{"id":7321,"date":"2017-04-05T18:31:21","date_gmt":"2017-04-05T13:01:21","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=7321"},"modified":"2021-10-11T16:11:00","modified_gmt":"2021-10-11T10:41:00","slug":"leveraging-logos-emails-festal-branding","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/leveraging-logos-emails-festal-branding\/","title":{"rendered":"Leveraging Logos in Emails with Festal Branding"},"content":{"rendered":"<p style=\"text-align: justify;\">Have you ever imagined the power of the logo of your brand?<\/p>\n<p style=\"text-align: justify;\">It has the wherewithal to form a lasting impression of your brand. And isn\u2019t that essential?<\/p>\n<p style=\"text-align: justify;\">According to studies, our brain processes images <a href=\"https:\/\/nuancedmedia.com\/brand-identity-importance\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">60,000 times faster<\/a> than words and that\u2019s exactly what the largest search engine company \u2013 Google &#8211; has made best use of.<\/p>\n<p style=\"text-align: justify;\">Google is known for its quirky and interactive designs and doodles around its logo. It all started in 1998 when the logo doodle concept was born after Google founders Larry and Sergey played around with their corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert.<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-208f331a-4428-4d94-ace7-e6f0950f53b5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-208f331a-4428-4d94-ace7-e6f0950f53b5\" class=\"hs-cta-node hs-cta-208f331a-4428-4d94-ace7-e6f0950f53b5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17407 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<p style=\"text-align: justify;\">Google\u2019s doodles are created with various modifications and humorous features, which change around holidays, birthdays of famous people, and major events. It has been observed that over the time, demand for doodles in logos has risen.<\/p>\n<p style=\"text-align: justify;\">The Uplers take you on an exciting journey through various brand emails and their <a href=\"https:\/\/email.uplers.com\/email-template-production-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">unique email templates<\/a>, which give a glimpse of the festal\/occasional elements within their logo, enhancing the <a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand email design.<\/a><\/p>\n<h3 style=\"text-align: justify;\">BRAND: AMERICAN EAGLE OUTFITTERS<\/h3>\n<ul style=\"text-align: justify;\">\n<li>This fantastic email was designed by American Eagle for the Halloween season.<\/li>\n<li>Keeping the theme in mind, the classic \u2018flying eagle\u2019 in their logo has been replaced with a \u2018flying bat\u2019.<\/li>\n<li>The color of the logo has also been changed &#8211; incorporating the orange tinge of the traditional Halloween pumpkin.<\/li>\n<li>These little changes make the email more appealing as it adapts certain elements without hampering the brand image, rather enhancing it.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7337 size-large\" title=\"Unique Email Templates - American Eagle\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/04\/Unique-Email-Templates-American-Eagle-431x1024.jpg\" alt=\"Unique Email Templates - American Eagle\" width=\"431\" height=\"1024\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\">BRAND: JACK THREAD<\/h3>\n<ul style=\"text-align: justify;\">\n<li>The email oozes the arrival of winters and with Christmas right around the corner, the brand logo sports a Santa cap.<\/li>\n<li>The tiny cap on the logo adds a fun element along with keeping the basic logo design intact.<\/li>\n<li>The colors and font of the logo have not been changed.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7338 size-large\" title=\"Unique Email Templates - Jack Threads\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/04\/Unique-Email-Templates-Jack-Threads-591x1024.jpg\" alt=\"Unique Email Templates - Jack Threads\" width=\"591\" height=\"1024\" \/><\/h3>\n<p style=\"text-align: justify;\"><div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17429 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-template-production-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"192\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><\/div><\/p>\n<h3 style=\"text-align: justify;\">BRAND: JOY<\/h3>\n<ul style=\"text-align: justify;\">\n<li>This is the email sent out by JOY on Black Friday. The <a href=\"https:\/\/www.designhill.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">business logo<\/a> has a happy bird in place of the letter \u2018O\u2019.<\/li>\n<li>The email is designed specifically for the Black Friday campaign, offering discounts.<\/li>\n<li>The color and design of the logo has been changed for the occasion but it\u2019s not hampering the branding.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7339 size-large\" title=\"Unique Email Templates - Joy\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/04\/Unique-Email-Templates-Joy-968x1024.jpg\" alt=\"Unique Email Templates - Joy\" width=\"625\" height=\"661\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\">BRAND: NASTY GAL<\/h3>\n<ul style=\"text-align: justify;\">\n<li>Here\u2019s a fantastic email by Nasty Gal. Their logo has a simple GIF that\u2019s not only enhancing the overall look of the email but is also sure to grab eyeballs.<\/li>\n<li>No major changes in terms of color or font are seen in the email logo.<\/li>\n<li>The GIF in the logo is an innovative way to surprise and engage subscribers.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7345 size-large\" title=\"Beautiful Email Design - Nasty Gal\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/04\/Beautiful-Email-Design-Nasty-Gal-1024x937.gif\" alt=\"Beautiful Email Design - Nasty Gal\" width=\"625\" height=\"572\" \/><div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17420 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/portfolio\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div><\/p>\n<h3 style=\"text-align: justify;\">BRAND: TRADESY<\/h3>\n<ul style=\"text-align: justify;\">\n<li>Tradesy very smartly captures the fall season within its logo in the email.<\/li>\n<li>The colorful falling leaves indicate the end of fall and commencing of winter. Since the email is in tune with the Black Friday theme, the fall leaves are also in sync with the same.<\/li>\n<li>The colors of the leaves enhance the overall look of the logo, making it attractive.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7336 size-full\" title=\"Beautiful Email Design - Tradesy\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/04\/Beautiful-Email-Design-Tradesy.jpg\" alt=\"Beautiful Email Design - Tradesy\" width=\"962\" height=\"833\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\">BRAND: ROCKPORT<\/h3>\n<ul style=\"text-align: justify;\">\n<li>In their Black Friday sale email, Rockport added an extra element in their logo. A simple yet elegant addition &#8211; a snowflake to symbolize the arrival of winters.<\/li>\n<li>No major changes have been made in the brand\u2019s logo but the little addition is sure to bring a smile on the reader\u2019s face, as it hints that the winters are right around the corner.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7335 size-large\" title=\"Beautiful Email Design - Rockport\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/04\/Beautiful-Email-Design-Rockport-888x1024.jpg\" alt=\"Beautiful Email Design - Rockport\" width=\"625\" height=\"721\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\">BRAND: Uplers<\/h3>\n<ul style=\"text-align: justify;\">\n<li>Uplers in our St. Patrick\u2019s Day email for 2017, included the traditional hat and 3 leaf clover as a part of brands&#8217;s logo.<\/li>\n<li>This small difference was appreciated and very well accepted among the subscribers.<\/li>\n<li>To know more about what we did, read our article- <a href=\"https:\/\/email.uplers.com\/blog\/fuel-saint-patricks-day-sales-with-10-amazing-email-inspirations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Logo Branding: Wearing the St. Patrick\u2019s Hat<\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Wrapping Up<\/h2>\n<p style=\"text-align: justify;\">Experimenting is what leads to progress. As a writer once said, \u201cLife is an experiment in which you may fail or succeed. Explore more.\u201d This is what email marketers must aim for. Brand logos are impressionable, accepted. But they are also what can make you reach out to a greater mass. By being unique in your approach and experimenting a little, you can learn, succeed, and enjoy what you do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever imagined the power of the logo of your brand? It has the wherewithal to form a lasting impression of your brand. And isn\u2019t that essential? According to studies, our brain processes images 60,000 times faster than words and that\u2019s exactly what the largest search engine company \u2013 Google &#8211; has made best [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[707,706],"class_list":["post-7321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","tag-beautiful-email-design","tag-unique-email-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips to Leveraging Logos in Emails with Festal Branding - Email Uplers<\/title>\n<meta name=\"description\" content=\"Brand logos are impressionable, accepted. Learn here how to make brand logos that make you reach out to a greater mass.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/leveraging-logos-emails-festal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Leveraging Logos in Emails with Festal Branding - Email Uplers\" \/>\n<meta property=\"og:description\" content=\"Brand logos are impressionable, accepted. Learn here how to make brand logos that make you reach out to a greater mass.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/leveraging-logos-emails-festal-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-05T13:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T10:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/04\/Unique-Email-Templates.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"217\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/leveraging-logos-emails-festal-branding\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/leveraging-logos-emails-festal-branding\/\",\"name\":\"Tips to Leveraging Logos in Emails with Festal Branding - Email Uplers\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/leveraging-logos-emails-festal-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/leveraging-logos-emails-festal-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/04\/Unique-Email-Templates.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Brand logos are impressionable, accepted. 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