{"id":4852,"date":"2021-11-23T11:38:23","date_gmt":"2021-11-23T06:08:23","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=4852"},"modified":"2022-05-26T18:15:16","modified_gmt":"2022-05-26T12:45:16","slug":"embed-video-email-comeback","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/embed-video-email-comeback\/","title":{"rendered":"Embed Video in Email has Made a Comeback\u2026 with a BANG!!!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s an age of being connected. Globally each person uses at least 3 connected devices. As per a study, viewing emails <\/span><span style=\"font-weight: 400;\">is <\/span><span style=\"font-weight: 400;\">the most preferred activity on a mobile device, and social media stands 4th on that list. With social networking sites like Snapchat, Vine, and Instagram having a feature to share videos amongst users, the potential of \u2018video\u2019 as a powerful marketing tool has <\/span><span style=\"font-weight: 400;\">emerged loud and clear of late.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though videos are supported only by Thunderbird, Apple Mail, Outlook on Mac, iOS Mail, and Samsung Mail as of now, workarounds exist that allow us to<\/span> embed video into email<span style=\"font-weight: 400;\"> across other clients too.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>How To <\/b><b>Embed Video Into Email<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you proceed to <\/span>embed video into email<span style=\"font-weight: 400;\">, you need to keep the following things in mind.&nbsp;&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a video in mp4 format.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess the goal of your video. If you want it to push your customers to check out your website, then create a brief GIF of the video in your email and host the complete video on your website. Likewise, if it\u2019s a welcome email and the video contains the founder\u2019s message, then you can embed the full video into the email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Another popular practice while embedding video into email is to use a static image with a play button over it.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In some cases, you\u2019ll find brands using a combination of both static images and GIFs. This is usually implemented by including an animated play button over a static image.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The last two points can also be viewed as fallback options in the event your email client fails to support video embedding in the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GIF, in this <\/span><span style=\"font-weight: 400;\">case, is v<\/span><span style=\"font-weight: 400;\">ery important. It is&nbsp; in those email clients with limited support for Video HTML 5 tag. Without the fallback GIF, a black screen shall appear without an anchor tag and thus subscribers will feel annoyed about what to do with it.<\/span><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-23960 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/interactive-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1.jpg\" class=\"attachment-full size-full\" alt=\"Interactive Email\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2 style=\"text-align: justify;\"><b>Video HTML5 Tag To Create A Video<\/b><\/h2>\n<pre class=\"lang:default decode:true\" title=\"Video HTML5 tag\">&lt;video autoplay=\"autoplay\" loop=\"loop\" clipID = \"em_4566\" poster=\"Link for GIF\" \ncontrols=\"controls\" src=\"Link for the source of video (mp4 format)\" \nstyle=\"mso-hide: all;display:block;width: 100%;height: auto;max-height: none;\"&gt;\n&lt;\/video&gt;\n<\/pre>\n<p><span style=\"font-weight: 400;\"><br \/>\nTrying to<\/span> embed video in Outlook email<span style=\"font-weight: 400;\"> can be pretty challenging, hence a fallback is necessary.<\/span><\/p>\n<pre class=\"lang:default decode:true\" title=\"Fallback for Outlook\">&lt;!--[if !mso]&gt;&lt;!--&gt;\n&lt;a href=\"Link to the video (treated for click through in outlook)\" target=\"_blank\"\nalt=\"Redirect\" style=\"mso-hide: all;display:block;width: inherit;height: inherit;\nmax-height: inherit;\"&gt;&lt;img src=\" Here will be the GIF\" border=\"0\" alt=\" \" \nstyle=\"mso-hide: all;display:block;width: inherit;height: inherit;\nmax-height: inherit;\"\/&gt; &lt;\/a&gt;\n&lt;!--&lt;![endif]--&gt;<\/pre>\n<p style=\"text-align: justify;\">So the final code shall now be<\/p>\n<pre class=\"lang:default decode:true\" title=\"Final Code\">&lt;video autoplay=\"autoplay\" loop=\"loop\" clipID = \"em_4566\" poster=\"Link for GIF\" \ncontrols=\"controls\" src=\"Link for the source of video (mp4 format)\" \nstyle=\"mso-hide: all;display:block;width: 100%;height: auto;max-height: none;\"&gt;\n&lt;\/video&gt;\n&lt;!--[if !mso]&gt;&lt;!--&gt;\n&lt;a href=\"Link to the video (treated for click through in outlook)\" target=\"_blank\"\nalt=\"Redirect\" style=\"mso-hide: all;display:block;width: inherit;height: inherit;\nmax-height: inherit;\"&gt;&lt;img src=\" Here will be the GIF\" border=\"0\" alt=\" \" \nstyle=\"mso-hide: all;display:block;width: inherit;height: inherit;\nmax-height: inherit;\"\/&gt; &lt;\/a&gt;\n&lt;!--&lt;![endif]--&gt;<\/pre>\n<p style=\"text-align: justify;\">For the non-supportive email clients we apply a DIV on top of it for hiding<\/p>\n<pre class=\"lang:default decode:true\" title=\"Fallback\">&lt;div class=\"vid_em_4566\" style=\"mso-hide: all;width: 0px;max-height: 0px;\nheight: 0px;overflow: hidden;text-align: center;\"&gt;\n&lt;video&gt;\n&lt;video autoplay=\"autoplay\" loop=\"loop\" clipID = \"em_4566\" poster=\"Link for GIF\" \ncontrols=\"controls\" src=\"Link for the source of video (mp4 format)\" \nstyle=\"mso-hide: all;display:block;width: 100%;height: auto;max-height: none;\"&gt;\n&lt;\/video&gt;\n&lt;!--[if !mso]&gt;&lt;!--&gt;\n&lt;a href=\"Link to the video (treated for click through in outlook)\" target=\"_blank\"\nalt=\"Redirect\" style=\"mso-hide: all;display:block;width: inherit;height: inherit;\nmax-height: inherit;\"&gt;&lt;img src=\" Here will be the GIF\" border=\"0\" alt=\" \" \nstyle=\"mso-hide: all;display:block;width: inherit;height: inherit;\nmax-height: inherit;\"\/&gt; &lt;\/a&gt;\n&lt;!--&lt;![endif]--&gt;\n&lt;\/video&gt;\n&lt;\/div&gt;\n<\/pre>\n<p><span style=\"font-weight: 400;\"><br \/>\nWe have hidden the video for non-supporting email clients and provided a fallback for outlook but it would still need to be provided with a fallback for those email clients which do not support video play but still call for image or black screen like in iPhone or Samsung Native app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that you can apply div on <\/span><span style=\"font-weight: 400;\">top of the v<\/span><span style=\"font-weight: 400;\">ideo tag with image and anchor <\/span><span style=\"font-weight: 400;\">to a video having an inline d<\/span><span style=\"font-weight: 400;\">isplay block while hiding using media queries.<\/span><\/p>\n<pre class=\"lang:default decode:true\" title=\"Apply div\">&lt;div class=\"image_em_4566\" style=\"width: inherit;text-align: center;\"&gt; \n&lt;a href=\"Link to the video (treated for click through in non supportive non outlook)\"\ntarget=\"_blank\" style=\"display:block;width: inherit;height: inherit;\nmax-height: inherit;\"&gt;&lt;img src=\"Here will be the GIF\" alt=\" \" style=\"display:block;\nwidth: inherit;height: inherit;max-height: inherit;border:0\"&gt; &lt;\/a&gt;\n&lt;\/div&gt;<\/pre>\n<p><span style=\"font-weight: 400;\">On media queries, <\/span><span style=\"font-weight: 400;\">apply a property which inherits <\/span><span style=\"font-weight: 400;\">width and height for those elements in Apple mail, Thunderbird that would support media queries and Video too, and also keep everything 0 or hidden for image while rest would be calling image from inline.<\/span><\/p>\n<pre class=\"lang:default decode:true\" title=\"Media Query 2\">@media (min-device-width:600px) { \n[class=vid_em_4566] \n{width:inherit!important;height:inherit!important;max-height:inherit!important} \n[class=image_em_4566]\n{width:0!important;height:0 !important;padding:0!important;overflow:hidden;} \n}<\/pre>\n<p style=\"text-align: justify;\">Don\u2019t forget to apply enclosing div to cover up the width and height of entire structure under the Table\/Td so the entire code would appear, something as below:<\/p>\n<pre class=\"lang:default decode:true\" title=\"Media Query 1\">.dimensions_em_4566 {width: 600px;height: 338px; max-width:600px; max-height:338px;}\n@media (min-device-width:600px) { \n[class=vid_em_4566] \n{width:inherit!important;height:inherit!important;max-height:inherit!important} \n[class=image_em_4566]\n{width:0!important;height:0 !important;padding:0!important;overflow:hidden;} \n}\n@media only screen and (max-width:480px) \n{ .dimensions_em_4566{width: 100%;height: auto; max-width:100%;}\n@media only screen and (min-width:481px) and (max-width:599px) \n{ .dimensions_em_4566{width: 100%;height: auto; max-width:100%;} \n&lt;div class=\"dimensions_em_4566\" style=\"overflow: hidden\"&gt; \n&lt;div class=\"image_em_4566\" style=\"width: inherit;text-align: center;\"&gt; \n&lt;a href=\"Anchor tag to hosted Video link for fallback\" target=\"_blank\" \nstyle=\"display:block;width: inherit;height: inherit;max-height: inherit;\"&gt;\n&lt;img src=\"GIF fallback image of Video\" alt=\" \" style=\"display:block;\nwidth: inherit;height: inherit;max-height: inherit;border:0\"&gt;\n&lt;\/a&gt; \n&lt;\/div&gt; \n&lt;div class=\"vid_em_4566\" style=\"mso-hide: all;width: 0px;max-height: 0px;\nheight: 0px;overflow: hidden;text-align: center;\"&gt; \n&lt;video autoplay=\"autoplay\" loop=\"loop\" clipID = \"em_4566\" poster=\"Fallback GIF image\" \ncontrols=\"controls\" src=\"Link of hosted video in mp4 format\" style=\"mso-hide: all;\ndisplay:block;width: 100%;height: auto;max-height: none;\"&gt; \n&lt;!--[if !mso]&gt;&lt;!--&gt;\n&lt;a href=\"Anchor tag to hosted Video link for fallback\" target=\"_blank\" alt=\"Redirect\" \nstyle=\"mso-hide: all;display:block;width: inherit;height: inherit;\nmax-height: inherit;\"&gt;\n&lt;img src=\"GIF fallback image of Video\" border=\"0\" alt=\" \" style=\"mso-hide: all;\ndisplay:block;width: inherit;height: inherit;max-height: inherit;\"\/&gt;\n&lt;\/a&gt;\n&lt;!--&lt;![endif]--&gt; \n&lt;\/video&gt; \n&lt;\/div&gt; \n&lt;\/div&gt;<\/pre>\n<h2><b>How Shall Videos \u2018Play\u2019 Well In Your Next Email Campaign?<\/b><\/h2>\n<p><b>Bridge the information gap \u2013 <\/b><span style=\"font-weight: 400;\">Videos draw the attention of viewers as soon <\/span><span style=\"font-weight: 400;\">as they open the email as compared to p<\/span><span style=\"font-weight: 400;\">lain text.<\/span><\/p>\n<p><b>Time Saving \u2013 <\/b><span style=\"font-weight: 400;\">Video can be used to pass the information on a product or service in less time and makes clear the complexity of your message.<\/span><\/p>\n<p><b>Virality \u2013 <\/b><span style=\"font-weight: 400;\">When an online video becomes popular, it draws more attention. It can lead to more sharing on social media and increase brand visibility.<\/span><\/p>\n<p><b>Response \u2013 <\/b><span style=\"font-weight: 400;\">Study shows that using the word \u201cvideo\u201d in an email <\/span><a href=\"https:\/\/email.uplers.com\/blog\/email-subject-line-trends-2019\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject line boosts open rates<\/span><\/a><span style=\"font-weight: 400;\"> by 19%, click-through rates by 65%, and reduces unsubscribes by 26%.<\/span><\/p>\n<h2><b>Wrapping Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like a phoenix resurging from the ashes, support for embed <\/span><a href=\"https:\/\/email.uplers.com\/blog\/email-subject-line-trends-2019\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video in emails<\/span><\/a><span style=\"font-weight: 400;\"> has gained back the love. With the existing support by the email clients, it can be said for sure that more and more email marketers shall jump the bandwagon.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to embed a video into your email? Learn everything you need to keep in mind in this article<\/p>\n","protected":false},"author":1,"featured_media":4853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[382,381],"tags":[918,516,515],"class_list":["post-4852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-coding","category-email-design","tag-embed-video-in-email","tag-embed-videos-in-email","tag-video-in-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Embed Video in Email? 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Try it right now!!!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/embed-video-email-comeback\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T06:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T12:45:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/09\/Video-In-Email-Large-Size-GIF-540x282.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/embed-video-email-comeback\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/embed-video-email-comeback\/\",\"name\":\"How to Embed Video in Email? 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