{"id":4168,"date":"2016-07-21T19:30:52","date_gmt":"2016-07-21T14:00:52","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=4168"},"modified":"2021-07-01T19:29:49","modified_gmt":"2021-07-01T13:59:49","slug":"email-list-cleaning-divine-tips","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-list-cleaning-divine-tips\/","title":{"rendered":"[Infographic] Email List Cleaning \u2013 Divine Tips to Cleanse Your Email Database"},"content":{"rendered":"<p>Marketers work hard to gather genuine list&nbsp;from various sources for a better inbox deliverability. An updated email list plays an important role for the success of an email campaign. The cleaner your list is, higher are chances that your emails will land in the subscribers\u2019 inbox.<\/p>\n<p>But, what happens to this email list after a year or so? Is the list as effective as it was? Well, probably not! Just like you spring clean your house and its surrounding areas, your email list also needs to be cleaned at regular intervals to attain a <a href=\"https:\/\/email.uplers.com\/blog\/maximize-roi-email-marketing\/\">substantial ROI<\/a>.<\/p>\n<p>According to a recent <a href=\"https:\/\/www.hubspot.com\/database-decay\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a>, email list&nbsp;decay naturally by 22.5% every year. Well, this means that email marketers need to clean their email list often to maintain a good list hygiene. Before we hop on to understand why list cleaning is important, let\u2019s witness the journey of an email marketer.<\/p>\n<ul>\n<li>Email Addresses are acquired<\/li>\n<li>Welcome Emails are sent to Subscribers<\/li>\n<li>Promotional Emails are sent at Regular Intervals<\/li>\n<li>For Inactive Subscribers, re-engagement emails are sent<\/li>\n<li>After a point, Engagement drops &amp;Sender score is hampered<\/li>\n<li>Email list cleaning is initiated<\/li>\n<\/ul>\n<p>Email list cleaning is essential to re-engage with the subscribers. Now, let\u2019s find out top reasons as to why list cleaning matters the most.<\/p>\n<ul>\n<li>Uplifts your IP\/domain sending reputation<\/li>\n<li>Protects against blacklisting<\/li>\n<li>Widens the Revenue<\/li>\n<li>Reduces the cost of sending emails<\/li>\n<li>Targets the right audience<\/li>\n<li>Maintain reputation &amp; relationships<\/li>\n<li>Accurate campaign reports for future reference<\/li>\n<\/ul>\n<p>Read through our latest infographic on \u2018Email List Cleaning\u2019 to understand the early signs of email deliverability issues, need of email list cleaning, and top tips to clean your email list. Any yes\u2026Don\u2019t forget to get yourself a cup of coffee. \ud83d\ude09<br \/>\nIn case you wish to get some inspirations for email list cleaning for your next campign, Uplersare happy to help.<\/p>\n<p><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Email-List-Cleaning-Infographic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6446 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Email-List-Cleaning-Infographic.jpg\" alt=\"Email List Cleaning \" width=\"1920\" height=\"9214\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers work hard to gather genuine list&nbsp;from various sources for a better inbox deliverability. An updated email list plays an important role for the success of an email campaign. The cleaner your list is, higher are chances that your emails will land in the subscribers\u2019 inbox. But, what happens to this email list after a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[406,405],"class_list":["post-4168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery","tag-email-list-cleaning","tag-email-list-cleaning-infographic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email List Cleaning Tips to Cleanse Your Email Database<\/title>\n<meta name=\"description\" content=\"Let&#039;s know how Email list cleaning is essential to re-engage with the subscribers and find out the top reasons why email list cleaning matters the most.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/email-list-cleaning-divine-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email List Cleaning Tips to Cleanse Your Email Database\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s know how Email list cleaning is essential to re-engage with the subscribers and find out the top reasons why email list cleaning matters the most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/email-list-cleaning-divine-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-21T14:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T13:59:49+00:00\" \/>\n<meta property=\"og:image\" 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