{"id":7900,"date":"2017-05-17T18:50:52","date_gmt":"2017-05-17T13:20:52","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=7900"},"modified":"2024-08-01T09:59:56","modified_gmt":"2024-08-01T04:29:56","slug":"food-industry-email-inspirations","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/food-industry-email-inspirations\/","title":{"rendered":"Delectable Inspirations to Spice up your Food Industry Emails"},"content":{"rendered":"<p>The competition in the food and beverage industry is highly fierce and marketers use every trick in the trade to stay ahead of the pack and to make a mark. For the food industry, specifically, <a href=\"https:\/\/email.uplers.com\/\">email marketing<\/a> is a great way to share details about items in the menu, promoting new additions to the menu and exhibiting promotional offers and discounts.<span id=\"hs-cta-wrapper-208f331a-4428-4d94-ace7-e6f0950f53b5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-208f331a-4428-4d94-ace7-e6f0950f53b5\" class=\"hs-cta-node hs-cta-208f331a-4428-4d94-ace7-e6f0950f53b5\"><\/span><\/span><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17409 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<p>Email subscribers like it when brands communicate with them directly via email. Thus, designing awesome email templates can enhance communication with your subscribers\/customers and improve the awareness of your brand.<\/p>\n<p>Email Uplers brings to you attractive food industry emails from brands who have used effective <a href=\"https:\/\/email.uplers.com\/portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">promotion email templates<\/a> and strategies in their marketing campaigns. Take a look!<\/p>\n<h2>BRAND: Dominos<\/h2>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/reallygoodemails.com\/wp-content\/uploads\/discover-the-new-italiano-range.html\" width=\"800\" height=\"1024\" frameborder=\"1\"><\/iframe><\/center>Source: Really Good Emails<\/p>\n<h3>Pros<\/h3>\n<ul>\n<li>The concept of letting the customer select the item of their choice is very engaging. This interactivity grabs the customers\u2019 attention.<\/li>\n<li>The pre-header text used is very catchy; it helps to improve the open rate of the email.<\/li>\n<li>The web version link is added at the top of the email for the users who are unable to view the email properly.<\/li>\n<li>The social icons are placed just beside the logo, above the fold.<\/li>\n<li>The CTA is prominent, which is an important part of the email.<\/li>\n<\/ul>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17429 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-template-production-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"192\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><\/div>\n<h3>Cons<\/h3>\n<ul>\n<li>The email depends heavily on images. Alt text becomes a must if images are by default turned OFF by <a href=\"https:\/\/email.uplers.com\/infographics\/email-client-hacks\/\">email client<\/a>.<\/li>\n<\/ul>\n<h2>BRAND: Pret<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7903 size-large\" title=\"Pret food industry email\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/05\/Pret-food-industry-email-381x1024.jpg\" alt=\"Pret food industry email\" width=\"381\" height=\"1024\" \/><\/p>\n<h3>Pros<\/h3>\n<ul>\n<li>The presentation of the email is very attractive.<\/li>\n<li>CTA button has been highlighted well.<\/li>\n<li>The pre-header section has a catchy text and a web version URL.<\/li>\n<li>The navigation is very well designed and presented with icons.<\/li>\n<\/ul>\n<h3>Cons<\/h3>\n<ul>\n<li>The success of the campaign depends on whether the subscriber sees the image or not. In case the images are turned off by default, the message may not be conveyed. Alt text is necessary.<\/li>\n<\/ul>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17407 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>BRAND: Jenis<\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7902 size-large\" title=\"Restaurant email marketing- Jenis\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/05\/jenis-food-industry-email-313x1024.gif\" alt=\"jenis food industry email\" width=\"313\" height=\"1024\" \/>Pros<\/h3>\n<ul>\n<li>The email is colourful and vibrant.<\/li>\n<li>The CTA can be seen on the first scroll itself and helps to increase click-through-rate.<\/li>\n<li>GIF animation is used to make the email look more lively and engaging.<\/li>\n<\/ul>\n<h3>Cons<\/h3>\n<ul>\n<li>The contact details are missing in the footer.<\/li>\n<li>The email depends on images, way too much.<\/li>\n<\/ul>\n<h2>BRAND: Harvester<\/h2>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/litmus-scope.s3.amazonaws.com\/production\/wkhgui4rcvgz.html\" width=\"800\" height=\"1024\" frameborder=\"1\"><\/iframe><\/center>Source: Litmus<\/p>\n<h3>Pros<\/h3>\n<ul>\n<li>The interactive GIF, followed by a bold CTA increases user engagement.<\/li>\n<li>The design is simple and the copy is legible.<\/li>\n<li>The pre-header section has a View Online option and social links.<\/li>\n<li>The email provides exciting coupons and offers at the bottom of the email.<\/li>\n<li>The option to download app for mobile, helps in increasing app users.<\/li>\n<li>\u2018Download our app\u2019 adds to the score of the email.<\/li>\n<\/ul>\n<h3>Cons<\/h3>\n<ul>\n<li>Too many CTAs can kill the main purpose of the email and create confusion.<\/li>\n<\/ul>\n<h2>BRAND: Burger King<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7901 size-large\" title=\"Restaurant email marketing- Burger King\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/05\/Burger-King-food-industry-email-458x1024.jpg\" alt=\"Burger King food industry email\" width=\"458\" height=\"1024\" \/><\/p>\n<h3>Pros<\/h3>\n<ul>\n<li>The pre-header text says \u201cCoupon Inside\u201d, which increases open rate.<\/li>\n<li>It has a navigation bar with clear and bold text.<\/li>\n<li>The attractive image and CTA persuades the subscriber to click.<\/li>\n<li>The app buttons and social sharing buttons are highlighted.<\/li>\n<\/ul>\n<h3>Cons<\/h3>\n<ul>\n<li>Images should be given alt text and alt tags.<\/li>\n<\/ul>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17409 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>BRAND: Taco Bell<\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7904 size-large\" title=\"Food industry email by tacobell\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/05\/Food-industry-email-by-tacobell-202x1024.gif\" alt=\"Food industry email by tacobell\" width=\"202\" height=\"1024\" \/>Pros<\/h3>\n<ul>\n<li>CTA is on the first scroll to increase number of clicks.<\/li>\n<li>Utilizing a chat preview to exhibit an offer seems to be a good concept.<\/li>\n<li>The offer is clearly visible within the first scroll; it will grab the user\u2019s attention.<\/li>\n<li>The option to download the app in the footer will increase app users.<\/li>\n<\/ul>\n<h3>Cons<\/h3>\n<ul>\n<li>The view online link is missing.<\/li>\n<li>No pre-header text at the top.<\/li>\n<\/ul>\n<p><em><strong>Have you came across an interesting Food Industry email? Just drop a mail to email@uplers.com and share it with us.<br \/>\n<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The competition in the food and beverage industry is highly fierce and marketers use every trick in the trade to stay ahead of the pack and to make a mark. For the food industry, specifically, email marketing is a great way to share details about items in the menu, promoting new additions to the menu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,390,10],"tags":[346,742,741,644,739,740],"class_list":["post-7900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-inspirations","category-email-marketing","tag-email-marketing","tag-food-emails","tag-food-industry-emails","tag-promotion-email-templates","tag-restaurant-email-marketing","tag-restaurant-email-templates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Restaurant email marketing inspirations spicing up food industry<\/title>\n<meta name=\"description\" content=\"The competition in the food and beverage industry is highly fierce. 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