{"id":8538,"date":"2017-08-14T19:03:41","date_gmt":"2017-08-14T13:33:41","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=8538"},"modified":"2020-04-30T19:56:40","modified_gmt":"2020-04-30T14:26:40","slug":"subscribers-no-longer-engage-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/subscribers-no-longer-engage-emails\/","title":{"rendered":"5 Things To Consider If Subscribers No Longer Engage With Your Emails"},"content":{"rendered":"

There are 2 types of people in the world…<\/p>\n

\"Inbox\"Which one do you want your subscribers to be included in?<\/p>\n

Well, if you have subscribers on your list who haven\u2019t opened or clicked through your messages over an extended period of time, it\u2019s time to do something about it. Have you thought about where you might have been going wrong? And what little changes you could bring in to make your professional email template<\/a> more interesting?<\/p>\n

Let\u2019s have a look at 5 things to consider if subscribers are no longer showing interest in your emails:<\/p>\n

1. Subject Line<\/h2>\n

For a subscriber, subject line plays an important role in deciding whether an email will be opened or not. So, don\u2019t be boring! Spice it up, bring humor, be catchy, witty \u2013 think about why they would want to open your emails.<\/p>\n

For a subscriber, subject line plays an important role in deciding whether an email will be opened or not. So, don\u2019t be boring! Spice it up, bring humor, be catchy, witty \u2013 think about why they would want to open your emails.<\/p>\n

Instead of the good old \u201cYour subscription is going to expire\u201d \u2013 Warby Parker went ahead with \u201cUh-oh, your subscription is expiring\u201d. See what they did there? A little play of words \u2013 and you are a winner, well almost. Subject lines should ignite a certain amount of curiosity, urgency, and excitement among your subscribers. Here are some other catchy subject lines we stumbled upon:<\/p>\n

Refinery29<\/strong>: \u201cA broke girl\u2019s guide to a luxury vacation\u201d
\nZillow<\/strong> : \u201cWhat can you afford?\u201d
\nBuzzfeed<\/strong>: \u201cNot cool, guys.\u201d<\/p>\n

Moreover, most emails contain \u2013 \u201cHaving trouble viewing this email?\u201d as their pre-header text. Your subscribers wouldn\u2019t want to read that, now do they? They wouldn\u2019t even want to read the subject line AGAIN in this text. So, what to do?<\/p>\n

\"novica_preheader-text\"<\/p>\n

This is a great example of how your pre-header text should be. A great combo of subject line and pre header encourages subscribers to open an email.<\/p>\n

2. Hero Image<\/h2>\n

Images help to enhance email engagement. Just like a superhero saves the world, a hero image can save a campaign from going unnoticed. A hero image is that image in the email which speaks what your brand or campaign is all about, and that is why it should be relevant. This can be a series of images or just one prominent image featured in your emails. These images should tell the story right away.<\/p>\n

Here is one cool and classic example of how to \u201csell\u201d your brand in a witty way. This Mother\u2019s Day email has relevant images that don\u2019t fail to grab subscribers\u2019 attention:<\/p>\n

\"hero-image-skullcandy\"<\/p>\n

3. Email Copy<\/h2>\n

Subscribers might get bored with your emails if you are sending the same kind of template or content all the time.<\/p>\n

Firstly, don\u2019t beat around the bush, subscribers rarely read walls of content \u2013 write precise content that\u2019s easy to understand and engaging as well. Don\u2019t mislead your subscribers. Tell them what the mail is about and what action you intend them to take. Plus \u2013 add relevant landing pages to take them to the page they need to visit.<\/p>\n

Secondly, remember that your subscribers have subscribed to get informed and educated about your brand, and this would lead them to make a purchase; they aren\u2019t always looking for a purchase \u2013 so don\u2019t be pushy. Plus, make the emails conversational \u2013 like you are talking to them. You don\u2019t have to be formal unless the campaign demands\u2013 it\u2019s a put off.
\nHere is one great example by JetBlue:<\/p>\n

Thirdly, make your copy engaging and interesting by using a GIF<\/a> or a video wherever it makes sense. Did you know that GIFs have become the most popular method of adding animation to an email, helping campaigns to attract subscribers? Just make sure the email clients your subscribers use support GIFs, if they don\u2019t, a fallback is a must.<\/p>\n

Take this one for example. A classy use of GIF by the legendary Nike – the \u201ctick mark\u201d is enough to recognize the brand.<\/p>\n

\"Nike-email-copy\"<\/p>\n

Videos are another source of generating more leads through email marketing. These could be anywhere from being funny, a behind-the-scene at work, a promotional one – anything that grabs the eyeballs.<\/p>\n

4. Email Frequency<\/h2>\n

The most common reason people want to opt out of your email lists is that they get too many emails, which annoys them. You don\u2019t want to annoy them, do you?<\/p>\n

\"email-frequency-gif\"<\/p>\n

Moreover, sending too few emails is also not a good thing to do. In order to ensure that your subscribers do not forget you or get upset by too many promotional emails, you need to set the email frequency right<\/a>. This can be done through testing and also by asking the subscribers to set the preferences themselves.<\/p>\n

5. Too long\/cluttered emails<\/h2>\n

Conveying your desired message in the most minimized way possible – this is what a minimalist email does. Lesser space and more impact \u2013 technology today is all about this notion. Plus, it\u2019s easy on the eyes, has more grasping power and easy to navigate through; much effective than the lengthy and complex emails. Clean fonts, exciting colors and directions \u2013 this is how it should be. Here is a really nice customer appreciation email by Grammarly:<\/p>\n

\"grammarly-re-engagement\"<\/p>\n

Short and sweet \u2013 they even smartly put up a tweet in the end by a user appreciating them.<\/p>\n

If you follow the best practices as mentioned in the 5 points above, you will certainly keep your email subscribers happy about receiving emails from you. The goal of these emails is to win back the inactive email subscribers and therefore, every aspect from subject line to CTA, should be perfect.<\/p>\n

But if they, at some point in time, do lose interest, send them a re-engagement email something like this one – a funny and quite relatable example of a re-engagement campaign from Urban Outfitters:<\/p>\n

\"urban-outfitters-unsubscribe\"<\/p>\n

Wrap-up<\/h2>\n

As email marketers, keeping subscribers engaged gets a little complicated after a time \u2013 because email marketing is a toiling task. But, the more the hard work, the better would be the results. Main thing to be kept in mind is \u2013 avoid being repetitive and always strive to bring in new ideas to make your emails more interesting and tempting. Make your subscribers\u2019 inbox a pleasant thing to scroll through!<\/p>\n","protected":false},"excerpt":{"rendered":"

There are 2 types of people in the world… Which one do you want your subscribers to be included in? Well, if you have subscribers on your list who haven\u2019t opened or clicked through your messages over an extended period of time, it\u2019s time to do something about it. Have you thought about where you […]<\/p>\n","protected":false},"author":1,"featured_media":8548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[778,211],"class_list":["post-8538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-engagement","tag-re-engagement-emails"],"yoast_head":"\n5 Tips to Re-engage Inactive Email Subscribers<\/title>\n<meta name=\"description\" content=\"The things every marketer should consider to bring back their inactive email subscribers. Get tips and professional email templates .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/subscribers-no-longer-engage-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Re-engage Inactive Email Subscribers\" \/>\n<meta property=\"og:description\" content=\"The things every marketer should consider to bring back their inactive email subscribers. 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