{"id":9441,"date":"2017-12-04T19:00:39","date_gmt":"2017-12-04T13:30:39","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=9441"},"modified":"2020-04-07T13:19:36","modified_gmt":"2020-04-07T07:49:36","slug":"diy-menu-slider-email-interactivity","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/diy-menu-slider-email-interactivity\/","title":{"rendered":"Adding Interactivity in Email is Now Easy! Introducing Uplers’ DIY Menu and Slider Tool"},"content":{"rendered":"

Mankind has always been on a lookout for tools making their work easier. A set of materials combine to become simple machines, a set of simple machines blend to create the complex machine. Similarly, Uplers too have created two complex tools that are a combination of smaller codes that make integrating email interactivity much easier.<\/p>\n

Why we created the email interactivity tool?<\/h2>\n

From an analysis of the number of downloads for different email elements, we observed that the number of samples downloaded for Navigation menu and Slider Carousel has increased by 12.45% and 57.43% respectively in 2017 as compared to 2016.<\/p>\n

Since the downloads have been increasing, this means people want to see this in their emails. But only a handful of brands have been implementing email interactivity, as highlighted in our Mailable Microsites series – REI uses hamburger menu<\/a> and Burberry uses Sliders<\/a>.<\/p>\n

The reasons for most brands not adopting email interactivity are:<\/p>\n

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  1. Too complex code and CSS dependencies<\/li>\n
  2. Too difficult to make it ESP compliant<\/li>\n
  3. Every time the code needs to be written from scratch<\/li>\n
  4. Selected email client compatibility and extra care that needs to be taken for fallback (in case of Slider)<\/li>\n
  5. Ensuring the design follows your branding guidelines<\/li>\n<\/ol>\n
    \"\"<\/a><\/div><\/div>\n

    How can this tool help?<\/h2>\n

    Our code builder addresses all the above-stated problems and some more:<\/p>\n