{"id":41340,"date":"2024-10-25T17:22:32","date_gmt":"2024-10-25T11:52:32","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=41340"},"modified":"2024-10-25T18:09:46","modified_gmt":"2024-10-25T12:39:46","slug":"email-personalization-mailjet-templating-language","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-personalization-mailjet-templating-language\/","title":{"rendered":"Mailjet Templating Language: A Brief Overview by Our Expert"},"content":{"rendered":"\n

The process of applying personalization to real-world campaigns varies from ESP to ESP. While the overarching structure may be similar, differences in brand-specific terminology, features, functionality, etc., can be hard to navigate. <\/p>\n\n\n\n

But at Email Uplers, we\u2019re the cream of the crop re. ESPs, specializing in over 50 ESPs<\/a>, including Mailjet. <\/p>\n\n\n\n

In this quick guide, our expert shows you how to apply personalization, basic and advanced, on Mailjet. So, let\u2019s get started in the following order:<\/p>\n\n\n\n

What Is Mailjet Templating Language?<\/strong><\/h2>\n\n\n\n

Mailjet’s templating language is an easy-to-use tool designed for users to include dynamic content in their emails based on specific criteria. <\/p>\n\n\n\n

This enables the sending of identical emails with consistent structure to various recipients, while allowing the content to vary. As a result, you can streamline the process of creating emails by crafting a single template and then using Mailjet’s templating language to dynamically adjust the content for each recipient.
<\/p>\n\n\n\n

Read More: Email Marketing Facts And Statistics in 2024-25: <\/a><\/p>\n\n\n\n

Mailjet Templating Language: Key Components<\/strong><\/h2>\n\n\n\n

Mailjet\u2019s templating language isn’t built on entirely new syntax; in fact, you’ll likely recognize much of it. Like other standard template languages, it consists of several key components that define its structure:<\/p>\n\n\n\n

  1. Variables<\/strong>: Variables are used to insert personalized dynamic content in the email.
    Example:<\/strong><\/li><\/ol>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
    Hello {{ var:first_name }} !<\/code><\/pre><\/div><\/div>\n\n\n\n
    2. Loops<\/strong>:  Loops are used to iterate through a list of items.<\/p>\n\n\n\n
    Example:<\/strong><\/p>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
    <mj-raw>\n{ % for product in var:products % }\n<\/mj-raw>\n\n                     <mj-text>{{product.name}} {{product.price}}<\/mj-text>\n<mj-raw>\n{% endfor %}\n<\/mj-raw><\/code><\/pre><\/div><\/div>\n\n\n\n
    3. Conditional Statements<\/strong>: Based on certain conditions you can control what type of content to be displayed.<\/p>\n\n\n\n
         a)<\/strong> If-else condition<\/strong><\/p>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
      <mj-raw>\n{ % if contact.subscription_status == \u201csubscribed\u201d % }\n<\/mj-raw>\n\n                     <mj-text>Thank you for subscribing<\/mj-text>\n<mj-raw>\n{% else %}\n<\/mj-raw>\n\n     <mj-text>Consider to Subscribe<\/mj-text>\n\n<mj-raw>\n{% endif %}\n<\/mj-raw><\/code><\/pre><\/div><\/div>\n\n\n\n
    b)<\/strong> If-else if-else condition<\/strong><\/p>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
     <mj-raw>\n{ % if contact.subscription_status == \u201cPremium\u201d % }\n<\/mj-raw>\n\n<mj-text>Thank you for being a premium member<\/mj-text>\n\n<mj-raw>\n{% elseif contact.subscription_status == \u201cPlatinum\u201d %}\n<\/mj-raw>\n \n<mj-text>Thank you for being a platinum member<\/mj-text>\n\n<mj-raw>\n{% elseif contact.subscription_status == \u201cGold\u201d %}\n<\/mj-raw>\n \n<mj-text>Thank you for being a Gold member<\/mj-text>\n\n<mj-raw>\n{% elseif contact.subscription_status == \u201cSilver\u201d %}\n<\/mj-raw>\n \n<mj-text>Thank you for being a Silver member<\/mj-text>\n\n<mj-raw>\n{% else %}\n<\/mj-raw>\n\n     <mj-text>Consider to Subscribe to enjoy the benefits<\/mj-text>\n\n<mj-raw>\n{% endif %}\n<\/mj-raw><\/code><\/pre><\/div><\/div>\n\n\n\n
    c)<\/strong> Nested if-else condition<\/strong><\/p>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
     <mj-raw>\n{ % if contact.subscription_status == \u201cGold\u201d % }\n<\/mj-raw>\n            <mj-raw>\n{ % if madepurchase % }\n<\/mj-raw>\n\n<mj-text>Hello valued Gold member, thank you for your purchase. Enjoy the benefits.<\/mj-text>\n\n<mj-raw>\n{% else %}\n<\/mj-raw>\n\n<mj-text>Hello  Gold member, make a purchase to enjoy the exclusive rewards<\/mj-text>\n\n<mj-raw>\n{% endif %}\n<\/mj-raw>\n\n            <mj-raw>\n{ % if contact.subscription_status == \u201cSilver\u201d % }\n<\/mj-raw>\n             <mj-raw>\n{ % if madepurchase % }\n<\/mj-raw>\n\n <mj-text>Hello valued member, thank you for your purchase. Enjoy the benefits.<\/mj-text>\n\n<mj-raw>\n{% else %}\n<\/mj-raw>\n\n <mj-text>Hello  member, make a purchase to enjoy the exclusive rewards<\/mj-text>\n\n<mj-raw>\n{% endif %}\n<\/mj-raw>\n\n<mj-raw>\n{% else %}\n<\/mj-raw>\n\n             <mj-raw>\n{ % if madepurchase % }\n<\/mj-raw>\n\n <mj-text>Hello member, thank you for your purchase. Enjoy the benefits.<\/mj-text>\n\n<mj-raw>\n{% else %}\n<\/mj-raw>\n\n  <mj-text>Hello  member, make a purchase to enjoy the exclusive rewards<\/mj-text>\n\n<mj-raw>\n{% endif %}\n<\/mj-raw>\n\n<mj-raw>\n{% endif %}\n<\/mj-raw><\/code><\/pre><\/div><\/div>\n\n\n\n
    4<\/strong>. Default Values: <\/strong>These values are displayed when some data for some variables are missing.<\/p>\n\n\n\n
        Example<\/strong><\/p>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
     Hello {{ var:first_name | default : \u201cthere\u201d }}<\/code><\/pre><\/div><\/div>\n\n\n\n
    Advantages of Mailjet Templating Language<\/strong><\/h2>\n\n\n\n
    <\/h2>\n\n\n\n
    1. Dynamic Personalization<\/strong><\/p>\n\n\n\n
    a) Basic Personalization: <\/strong>You can easily insert the recipient\u2019s name, preferences, or purchase history into emails which will help in increasing engagement.<\/p>\n\n\n\n
    b) Advanced Personalization<\/strong>: Use conditional logic to tailor messages based on user attributes, allowing for targeted communication.<\/p>\n\n\n\n
    2. Efficiency in Email Creation<\/strong><\/p>\n\n\n\n
    a) Reusable Templates<\/strong>: You can design a single template and reuse it for various campaigns, which saves you both time and effort in template creation.<\/p>\n\n\n\n
    b) Modular Design<\/strong>: In programming, a crucial principle is DRY (Don\u2019t Repeat Yourself), which focuses on minimizing code duplication. By using loops and conditionals for more intricate tasks, we can reduce the need to repeat code.<\/p>\n\n\n\n
    3. Easy to Learn and use<\/strong>

    a) Easy Syntax<\/strong>: The syntax of the templating language is clear and intuitive, making it simple for someone with little to no coding experience to grasp.<\/p>\n\n\n\n
    b) Comprehensive Documentation<\/strong>: You can easily get started with templating language with mailjet provided documentation.<\/p>\n\n\n\n
    4. Enhancements of Marketing Campaigns<\/strong>

    a) Higher Engagement Rates<\/strong>: The inclusion of personalization and dynamic content results in higher click through rates and open rates.<\/p>\n\n\n\n
    b) Customization Options<\/strong>: Advanced features like helpers and partials (available with Handlebars integration) enable even more complex and tailored email designs.<\/p>\n\n\n\n
    Read More: Email Personalization Strategies To Help You Cut Through The Noise<\/a><\/p>\n\n\n
    \"responsive<\/a><\/div><\/div>\n\n\n\n
    Using Mailjet Templating Language in MJML Code<\/strong><\/h2>\n\n\n\n
    MJML, short for Mailjet Markup Language<\/a>, is a framework designed to simplify coding responsive HTML emails. MJML builds responsiveness into the code, so you don\u2019t have to write complex codes to achieve email client-agnostic rendering. Let\u2019s briefly explore how to use Mailjet\u2019s templating language in MJML.\u00a0<\/p>\n\n\n\n
    When incorporating templating language logic in MJML, include both an opening and a closing `<mj-raw>` tag around the logic; otherwise, an error will occur.<\/p>\n\n\n\n
    <\/p>\n\n\n\n
    \"Code\"<\/a><\/figure><\/div>\n\n\n\n
    <\/h2>\n\n\n\n
    If you include the less than symbol (<), you must add <!– htmlmin:ignore –> to avoid encountering a parsing error.<\/p>\n\n\n\n
    <\/h2>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n
    <\/h2>\n\n\n\n
    Functions in Mailjet Templating Language<\/strong><\/h2>\n\n\n\n
    From mathematical operations to number formatting to string manipulations, functions are key to Mailjet\u2019s templating language. Here\u2019s a few of them:<\/p>\n\n\n\n
    1. Set Function :- <\/strong>Set function is used to assign value to a variable directly within the email template.
         <\/p>\n\n\n\n
    Example<\/strong>: <\/p>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
     {% set variable1 = \u201cTest\u201d %} \n                    \n    {{variable1}} is a variable in the email template.<\/code><\/pre><\/div><\/div>\n\n\n\n

    2. String Manipulation<\/strong><\/p>\n\n\n\n
    a) Upper(string): <\/strong>As indicated by its name, this function is designed to convert the specified string to uppercase.<\/p>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
    {% set color = \u201cred\u201d %}\n\n{{upper(color)}}   ->   Output - RED<\/code><\/pre><\/div><\/div>\n\n\n\n
    Similarly, there is a function called Lower(string) that converts the given string to lowercase.<\/p>\n\n\n\n
    b) Capitalize(string): <\/strong>This will capitalize the first letter.<\/p>\n\n\n\n
    <\/div>
    <\/div>
    <\/div><\/div>
    Copy Code<\/span>Copied<\/span>Use a different Browser<\/span><\/a><\/div><\/div>
     {% set color = \u201cred\u201d %}\n\n                        {{capitalize(color)}}   ->   Output - Red<\/code><\/pre><\/div><\/div>\n\n\n\n
    3) Mathematical Functions<\/strong><\/p>\n\n\n\n
    a) Int(value)<\/strong>: Int function is used to return the integer part of the number.<\/p>\n\n\n\n
    Example: {{Int(78.09)}}  -> Output – 78<\/p>\n\n\n\n
    b) Round(value,precision)<\/strong>:  The round function is utilized to adjust a given numeric value to a specified level of precision.<\/p>\n\n\n\n
    Example:  {{Round(2.8456, 2)}} -> 2.85<\/p>\n\n\n\n
    Get Started with Email Marketing on Mailjet<\/strong><\/h2>\n\n\n\n
    We focus on designing eye-catching Mailjet templates customized to meet your business needs. Our services include complete management of your Mailjet email campaigns and assistance in crafting a successful email marketing strategy. Furthermore, we ensure a smooth transition from any ESP to Mailjet, maintaining an excellent experience for your subscribers.<\/p>\n\n\n\n
    Get in touch<\/a> with our Mailjet-specific experts! <\/p>\n\n\n\n


    <\/p>\n","protected":false},"excerpt":{"rendered":"
    Discover how to perform basic and advanced email personalization on Mailjet. Explore Mailjet Templating Language as demonstrated by our expert<\/p>\n","protected":false},"author":78,"featured_media":41351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[382,381],"tags":[],"class_list":["post-41340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-coding","category-email-design"],"yoast_head":"\nHow to Use Mailjet Templating Language for Effective Email Personalization<\/title>\n<meta name=\"description\" content=\"Streamline your email marketing! Learn Mailjet Templating Language basics, personalization tactics, and advanced functions for successful campaigns, explained by our expert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/email-personalization-mailjet-templating-language\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Mailjet Templating Language for Effective Email Personalization\" \/>\n<meta property=\"og:description\" content=\"Streamline your email marketing! Learn Mailjet Templating Language basics, personalization tactics, and advanced functions for successful campaigns, explained by our expert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/email-personalization-mailjet-templating-language\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-25T11:52:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T12:39:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/Mailjet-templating-language-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Susmit Panda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susmit Panda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mailjet-templating-language\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mailjet-templating-language\/\",\"name\":\"How to Use Mailjet Templating Language for Effective Email Personalization\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mailjet-templating-language\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mailjet-templating-language\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/Mailjet-templating-language.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/24f62735fffd154f82f33d19d2eaacb3\"},\"description\":\"Streamline your email marketing! 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