{"id":6145,"date":"2025-01-07T03:45:00","date_gmt":"2025-01-06T22:15:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=6145"},"modified":"2025-06-10T19:34:47","modified_gmt":"2025-06-10T14:04:47","slug":"embed-polls-surveys-emails-via-mailchimp","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/embed-polls-surveys-emails-via-mailchimp\/","title":{"rendered":"How to Create A Survey in Mailchimp: Boost Your Email Campaign ROI"},"content":{"rendered":"\n<p>[<strong>This post was originally published on 10th July 2018<\/strong>. <strong>It has been updated on 7th Jan 2025<\/strong>.]<\/p>\n\n\n\n<p>Are you taking up a customer-centric approach for your email marketing so as to deliver what subscribers are looking for? If yes, you\u2019re on the right track. The cut-throat competition has made it imperative to live up to the expectations of your subscribers\/ customers. In this article, we are going to explain how to create a survey in Mailchimp and how you can embed polls in your email campaigns.<\/p>\n\n\n\n<p>You can stand true to the customer\u2019s expectations by keeping them engaged and asking for their reviews and feedback \u2013 that is best done through email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a name=\"top\"><\/a> Table of Content:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Importance_of_customer_feedback\">Importance of customer feedback<\/a><\/li>\n\n\n\n<li><a href=\"#How_to_collect_customer_feedback_through_email\">How to collect customer feedback through email?<\/a><\/li>\n\n\n\n<li><a href=\"#How_to_Embed_Polls_to_an_Email_Campaign\">How to Embed Polls to an Email Campaign?<\/a><\/li>\n\n\n\n<li><a href=\"#How_to_Add_Surveys_to_an_Email_Campaign\">How to Add Surveys to an Email Campaign?<\/a><\/li>\n\n\n\n<li><a href=\"#Some_Useful_Tips_for_Polls_and_Surveys\">Some Useful Tips for Polls and Surveys<\/a><\/li>\n\n\n\n<li><a href=\"#How_to_View_the_Poll_Results\">How to View the Poll Results?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Importance_of_customer_feedback\">I. Importance of customer feedback<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. To know your customers better<\/h3>\n\n\n\n<p>When you embed surveys in a newsletter, you are essentially giving your customer an opportunity to share exactly what they like or dislike about a service\/product. The information can be helpful in improving operations and customer satisfaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. To retain and recover customers<\/h3>\n\n\n\n<p>If your customer is happy, it is obvious that you are less likely to lose them to a competitor. Customer feedback helps to retain customers, as you can act on the suggestions identified in feedback surveys. If an issue is resolved in the customer\u2019s favor, there is a <a href=\"https:\/\/ww2.glance.net\/wp-content\/uploads\/2015\/07\/Counting-the-customer_-Glance_eBook-4.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">70% chance of return<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. To manage the negative reviews<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A negative review online is always a bitter pill to swallow, especially for the service industry. With the MailChimp <a href=\"https:\/\/www.zonkafeedback.com\/blog\/online-survey-tools\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">survey tool,<\/a> you can provide the customers with direct feedback options, thus reducing the amount of negative feedback on review websites (which can hurt you financially. <\/span>Direct feedback<span style=\"font-weight: 400;\"> gives you a chance to solve your customers\u2019 issues, thereby strengthening your relationship with them.<\/span> For sensitive feedback, consider using a <a href=\"https:\/\/blocksurvey.io\/privacy-guides\/top-privacy-focused-survey-tools\" target=\"_blank\" rel=\"noreferrer noopener\">privacy-first survey<\/a> tool to protect user identity and build trust. These tools ensure data stays confidential and is not tracked or misused.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. To establish a link<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have run a feedback program for a year or more, it will be possible for you to compare financials to determine whether an enhanced customer experience results in a better business outcome or not. More often than not, it does.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"784\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/Types-of-questions.jpg\" alt=\"Types of survey questions\" class=\"wp-image-11214\" title=\"Types of survey questions\"\/><\/figure><\/div>\n\n\n<p><a name=\"collect-feedback\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How_to_collect_customer_feedback_through_email\">II. How to collect customer feedback through email?<\/h2>\n\n\n\n<p>You can collect customer feedback in <span style=\"text-decoration: underline;\">two<\/span> different ways in email marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Web-based or Traditional<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many email marketers redirect the subscriber to the respective landing page or Google Forms so that the recipient can hop on to the webpage and fill the Mailchimp survey. This is known as web-based feedback email. Here\u2019s an example by <\/span><i><span style=\"font-weight: 400;\">Dairy Queen<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/Dairy-Queen..png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1432\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/Dairy-Queen..png\" alt=\"Dairy Queen\" class=\"wp-image-31226\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/Dairy-Queen..png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/Dairy-Queen.-142x300.png 142w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/Dairy-Queen.-486x1024.png 486w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/Dairy-Queen.-66x140.png 66w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/Dairy-Queen.-624x1314.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/reallygoodemails.com\/emails\/share-your-thoughts-your-opinion-matters\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>The advantage of using this approach is that you can put in the questions of your choice without stressing over the limitations of the email client or ESP.<\/p>\n\n\n\n<p>However, it adds an extra click for the subscribers who want to share their feedback&#8230; and it is quite likely that they skip the step altogether. Generating a response from the subscribers would become a challenge if you cannot convince the visitors to go to the landing page.<\/p>\n\n\n\n<p>Consequently, you would end up missing out on a sizable section of potential subscribers.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">GetResponse email marketing benchmarks<\/a>, your average click-through rate can be somewhere between 5-7%. Going by this statistic, the success rate of your email campaign would be merely around 2-3%.<\/p>\n\n\n\n<p>Moreover, proper landing page and ESP integration is of paramount importance if you choose to go by this approach; and it naturally takes more effort and resources to create a dedicated landing page.<\/p>\n\n\n\n<div class=\"cro-banner2 cro-banner3 cro-banner5\" style=\"background-image:url(https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/10\/cro-banner5-background.jpg)\">\n   <div class=\"row\">\n     <div class=\"col1\"> \n         <div class=\"cro-banner-content\">\n            <h2>Need help with Email Design &amp; Coding?<\/h2> \n            <p>Avail of our cost-effective custom email template production services.<\/p>\n            <div class=\"btn popup\"><a href=\"#rate-card\" title=\"Download rate card\" data-effect=\"mfp-zoom-in\">Download rate card <span><\/span><\/a><\/div>\n         <\/div>\n      <\/div>\n      <div class=\"col2\"> \n         <div class=\"cro-banner-img\">\n             <figure><img decoding=\"async\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/10\/cro-banner5-img.png&quot;\" alt=\"\"\/><\/figure>\n         <\/div>\n      <\/div>\n   <\/div>\n<\/div>\n<div id=\"rate-card\" class=\"white-popup mfp-with-anim mfp-hide\">\n    <h2><span>Download<\/span> Rate card<\/h2>\n\t  <form id=\"rate-card-form-download\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<div class=\"feild\">\r\n\t\t\t\t\t<input type=\"text\" name=\"ratecardname\" placeholder=\"Name\" tabindex=\"81\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<div class=\"feild\">\r\n\t\t\t\t\t<input type=\"text\" name=\"ratecardemail\" placeholder=\"Email\" tabindex=\"82\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-6\">\r\n\t\t\t\t<div class=\"feild\">\r\n\t\t\t\t\t<input type=\"text\" name=\"phone\" placeholder=\"Phone Number\" tabindex=\"83\">\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-6 i-am-looking-for-an-agency-partner i-have-a-project-requirement i-want-to-compare-prices other services6 inner-sevice\">\r\n\t\t\t\t<div class=\"feild\">\r\n\t\t\t\t\t<div class=\"feild\">\r\n\t\t\t\t\t\t<input type=\"text\" name=\"esp\" id=\"esp\" placeholder=\"You're looking for expertise in which ESP\/s?\" class=\"services_vali ignore6\" tabindex=\"84\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t<div class=\"feild\">\r\n\t\t\t\t\t<textarea name=\"project_brief\" placeholder=\"Project Brief\" tabindex=\"85\"><\/textarea>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t<div class=\"submit-feild\">\r\n\t\t\t\t\t<input type=\"hidden\" name=\"hidden_page_name_email_uplers\" id=\"page_name_email_uplers\" value=\"For Agencies\">\r\n\t\t\t\t\t<input type=\"submit\" name=\"submit\" tabindex=\"87\" value=\"Submit\"> <span><\/span><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n      \t\t<div class=\"successmsg\">Thanks<\/div>\r\n      <\/form>\t\r\n\t\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Email-based or Embedded<\/h3>\n\n\n\n<p>An email-based feedback email consists of survey questions embedded right there. According to a study, <a href=\"https:\/\/www.getfeedback.com\/blog\/increase-survey-response-rates\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">embedded feedback emails enhanced the survey engagement by 210% <\/a>in comparison to the traditional feedback email.<\/p>\n\n\n\n<p>For instance, take a look at this email by brooklinen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/brooklinen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"480\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/brooklinen.png\" alt=\"brooklinen\" class=\"wp-image-31227\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/brooklinen.png 680w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/brooklinen-300x212.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/brooklinen-198x140.png 198w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/04\/brooklinen-624x440.png 624w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/reallygoodemails.com\/emails\/wed-like-to-ask-you-a-question\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Source<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How_to_Embed_Polls_to_an_Email_Campaign\">III. How to <strong>Make a Poll Newsletter?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to the Design step of the Campaign Builder.<\/li>\n\n\n\n<li>Edit the text content block you wish to work upon by clicking on it.<\/li>\n\n\n\n<li>Use the syntax given below to place the poll merge tag into the editor.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left\">*|POLL:RATING:x|*<br \/><strong>&lt;Your Poll Question Here&gt;<\/strong><br \/>*|END:POLL|*<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on \u201cSave &amp; Close\u201d.<\/li>\n<\/ul>\n\n\n\n<p>You&#8217;ll be able to determine the orientation of the poll in your campaign by the x value in the merge tag. It can be either H or V. If you want to display the poll horizontally, replace x with H. Replace x with V for vertical placement.<\/p>\n\n\n\n<p>Close each and every *|POLL:RATING:x|* tag with a corresponding *|END:POLL|* to get separate responses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color: #3366ff;\"><strong><em>You won\u2019t be able to change the lowest and highest labels in the simple poll.<\/em><\/strong><\/span><\/h4>\n\n\n\n<p class=\"has-text-align-left\">The merge tags get converted into a clickable rating scale when the subscriber receives your poll campaign, as shown below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"266\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/poll-in-email-1.jpg\" alt=\"poll in email\" class=\"wp-image-6159\" title=\"embed survey in email\"\/><\/figure><\/div>\n\n\n<p>You&#8217;ll be able to view the total votes that each option received, its percentage, and the last vote that was recorded in that poll. By using the poll merge tag, you can check how many subscribers voted for each of the numbers 1-10. To see which subscriber clicked on which number, go to the response numbers in the Option column.<\/p>\n\n\n\n<p>Check out the below image:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2772\" height=\"1544\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/embed-polls-in-emails.jpg\" alt=\"embed polls in emails\" class=\"wp-image-6157\" title=\"embed survey in email\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Points to Remember<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When you use a <em>poll merge<\/em> tag, it redirects the subscribers to the survey landing page on answering every poll question. If you&#8217;ve added multiple poll questions, subscribers will need to come back to the email to answer the next question.<\/li>\n\n\n\n<li>Polls will work even if you haven&#8217;t enabled click tracking.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Applications of Polls in Email<br \/><\/strong><\/h3>\n\n\n\n<p>Now that you know how to make a poll newsletter, here are some of its applications:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Determine the likeliness of customers to recommend your product or service.<\/li>\n\n\n\n<li>Gauge the level of your customer service.<\/li>\n\n\n\n<li>Ascertain whether your customers are satisfied with your offerings.<\/li>\n\n\n\n<li>Ask for feedback about the quality of content in your resources.<\/li>\n\n\n\n<li>After a product delivery, eCommerce websites can get feedback on the product quality and delivery, gathering valuable insights about their overall checkout experience.<\/li>\n\n\n\n<li>Companies can ask for feedback about a newly launched product.<\/li>\n\n\n\n<li>Travel, food, hotel, and retail industries can make use of polls in emails to solicit feedback about their services, products, and amenities.<\/li>\n\n\n\n<li>The automobile industry can determine how efficient its manufacturing and maintenance programs are with the help of a MailChimp survey in email.<a name=\"add-surveys\"><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How_to_Add_Surveys_to_an_Email_Campaign\">IV. How to Add Surveys to an Email Campaign?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to the Design step of the Campaign Builder.<\/li>\n\n\n\n<li>Edit the text content block to create the email survey template.<\/li>\n\n\n\n<li>Place your survey question into the editor.<\/li>\n\n\n\n<li>After the survey question, add the *|SURVEY:|* merge tag into the editor. Type in the survey response after the colon.<\/li>\n<\/ul>\n\n\n\n<p>Make sure you use a separate *|SURVEY:|* merge tag for each and every response.<\/p>\n\n\n\n<p>Let\u2019s take an example:<\/p>\n\n\n\n<p><em><strong>Q. What do you prefer as a beverage?<\/strong><\/em><\/p>\n\n\n\n<p>*|SURVEY: Tea|*<br \/>*|SURVEY: Coffee|*<br \/>*|SURVEY: None of these|*<br \/>*|SURVEY: Both of these|*Click on \u201cSave &amp; Close\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on \u201cSave &amp; Close\u201d<\/li>\n<\/ul>\n\n\n\n<p>The merge tags get converted into a survey question when the subscriber receives your survey campaign.<\/p>\n\n\n\n<p>This is how it\u2019ll appear:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"292\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/survey-in-emails-1.jpg\" alt=\"survey in emails\" class=\"wp-image-6160\" title=\"embed survey in email\"\/><\/figure><\/div>\n\n\n<p>The survey results will appear as below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2686\" height=\"1084\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/01\/embed-survey-in-emails.jpg\" alt=\"embed survey in emails\" class=\"wp-image-6158\" title=\"embed survey in email\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Points to Remember<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your subscribers can vote only once.<\/li>\n\n\n\n<li>You can add only one survey in a single campaign. The system will link every response option you add to the first question, as it can\u2019t discern the *|SURVEY:Response|* tags in the campaign. Subscribers will see every question but only be able to answer one.<\/li>\n\n\n\n<li>Make sure each of your survey responses is unique. For example, don\u2019t include *|SURVEY:None of these|* more than once in the same campaign.<\/li>\n\n\n\n<li>Survey merge tags take up the link style for the campaign section they&#8217;re added to. Even when you style the links separately, you should preview and test the campaign without fail so that the changes you made are in sync with the back-end code for the survey merge tags.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-audit\/?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=embed-polls-surveys-emails-via-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17141\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/email-audit.jpg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/email-audit.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/email-audit-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/email-audit-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/email-audit-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Applications of Surveys in Email<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get information on customer behavior.<\/li>\n\n\n\n<li>Know their interests and preferences.<\/li>\n\n\n\n<li>You can identify buyer personas through surveys.<\/li>\n\n\n\n<li>Employees can ask employers about their opinion on the latest services introduced.<\/li>\n\n\n\n<li>Ecommerce industry can take the help of surveys in emails to understand what kind of products customers like and leverage the information mined to <a href=\"https:\/\/email.uplers.com\/blog\/email-personalization-guide-to-bookmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalize their emails<\/a>.<\/li>\n\n\n\n<li>Companies operating in the travel industry can send out surveys in emails to understand which time of the year their subscribers deem the fittest for going on a vacation.<\/li>\n\n\n\n<li>Players in the education industry can send a survey to their students and act on the insights provided to enhance their course modules and teaching methods.<\/li>\n\n\n\n<li>Surveys are invaluable for the electronics industry to identify the diverse buyer persona that interacts with them and send them customized product recommendations accordingly.<\/li>\n<\/ul>\n\n\n\n<p><a name=\"useful-tips\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Some_Useful_Tips_for_Polls_and_Surveys\">V. Some Useful Tips for Polls and Surveys<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ONLY subscribers on your list can vote in the poll or survey. Mailchimp&#8217;s system can\u2019t record the responses received through a forwarded email.<\/li>\n\n\n\n<li>Mailchimp can record the results only if the recipient responds to the poll or survey from their email inbox. Subscribers can\u2019t respond to the poll or survey if they visit the campaign archive page.<\/li>\n<\/ul>\n\n\n\n<p>Once the subscriber votes on a question, they are redirected to a \u201cThanks for voting\u201d message.<br \/>If the subscriber tries to vote again, they will be brought to the message \u201cSorry, you can only vote once per poll\u201d.<br \/>You can edit these messages from the \u201cTranslate it\u201d tab for the survey landing page.<br \/><a name=\"view-polls\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How_to_View_the_Poll_Results\">VI. How to View the Poll Results?<\/h2>\n\n\n\n<p>Mailchimp&#8217;s system stores the captured responses in the campaign report whenever a poll or survey campaign is emailed to your list.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to the Reports page.<\/li>\n\n\n\n<li>Click on the View Report button for that campaign.<\/li>\n\n\n\n<li>Go to Analytics360.<\/li>\n\n\n\n<li>Scroll down to the Poll Results section on the page.<\/li>\n<\/ul>\n\n\n\n<p>All the information regarding the poll question- votes cast, pending votes, last vote cast and a table with all results- is displayed under Poll Results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating Segments According to Results<\/h3>\n\n\n\n<p>You can segment your list on the basis of responses received on a poll or the specific responses received in a survey. Whether the subscriber has responded to the poll or survey can also be a parameter to segment the list.<\/p>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping It Up<\/strong><\/h2>\n\n\n\n<p>Despite the slight limitations of using polls and MailChimp surveys in emails, it\u2019s a convenient and cost-effective method to understand how your products and services are being perceived by your customer. Ask the right questions through polls and surveys to discover the right direction toward business growth.<\/p>\n\n\n\n<p>Are you ready to use polls and embed surveys in newsletters? You can add polls in <a href=\"https:\/\/email.uplers.com\/mailchimp-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp Templates<\/a> to boost ROI.<\/p>\n\n\n\n<p>Let me rephrase that.<\/p>\n\n\n\n<p><em>How likely are you to recommend the usage of polls and surveys in email for your business?<\/em><\/p>\n\n\n\n<p>Share your thoughts in the comment box below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Helpful FAQs<\/h2>\n\n\n\n<p><strong>Q) When to plan a poll or survey email? How long does the planning to execution process take?<\/strong><\/p>\n\n\n\n<p><strong>A) <\/strong>The objective of email surveys and polls is to get into your readers&#8217; opinions. In the service industry, usually, brands roll out their surveys at-least once in a month. This helps organizations to work upon the feedback received from a monthly survey email.&nbsp;<\/p>\n\n\n\n<p>Other than that, a poll can be planned on an event that might have taken place around your business recently. For instance, if you have updated your website design, you may politely ask your subscribers about the feedback of the new changes. Similarly, a mailchimp survey can help you better understand the taste of your audience&#8217;s preferences. You can also use it to compare your old and new services efficiently.<\/p>\n\n\n\n<p><strong>Q) I received low audience interaction using <\/strong><strong>Mailchimp survey tool<\/strong><strong> and polls. What might have gone wrong with my email campaign?<\/strong><\/p>\n\n\n\n<p><strong>A) <\/strong>There are a number of things that might go wrong resulting in low audience participation. However, to quickly summarize the causes, we can assume the following reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low readers engagement could be due to a festival or holiday season<\/li>\n\n\n\n<li>Your email got lost in the inbox<\/li>\n\n\n\n<li>Your email went into spam folder<\/li>\n\n\n\n<li>Email subject line failed to engage the reader<\/li>\n\n\n\n<li>Email content wasn\u2019t compelling enough to engage the user in taking action<\/li>\n\n\n\n<li>Your emails have rendering problems across email clients and are probably not responsive<\/li>\n<\/ul>\n\n\n\n<p><strong>Q) Should we hire a freelancer or a dedicated resource for handling our Mailchimp email campaigns?<\/strong><\/p>\n\n\n\n<p><strong>&nbsp;A) <\/strong>Working with freelancers and dedicated resources can be both productive and challenging depending upon the project requirements, available budget, and business understanding. Whatever sources you choose, make sure it is legally documented and accountability for the resource is owned.&nbsp;<\/p>\n\n\n\n<p>Hiring a dedicated resource for your email campaigns can offer you multiple benefits. <a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Q) Can you help me find budget-friendly <\/strong><strong>Mailchimp template production<\/strong><strong> services?<\/strong><\/p>\n\n\n\n<p><strong>A) <\/strong>Sure, at Email Uplers we offer <a href=\"https:\/\/email.uplers.com\/email-template-production-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">email template productions services<\/a> at an affordable price. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PSD to Email conversion starts at $59<\/li>\n\n\n\n<li>Custom Design and Email Coding starts at $159<\/li>\n\n\n\n<li>Email Template Audit starts at $499<\/li>\n<\/ul>\n\n\n\n<p>Want more details on pricing? Visit our <a href=\"https:\/\/email.uplers.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing pricing page<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get on top of your customer\u2019s pulse by embedding MailChimp survey and polls in your emails! An exhaustive guide from our Mailchimp experts.<\/p>\n","protected":false},"author":1,"featured_media":11211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,10],"tags":[603,602,605,600,601],"class_list":["post-6145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-marketing","tag-custom-mailchimp-templates","tag-email-survey-template","tag-embed-polls-in-emails","tag-embed-survey-in-email","tag-survey-in-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Surveys in Mailchimp: Boost Engagement &amp; Drive Results<\/title>\n<meta name=\"description\" content=\"Learn how to create surveys and embed polls in Mailchimp emails. 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Engage subscribers, gather valuable feedback, and boost your email marketing ROI with this expert guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/embed-polls-surveys-emails-via-mailchimp\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T22:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T14:04:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/polls-and-surveys-blog-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"198\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/embed-polls-surveys-emails-via-mailchimp\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/embed-polls-surveys-emails-via-mailchimp\/\",\"name\":\"How to Create Surveys in Mailchimp: Boost Engagement & Drive Results\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/embed-polls-surveys-emails-via-mailchimp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/embed-polls-surveys-emails-via-mailchimp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/polls-and-surveys-blog-image.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Learn how to create surveys and embed polls in Mailchimp emails. 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