{"id":5975,"date":"2021-08-06T19:10:00","date_gmt":"2021-08-06T13:40:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=5975"},"modified":"2021-09-04T00:35:51","modified_gmt":"2021-09-03T19:05:51","slug":"cinemagraph-gif-email-campaign","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/cinemagraph-gif-email-campaign\/","title":{"rendered":"Cinemagraphs: A Winning Email Marketing Strategy"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Cinemagraphs are commonly referred to as <\/span><i><span style=\"font-weight: 400;\">Harry Potter-like moving images<\/span><\/i><span style=\"font-weight: 400;\">. They present a beautiful amalgamation of photographs and videos. They are like that extra topping you demand on your pizza to make it drool-worthy. So, technically speaking, if you consider your email as a tasty pizza, the topping of cinemagraphs will make it even tastier.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/Pizaa-Topping-olives.gif\" alt=\"Pizza Topping Cinemagraph\" class=\"wp-image-27143\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><br>Talking about food, let me introduce you to the world of cinemagraphs with the help of this <\/span><i><span style=\"font-weight: 400;\">delicious <\/span><\/i><span style=\"font-weight: 400;\">example.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\" style=\"max-width:800px; matgin:0 auto\"><video controls=\"\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Coffee-1.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"text-center\"><a href=\"https:\/\/www.instagram.com\/p\/CMMsrU6jsLR\/?utm_medium=copy_link\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><br>So, What (exactly) is a Cinemagraph?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A cinemagraph is a subtle animation in a still photograph. The animation plays in a short, unending loop and represents a part of a video that merges gracefully in the static image.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The beauty of a cinemagraph is that there is a tinge of motion that makes the photo come to life. Cinemagraphs are short looping videos, generally 3-10 seconds long. The viewer will not even be able to figure out the start point and end point of the video.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to create the highest <\/span><a href=\"https:\/\/email.uplers.com\/blog\/cinemagraph-gif-email-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quality cinemagraphs<\/span><\/a><span style=\"font-weight: 400;\">, you need to use 4K or 6K videos. It is advisable to export the cinemagraph as a video with file formats like H.264 and H.265.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><br>History of Cinemagraphs<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Jamie Beck and Kevin Burg, both fashion photographers, created a number of moving photos during the Fashion Week 2011 in New York City. That marked the invention of cinemagraphs. It left everyone curious and excited. The entire fashion industry and media were taken by storm.<br><\/span><span style=\"font-weight: 400;\">In March of that year, they came up with the term \u201ccinemagraph\u201d for such animations. The foundation of cinemagraphs was laid in several experiments that used existing video content, but it materialized in the true sense when Jamie and Kevin took photographs just to create cinemagraphs. They used tools like Adobe After Effects to create these attractive animations. Interestingly, it took as long as a week to create a single cinemagraph.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the outset, cinemagraphs were designed in the GIF format just to facilitate their online shareability. However, modern-day designers and developers prefer to use HTML5 video format for cinemagraphs to ensure high resolution and small file size. Generally, cinemagraphs are not confined to a single file format. You must choose the format according to the way in which you want to display them.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That brings us to the next important question: How are GIFs different from cinemagraphs?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><br>Difference Between GIFs and Cinemagraphs<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"800\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Comparison.png\" alt=\"GIF vs Cinemagraph\" class=\"wp-image-27065\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Comparison.png 1170w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Comparison-300x205.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Comparison-1024x700.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Comparison-768x525.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Comparison-205x140.png 205w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Comparison-624x427.png 624w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure><\/div>\n\n\n\n<p>Tools to Create Cinemagraphs<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are several tools you can use to create cinemagraphs.<br><\/span><span style=\"font-weight: 400;\">Here\u2019s a list to help you out.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"1100\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Tools-for-Cinemagraph.png\" alt=\"Tools to Create Cinemagraphs\" class=\"wp-image-27066\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Tools-for-Cinemagraph.png 906w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Tools-for-Cinemagraph-247x300.png 247w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Tools-for-Cinemagraph-843x1024.png 843w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Tools-for-Cinemagraph-768x932.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Tools-for-Cinemagraph-115x140.png 115w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Tools-for-Cinemagraph-624x758.png 624w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/fixthephoto.com\/best-cinemagraph-software.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n\n\n\n<p>Related Articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li aria-level=\"1\"><a href=\"https:\/\/email.uplers.com\/blog\/make-cinemagraph-email\/\" target=\"_blank\" rel=\"noopener\"><b>How To Create A Cinemagraph In Email?<\/b><\/a> <span style=\"font-weight: 400;\">(Explaining the usage of Photoshop)<\/span><\/li><li aria-level=\"1\"><a href=\"https:\/\/email.uplers.com\/infographics\/rich-media-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>Rich Media in Email Marketing: Embark on a Cruise to Explore The Pictorial World of Modern Emails<\/b><\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Advantages of Cinemagraphs<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">By now, you must surely be convinced to try out cinemagraphs in your marketing strategy.<br><\/span><span style=\"font-weight: 400;\">If not, take a look at these advantages that will surely tempt you to use these magical animations.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">With the subtle motion in the still photograph, a cinemagraph will definitely capture the viewer\u2019s attention.&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">It is more likely to encourage the user to take the next action by standing out from all the other brands and their marketing gimmicks.&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">It will increase the shareability of your posts or emails, which will ultimately contribute to enhancing your brand reputation.&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">You will be able to strengthen your brand personality by using such unique cinematic visuals in your marketing content.&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">A cinemagraph can reinforce the purpose of your communication and make it all the more compelling for your target audience.<\/span><\/li><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can boost your Holiday sales by using such unique visuals to engage the audience. After all, occasion-based email marketing is all about cutting through the noise and stopping people from choosing your competitors over you.<\/span><\/span><\/span><br><br><div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-23960 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/interactive-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1.jpg\" class=\"attachment-full size-full\" alt=\"Interactive Email\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/01\/Inteeactive-Email-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Applications of Cinemagraphs&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If we talk about marketing as a whole, cinemagraphs can be used across all channels like:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital advertisements<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media posts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital billboards or display banner ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites, blog posts, and landing pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-form videos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Cinemagraphs can be effectively used to promote products and services across diverse industries, including eCommerce, travel, telecommunications, and B2B sector.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to emails, you can use cinemagraphs for several purposes.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let me shed light on some of them with some exciting examples:&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">1. eCommerce Industry<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The eCommerce sector is witnessing a lot of competition nowadays. So, you must constantly think of new ideas for your <\/span><a href=\"https:\/\/email.uplers.com\/blog\/email-marketing-strategies-to-increase-your-e-commerce-revenues\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">.<br><\/span><span style=\"font-weight: 400;\">Cinemagraphs are like that breath of fresh air for eCommerce email marketers who want to stand out from the heaps of promotional emails.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take a look at this email by Uncommon Goods in which they have promoted the Indoor S\u2019mores Fire Pit with a compelling cinemagraph. It not only adds to the visual appeal of the email but also demonstrates the usage of the product.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"2500\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/22.gif\" alt=\"S\u2019mores Fire Pit with a compelling cinemagraph\" class=\"wp-image-27097\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">E-retailers can use cinemagraphs to grab the subscriber\u2019s attention and encourage them to make the purchase.<br><\/span><span style=\"font-weight: 400;\">See how Saks Fifth Avenue has showcased their floral dress with the help of a pretty animation.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"298\" height=\"1194\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/image1.gif\" alt=\"cinemagraph example\" class=\"wp-image-27068\"\/><\/figure><\/div>\n\n\n\n<p>Alternatively, you can also create a metaphoric visual that reflects the USPs of your product like Mr. Porter has done it.&nbsp;<span style=\"font-weight: 400;\">They have created the image of a comfortable setup near the fireplace to promote their loungewear. The cinemagraph brings the cozy ambiance to life and entices the user to check their products.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"2500\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/porter.gif\" alt=\"cinemagraph\" class=\"wp-image-27070\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">2. Travel Industry<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s the best way to inspire wanderlust through emails?<br><\/span><span style=\"font-weight: 400;\">Well, the answer is: By including visuals that will tempt the user to set off on a vacation. (Of course, you must not forget \u2018engaging copy\u2019)<br><\/span><span style=\"font-weight: 400;\">Cinemagraphs can impart a surreal feeling and take travel industry emails to the next level.<br><\/span><span style=\"font-weight: 400;\">Here is an example by Air France, KLM in which they have promoted the enchanting purple province of France with a cinemagraph.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1719\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/iFly-Email-2.gif\" alt=\"travel industry cinemagraph\" class=\"wp-image-27112\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1855\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/iFly-Email1.gif\" alt=\"travel industry cinemagraph\" class=\"wp-image-27113\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a style=\"font-size: inherit;\" href=\"https:\/\/reallygoodemails.com\/emails\/discover-the-purple-treasure-of-france\/live\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hawaiian Airlines has included a lovely cinemagraph in their hero image and prompted the user to book the tickets \u201cnow\u201d.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"990\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/image-8-compress.gif\" alt=\"Hawaiian Airlines cinemagraph\" class=\"wp-image-27073\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3. Telecommunications Industry<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Telecommunications industry email marketers can take the help of cinemagraphs and get more subscribers to watch their shows.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Netflix had tried it back in 2014 for the second season of \u201cHouse of Cards\u201d, and it worked like a charm to increase the viewership of this show.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1290\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/Netflix-Email-Cinemagraph.gif\" alt=\"Netflix Cinemagraph\" class=\"wp-image-27074\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/litmus.com\/scope\/706dzzyz5tve\" target=\"_blank\" rel=\"noopener\"> Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s another example in which they have promoted their show: Fate\/Extra Last Encore, by using a cinemagraph.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"1371\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/image12.gif\" alt=\"Fate\/Extra Last Encore,  cinemagraph. \" class=\"wp-image-27075\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">4. Food and Beverage Industry<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We introduced cinemagraphs with \u201cfood\u201d&#8230; so I am sure you already have some idea about how to use it in the food and beverage industry.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Let me share an example by Detour Coffee Roasters in which they have used cinemagraph to welcome their new subscriber.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1506\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/detour-1.gif\" alt=\"Detour Coffee Roasters cinemagraph\" class=\"wp-image-27114\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1799\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/detour-1-1.gif\" alt=\"Detour Coffee Roasters cinemagraph\" class=\"wp-image-27116\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-detour-heres-10-off-your-first-order\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can even take some inspiration from this snippet from Pizza Express\u2019s email.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"306\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/image6.gif\" alt=\"\" class=\"wp-image-27077\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">5. Fashion and Beauty Industry<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Korres, a brand dealing with natural beauty products, sent out a compelling Black Friday email to boost their holiday sales.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"909\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/image-2.gif\" alt=\"natural beauty products cinemagraphs\" class=\"wp-image-27086\"\/><\/figure><\/div>\n\n\n\n<p>If you are in the fashion industry, you can use similar ideas to advertise your products.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Take a look at this cinemagraph to get inspired.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/image10.gif\" alt=\"fashion industry cinemagraph\" class=\"wp-image-27078\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">&nbsp; &nbsp; &nbsp; <a href=\"https:\/\/www.behance.net\/gallery\/54480983\/Fashion-Cinemagraphs\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Compatibility of Cinemagraphs in Emails<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are wondering which email clients support cinemagraphs, here\u2019s a table to help you out.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Note: This applies to cinemagraphs in the GIF format.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1271\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/clients.png\" alt=\"Compatibility of Cinemagraphs in Emails\" class=\"wp-image-27087\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/clients.png 1170w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/clients-276x300.png 276w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/clients-943x1024.png 943w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/clients-768x834.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/clients-129x140.png 129w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/clients-624x678.png 624w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure><\/div>\n\n\n\n<p>Best Practices to Use Cinemagraphs in Emails<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You have to keep in mind some important points while using cinemagraphs in your emails.&nbsp;<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always add a suitable Alt-text with cinemagraphs (like you do for other visual elements).&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The size of the cinemagraph must not be too large; otherwise, it will affect the loading speed of the email.<br><\/span>\n<p>&nbsp;<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27088 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/Average-download-speed.png\" alt=\"Average content download speed\" width=\"979\" height=\"607\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/Average-download-speed.png 979w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/Average-download-speed-300x186.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/Average-download-speed-768x476.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/Average-download-speed-226x140.png 226w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/08\/Average-download-speed-624x387.png 624w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><\/figure><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\/\" target=\"_blank\" rel=\"noopener\"> Source<\/a><\/p>\n<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your animation must add value to the message and not just be there for the sake of it.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose colors that are accessible for everyone, regardless of any visual disability. Avoid using visuals that rely too much on color to convey the message.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not include any important message or CTA on the image. Subscribers with images turned off might not be able to see the message.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use these visuals judiciously so that your users do not get bored of seeing the same thing from you again and again. Serve it in such a way that they look forward to your messages.&nbsp;&nbsp;<\/span><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><br>Wrapping Up<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you come across any interesting cinemagraphs in your email inbox?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We would love to hear from you. (and add them in this post)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Drop in your comments below.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;&nbsp;&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use cinemagraphs to give your emails an edge over your competitors. Learn more on how to unleash this creative element in email campaigns<\/p>\n","protected":false},"author":22,"featured_media":27120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[376,424,423,422,588,589,590,591],"class_list":["post-5975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","tag-animated-gif","tag-animated-gif-email","tag-animated-gif-email-examples","tag-animated-gif-in-email","tag-cinemagraph-gif","tag-cinemagraphs","tag-cinemagraphs-in-emails","tag-gif-in-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cinemagraphs Email Marketing Strategy - Email Uplers<\/title>\n<meta name=\"description\" content=\"Cinemagraphs is the secret ingredient to create a winning email marketing strategy. 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