#abb8c3\"><div class=\"control-language\"><div class=\"dm-buttons\"><div class=\"dm-buttons-left\"><div class=\"dm-button-snippet red-button\"><\/div><div class=\"dm-button-snippet orange-button\"><\/div><div class=\"dm-button-snippet green-button\"><\/div><\/div><div class=\"dm-buttons-right\"><a id=\"dm-copy-raw-code\"><span class=\"dm-copy-text\">Copy Code<\/span><span class=\"dm-copy-confirmed\" style=\"display:none\">Copied<\/span><span class=\"dm-error-message\" style=\"display:none\">Use a different Browser<\/span><\/a><\/div><\/div><pre class=\" no-line-numbers\"><code id=\"dm-code-raw\" class=\" no-wrap language-php\">&lt;tr>\n&lt;td height=\"{variables.sh}\" style=\"height: {variables.sh};  font-size: 0px; line-height: 0px;\">&lt;img src=\"...\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" style=\"display: block;\" \/>&lt;\/td>\n&lt;\/tr><\/code><\/pre><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Test, Test, Test!&nbsp;<\/strong><\/h2>\n\n\n\n<p>To continuously improve your marketing efforts, Emarsys provides testing capabilities. You can test different versions of your emails, subject lines, or other campaign elements to determine what resonates best with your audience. This iterative process helps in refining your strategies and maximizing campaign effectiveness.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p style=\"font-size: 22px\"><em><span class=\"has-inline-color has-black-color\" style=\"font-size: 22px; color: red;\">\u201c<\/span>What is the most challenging aspect of sending emails? I would argue that it is migrating between service providers\/ESPs. Not only do you have to learn a new platform, rebuild automations, revalidate data; but you also have to build a fresh Sender Reputation.<span class=\"has-inline-color has-black-color\" style=\"font-size: 22px; color: red;\">\u201d<\/span><\/em><\/p><cite>&#8211; Steve Henderson, Head of Deliverability, Emarsys<br \/> <\/cite><\/blockquote><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Started on Emarsys with Email Uplers!&nbsp;<\/strong><\/h2>\n\n\n\n<p>Integrating Emarsys with your marketing ecosystem offers a range of benefits, from centralized customer profiles and enhanced segmentation to cross-channel automation and real-time data syncing.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re looking to improve customer engagement, optimize your marketing processes, or leverage advanced technologies, Emarsys offers a versatile and robust solution to help you achieve your goals.<\/p>\n\n\n\n<p>Need help with integrating to\/email marketing in Emarsys? <a href=\"https:\/\/email.uplers.com\/emarsys-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reach out<\/a> to our Emarsys pros today!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our email marketing experts take you on a guided tour of Emarsys. Discover what the platform offers, how to use it for email, and examples. <\/p>\n","protected":false},"author":100,"featured_media":40852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1397,1399,1398],"class_list":["post-40845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery","tag-emarsys","tag-emarsys-features","tag-how-to-use-emarsys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Emarsys for Email Marketing: Key Features &amp; Examples<\/title>\n<meta name=\"description\" content=\"Explore the email marketing power of Emarsys. 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Discover features like automation, analytics, and segmentation with expert examples and strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/how-to-use-emarsys-for-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T12:46:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T14:08:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/ESP-research-emarsyss-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikunj Butani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikunj Butani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-use-emarsys-for-email-marketing\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/how-to-use-emarsys-for-email-marketing\/\",\"name\":\"How to Use Emarsys for Email Marketing: Key Features & Examples\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-use-emarsys-for-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/how-to-use-emarsys-for-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/ESP-research-emarsyss.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/708be2b99992d7816f24677a4e4e2548\"},\"description\":\"Explore the email marketing power of Emarsys. 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