{"id":9430,"date":"2017-12-01T18:55:27","date_gmt":"2017-12-01T13:25:27","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=9430"},"modified":"2021-12-09T00:50:39","modified_gmt":"2021-12-08T19:20:39","slug":"email-personalization-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/","title":{"rendered":"Email Personalization &#8211; 6 Mistakes You Must Avoid"},"content":{"rendered":"<p>You might have come across some (or all) of the following in your emails:<\/p>\n<ul>\n<li>Email starting with Hello [FirstName], Hello [FIRST_NAME LAST_NAME] or simply Hi<\/li>\n<li>Emails with dog food suggestions when you don\u2019t own a dog<\/li>\n<li>Offers and discounts on Menswear while you signed up for Women\u2019s fashion<\/li>\n<\/ul>\n<p>The good thing here is that these brands are using personalization! But the worst thing is, they are not using it accurately! Personalization, when done wrong, can cost you your leads and hamper your brand image.<\/p>\n<p>We\u2019re living in an era of personalization! <a href=\"https:\/\/email.uplers.com\/blog\/email-personalization-guide-to-bookmark\/\">Personalizing your email campaigns<\/a> is a great way to build trust amongst your subscribers and to shape long-term relationships with your customers.<\/p>\n<p><em>It is better to not use personalization at all than using it wrong.<\/em><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17409 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<p>We have collated 6 mistakes email marketers often make, that must be avoided:<\/p>\n<h2>1. Sending to an incorrect segment<\/h2>\n<p>Segmentation is an important part of the email campaign management process. Your customers and subscribers have diverse interests and they prefer only relevant and targeted content. An email that is relevant to one such segment may not be of any use to another. It is, therefore, necessary that you double check the segment you are targeting with a particular email.<\/p>\n<h2>2. Addressing with the wrong first name<\/h2>\n<p>First name personalization is the most basic form of personalization. Nobody likes to be addressed incorrectly. And since first name personalization has been around for a while, your subscribers expect their name to be there in the email. If you are using this tactic of <a href=\"https:\/\/email.uplers.com\/infographics\/email-personalization-advancements\/\">email personalization<\/a>, make sure you use the correct first name and avoid assigning a default value if you do not know their name.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17407 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>3. Irrelevant product recommendations<\/h2>\n<p>In-email product recommendations are good to re-engage customers and upsell, especially for ecommerce businesses. Marketers often consider a customer\u2019s previous shopping history and browsing history as the basis to create tailored emails. But sometimes, the customers\u2019 search data is mistaken as their intent to buy. Monitor the most frequent searches of your customers and then send relevant product recommendations. Avoid sending the same recommendations to all or sending recommendations based on less frequent searches.<\/p>\n<h2>4. Mixing up genders<\/h2>\n<p>It is a good practice to ask the subscriber\u2019s gender during sign up and to segment them accordingly. If you are a fashion brand, you may want to send suggestions from the men\u2019s collection to the male members on your list or to all those who opted for receiving updates about the men\u2019s collection. Send tailored messages as per the segments to avoid irrelevancy.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17410 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-automation-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>5. Wrong sending time<\/h2>\n<p>No matter how good your email is, if it is not sent at the right time, there are huge chances of it remaining unopened or directly landing into your subscribers\u2019 trash folder. And all this just because it arrived at the wrong time. To get the emails opened and read, make sure to send your email at a time that works for your subscribers, when they are most likely to open it. Avoid mass emailing at a random time; instead, optimize email send time for each individual subscriber in your list.<\/p>\n<h2>6. Mundane event-based emails<\/h2>\n<p>Sending emails on birthdays and other important events is very common these days. When a subscriber opens an email that reads \u201cHappy Birthday\u201d and it offers nothing special, it can be a major let-down. Make them feel special by giving exciting gifts in the form of offers, free shipping, or discounts. Moreover, when it comes to sending event-based emails, double check the dates.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17420 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/portfolio\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h3>Wrapping Up:<\/h3>\n<p>There are several ways of showing your customers that you know, you care, and they matter! Utilize your data in the right way and at the right time to build the brand-subscriber email marketing relationship.<\/p>\n<h3>How we can HELP?<\/h3>\n<p>Want us to build customized emails for your business? We have all the expertise and experience in designing and coding email templates and newsletters for businesses across industries. Write to us for your requirements.<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-208f331a-4428-4d94-ace7-e6f0950f53b5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-208f331a-4428-4d94-ace7-e6f0950f53b5\" class=\"hs-cta-node hs-cta-208f331a-4428-4d94-ace7-e6f0950f53b5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might have come across some (or all) of the following in your emails: Email starting with Hello [FirstName], Hello [FIRST_NAME LAST_NAME] or simply Hi Emails with dog food suggestions when you don\u2019t own a dog Offers and discounts on Menswear while you signed up for Women\u2019s fashion The good thing here is that these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,10],"tags":[13,32,450,275,302,812],"class_list":["post-9430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-marketing","tag-email","tag-email-design","tag-email-marketing-best-practices","tag-email-marketing-tips","tag-email-personalization","tag-email-personalization-mistakes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Personalization Mistakes to Avoid<\/title>\n<meta name=\"description\" content=\"Personalization, when done wrong, can cost you your leads. Uplers have collated 6 email personalization mistakes that must be avoided.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Personalization Mistakes to Avoid\" \/>\n<meta property=\"og:description\" content=\"Personalization, when done wrong, can cost you your leads. Uplers have collated 6 email personalization mistakes that must be avoided.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-01T13:25:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-08T19:20:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/featured_Email-Personalization-Mistakes-to-Avoid.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"217\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/\",\"name\":\"Email Personalization Mistakes to Avoid\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/featured_Email-Personalization-Mistakes-to-Avoid.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Personalization, when done wrong, can cost you your leads. Uplers have collated 6 email personalization mistakes that must be avoided.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/featured_Email-Personalization-Mistakes-to-Avoid.jpg\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/featured_Email-Personalization-Mistakes-to-Avoid.jpg\",\"width\":\"1170\",\"height\":\"470\",\"caption\":\"Email Personalization Mistakes to Avoid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Personalization &#8211; 6 Mistakes You Must Avoid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\",\"name\":\"Kevin George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"caption\":\"Kevin George\"},\"description\":\"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kevin-george-email\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Personalization Mistakes to Avoid","description":"Personalization, when done wrong, can cost you your leads. Uplers have collated 6 email personalization mistakes that must be avoided.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/","og_locale":"en_US","og_type":"article","og_title":"Email Personalization Mistakes to Avoid","og_description":"Personalization, when done wrong, can cost you your leads. Uplers have collated 6 email personalization mistakes that must be avoided.","og_url":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2017-12-01T13:25:27+00:00","article_modified_time":"2021-12-08T19:20:39+00:00","og_image":[{"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/featured_Email-Personalization-Mistakes-to-Avoid.jpg","width":540,"height":217,"type":"image\/jpeg"}],"author":"Kevin George","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Kevin George","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/","url":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/","name":"Email Personalization Mistakes to Avoid","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/featured_Email-Personalization-Mistakes-to-Avoid.jpg","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa"},"description":"Personalization, when done wrong, can cost you your leads. Uplers have collated 6 email personalization mistakes that must be avoided.","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/featured_Email-Personalization-Mistakes-to-Avoid.jpg","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/featured_Email-Personalization-Mistakes-to-Avoid.jpg","width":"1170","height":"470","caption":"Email Personalization Mistakes to Avoid"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/email-personalization-mistakes-to-avoid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Personalization &#8211; 6 Mistakes You Must Avoid"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa","name":"Kevin George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","caption":"Kevin George"},"description":"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/kevin-george-email\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/9430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=9430"}],"version-history":[{"count":14,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/9430\/revisions"}],"predecessor-version":[{"id":29452,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/9430\/revisions\/29452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/9432"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=9430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=9430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=9430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}