{"id":9224,"date":"2022-08-30T05:01:00","date_gmt":"2022-08-29T23:31:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=9224"},"modified":"2022-09-02T13:56:57","modified_gmt":"2022-09-02T08:26:57","slug":"create-effective-re-engagement-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/create-effective-re-engagement-emails\/","title":{"rendered":"Give a new lease of life to your dormant leads with re-engagement emails"},"content":{"rendered":"\n

[This post was published on 13th April 2021. It has been updated on 30th Aug 2022.]<\/p>\n\n\n\n

Imagine this.<\/p>\n\n\n\n

You have worked as a freelancer for an agency for a year or so and then suddenly, they just stop sending you work.<\/p>\n\n\n\n

So, what will you do next?<\/p>\n\n\n\n

1. You will either move on without a closure and delete their number from your contacts list OR\u2026<\/p>\n\n\n\n

2. You will follow up and follow through to ask them whether they would like to continue working with you. <\/p>\n\n\n\n

In my personal opinion, you must follow through with the client at least a couple of times before taking the extreme step of deleting their number.The same principle applies when, as a business, you have a dormant lead in your email list who has stopped engaging with you. When someone unsubscribes from your list, you lose that user, generally forever. However, when someone stays subscribed but does not open your emails, there is still hope that you can revive them. 
So, how will you rekindle your relationship with the inactive subscriber and get them to open your emails?<\/p>\n\n\n\n

The answer is \u2013 sending out re-engagement emails. <\/p>\n\n\n\n

What Is A Re-Engagement Email?<\/h2>\n\n\n\n

A series of emails sent to dormant subscribers to reactivate them is known as re-engagement emails.<\/p>\n\n\n\n

Some of the terms used interchangeably with re-engagement emails <\/a>are winback emails and reactivation emails.<\/p>\n\n\n\n

The primary objective of these reactivation emails is to encourage people to engage with your emails yet again and take action. <\/p>\n\n\n\n

Take a look at this interesting statistic<\/a>:<\/p>\n\n\n\n

\"Statistic<\/figure>\n\n\n\n

According to this study, more than half of the people surveyed chose to wait for 31-60 or 61-90 days before opting for re-engagement emails. 
Now, I am sure you must be wondering why people stop engaging with your emails.<\/p>\n\n\n\n

Let\u2019s get to the root cause of this unfortunate event.<\/p>\n\n\n\n

Reasons Why Subscribers Get Disengaged With Emails<\/h2>\n\n\n\n

1. Too high a frequency for sending emails is the #1 reason for people losing interest in your brand. <\/p>\n\n\n\n

2. Misleading or boring subject lines also contribute to an increase in the number of inactive leads. <\/p>\n\n\n\n

3. If your email copy<\/a> does not provide any value to the recipients, they would not want to hear from you.\u00a0<\/p>\n\n\n\n

4. Sending out irrelevant offers is another reason why people stop opening your emails. <\/p>\n\n\n\n

5. Some subscribers have temporarily signed up on your list just to avail of an offer. It is obvious that they will not engage with any of your future communications. <\/p>\n\n\n\n

6. Besides, there are some users who are just researching the email marketing strategy<\/a> of their competitors or other businesses. They will gather their insights and ultimately go dormant. <\/p>\n\n\n\n

7. Often, it so happens that your emails are not landing in the subscriber\u2019s inbox. In such cases, you cannot expect your emails to get opened. <\/p>\n\n\n\n

8. Over time, the customer\u2019s preferences and purchasing patterns have changed, thereby leading to dormancy. <\/p>\n\n\n\n

Subscriber Inactivity \u2013 The Threats It Presents<\/h2>\n\n\n\n

While it does not look that threatening on the surface, inactive subscribers can add to unnecessary expenses in your marketing budget. 
To elaborate, most of the ESPs charge according to the number of emails you are sending. Therefore, it makes no sense to send emails to inactive subscribers.
Furthermore, if you continue to send out emails to inactive subscribers, it will leave a negative impact on your email deliverability rate<\/a>. 
So, to overcome these threats presented by subscriber inactivity, you must send out reactivation campaigns. <\/p>\n\n\n\n

Opportunities Unraveled By Re-Engagement Emails<\/h2>\n\n\n\n