{"id":895,"date":"2014-09-08T07:21:30","date_gmt":"2014-09-08T07:21:30","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=895"},"modified":"2021-05-30T11:35:25","modified_gmt":"2021-05-30T06:05:25","slug":"4-reasons-you-should-avoid-sending-your-marketing-emails-via-outlook","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/4-reasons-you-should-avoid-sending-your-marketing-emails-via-outlook\/","title":{"rendered":"4 Reasons You Should Avoid Sending Your Marketing Emails Via Outlook"},"content":{"rendered":"

Sending marketing emails using Outlook? You might want to reconsider your email marketing strategy. You ask why, there are quite a few rationales why. Though Outlook is an amazing tool, it is not really meant for sending out bulk marketing emails. Email marketing campaigns<\/a> call for keeping in touch with a long list of contacts on a regular basis, which can get difficult with Outlook. And as your brand image is at stake with each email, the emails need to look engaging and professional, which isn\u2019t exactly possible with Outlook email marketing. If you think these reasons aren\u2019t enough for you to make a transition from Outlook to an email marketing software, have a look at the 4 major reasons why Uplers is preaching you to make this transition.<\/p>\n

Here Are The Big 4:<\/b><\/p>\n

<\/b><\/p>\n

1.\u00a0<\/b>Unappealing Emails\u00a0<\/b><\/p>\n

<\/b>Outlook only allows you to send a simple HTML email template, and on top of that you can never be sure that an email that looks good in Outlook will look the same when opened by recipients with email clients like Yahoo and Gmail. Using an email marketing software ensures such limitations are overcome efficiently, which in turn ensures that your brand is depicted in a good light in front of your subscribers. All the leading ESP platforms enable you to customize your email designs and send out emails with your own branding.<\/p>\n

2.\u00a0<\/b>Inconspicuousness of the unsubscribe button<\/b><\/p>\n

Having an unsubscribe button in each HTML email template is quintessential and if people can\u2019t see this ever important button, it\u2019ll only spell trouble for you. Unlike email marketing software, Outlook isn\u2019t designed with this standard option, so if subscribers don\u2019t find the button \u2013 yes, you guessed it right – they\u2019ll spam you! And this will definitely lower your domain reputation. And just in case the subscribers find the unsubscribe button and hit it, Outlook can\u2019t ensure that you do not send further emails to them by mistake and this can pose a great risk for your brand reputation.<\/p>\n

3.\u00a0<\/b>Limited list management facility<\/b><\/p>\n

Outlook doesn\u2019t facilitate list opt-ins or list segmentation facilities, which are vital for list management in any email marketing campaign. Also there is a huge risk of exposing your entire list to all your subscribers, in case you forget marking everyone as BCC (blind carbon copy). Using an email marketing software can help you manage, segment and safe-guard your list much better, enabling you to follow industry best practices. You will also be able to make a churn list based on unsubscribe and add new subscribers directly through APIs.<\/p>\n

4.\u00a0<\/b>Lack of analytical tools<\/b><\/p>\n

<\/b>Outlook doesn’t provide you any analytical tools, thus you are bereft of the crucial insights that uncover the subscribers\u2019 behavioral patterns and interests. Data like \u2013 which CTAs have been effective, the most opened and clicked articles or links, the time when maximum people opened your emails or newsletters, etc. can\u2019t be tracked with Outlook unlike email marketing software. These data sets can help understand your consumer and serve them with better content.<\/p>\n

We hope these reasons will help you make the crucial transition from Outlook to an email marketing software. Email Uplers<\/a> can not only help you design and code wonderful emails, newsletter templates and landing pages<\/a>, but also additionally help you integrating the templates with ESPs like Mailchimp, Aweber, Campaign Monitor, Constant Contact and so many more.<\/p>\n

So will you still be sending your next set of marketing emails with Outlook? Let us know your opinion by leaving us a comment.\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Many marketing professionals use Outlook to send their promotional emails. Here’s why it is a bad idea. <\/p>\n","protected":false},"author":1,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[346,107],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-esps"],"yoast_head":"\n4 Important Reasons to Avoid Sending Your Marketing Emails Via Outlook<\/title>\n<meta name=\"description\" content=\"Outlook isn't the best way to send out your marketing emails, through this blog the Email Uplers tell you why it works this way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/4-reasons-you-should-avoid-sending-your-marketing-emails-via-outlook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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