{"id":6921,"date":"2017-02-27T19:00:08","date_gmt":"2017-02-27T13:30:08","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=6921"},"modified":"2022-08-04T19:10:22","modified_gmt":"2022-08-04T13:40:22","slug":"retina-images-sizes-no-distortion-mailchimp","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/retina-images-sizes-no-distortion-mailchimp\/","title":{"rendered":"How to add Retina Ready Images of any size without Distortion in Mailchimp"},"content":{"rendered":"\n\n\n\n<p>In 2007, Apple took the mobile device industry by the storm by introducing the 1st generation iPhone. Even though Blackberry was already popular for supporting push email in their devices, Apple iPhone added the much needed l<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>everage in making email responsive.<\/p>\n\n\n\n<p>In 2011, Apple\u2019s 4th Generation iPhone i.e. iPhone 4S was introduced with a Retina display and the need for catering high definition images on all fronts became the industry standard. In a domain where images actually speak more than words, email marketers effortlessly adopted the best practice of having every image in their emails be retina compliant. You can check out our infographics on the <a href=\"https:\/\/email.uplers.com\/infographics\/retina-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">best practices for Retina ready emails<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2056\" height=\"1296\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/mailchimp-image-size-Retina.jpg\" alt=\"mailchimp image size -Retina\" class=\"wp-image-6931\" title=\"mailchimp image size-Retina\"\/><\/figure><\/div>\n\n\n\n<p>With more and more people making use of the Master Templates to send different types of emails from one single skeleton template, image replacement is one of the major deal breakers. Unfortunately, MailChimp\u2019s Editor poses certain roadblocks when it comes to editing and replacing retina ready <a href=\"https:\/\/email.uplers.com\/mailchimp-email-templates\/\">Mailchimp<\/a> image size within an email template or Master Template.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to edit images in Mailchimp?<\/h2>\n\n\n\n<p>In any <a href=\"https:\/\/email.uplers.com\" target=\"_blank\" rel=\"noopener noreferrer\">email template<\/a> that can be edited in Mailchimp, it is important to specify which sections in the email can be edited by using the tag \u2018mc:edit\u2019.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-6926 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"592\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/mailchimp-image-size-mc-edit-enabled.jpg\" alt=\"mailchimp image size -Image-editor-width\" class=\"wp-image-6926\"\/><figcaption>In the above sample email, the image has the \u2018mc:edit\u2019, so the option to edit pops-up on mouse hover.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-6930 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"592\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/mailchimp-image-size-Without-Edit-code.jpg\" alt=\"mailchimp image size -Without-Edit-code\" class=\"wp-image-6930\"\/><figcaption>In the same email, this image doesn\u2019t have the \u2018mc:edit\u2019 so no option to edit.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">To edit as a text or as an image?<\/h2>\n\n\n\n<p>As most of the emails are coded in a table layout, most of the sections are as below<\/p>\n\n\n\n<pre class=\"wp-block-preformatted lang:default decode:true\">&lt;tr&gt;\n          &lt;td valign=\"top\" align=\"center\"&gt;\n&lt;img class=\"em_img\" src=\"xyz.jpg\" width=\"700\" height=\"416\" alt=\"Alt Text\" style=\"display:block;font-family:Arial, sans-serif; font-size:16px; line-height:18px; color:#000000; max-width:700px;\" border=\"0\" \/&gt;\n \t&lt;\/td&gt;\n&lt;\/tr&gt;\n<\/pre>\n\n\n\n<p>Now depending on where you place \u2018mc:edit\u2019 tag, Mailchimp offers a different editor.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Place it within &lt;td&gt; tag and Mailchimp identifies it as a text and provides the text editor option.\n<pre class=\"lang:default decode:true\" title=\"&quot;mc:edit\"> tags\" &gt;&lt;td valign=\"top\" align=\"center\" mc:edit=\"image_9\"&gt;\n&lt;img class=\"em_img\" src=\"images\/img_01.jpg\" width=\"307\" height=\"319\" alt=\"\" style=\"display:block; max-width:307px;\" border=\"0\" \/&gt;\n&lt;\/td&gt;\n<\/pre>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6927 size-full\" title=\"mailchimp image size-Image-editor-width\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/mailchimp-image-size-Text-Editor.jpg\" alt=\"mailchimp image size -Image-editor-width\" width=\"1366\" height=\"592\"\/><\/figure><p><br \/>Now, in this case, you can replace the image but since retina images are twice the resolution of an ordinary image, there is a chance that your image shall be cropped or won\u2019t stay bound within the width of &lt;td&gt;&nbsp;tag.<\/p>\n<\/li><li>Place the \u2018mc:edit\u2019 within the image source.\n<pre class=\"lang:default decode:true\" title=\"mc:edit within the Image source\">&lt;tr&gt;\n          &lt;td valign=\"top\" align=\"center\"&gt;\n&lt;img class=\"em_img\" mc:edit=\"image_8\" src=\"images\/banner.jpg\" width=\"700\" height=\"416\" alt=\"WITH 25% OFF on All JEWELLERY\" style=\"display:block;font-family:Arial, sans-serif; font-size:16px; line-height:18px; color:#000000; max-width:700px;\" border=\"0\" \/&gt;\n&lt;\/td&gt;\n&lt;\/tr&gt;\n<\/pre>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6922 size-full\" title=\"mailchimp image size Image-editor\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/mailchimp-image-size-Image-editor.jpg\" alt=\"mailchimp image size Image-editor\" width=\"1366\" height=\"592\"\/><\/figure><p>In this case, Mailchimp identifies the section to be an image and provides an image editor.<br \/><\/p>\n<\/li><\/ol>\n\n\n\n<p>But as you can observe, the image resolution causes Mailchimp to show a warning that images of this size can be problematic. And when the image is replaced, it goes out of the bounds.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"772\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/11\/mailchimp-image-size-Without-max-width.jpg\" alt=\"mailchimp-image -size-Without-max-width\" class=\"wp-image-9068\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution in both scenarios<\/h2>\n\n\n\n<p>You need to provide a max-width by going to settings and specifying the width. Enable the \u2018Keep proportions\u2019 checked and the image height is adjusted accordingly.<br \/><strong>Please Note:&nbsp;<\/strong>This is not supported by the custom editor. So it is better that you provide &#8216;mc:edit&#8217; alongwith the image when you upload the template.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-6928 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"592\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/mailchimp-image-size-Text-Editor-width-specify.jpg\" alt=\"mailchimp image size -Image-editor-width\" class=\"wp-image-6928\"\/><figcaption>In case you replace the image in the text editor<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-6925 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"592\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/02\/mailchimp-image-size-Image-editor-width.jpg\" alt=\"mailchimp image size -Image-editor-width\" class=\"wp-image-6925\"\/><figcaption>In case you replace the image by using image editor<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<p>With more and more devices flooding the market with HD, FHD, 2K, 4K and other numerological K resolutions, it is important for the images you use in your emails to be very sharp and crisp. For <a href=\"https:\/\/email.uplers.com\/collapsible-carousel-in-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">DIY email marketers<\/a> all around the world, it should not be the end of the road if they find it difficult dealing with replacing retina images. Have you come across any similar tweaks? Spark the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2007, Apple took the mobile device industry by the storm by introducing the 1st generation iPhone. Even though Blackberry was already popular for supporting push email in their devices, Apple iPhone added the much needed l everage in making email responsive. In 2011, Apple\u2019s 4th Generation iPhone i.e. iPhone 4S was introduced with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[382],"tags":[663,661,883,662],"class_list":["post-6921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-coding","tag-mailchimp-email-dimensions","tag-mailchimp-image","tag-mailchimp-image-size","tag-mailchimp-retina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simple Steps to Edit Mailchimp Image Size without Distortion<\/title>\n<meta name=\"description\" content=\"It&#039;s evident that the images you use in the email must be sharp and responsive. Learn here how you can add retina-ready Mailchimp image size without any distortion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/retina-images-sizes-no-distortion-mailchimp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simple Steps to Edit Mailchimp Image Size without Distortion\" \/>\n<meta property=\"og:description\" content=\"It&#039;s evident that the images you use in the email must be sharp and responsive. 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