{"id":4181,"date":"2016-07-22T19:20:53","date_gmt":"2016-07-22T13:50:53","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=4181"},"modified":"2020-08-21T06:32:50","modified_gmt":"2020-08-21T01:02:50","slug":"email-ab-testing-best-practices","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/","title":{"rendered":"Email A\/B Testing Best Practices & Ideas- Not to MISS OUT!"},"content":{"rendered":"

You cherished email marketing campaigns that drove great engagement with your subscribers and even conversion. But, do you find the tables turned today? The same email campaign might not be even earning a single conversion for your business. So, what is the reason behind it?<\/p>\n

Maybe, your subscribers have started losing interest from your lame subject lines or the email template design<\/a> style you have been practicing since ages, acquires no place in the recent trends of email marketing.<\/p>\n

Well, to this, you can have Email A\/B testing as a magic wand at your disposal. Let your subscribers decide what they\u2019d like to prefer over 2-3 variations of email campaigns designed by you. This is the stage wherein your team should shoot more questions based upon what you already know and what you don\u2019t know about success of your email campaigns<\/a>.<\/p>\n

Ask questions like:<\/h3>\n

\uf0fc What type of visual effects drove more subscriber email engagement?
\n\uf0fc Which type of CTA buttons drove more click-through-rates?
\n\uf0fc Did the colors used in images influence the engagement and conversions?<\/p>\n

In this article,<\/h3>\n

\u2022 How A\/B Testing in Email Marketing Works<\/a><\/span>
\n\u2022 Types of Email A\/B Testing<\/a><\/span>
\n\u2022 Decide What You Want to Test<\/a><\/span>
\n\u2022 16 A\/B Testing in Email Campaign Ideas<\/a><\/span>
\n\u2022 Benefits of Email A\/B Testing<\/a><\/span>
\n\u2022 7 Best Practices for Email A\/B Testing<\/a><\/span><\/p>\n

How A\/B Testing in Email Marketing works<\/h3>\n

1. Design A\/B Testing Campaign<\/strong><\/p>\n

Choose one of the variable types- Subject line, Email body, From name, and Delivery time. Create 2-3 variations and send them to all the different set of subscribers. The variation that is majorly appreciated by subscribers is chosen as winner.<\/p>\n

\"\"<\/a><\/div><\/div>\n

2. Decide Winning Email Criteria<\/strong><\/p>\n

Send out the variations to your recipients and decide on what basis the winner will be chosen from the remaining variations. For this, criteria like Open rate, Click rate, or Total revenue can be taken into considerations.
\n\"Email<\/a><\/p>\n

Types of Email A\/B testing<\/h3>\n

Depending upon the requirements of your email campaign, A\/B split test<\/a> along those lines can be carried out. Here, are four major components of email marketing that are testable:<\/p>\n

\"AB<\/a><\/p>\n

\"\"<\/a><\/div><\/div>\n

1) Subject Line:<\/strong><\/h3>\n

\u201cHey\u201d was the subject line that helped Obama to raise 690 million dollars<\/a>. There were no anticipation made by Obama\u2019s team that it would certainly work out. It was a sheer trial and error method. Obama\u2019s team could significantly increase results from their fundraising efforts by testing different types of subject lines for their email marketing campaigns.<\/p>\n

In April 2015, in order to figure out whether clickbait email subject lines produce higher rates, Return Path<\/a> scrutinized over 9 million email messages sent to over 2 million customers. And, that\u2019s how they figured out that clickbait subject lines aren\u2019t effective.<\/p>\n

You vs. No You<\/strong><\/p>\n

Adding \u201cyou\u201d to your subject lines can make your subject lines personal. Many email marketers, have witnessed improvements in their open rates and click through by use of personal pronouns.<\/p>\n

\"with<\/a><\/p>\n

Personalization vs. No Personalization<\/strong><\/p>\n

Whether you want to include recipient\u2019s name and location in order to enhance relevancy. A study by Marketing Land<\/a> examined that personalized emails can generate 6x higher conversion rates. Though, only 30% of brands have leveraged personalization for their emails<\/a>.<\/p>\n

Short Subject Lines vs. Long Subject Lines<\/strong><\/p>\n

You need to test your email subject line in order to figure out which length will be appropriate for your niche industry, list and campaign. Here\u2019s two subject line tests as an example:<\/p>\n

\"Short<\/a><\/p>\n

2) Email Body<\/h3>\n

Without Email Body, your email is nothing. Decide whether you want a serious email body or a cheesy one? Long body or a short one? Different type of styles are popular with different types of email audiences.<\/p>\n

\"\"<\/a><\/div><\/div>\n

3) From Name<\/h3>\n

Sender name is the first thing that people notice, even before subject line. And, that\u2019s the reason why many email clients display sender prior to subject line in left-to-right reading pattern.<\/p>\n

\"Form<\/a><\/p>\n

4) Delivery Time<\/h3>\n

Today, one of the prime concerns amongst email marketers in Timing. Everyone wants to know, which one will be the perfect and productive time for sending out the emails to customers. Delivery time has great impact on whether someone sees your emails, let along clicks through, let alone converts. Test and you\u2019ll be able to nail perfect delivery time eventually.<\/p>\n

\"Delivery<\/a><\/p>\n

Decide what you want to test<\/h3>\n

Subject line<\/strong><\/p>\n

eConsultancy\u2019s 2012 Email Marketing Industry Census<\/a> report suggested, 66% of email marketers test their subject lines for their email campaigns regularly. Moreover, using an emoji for your subject line can increase open rates depending upon your target audience.<\/p>\n

\"Emoji-<\/p>\n

Call to Action<\/strong><\/p>\n

Your CTA is what invokes your customer for a click-through. There are many questions you might come across while designing your email campaign. Where in your emails should be the CTA placed? How many CTAs must be used in one particular email campaign? Test out different options to figure out which one suits best for your email recipients.<\/p>\n

\"CTA-<\/a><\/p>\n

Images<\/strong><\/p>\n

Leverage the power of images for your emails, only when it is necessary. Get started with no images\/ static images to see if it can render the effect you desire.
\nThereafter, embark on testing various types of images and figure out what hits the right chord.<\/p>\n

\"\"<\/a><\/div><\/div>\n

\uf076 Test Whole list or just a portion?<\/strong><\/h3>\n

Majority of times, you would be wanting to test your whole list. To get a better picture of how your email list will respond to your new email marketing campaign, the best methodology is to test all of them. However, there might be some instances wherein you don\u2019t want to test the entire list:
\n\u2022 If you are having a large email list and the ESP you are using for Email A\/B testing is charging by number of email addresses. In that case, test the largest sample you can afford and make sure to select the names randomly for accurate results.
\n\u2022 In case you are running a limited time offer and want to get as many conversions as possible, you might want to test it on a small bunch of people first. And, then send the winner email to the entire list.<\/p>\n

\"\"<\/a><\/div><\/div>\n

16 A\/B Testing in Email Campaign Ideas<\/h2>\n

The complete anatomy of emails, from subject line to closing note can be tested. Below are 16 ideas for your A\/B split testing in email marketing:<\/p>\n

\u2022 Product image variations
\n\u2022 Send time of day
\n\u2022 Responsive design vs. Non-responsive designs
\n\u2022 Animated gifs
\n\u2022 Video in email
\n\u2022 Customer vs. Non-customer segmentation
\n\u2022 Using testimonials
\n\u2022 Add assortment of social proofs
\n\u2022 Splitting CTA to multiple linking CTAs
\n\u2022 Segmentation based on engagement
\n\u2022 Social buttons designs
\n\u2022 Text heavy vs. Image heavy
\n\u2022 Including survey to email campaign
\n\u2022 Usage on in-email banners
\n\u2022 Product landing page vs. Category landing page
\n\u2022 Never buyer vs. Heavy opener<\/p>\n

Why Marketers Fall in Love with Email A\/B Testing<\/h3>\n

Here, are some of the key benefits of Email A\/B testing we\u2019ve brought to let you know how effective it can be for your next email campaign.<\/p>\n

\"Benefits-<\/a><\/p>\n

7 Email A\/B Testing Best Practices \u2013 You cannot Miss!<\/h3>\n

If you\u2019re initiating implementation of Email A\/B testing for your email marketing campaigns, here are some guidelines that can make your testing experience effective:<\/p>\n

1. Conduct one Email A\/B test at a time.
\n2. Test deep down the funnel as possible.
\n3. Test one attribute at a time.
\n4. Balance Test Period Length and Test Audience.
\n5. Test simultaneously to reduce the chances of your results getting skewed by time-based factors.
\n6. Listen to accurate data you have collected, not your intuition or gut instinct.
\n7. Test as large a sample as possible for accurate results.<\/p>\n

\"\"<\/a><\/div><\/div>\n

Your Turn!<\/h3>\n

For your effective email campaigns and getting good returns on your invested marketing dollars, A\/B split testing in email marketing is a skill to master for your next email campaigns. Here\u2019s what you should do next:<\/p>\n

1. Seize your next email marketing campaign<\/a> and set up A\/B split test for it. Use the above mentioned tips and check out the results.<\/p>\n

2. Make sure to accurately track your email marketing conversions.<\/p>\n

We\u2019d love to hear about your email A\/B testing journey. What types of split testing have you been to so far? What were the types of results you had? We\u2019 love to hear from you!<\/p>\n

Happy Testing!<\/p>\n","protected":false},"excerpt":{"rendered":"

You cherished email marketing campaigns that drove great engagement with your subscribers and even conversion. But, do you find the tables turned today? The same email campaign might not be even earning a single conversion for your business. So, what is the reason behind it? Maybe, your subscribers have started losing interest from your lame […]<\/p>\n","protected":false},"author":1,"featured_media":4187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[409,408,410],"class_list":["post-4181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-ab-testing-email-marketing","tag-email-ab-testing","tag-split-testing-email-marketing"],"yoast_head":"\nEmail AB Testing Best Practices & Ideas<\/title>\n<meta name=\"description\" content=\"Email AB Testing tactics at your doorstep to rejuvenate your lame email marketing campaigns. Best split testing in email marketing at your rescue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email AB Testing Best Practices & Ideas\" \/>\n<meta property=\"og:description\" content=\"Email AB Testing tactics at your doorstep to rejuvenate your lame email marketing campaigns. Best split testing in email marketing at your rescue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-22T13:50:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-21T01:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/Email-AB-Testing-Best-Practices-Ideas-Not-to-MISS-OUT_Large-Size_C-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/\",\"name\":\"Email AB Testing Best Practices & Ideas\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/Email-AB-Testing-Best-Practices-Ideas-Not-to-MISS-OUT_Large-Size_C.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Email AB Testing tactics at your doorstep to rejuvenate your lame email marketing campaigns. Best split testing in email marketing at your rescue.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/Email-AB-Testing-Best-Practices-Ideas-Not-to-MISS-OUT_Large-Size_C.jpg\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/Email-AB-Testing-Best-Practices-Ideas-Not-to-MISS-OUT_Large-Size_C.jpg\",\"width\":\"1170\",\"height\":\"470\",\"caption\":\"Email AB Testing Best Practices & Ideas- Not to MISS OUT!_Large Size_C\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email A\/B Testing Best Practices & Ideas- Not to MISS OUT!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\",\"name\":\"Kevin George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"caption\":\"Kevin George\"},\"description\":\"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kevin-george-email\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email AB Testing Best Practices & Ideas","description":"Email AB Testing tactics at your doorstep to rejuvenate your lame email marketing campaigns. Best split testing in email marketing at your rescue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"Email AB Testing Best Practices & Ideas","og_description":"Email AB Testing tactics at your doorstep to rejuvenate your lame email marketing campaigns. Best split testing in email marketing at your rescue.","og_url":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2016-07-22T13:50:53+00:00","article_modified_time":"2020-08-21T01:02:50+00:00","og_image":[{"width":540,"height":282,"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/Email-AB-Testing-Best-Practices-Ideas-Not-to-MISS-OUT_Large-Size_C-540x282.jpg","type":"image\/jpeg"}],"author":"Kevin George","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Kevin George","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/","url":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/","name":"Email AB Testing Best Practices & Ideas","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/Email-AB-Testing-Best-Practices-Ideas-Not-to-MISS-OUT_Large-Size_C.jpg","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa"},"description":"Email AB Testing tactics at your doorstep to rejuvenate your lame email marketing campaigns. Best split testing in email marketing at your rescue.","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/Email-AB-Testing-Best-Practices-Ideas-Not-to-MISS-OUT_Large-Size_C.jpg","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/Email-AB-Testing-Best-Practices-Ideas-Not-to-MISS-OUT_Large-Size_C.jpg","width":"1170","height":"470","caption":"Email AB Testing Best Practices & Ideas- Not to MISS OUT!_Large Size_C"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/email-ab-testing-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email A\/B Testing Best Practices & Ideas- Not to MISS OUT!"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa","name":"Kevin George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","caption":"Kevin George"},"description":"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/kevin-george-email\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/4181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=4181"}],"version-history":[{"count":28,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/4181\/revisions"}],"predecessor-version":[{"id":21818,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/4181\/revisions\/21818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/4187"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=4181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=4181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=4181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}