{"id":6987,"date":"2024-03-04T11:30:00","date_gmt":"2024-03-04T06:00:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=6987"},"modified":"2024-03-04T19:26:31","modified_gmt":"2024-03-04T13:56:31","slug":"april-fools-day-email-inspirations","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/april-fools-day-email-inspirations\/","title":{"rendered":"5 April Fools\u2019 Day Inspirations to Help You Build A Smart Email Campaign"},"content":{"rendered":"\n

Disclaimer<\/em><\/strong>: Nothing in the following blog post remotely resembles a joke or a prank. Nothing in it, including this disclaimer, is intended to raise suspicion in the reader\u2019s mind. If, however, anyone should insist on insisting otherwise, our heartiest hat-tip\u2014with a shrug.<\/em><\/p>\n\n\n\n

Let\u2019s be serious. April Fools\u2019 Day is no license to throw the rulebook in the fire. Nor does it need your brand to stop being itself just for a day. <\/p>\n\n\n\n

Take humor, for instance. If humor was never part of your brand identity, don\u2019t try to be funny on April Fools\u2019 Day either. Similarly, leverage humor to the hilt if you are a funny brand. <\/p>\n\n\n\n

In whichever puddle you stand, you might need some inspiration to kick things off and make a splash (read ROI) this April Fools\u2019 Day. <\/p>\n\n\n\n

So, check out these expert-curated April Fools\u2019 emails right now. (We literally can\u2019t keep a straighter face as we say these things.)<\/p>\n\n\n\n

1. Email Uplers<\/h2>\n\n\n\r\n
\r\n
\r\n \t\t
\r\n\t \t\t\t
\r\n\t\t
\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t
\r\n\t\t\t \t\t\t\t\t
\r\n\t\t\t\t \t
<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t
\r\n\t\t\t
<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t \"Email\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t
\r\n\t\t\t \t

Source<\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t

\r\n\t\t
\r\n\t\t \t\t\t\t
\r\n\t\t\t

Humor is a part of who we are as a brand. We are not \u201cwildly\u201d funny, as our current blog post shows, but we do like to raise a laugh from time to time.\u00a0<\/span><\/p>\n

So it shows in our April Fools\u2019 day email. No pranky giveaways, no forceful humor, no deviation from brand identity.\u00a0<\/span><\/p>\n

Yellow and black are our colors, so we keep that on April Fools\u2019 Day, too. And our followers are well-acquainted with our love for interactive emails<\/a>. So, no surprises there.<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n

2. Kate Spade<\/h2>\n\n\n\r\n
\r\n
\r\n \t\t
\r\n\t \t\t\t
\r\n\t\t
\r\n\t\t \t\t\t <\/div>\r\n\t\t \t\t\t
\r\n\t\t\t \t\t\t\t\t
\r\n\t\t\t\t \t
<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t
\r\n\t\t\t
<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t \"Kate\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t
\r\n\t\t\t \t

Source: Kate Spade<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n

The Not-A-Joke template may seem a bit overused by now, but it works. Only make sure that your offer does seem too good to be true. Kate Spade is offering a $299 product at $65! <\/p>\n\n\n\n

In addition, a seriously huge discount (75%!) sits in the pre-footer section. <\/p>\n\n\n\n

Note the use of light colors as well. Cerulean brings out the April Fools\u2019 theme more prominently. The contrast peaks with the dark-colored crossbody bags. We also like the one-loop GIFs across the email. They\u2019re optimized for visually impaired users. <\/p>\n\n\n

\"pixel<\/a><\/div><\/div>\n\n\n\r\n
\r\n
\r\n \t\t
\r\n\t \t\t\t
\r\n\t\t
\r\n\t\t \t\t\t\t
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3.\u00a0Quartz<\/span><\/h2>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t
\r\n\t\t\t \t\t\t\t\t
\r\n\t\t\t\t \t
<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t
\r\n\t\t\t
<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t \"Quartz\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t
\r\n\t\t\t \t

Source<\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t

\r\n\t\t
\r\n\t\t \t\t\t\t
\r\n\t\t\t

Being serious in your <\/span>April Fools\u2019 emails pays off. Quartz\u2019s email is meaningful and useful. You immediately find yourself inside a story, an accurate one at that.\u00a0<\/span><\/p>\n

The image helps to give weight to the problem. Lighthearted copy, good use of white space, and a legitimate too-good-to-be-true offer.\u00a0<\/span><\/p>\n

The best part about Quartz\u2019s email is its restraint. It\u2019s short, ad rem, and simple without being simplistic.\u00a0<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t

\r\n\t\t
\r\n\t\t \t\t\t\t
\r\n\t\t\t

4. Really Good Emails <\/span><\/h2>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t
\r\n\t\t\t \t\t\t\t\t
\r\n\t\t\t\t \t
<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t
\r\n\t\t\t
<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t \"Really\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t
\r\n\t\t\t \t

Source: Really Good Emails<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t

\r\n\t\t
\r\n\t\t \t\t\t\t
\r\n\t\t\t

The entire email industry is hooked on Really Good Emails. But their own emails tell a lot more about their brand. Fun, wit, chummy charm \u2013 all these define who REG are.\u00a0<\/span><\/p>\n

One wonders if April Fools\u2019 is their wait-for-it moment. However, REG almost never bothers to make drastic changes to their email layouts.\u00a0<\/span><\/p>\n

So you will see the typical gunmetal gray or Davy\u2019s gray in the hero banner. It\u2019s usually a single-column layout. The major part of their emails is text, followed by useful links and one GIF.\u00a0<\/span><\/p>\n

Most importantly, REG\u2019s CTA buttons are always context-specific and, therefore, always unique.\u00a0 Evidently, they haven\u2019t budged a jot from their identity on April Fools\u2019.\u00a0<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t\t

\r\n\t\t
\r\n\t\t \t\t\t\t
\r\n\t\t\t

5. Four Sigmatic\u00a0<\/span><\/h2>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t\t
\r\n\t\t\t \t\t\t\t\t
\r\n\t\t\t\t \t
<\/div>\r\n\t\t\t\t <\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t
\r\n\t\t\t
<\/span><\/span><\/span><\/div>\r\n\t\t\t \t\t\t
\r\n\t\t\t \"Four\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t
\r\n\t\t\t \t

Source: Four Sigmatic<\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t

\r\n\t\t
\r\n\t\t \t\t\t\t
\r\n\t\t\t

Our final example is quite amusing. Four Sigmatic pulls off a smart prank without leaving the audience completely disillusioned.\u00a0<\/span><\/p>\n

All along, Four Sigmatic sticks to its brand color, which is predominantly orange. So, the background is a rusty orange. The button borders are orange. The text is orange.\u00a0<\/span><\/p>\n

Finland is synonymous with heavy metal. Hence, the mock rock theme. The wry \u201cP.S\u201d at the end, i.e., the anti-climax, comes as a pleasant shock to the viewer.\u00a0<\/span><\/p>\n

Gladly, Four Sigmatic assures that a rebrand is in the works. The discounts are not fake. To highlight that, the CTA is outside the prank zone. You get it on second viewing.\u00a0<\/span><\/p>\n

We say it\u2019s great <\/span>April Fools\u2019 email marketing! If you want to prank customers, this is the way to do it. Everybody wins. <\/span><\/p>\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n

Wrapping Up!<\/h2>\n\n\n\n

You should be bubbling with ideas by now. Our advice? Jot down those great ideas and get in touch<\/a> with our designers. Share your design concept, and we will make it come alive.  <\/p>\n","protected":false},"excerpt":{"rendered":"

Follow the rules and still be awesome. This April Fools\u2019 Day, design your emails without necessarily weirding out your audience. Here\u2019s how<\/p>\n","protected":false},"author":78,"featured_media":38651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,390],"tags":[669,668,670,667],"class_list":["post-6987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-inspirations","tag-april-fools-day-email-ideas","tag-april-fools-day-email-templates","tag-april-fools-emails","tag-email-campaign-templates"],"yoast_head":"\n5 April Fools\u2019 Day Email Inspirations<\/title>\n<meta name=\"description\" content=\"Looking to craft engaging emails that captivate your audience this April Fool\u2019s Day? Explore these ideas to inspire your next campaign. 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