{"id":761,"date":"2014-05-27T13:52:36","date_gmt":"2014-05-27T13:52:36","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=761"},"modified":"2020-08-07T17:26:53","modified_gmt":"2020-08-07T11:56:53","slug":"gif-in-email-fortifying-clickthrough-rate-up-to-26","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/gif-in-email-fortifying-clickthrough-rate-up-to-26\/","title":{"rendered":"GIF in Email \u2013 Fortifying clickthrough rate up to 26%"},"content":{"rendered":"

Like the video popularity, Animation as well has started winning hearts. Animation is a lot easier than video deployment. All that is needed is a static image in png or gif in email<\/span>.<\/p>\n

Picture<\/span> is worth a thousand words and thus at times, animation without sound can work wonders too.<\/p>\n

<\/p>\n

The GIF, which stands for Graphics Interchange Format, is an image format supported by various browsers and email clients. It can also be animated and the same animated GIF can be used in an email to draw the attention of the users.<\/p>\n

Since GIFs are just another image file format, you can include an animated GIF the same way as any other image in your email.<\/p>\n

Why use GIF?<\/b><\/p>\n

Animated GIF delight the reader, whereas static email designs are boring and sometimes doesn’t attract the readers as much.<\/p>\n

Buzzfeed, a strong proponent of embracing the GIF, has seen their  email program<\/a> grow from a single newsletter in 2012 to 14 different newsletters at the end of 2013.<\/p>\n

According to an A\/B test conducted by BlueFly,<\/a> emails<\/span> featuring an animated GIF pulled in 12% more revenue than their non-animated version.<\/p>\n

According to Marketing Sherpa<\/a>, using GIF in email can help increase the conversion rate by 103% (Case of Dell)<\/p>\n

According to Email Institute, GIF in email<\/a> increase a clickthrough rate up to 26%<\/p>\n

As per the Experian email market study<\/a> 1 in 2 marketers use animated gifs in their email campaigns.<\/p>\n

You can find some more emails that have adopted GIFs in email in our newest blog<\/a>.<\/p>\n

\"\"<\/a><\/div><\/div>\n

Tackling the size issue<\/b><\/p>\n

Some GIFs may also increase the email size creating a problem in delivering email.<\/p>\n

While there are many tools available for creating GIFs, the go-to application for most designers is Adobe Photoshop. Photoshop has a number of ways to create animated GIFs, including frame-by-frame animation, timeline animation, and importing video frames.<\/p>\n

Using Photoshop, you can dig into the individual frames of an animated GIF and prune them to keep your file sizes down. Some good ways to optimize GIFs include:<\/p>\n

– Cropping<\/strong>: Keep your focus on what is animated, cropping the image as much as possible to reduce the file size.<\/p>\n

– Removing frames<\/strong>: The human eye doesn\u2019t need a lot to see motion. You\u2019d be surprised by how many frames you can remove from a GIF while still maintaining the illusion of motion.<\/p>\n

– Only animate part of the picture<\/strong>: Don\u2019t force the entire image to redraw itself in every frame. Use layers in Photoshop to isolate animated parts and only animate those layers.<\/p>\n

GIF Email and Email Clients Support<\/b><\/p>\n

Newer versions of Outlook (2007, 2010 and 2013) won\u2019t show the animation. Instead, they will show the first frame of the animation. Windows Phone 7 also lacks support for animated GIFs.<\/p>\n

\"\"<\/a><\/div><\/div>\n

However, Animated GIFs work beautifully on the below clients<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Desktop Clients<\/b><\/td>\n<\/tr>\n
Lotus Notes (6, 7, 8.5)<\/span><\/td>\n<\/tr>\n
Outlook 2000-2003<\/span><\/td>\n<\/tr>\n
 Outlook for Mac<\/td>\n<\/tr>\n
 Apple Mail<\/td>\n<\/tr>\n
Webmail Clients<\/b><\/td>\n<\/tr>\n
 Gmail<\/td>\n<\/tr>\n
 Yahoo!<\/td>\n<\/tr>\n
 AOL<\/td>\n<\/tr>\n
 Outlook.com<\/td>\n<\/tr>\n
Mobile Clients<\/b><\/td>\n<\/tr>\n
iOS Mail<\/td>\n<\/tr>\n
 Android (Default)<\/td>\n<\/tr>\n
 Android (Gmail)<\/td>\n<\/tr>\n
 Blackberry<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

How well is your email campaign<\/a> with including GIF in email ? Start the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Like the video popularity, Animation as well has started winning hearts. Animation is a lot easier than video deployment. All that is needed is a static image in png or gif in email. Picture is worth a thousand words and thus at times, animation without sound can work wonders too.<\/p>\n","protected":false},"author":1,"featured_media":1217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,10],"tags":[86],"class_list":["post-761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-marketing","tag-gif-in-email"],"yoast_head":"\nGIF in Email - Skyrocket Your Clickthrough Rate up to 26% - Email Uplers<\/title>\n<meta name=\"description\" content=\"Since GIFs are just another image file format, you can include an animated GIF in email, similar to any other image but the results are multifold.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/gif-in-email-fortifying-clickthrough-rate-up-to-26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GIF in Email - Skyrocket Your Clickthrough Rate up to 26% - Email Uplers\" \/>\n<meta property=\"og:description\" content=\"Since GIFs are just another image file format, you can include an animated GIF in email, similar to any other image but the results are multifold.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/gif-in-email-fortifying-clickthrough-rate-up-to-26\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-27T13:52:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-07T11:56:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2013\/11\/BLOG-Text_78_F-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/gif-in-email-fortifying-clickthrough-rate-up-to-26\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/gif-in-email-fortifying-clickthrough-rate-up-to-26\/\",\"name\":\"GIF in Email - 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