{"id":8582,"date":"2017-08-24T18:30:28","date_gmt":"2017-08-24T13:00:28","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=8582"},"modified":"2020-09-12T20:13:13","modified_gmt":"2020-09-12T14:43:13","slug":"horror-experience-email-inbox","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/horror-experience-email-inbox\/","title":{"rendered":"The FIRST EVER Horror Email in the Inbox – Creating an eerie \u2018Experience\u2019"},"content":{"rendered":"

Disclaimer: This email was NOT created for Annabelle Creation. It was our sheer love for horror flicks that inspired Uplers to create this \u2018experience email\u201d.<\/em><\/p>\n

We love horror flicks, yes we do! While we know they\u2019re unrealistic, we love the tension, the adrenaline rush, and the goose bumps. So, the Uplers, taking a break from their daily routine, planned a movie outing last weekend to watch Annabelle 2.<\/p>\n

Needless to say we loved the film but what\u2019s worth sharing is we realized that you can take out the Uplers but not email marketing out of Uplers! Proof? The team of horror flick freaks, taking inspiration from the film, created this amazing email template<\/a>!<\/p>\n

\"\"<\/a><\/div><\/div>\n

Take a look before we jump into the details:<\/p>\n

\"Annabelle-Creation\"<\/a><\/p>\n

Best experienced with your headphones on \ud83d\ude42<\/em><\/p>\n

The eerie<\/em> Interactivity<\/h2>\n

The Annabelle themed interactive email<\/a> was conceptualized using GIF and Keyframe animation.<\/p>\n

Why GIF?<\/h3>\n

Because animated GIFs can deliver 41% increase in click-through rates and give you an incredible interactive experience. We\u2019ve tried bringing the real haunting in GIF through blinking lights in the haunted house..<\/p>\n

Did you notice someone sitting on the chair? Watch it again!<\/p>\n

Audio Effect<\/h3>\n

Audio is used to support the haunting feel in the email. Look at the chair closely and listen to the music in the email. Music in email can help you promote advertisements. Brands have defined theme music that can be used to relate your brand to customers, right inside the email.<\/p>\n

\"\"<\/a><\/div><\/div>\n

Why Keyframe animation?<\/h3>\n

It helps to bring out an effect that is not possible through a GIF, which autoplays without any user control. Keyframe animation generates better email engagement<\/a> by involving the subscriber to take an action to experience the animation. That helps generate click- throughs.
\nClick on Watch Now to check out the animation!<\/p>\n

The Support Team (Email Client Compatibility)<\/h2>\n

Keyframe animation is currently supported by the following email clients:<\/p>\n