{"id":8215,"date":"2017-06-23T19:11:47","date_gmt":"2017-06-23T13:41:47","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=8215"},"modified":"2022-08-04T19:19:14","modified_gmt":"2022-08-04T13:49:14","slug":"mailchimp-email-editor-review","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/mailchimp-email-editor-review\/","title":{"rendered":"Mailchimp\u2019s DIY Email Template Editor \u2013 An Important Review"},"content":{"rendered":"

Sending a marketing email is no longer restricted to typing a good email copy in a few sentences and hitting \u201cSend\u201d. Email marketing has progressed to great heights and nowadays emails are \u201cbuilt\u201d as per custom requirements of the campaign. Email developers<\/a> (like us) hand code email templates that marketers use to send to subscribers by loading the templates into ESPs.<\/p>\n

From our expertise in coding over 60,000<\/strong> email templates<\/a> for our 5000+<\/strong> global clients, We have hands-on experience of working with different ESPs and shall enlighten you with the pros and cons of using the editors offered by different ESPs.<\/p>\n

\"\"<\/a><\/p>\n

Let\u2019s begin with the most popular amongst the DIY email editors \u2013 Mailchimp Email Editor<\/strong><\/em>.<\/p>\n

Please note that this review is purely based on the overall experience we have had and is not at all influenced or subjective to any promotional purposes.<\/em><\/span><\/p>\n

MailChimp is the first name that comes to the mind when you think of a powerful email builder with various features to ease the end-user woes while being free-to-use to an extent. This is greatly helpful for small businesses with a shoestring budget and for those who don\u2019t have a vast subscriber list yet want the flexibility to build an email template<\/a> on their own.<\/p>\n

What we love about Mailchimp Editor<\/h2>\n

As soon as you start building your template by selecting a prebuilt template or uploading your custom template, what you observe is that the editor loads up almost instantly with negligible loading time.<\/p>\n

\"MailChimp<\/a><\/p>\n

In the editor view, based on the selection you have, the Design View and Code view along with real-time update visible on the left. The design view has a set of blocks that can be easily dragged and dropped into the template as per your requirement.<\/p>\n

\"MailChimp<\/p>\n

There are two types of email editor within Mailchimp, one is standard editor allows you only using their predefined content blocks and uses lots of your efforts in getting those block customized. Another is custom code editor allowing you to built your HTML template in their language and then reuse them without touching HTML code and editing and customizing new campaigns. To know more about both these editors visit our blog.<\/span><\/p>\n

The advantage with the drag and drop functionality is that content blocks can be easily added, removed and even replicated without a fuss. Also, you can hide contents within a content block.<\/p>\n

In conjunction to the content block duplication, Mailchimp also supports nested elements duplication or hiding or removing when duplicating a section, which is a feature missing in most of the paid ESPs too.
\n<\/a>\"MailChimp<\/a>In the code view, MailChimp has its proprietary template language which enables email developers to create editable templates that can have pre-configured content blocks. These can be edited every time while setting up an email campaign.<\/p>\n

P.S: Our MailChimp Master Template is a free editable email template made using MailChimp\u2019s Template Language.<\/em><\/span>
\n<\/span>