{"id":8778,"date":"2017-10-06T18:50:06","date_gmt":"2017-10-06T13:20:06","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=8778"},"modified":"2020-09-21T11:59:38","modified_gmt":"2020-09-21T06:29:38","slug":"mailable-microsites-the-home-depot-emails-countdowns","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/","title":{"rendered":"Mailable Microsites V: How ‘The Home Depot’ Got Their Sales Ticking With Countdowns"},"content":{"rendered":"

Your email marketing results hugely rely on how effectively you tempt your customers to make the purchase. If your customers fail to make up their mind to complete the purchase, it would ultimately hamper your business growth.<\/p>\n

And the most effective way to enhance email conversions is to incorporate COUNTDOWN TIMER<\/strong> in your email marketing strategy<\/a>. Countdown timers have a variety of applications in different fields like travel, event companies, and retail industry. It has numerous advantages from both the marketer\u2019s and subscriber\u2019s point of view.<\/p>\n

Our team made a detailed analysis of the emails by The Home Depot<\/a> to figure out how they modified their email templates<\/a> through the past few years and included countdown timers to highlight time-bound sale and offers.<\/p>\n

The Home Depot Email of 2014<\/h2>\n

Subject Line<\/strong>: 4 DAYS LEFT \u2605\u2605\u2605 Save $40 On Paint<\/p>\n

\"Home-Depot<\/p>\n

The email highlights the Labor Day sale that will last for 4 days. The CTA buttons are all highlighted in red to draw the subscriber\u2019s attention and prompt them to make the purchase. However, the phrase \u201c4 days left\u201d could be confusing for someone who opens the email after a day or two.<\/p>\n

Wouldn\u2019t it be more effective if there\u2019s a real-time countdown timer added in the email?<\/p>\n

That\u2019s exactly what they thought of three years back and have executed in their emails since then.<\/p>\n

Take a look!<\/p>\n

The Home Depot Email of 2015<\/h2>\n

Subject Line:<\/strong> Cyber Savings END \u2777NIGHT!<\/p>\n

\"homeThe email is sent to promote \u201cCyber Savings\u201d that will be gone the next day. The countdown entices the last-minute shoppers to take the action right away and help them drive more conversions.<\/p>\n

\"\"<\/a><\/div><\/div>\n

The Home Depot Email of 2016<\/h2>\n

Subject Line:<\/strong> This is IT. Savings End TONIGHT.<\/p>\n

\"homeThe final hours of \u201cRed, White & Blue\u201d savings are highlighted in this email through a countdown timer, followed by a prominent CTA that encourages the customers to SHOP.<\/p>\n

\"\"<\/a><\/div><\/div>\n

The Home Depot Email of 2017<\/h2>\n

Subject Line:<\/strong> FINAL NOTIFICATION: You’re Advised to Check Out These Memorial Day Special Buys<\/p>\n

\"discountMemorial Day Savings have been promoted by an innovatively designed countdown timer that serves multiple purposes like adding a fun element to the email and reflects urgency as well.<\/p>\n

How Uplers Can Help<\/h2>\n

Do you have an upcoming webinar or a product launch?<\/p>\n

Are you an ecommerce website looking forward to endorsing your limited time discount offer?<\/p>\n

And yes, this is probably the best time to incorporate this interactive element in your emails with the holidays approaching. After all, isn\u2019t this the time when you announce a lot of limited time sales?<\/em><\/p>\n

Regardless of the industry you belong to, Uplers can help you in designing a countdown email to promote \u201cTime is Running Out\u201d deals. Many brands<\/a> have started using email countdown timers<\/a> to inform the subscribers about the time left for the offer expiry. You can also be among them!<\/p>\n

\"\"<\/a><\/div><\/div>\n

Want to have a customized email template that matches all your preferences?<\/p>\n

Have a look at our \u2018Mailable Microsite Series\u2019 to know about how renowned brands are effectively executing Interactive Elements in emails.<\/p>\n

Mailable Microsites I \u2013 How B&Q clinched it with Carousel in Email<\/a>
\nMailable Microsites II \u2013 How REI \u2018Served\u2019 Up Using Hamburger Menu<\/a>
\nMailable Microsites III \u2013 How Burberry Impeccably Slid \u2018Sliders in Emails\u2019<\/a>
\nMailable Microsites IV: How Travelocity Started Counting on Countdown in Email<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Your email marketing results hugely rely on how effectively you tempt your customers to make the purchase. If your customers fail to make up their mind to complete the purchase, it would ultimately hamper your business growth. And the most effective way to enhance email conversions is to incorporate COUNTDOWN TIMER in your email marketing […]<\/p>\n","protected":false},"author":1,"featured_media":8807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,10],"tags":[789,788,182],"class_list":["post-8778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-marketing","tag-countdown-in-emails","tag-countdown-timer-in-emails","tag-mailable-microsites"],"yoast_head":"\nMailable Microsite V: How The Home Depot Uses Email Countdown Timers<\/title>\n<meta name=\"description\" content=\"Email Countdown Timers create urgency & drive greater conversions by helping the indecisive customers in making a purchase. Here are some great insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailable Microsite V: How The Home Depot Uses Email Countdown Timers\" \/>\n<meta property=\"og:description\" content=\"Email Countdown Timers create urgency & drive greater conversions by helping the indecisive customers in making a purchase. Here are some great insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-06T13:20:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-21T06:29:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/10\/Timers-in-emails.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"198\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/\",\"name\":\"Mailable Microsite V: How The Home Depot Uses Email Countdown Timers\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/10\/Timers-in-emails.gif\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Email Countdown Timers create urgency & drive greater conversions by helping the indecisive customers in making a purchase. Here are some great insights.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/10\/Timers-in-emails.gif\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/10\/Timers-in-emails.gif\",\"width\":\"1170\",\"height\":\"428\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mailable Microsites V: How ‘The Home Depot’ Got Their Sales Ticking With Countdowns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\",\"name\":\"Kevin George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"caption\":\"Kevin George\"},\"description\":\"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kevin-george-email\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mailable Microsite V: How The Home Depot Uses Email Countdown Timers","description":"Email Countdown Timers create urgency & drive greater conversions by helping the indecisive customers in making a purchase. Here are some great insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/","og_locale":"en_US","og_type":"article","og_title":"Mailable Microsite V: How The Home Depot Uses Email Countdown Timers","og_description":"Email Countdown Timers create urgency & drive greater conversions by helping the indecisive customers in making a purchase. Here are some great insights.","og_url":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2017-10-06T13:20:06+00:00","article_modified_time":"2020-09-21T06:29:38+00:00","og_image":[{"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/10\/Timers-in-emails.gif","width":540,"height":198,"type":"image\/gif"}],"author":"Kevin George","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Kevin George","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/","url":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/","name":"Mailable Microsite V: How The Home Depot Uses Email Countdown Timers","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/10\/Timers-in-emails.gif","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa"},"description":"Email Countdown Timers create urgency & drive greater conversions by helping the indecisive customers in making a purchase. Here are some great insights.","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/10\/Timers-in-emails.gif","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/10\/Timers-in-emails.gif","width":"1170","height":"428"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/mailable-microsites-the-home-depot-emails-countdowns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mailable Microsites V: How ‘The Home Depot’ Got Their Sales Ticking With Countdowns"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa","name":"Kevin George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","caption":"Kevin George"},"description":"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/kevin-george-email\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/8778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=8778"}],"version-history":[{"count":33,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/8778\/revisions"}],"predecessor-version":[{"id":22217,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/8778\/revisions\/22217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/8807"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=8778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=8778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=8778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}