{"id":8839,"date":"2017-10-16T19:00:28","date_gmt":"2017-10-16T13:30:28","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=8839"},"modified":"2024-08-01T10:28:54","modified_gmt":"2024-08-01T04:58:54","slug":"6-email-marketing-ideas-really-work","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/6-email-marketing-ideas-really-work\/","title":{"rendered":"Think Outside the Inbox: 6 Email Marketing Ideas That Really Work"},"content":{"rendered":"

Imagine for a moment that you\u2019re at work (maybe you even are right now!), head down, and busy with a high-priority, tight-deadline project.<\/p>\n

Suddenly, a coworker loudly announces his presence at your side. Perhaps he\u2019s holding a flashing sign or yells \u201cding!\u201d He then asks you for something \u2014 help, a file, a meeting \u2014 and before you can respond says \u201cthanks in advance!\u201d then wanders off.<\/p>\n

\u201cHow odd,\u201d you think. Then two minutes later a different coworker approaches and does the same thing all over again (except she ends her speech with an oddly placed, \u201cCheers!\u201d).<\/p>\n

Over the course of your day, this occurs 122 more times. By the last visit you\u2019re frustrated, distracted, and have all but tuned out your frequent deskside visitors.<\/p>\n

This strange series of events happens all day, every day, to every one of us \u2014 in our inboxes.
\nThe average person gets 124 emails a day<\/a>, a small portion of the more than 200 million sent daily worldwide.<\/p>\n

And despite the fatigue those numbers might suggest, email remains the channel through which consumers want to be contacted as well as the most effective method of brand outreach (40 times<\/a> more effective than social media outreach).<\/p>\n

Still, The Same Old Won\u2019t Cut it For Long<\/h2>\n

Use email automation software. Personalize. Optimize for mobile. A\/B test. Segment. These are the best ideas for email marketing strategies<\/a> that marketers hear time and time again because hey, they really work<\/a>. But more people using these tactics means more competition. It takes continual effort to stand out from the crowd, so once you\u2019ve nailed the basics, it\u2019s time to try something new. Here are a few ideas to get you started.<\/p>\n

\"\"<\/a><\/div><\/div>\n

1. The email that asks for an opinion<\/h3>\n

Psychologically speaking, human beings like being asked for advice. It actually makes us feel more positive about the person doing the asking. Send your subscribers a simple survey or ask them to comment on a blog post. If you have a big enough team, you could even suggest they reply to your email directly (radical!). Depending on what advice you ask, this tactic has the added effect of providing information that you can use to segment subscribers and develop their personas.<\/p>\n

2. The email that doesn\u2019t come from you<\/h3>\n

Do you have zealot customers? Would they be willing to take a stand for your product or service? Try breaking up the monotony of your @ address with a send from a peer. You can still write and design the email, you just need to update the \u201cfrom\u201d field and, of course, get approval. What we\u2019re essentially talking about here is influencer marketing, and, put like this, it doesn\u2019t sound so intimidating. Then when you consider the fact that 92 percent of consumers trust influencers over ads or celebrity endorsements, it sounds like something that should definitely be on your to do list.<\/p>\n

3. The self-aware email<\/h3>\n

This is an icebreaker, like when you see someone at a party whose name you\u2019ve forgotten and instead of awkwardly sidestepping around it, admit your faux pas with a self-deprecating laugh. Write an email that confesses it\u2019s a cold email. Try a subject line like \u201cIs this a good subject line?\u201d Email is strange (you\u2019ve probably emailed your coworker sitting three desks away) and we all know it. It\u2019s OK to laugh at ourselves.<\/p>\n

\"\"<\/a><\/div><\/div>\n

4. The interactive email<\/h3>\n

Today\u2019s consumers are inundated with so much content that we\u2019ve regressed to the attention span of a goldfish. You really have to tap on that glass to get our attention. Interactive emails<\/a> can be as simple as a custom-designed GIF or as unique as the ability to update a shopping cart, shop a photograph, or answer a survey (hey, that\u2019s like #1) right in the email.<\/p>\n

\"\"<\/a><\/div><\/div>\n

5. The email that doesn\u2019t ask for anything<\/h3>\n

Most of our inboxes have turned into alternate to do lists. Even if we get a coupon or sale alert from a beloved brand, the expiration date adds one more deadline in our lives. Try to craft an email that doesn\u2019t ask for a single thing, not even a click. Maybe it\u2019s an insightful and short piece of content or just a whacky video celebrating a birthday or holiday. Without a CTA you won\u2019t see conversions, but you will be building relationships.<\/p>\n

6. The designer email<\/h3>\n

More email marketing proficiency and adoption of email automation<\/a> has led to more monotony in email design. To keep up with the rapid pace of the digital world, many marketers rely on the same email templates for speed and ease of execution. It\u2019s a recognizable pattern, and one simple way to stand out is to break it. Try something new with design \u2014 a different layout, a hand-illustrated look, updated colors, or custom photography. When your customer sees a beautiful email, they\u2019ll take notice.<\/p>\n

Email isn\u2019t going anywhere, in fact its usage is projected to increase. So how are you going to stand out from the other 123 (or more) messages in your audience member\u2019s inbox? Think outside of it and try something new.<\/p>\n

About Author
\nTaylor Burke<\/strong> is a contributor for TechnologyAdvice.com<\/a>, covering marketing and sales. When she\u2019s not in front of her screen, you can find Taylor reading, cooking, running, or hanging with her dog\u2014but rarely all four at once.<\/p>\n

\"Taylor<\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine for a moment that you\u2019re at work (maybe you even are right now!), head down, and busy with a high-priority, tight-deadline project. Suddenly, a coworker loudly announces his presence at your side. Perhaps he\u2019s holding a flashing sign or yells \u201cding!\u201d He then asks you for something \u2014 help, a file, a meeting \u2014 […]<\/p>\n","protected":false},"author":4,"featured_media":8841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[449,796,795],"class_list":["post-8839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-ideas","tag-out-of-the-box-email-marketing-ideas","tag-unique-email-marketing-ideas"],"yoast_head":"\n6 Out of the box Email Marketing Strategy Ideas<\/title>\n<meta name=\"description\" content=\"Implement these 6 out of the box ideas to create and send winning email marketing strategies and campaigns for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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