{"id":4226,"date":"2016-07-25T20:03:43","date_gmt":"2016-07-25T14:33:43","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=4226"},"modified":"2024-08-01T09:57:28","modified_gmt":"2024-08-01T04:27:28","slug":"email-personalization-examples","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-personalization-examples\/","title":{"rendered":"Witty Email Personalization Examples For Brands To Boost Sales"},"content":{"rendered":"

Email personalization<\/a> has that Midas touch, which helps you STAND OUT as a brand in today’s cluttered email marketing environment. A recent research<\/a><\/strong> by Campaign Monitor suggests that email personalization helps to get 2.5x higher click-through rates and 6x more sales<\/strong>.<\/p>\n

However, in order to send personalized emails to subscribers and customers<\/a>, it is essential that every brand makes sure of collecting some basic information about the user at the time when a customer buys something from the brand website. This kind of information can also be collected through offline survey forms. So what personal data can you acquire without actually hindering their privacy? And how can it be utilized?<\/p>\n

\"Data<\/p>\n

By recording a subscriber\u2019s sign-up date, you can always send anniversary offers to celebrate association<\/strong> with them. Apart from these, you can always delve a little deeper to acquire any applicable data, but again, make sure you don\u2019t sound creepy.<\/p>\n

\"\"<\/a><\/div><\/div>\n

Why send a personalized email?<\/h2>\n

A surprising fact<\/strong>– According to an Experian research<\/a><\/strong>, personalized marketing emails have 29% higher unique open rates and 41% higher unique click rates than non-personalized emails.<\/p>\n

A bigger surprise<\/strong>– According to Experian<\/strong>, birthday emails have a 481% higher transaction rate, 342% higher revenue per email, and 179% higher unique click rates than other promotional emails<\/a>.<\/p>\n

You ought to reward your subscribers\/customers for being with you and reading your emails loyally. So how do brands utilize the collected data to engage subscribers, make them feel special, and boost conversions?<\/p>\n

Uplers present an exclusive collection of emails with a highly personal touch:<\/em><\/p>\n

Season Specific Email Personalization \u2013 Make your presence felt around-the-year<\/h2>\n

Superdry<\/strong>
\nSuperdry sent emails to its subscribers to display its winter collection. This one has been designed to launch its new winter wear, with alternate placement of text and images \u2013 creating a fabulously appealing email design. The 50% offer makes the email even more attractive.<\/p>\n

\"Email<\/p>\n

Modcloth<\/strong>
\nModcloth launched its spring collection by sending out a really cool animated gif email that instantly grabs attention, besides making the email unique and trendy!<\/p>\n

\"Email<\/p>\n

\"\"<\/a><\/div><\/div>\n

Crate&Barrel<\/strong>
\nThe home d\u00e9cor giant hit the nail on the head with this spring collection email. They highlighted 8 Editor\u2019s picks for the spring season. Colors that go well with each other and well-placed images make the design a rocking one. Not to mention, the discounts are alluring!<\/p>\n

\"Email<\/p>\n

Birthday emails \u2013 Cementing Subscriber Bonding<\/h2>\n

Pizza Hut<\/strong>
\nPizza Hut wished its subscriber on their birthday in a very peculiar manner. Asking them to make a birthday wish, then keeping the surprise element alive by asking them to scroll down to see if their wish came true, and then offering a birthday discount, Pizza Hut triumphed in its goal of pleasing the subscriber!<\/p>\n

\"Email<\/p>\n

\"\"<\/a><\/div><\/div>\n

TED BAKER<\/strong>
\nAddressing its subscriber by name, the designer label wished it\u2019s subscriber Happy Birthday and even offered discount on all its products as a birthday gift. It\u2019s a simple design with major focus on the birthday wish and the discount offered. Wise way to increase conversions!<\/p>\n

\"Email<\/p>\n

Starbucks<\/strong>
\nStarbucks, which did not have the birth dates of its subscribers, sent out an email asking them to update their account so that Starbucks can celebrate their subscriber\u2019s birthday by rewarding them on the special day. Smart way to update their data!<\/p>\n

\"Email<\/p>\n

Relationship Anniversary Emails \u2013 Taking Email Personalization to the next level!<\/h2>\n

OMAHA STEAKS<\/strong>
\nThe steak specialist celebrated it\u2019s one year anniversary with the particular subscriber, giving the celebration an emotional twist. Reminding the subscriber that it has been a great year together, Omaha offers them a free dessert as a token of love.<\/p>\n

\"Email<\/p>\n

JetBlue<\/strong>
\nHighlighting the fact that it\u2019s been a year since the subscriber first signed up for their emails, JetBlue tells them how memorable the association has been. Very cleverly, they offer just a free snack, after humorously telling the subscriber that they have missed the opportunity to win a free ticket as they forgot about the anniversary!<\/p>\n

\"Email<\/p>\n

Email marketers can establish a personal connection with their subscribers through such personalized emails. Additionally, the discounts offered help to generate good ROI.<\/p>\n

Personalized emails<\/a> can work wonders for brands. But is email designing and coding<\/strong><\/a> of such profitable emails leaving you baffled? Uplers will be happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email personalization has that Midas touch, which helps you STAND OUT as a brand in today’s cluttered email marketing environment. A recent research by Campaign Monitor suggests that email personalization helps to get 2.5x higher click-through rates and 6x more sales. However, in order to send personalized emails to subscribers and customers, it is essential […]<\/p>\n","protected":false},"author":1,"featured_media":4375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[390],"tags":[346,302,413,412,411],"class_list":["post-4226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-inspirations","tag-email-marketing","tag-email-personalization","tag-email-personalization-examples","tag-personalized-email","tag-personalized-email-marketing"],"yoast_head":"\nWitty Email Personalization Examples For Brands To Boost Sales and ROI<\/title>\n<meta name=\"description\" content=\"Email personalization helps you shine as a brand. Here\u2019s an inspiring collection of personalized emails for you stand out in the crowd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/email-personalization-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Witty Email Personalization Examples For Brands To Boost Sales and ROI\" \/>\n<meta property=\"og:description\" content=\"Email personalization helps you shine as a brand. Here\u2019s an inspiring collection of personalized emails for you stand out in the crowd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/email-personalization-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-25T14:33:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-01T04:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/personalization-featured-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-examples\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/email-personalization-examples\/\",\"name\":\"Witty Email Personalization Examples For Brands To Boost Sales and ROI\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/07\/personalization-featured.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Email personalization helps you shine as a brand. 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