{"id":5329,"date":"2016-10-19T17:40:33","date_gmt":"2016-10-19T12:10:33","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=5329"},"modified":"2020-09-01T21:48:51","modified_gmt":"2020-09-01T16:18:51","slug":"8-key-components-every-awesome-email-needs","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/8-key-components-every-awesome-email-needs\/","title":{"rendered":"8 Key Components Every Awesome Email Needs [Infographic]"},"content":{"rendered":"<p>Email is no longer a digital letter travelling from outbox of the sender to the inbox of the recipient. Almost 20.5 billion emails are sent intended to land 2.5 billion email addresses, this means an average person receives 10 emails per day. Some are read while some are deleted and even spammed. Uplers partnered with Vision6 to look into some of the best performing emails to understand what made those email marketing campaigns successful.<\/p>\n<h2>What we found:<\/h2>\n<p>The emails that caught the Uplers attention didn\u2019t do different things but did things with a different approach. A small change in the subject line here, a hint of personalization there, a dash of witty CTA copy and \u2018Voila!\u2019 the metrics showed a major positive change. Some of the common traits that was shared among the emails are those components, which even you can test in your emails also.<\/p>\n<p>The emails that caught the Uplers attention didn\u2019t do different things but did things with a different approach. A small change in the subject line here, a hint of personalization there, a dash of witty CTA copy and \u2018Voila!\u2019 the metrics showed a major positive change. Some of the common traits that was shared among the emails are those components, which even you can test in your emails also.<\/p>\n<ul>\n<li><strong>Attention Grabbing Subject Line<\/strong>: Former President Obama\u2019s subject line for one of the charity dinner invitation was \u2018Hey\u2019 and it helped raise $ 690 million. It is very much important to connect with your subscribers and hint on what your email wishes to say. Different email clients display different number of characters of the subject line. So, make sure you convey most in the least.<\/li>\n<li><strong>Recognizable FROM name<\/strong>: Would you open an email from your uncle Davis or from sales@xyz.com? A FROM name known by your subscriber further cements the foundation of your email brand and reputation. Moreover, it is very necessary to maintain consistency of the FROM name in future interaction.<\/li>\n<li><strong>Custom Pre-Header Text<\/strong>: Pre-header text can be used as an extension of the message conveyed in the subject line. This is be really helpful if majority of your subscribers are Gmail or Apple Mail (iOS and Mac) users.<\/li>\n<li><strong>A Beautiful Image<\/strong>: A picture conveys what 1000 words intend. If you are in travel industry, feature a bold hero image of a travel destination before announcing your competitive prices. This helps your subscriber connect with what your email wishes to convey.<\/li>\n<li><strong>Compelling Email Content<\/strong>: People like to read an email from an actual person. Let your email reflect a personality. A compelling and relevant email copy prompts positive response from your subscribers.<\/li>\n<li><strong>Powerful Click-to-Action button<\/strong>: Your subscriber has opened your mail, admired the hero image, and read the email copy. Now, it\u2019s time to convert them into leads. Use short, actionable words to motivate your subscribers to click the CTA button.<\/li>\n<li><strong>Unsubscribe Link and Sender Details<\/strong>: As per the CAN-SPAM act, email marketers have to provide an accessible unsubscribe link which initiates a hassle-free unsubscribe process. Moreover when someone opts-in an emailing list, certain countries mandate that the sender details are also included at the bottom. So in such cases, you need to include your organization\u2019s name, address and check that the reply-to address is working and monitored.<\/li>\n<\/ul>\n<p>Take a look at the following infographic to get a glimpse of few of the emails that have the traits described above.<\/p>\n<p><a href=\"https:\/\/Uplers.com\/infographics\/8-email-components-optimized-email-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6246 size-full\" title=\"8 critical elements of an awesome email [Infographic]\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/10\/8-critical-elements-of-an-awesome-email-Infographic-3.jpg\" alt=\"8 critical elements of an awesome email [Infographic]\" width=\"1903\" height=\"5513\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is no longer a digital letter travelling from outbox of the sender to the inbox of the recipient. Almost 20.5 billion emails are sent intended to land 2.5 billion email addresses, this means an average person receives 10 emails per day. Some are read while some are deleted and even spammed. Uplers partnered with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[],"class_list":["post-5329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Key Components Every Awesome Email Needs<\/title>\n<meta name=\"description\" content=\"Any email campaign is incomplete without an effective email marketing strategy. The blog focuses on 8 critical parts of an email on which strategies are built.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/8-key-components-every-awesome-email-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Key Components Every Awesome Email Needs\" \/>\n<meta property=\"og:description\" content=\"Any email campaign is incomplete without an effective email marketing strategy. The blog focuses on 8 critical parts of an email on which strategies are built.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/8-key-components-every-awesome-email-needs\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-19T12:10:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-01T16:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/10\/8-critical-elements-of-an-awesome-email-Infographic-2-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/8-key-components-every-awesome-email-needs\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/8-key-components-every-awesome-email-needs\/\",\"name\":\"8 Key Components Every Awesome Email Needs\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/8-key-components-every-awesome-email-needs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/8-key-components-every-awesome-email-needs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2016\/10\/8-critical-elements-of-an-awesome-email-Infographic-2.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Any email campaign is incomplete without an effective email marketing strategy. 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