{"id":8641,"date":"2017-09-01T19:11:27","date_gmt":"2017-09-01T13:41:27","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=8641"},"modified":"2020-08-05T23:48:08","modified_gmt":"2020-08-05T18:18:08","slug":"fixed-cta-email","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/fixed-cta-email\/","title":{"rendered":"Fixed CTA in Email- Now, that\u2019s a Great Fix"},"content":{"rendered":"<p>In this world of blink and miss, brands are trying really hard to stay in the limelight. With almost 350,000 tweets sent per minute (<a href=\"https:\/\/www.internetlivestats.com\/twitter-statistics\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a>), if you are a brand, <a href=\"https:\/\/mtomconsulting.com\/lifespan-social-media-post\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">your tweet only got 18 minutes of lifespan<\/a> before it fades into the background. While social media has the power of visibility, email has the power of reach. In other words, the tweet you post may or may not be read by your follower, but the email you send shall always be in your subscribers\u2019 inbox until they delete it.<\/p>\n<p>Now, in order to make sure that your subscribers await and always open your emails, it is necessary to make them interactive.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17429 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-template-production-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"192\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><\/div>\n<h2>The Latest addition<\/h2>\n<p>After experiencing interactive elements such as <a href=\"https:\/\/email.uplers.com\/blog\/interactive-menus-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Navigation menu<\/a>, <a href=\"https:\/\/email.uplers.com\/blog\/accordion-in-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Accordion<\/a> and <a href=\"https:\/\/email.uplers.com\/blog\/horror-experience-email-inbox\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click-event<\/a> based emails, Uplers\u00a0 bring to you a brand new interactive element that shall end the argument of \u201chaving the CTA button above the fold\u201d. Introducing the Fixed CTA that moves as your subscriber scrolls across the email.<\/p>\n<h2>How did you manage that?<\/h2>\n<p>It\u2019s a CTA positioned with the help of CSS that remains fixed in a layout when rendered in an <a href=\"https:\/\/email.uplers.com\/infographics\/ultimate-guide-email-client-hacks\/\">email client<\/a>. Moreover, it does not move irrespective of the scroll while the other content can be scrolled up or down seamlessly.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17419 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/interactive-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>Which of my subscribers shall be able to view this?<\/h2>\n<table>\n<thead>\n<tr>\n<th>\n<p align=\"center\"><strong>Email Clients<\/strong><\/p>\n<\/th>\n<th>\n<p align=\"center\"><strong>Compatible<\/strong><\/p>\n<\/th>\n<th>\n<p align=\"center\"><strong>Fallback<\/strong><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<p align=\"center\">Android Native<\/p>\n<\/td>\n<td>\n<p align=\"center\">Yes<\/p>\n<\/td>\n<td>\n<p align=\"center\">&#8211;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"center\">Android Gmail App<\/p>\n<\/td>\n<td>\n<p align=\"center\">No<\/p>\n<\/td>\n<td>\n<p align=\"center\">A CTA button that is in line with the copy<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"center\">Android Yahoo App<\/p>\n<\/td>\n<td>\n<p align=\"center\">No<\/p>\n<\/td>\n<td>\n<p align=\"center\">A CTA button that is in line with the copy<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"center\">Android Outlook App<\/p>\n<\/td>\n<td>\n<p align=\"center\">No<\/p>\n<\/td>\n<td>\n<p align=\"center\">A CTA button that is in line with the copy<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"center\">Android Boxer App<\/p>\n<\/td>\n<td>\n<p align=\"center\">Yes<\/p>\n<\/td>\n<td>\n<p align=\"center\">&#8211;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p align=\"center\">Android BlueMail App<\/p>\n<\/td>\n<td>\n<p align=\"center\">Yes<\/p>\n<\/td>\n<td>\n<p align=\"center\">&#8211;<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>What about Apple devices?<\/h2>\n<p>Unfortunately, the fixed CTA will only work in Android devices and will not be supported in any desktop or iOS email clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this world of blink and miss, brands are trying really hard to stay in the limelight. With almost 350,000 tweets sent per minute (Source), if you are a brand, your tweet only got 18 minutes of lifespan before it fades into the background. While social media has the power of visibility, email has the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[],"class_list":["post-8641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create Interactive emails using Fixed CTA<\/title>\n<meta name=\"description\" content=\"We have succeeded in bringing sticky CTA, that is popular in websites, right into your email inbox. 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