{"id":6840,"date":"2017-02-17T17:03:00","date_gmt":"2017-02-17T11:33:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=6840"},"modified":"2020-10-21T16:55:28","modified_gmt":"2020-10-21T11:25:28","slug":"email-metamorphosis-mr-porter-tailored-promotional-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-metamorphosis-mr-porter-tailored-promotional-emails\/","title":{"rendered":"Email Metamorphosis: How Mr Porter Tailored their Promotional Emails"},"content":{"rendered":"<p style=\"text-align: justify;\">Change is the only constant in this world. Since time immemorial, we\u2019ve seen evolution constantly take place around us, be it technology, communication or human behavior. And why not? After all it has helped us get where we are today!<\/p>\n<p style=\"text-align: justify;\">And when it comes to email marketing, marketers have seen \u2018emails\u2019 changing and evolving with time. The theory of email evolution began with the first network email way back in 1971, and since then emails have never looked back and never looked the same.<\/p>\n<p style=\"text-align: justify;\">It came as a surprise when studies, sometime back, suggested the demise of emails. I wonder what made them believe a medium so powerful and expanding would be dead?!<\/p>\n<p style=\"text-align: justify;\">As per a recent <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2016\/01\/Email_Statistics_Report_2016-2020_Executive_Summary.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Radicati study<\/a>, by the end of 2020 the number of email users worldwide will top 3.0 billion. Nearly half of the worldwide population will be using email by the end of 2020. Fascinating! Right?<\/p>\n<p style=\"text-align: justify;\">The Uplers have been trying very hard to capture the chord of this change. So here, they\u2019ve done a delightful email research of the retail brand <strong>\u2018MR PORTER\u2019<\/strong>. We\u2019ve tracked their email <a href=\"https:\/\/email.uplers.com\/infographics\/responsive-email-design-evolution\/\">template evolution<\/a> from 2014 through 2016.<\/p>\n<p style=\"text-align: justify;\">Let\u2019s take a closer look at the changes they incorporated in their emails to capture attention, increase the opens &amp; clicks and boost their ROI.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600;\"><em><strong>To try interactivity in your email, check out our sample here!<\/strong><\/em><\/span><\/p>\n<p><span id=\"hs-cta-wrapper-bda0ba3b-ea2a-430f-877e-79d2f53dacc2\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-bda0ba3b-ea2a-430f-877e-79d2f53dacc2\" class=\"hs-cta-node hs-cta-bda0ba3b-ea2a-430f-877e-79d2f53dacc2\"> <img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-bda0ba3b-ea2a-430f-877e-79d2f53dacc2\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2700725\/bda0ba3b-ea2a-430f-877e-79d2f53dacc2.png\" alt=\" Emails send \" width=\"325\" height=\"43\" \/><\/span><\/span><\/p>\n<h4 style=\"text-align: justify;\"><\/h4>\n<h4 style=\"text-align: justify;\">MR PORTER &#8211; 2014 EMAIL<\/h4>\n<ul style=\"text-align: justify;\">\n<li>The email is designed without any GIFs or animations.<\/li>\n<li>The template contained one promotional banner with no CTA. In fact, there is no main CTA provided throughout the template. This is a drawback because it can affect the conversions and might confuse the recipients.<\/li>\n<li>Social icons, along with the necessary information, are present within the template.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6844 size-full\" title=\"Promotion Email Templates-Mr Porter 2014 Email\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/Promotion-Email-Templates-Mr-Porter-2014-Email.gif\" alt=\"MR PORTER - 2014 EMAIL\" width=\"794\" height=\"1387\" \/><\/h4>\n<h4 style=\"text-align: justify;\">MR PORTER &#8211; 2015 EMAIL<\/h4>\n<ul style=\"text-align: justify;\">\n<li>For this email in 2015, the design is updated.<\/li>\n<li>A CTA button is provided within the first fold along with the promotional banner.<\/li>\n<li>There\u2019s a GIF incorporated within the email. Though it\u2019s at the end, it\u2019s got some amazing promotional images that catch the eye.<\/li>\n<li>Along with this, in 2015, the company has started cross selling their products within the email, which was missing in their 2014 email.<\/li>\n<li>The presence of the social tabs along with the necessary information is appreciable.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6845 size-full\" title=\"Promotion Email Templates-Mr Porter 2015 Email\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/Promotion-Email-Templates-Mr-Porter-2015-Email.gif\" alt=\"Promotion Email Templates-Mr Porter Email\" width=\"800\" height=\"2165\" \/><\/h4>\n<h4 style=\"text-align: justify;\">MR PORTER &#8211; 2016 EMAIL<\/h4>\n<ul style=\"text-align: justify;\">\n<li>For their 2016 email, in addition to adding the CTA within the first fold, the design is updated with an expansion in the number of products displayed in the email (possibly due to a good response).<\/li>\n<li>The designing and structure of the email is set entirely in a two column layout apart from the hero image.<\/li>\n<li>They have also hosted an introductory section within the <a href=\"https:\/\/email.uplers.com\/blog\/complete-guide-to-create-your-first-email-template\/\">email template<\/a> to generate curiosity and engage the subscribers.<\/li>\n<li>The presence of a GIF is prominent at the footer; it grabs the attention.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6846 size-full\" title=\"Promotion Email Templates-Mr Porter 2016 Email\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/Promotion-Email-Templates-Mr-Porter-2016-Email.gif\" alt=\"Promotion Email Templates-Mr Porter 2016 Email\" width=\"600\" height=\"3612\" \/><\/h4>\n<h2 style=\"text-align: justify;\"><\/h2>\n<h2 style=\"text-align: justify;\"><\/h2>\n<h2 style=\"text-align: justify;\">WRAPPING UP<\/h2>\n<p style=\"text-align: justify;\">Emails are changing for the better and \u2018interactivity\u2019 in them makes for the spicy topping. Marketers have started adopting interactive elements in emails as a part of their campaigns, and it\u2019s really keeping their customers engaged and enthralled.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Change is the only constant in this world. Since time immemorial, we\u2019ve seen evolution constantly take place around us, be it technology, communication or human behavior. And why not? After all it has helped us get where we are today! And when it comes to email marketing, marketers have seen \u2018emails\u2019 changing and evolving with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[32,64,644,498],"class_list":["post-6840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","tag-email-design","tag-email-templates","tag-promotion-email-templates","tag-responsive-email-template"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Design Metamorphosis of Mr Porter<\/title>\n<meta name=\"description\" content=\"The Email Uplers have captured the email design metamorphosis of the retail brand \u2018MR PORTER\u2019. A track of their email template evolution from 2014 through 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/email-metamorphosis-mr-porter-tailored-promotional-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Design Metamorphosis of Mr Porter\" \/>\n<meta property=\"og:description\" content=\"The Email Uplers have captured the email design metamorphosis of the retail brand \u2018MR PORTER\u2019. 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